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Performance & Retail Data Analytics Agency in Thane

Performance & Retail Data Analytics

At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

Field Marketing Data Capture

Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

Integrated with Client Data

We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

  • Identifying problem stores & locations
  • Anomalous sales penetration for key products,
  • Measuring trends
  • Comparing base sales between stores
  • Cluster analysis
  • Improving Availability
  • Improving ROI
  • Which cardboard should be invested in further
  • Which SKUs to focus on to ensure 100% sales penetration

 

Ensuring Representative Field Marketing Auditing and Compliance Checks

Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.

    Measuring the Effectiveness and ROI of Field Marketing

    Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

    Bespoke Reporting & Consultancy

    Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

    • Create automation solutions for manual tasks
    • Design efficient processes
    • Custom dashboard and report development for measuring client’s own compliance in store
    • Developing dynamic models for workforce planning or territory planning
    • Geocode/postcode analysis
    • Demand planning and forecasting
    • Creating seasonal profiles by product, location and store

    Performance & Retail Data Analytics Agency in Thane

    About Thane

    Thane is a city in Maharashtra. It’s the administrative headquarters of a district called Thane, and resides in the Mumbai Metropolitan Region. The Thane creek, at the head of which the city lies, also characterizes its location. The creek starts at the Ulhas River and culminates in the Arabian Sea. The city has a part of its area on the mainland across the Thane creek, while the rest of it is located on the Salsette Island.
    Thane is regarded as Mumbai’s elder sister, as a part of the Thane district, from Mulund to Sion, is given to Mumbai for the latter’s future development. It’s also popularly known as the Lake City, because it features as many as 35 lakes within its precincts. The Masunda Talao, also called Talao Pali, is among the most beautiful lakes in the city. Besides being a tourist attraction, the lakes are a source of water for both Thane and Mumbai.
    Historically, Thane is a very important city. On 16 April 1854, it was the destination station for India’s first ever train, which had started its brief journey at Boribunder, today called Chhatrapati Shivaji Terminus, located in Mumbai. This ushered in the Railway Age in Asia.

    Stats And Facts

    The population of Thane, as per the provisional reports of Census India 2011, is 18,18,872. The urban/metropolitan population, on the other hand, is 1,84,14,288
    The sex ratio in the city, according to the same reports, is 882 per 1000 males. The child sex ratio, on the other hand, is 900 per 1000 boys. Both these figures are below the national average
    The average literacy rate in Thane is quite impressive, at 91.36%
    Originally, Thane was called Sristhanaka, which translates as the place where Lord Ganpati resides
    Until the year 1739, when Marathas captured it, Thane was an important trading center
    The Thane creek, a river stream flowing from Ulhas River to the Arabian Sea, splits the city into two parts, which are connected by a rail bridge and two road bridges
    Thane is home to the Upvan Arts Festival, held at the picturesque 15-acre Upvan Lake area. Over 200 artists from across different fields get a platform to showcase their work and talent

    Manufacturing Sector

    Thane has a large industrial base, with a significant part of the city acting as a home to both big and small industries
    The industrial areas in the city mostly host engineering, electrical, chemical, and textile industries
    Some of the prominent industrial areas are Wagle estate; Thane-Belapur road, or Trans Thane Creek; and Ghodbunder road
    The manufacturing sector still contributes about 40% of the total income earned by the Thane Municipal Corporation
    The major companies that have manufacturing units in Thane are Hindustan Petroleum Corporation Ltd., Glaxo, Cadbury’s, Nicholas Parimal, Clariant, and Vidyut Metallica

    Connectivity

    The nearest airport to Thane is in Mumbai, called the Chhatrapati Shivaji International Airport. The distance is about 36 km, which is a drive that will anywhere from 45 to 75 min, depending on the traffic
    Thane is well connected with other major cities in India, as it’s a train station for many of the trains leaving Mumbai for other cities in different states. It’s also a major railway station of Mumbai Suburban Railway, and is well connected with the neighboring suburbs through the Central and Trans-Harbor Line Suburban railway network
    Thane is well connected to the entire suburban network by road. For example, it connects to Borivali through the 6-laned Ghodbunder road. Thane connects to the southern cities via NH 4, which runs from Mumbai to Chennai, connecting Pune and Bangalore on the way
    Bus service is available within the city, thanks to the several local, public players in operation, including Brihanmumbai Electric Supply and Transport (BEST), Thane Municipal Transport (TMT), and Navi Mumbai Municipal Transport (NMMT)

    Thane Civic Administration

    Thane is one among the 15 tehsils in the Thane district. It’s also one of the 5 sub-divisions in the district, formed for administrative purposes
    The Collector, who is an IAS officer, heads the entire Thane district, and is therefore responsible for the city as well
    The municipal body in Thane is called Thane Municipal Corporation (TMC). The area under TMC has 65 electoral wards. The corporation has 130 elected representatives plus 5 nominated representatives
    The corporation also has 9 administrative wards called Prabhag Samittees

    Thane Infrastructure

    The infrastructure in Thane has been up to the mark, generally, but there is a lot of scope for development, considering that the population in the region is continuously increasing.

    Road, rail, and air transport infrastructure is, of course, excellent. The expressways and the railway networks link the city to other major cities across India. As the vehicular population is rising at a rapid pace, city is planning development projects in terms of flyovers, bridges, and road widening.

    When it comes to power, the city has just enough power capacity to meet the needs of its residents. The Thane Municipal Corporation (TMC) is, therefore, taking measures to achieve self-sufficiency in power. For example, TMC has made it mandatory for all buildings to install a solar water heating system.

    All in all, there is a need for a sea of change in infrastructure development in Thane, and that aspect is being reflected in the measures taken by the TMC and the state government.

     

    All Localities in About Thane

    JK Gram
    Kapur Bawdi
    Manpada
    Mumbra
    Uthalsar
    Wagle Industrial Estate
    Ghodbandar
    Shree Nagar
    Vasind
    Anu Nagar
    Majiwada
    Lal Bahadur Shastri Road
    Ghodbunder Road
    Kasarvadavali
    Kolshet Road
    Panch Pakhadi
    Pokhran Road No. 1
    Vartak Nagar
    Eastern Express Highway
    LOCALITY
    Charai
    Waghbil
    Savarkar Nagar
    Balkum
    Diva
    Kalwa
    Naupada
    Thane West
    Patlipada
    Thane East
    Brahmand
    Azad Nagar
    Vishnu Nagar
    Vasant Vihar
    Teen Hath Naka
    Hiranandani Estate
    Owale
    Bhayanderpada
    Kopri
    LOCALITY
    Khopat
    Dhokali
    Shilphata
    Jambli Naka
    Pokhran Road No. 2
    Louis Wadi
    Daighar Gaon
    Khidkali
    Usarghar Gaon
    Desai Village
    anand nagar
    Kasheli
    Khardipada
    Mogarpada
    Talav Pali
    Padle Gaon
    Runwal Nagar
    Kolbad Road
    Samata Nagar
    LOCALITY
    Parsik Nagar
    Kharegaon
    Manisha Nagar
    Ram Maruti Road
    Ghantali
    Gokul Nagar
    Vrindavan Society
    Shreerang Society
    Oswal Park
    Badlapur
    Bhiwandi
    Dahisar
    Agasan
    Pale Gaon
    Ambivli
    Kalyan Shilphata Road
    Shahapur

     

     

     

    Marketing Services

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    Face to Face Marketing
    Street Marketing
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    Direct To Retailer Sales
    Strategic Field Marketing
    Marketing Strategy
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    Marketing Team
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    Brand Strategy

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    Advertising Market Research
    Compensation Survey
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    Merchant Acquiring

    Telemarketing

    Telesales Person
    Telemarketing
    Telesales
    Telesales Account Manager
    Inbound/outbound lead generation
    Post-sale follow-up services
    Surveys
    Appointment setting
    Dealers Appointment making
    Welcome/impact calls
    Account activation
    Building a Database of Sales Leads
    Business Development Manager
    Client acquisition
    Cold calling
    Customer acquisition
    Lead Generation

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