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SEO Reporting & KPIs Agency in Thane

SEO Reporting & KPIs

SEO Reporting & KPIs

ExcelForce was built on a foundation of transparency, and we’re big believers in using metrics to drive campaign improvement over time. It’s for that reason that we’ve developed a comprehensive KPI reporting standard for our SEO clients. This standard allows us to monitor our clients’ SEO performance over time, make regular optimisation, and deliver monthly reports that are easy to understand and relevant to business decisions.

Keyword Ranking

Each keyword in your plan represents an individual battle to rise up through search results. At ExcelForce we believe that every effort can be tied to your bottom line. That’s why we calculate the visitors, conversions, and revenue from each keyword in your strategy and rank them. This allows you to see which keywords are the most profitable for you.

Volume

While success can never be measured by volume alone, we believe that volume can be a valuable metric when it’s viewed as part of a larger set of metrics. While ranking highly for a term can seem impressive, that success is further quantified by the volume of traffic the term is driving for you.

Social Performance

We measure social likes and shares to understand the impact that your copy and content has on consumers. This helps us understand how organic search traffic is driving engagement and brand awareness on other platforms, such as Facebook, LinkedIn, or Twitter.

Many of our clients came to us because they were tired of being unable to prove the effectiveness of their SEO efforts. Our advanced metrics and expert analysis have allowed us to look beyond keyword traffic to build a holistic view of how organic traffic affects your brand awareness, social authority, visitor engagement, and revenue growth. If you’d like to take advantage of our advanced SEO KPI and reporting program we’d love to discuss becoming partners.

Brand Ranking

A clear indicator of a solid SEO strategy is when a company’s website dominates the results for searches for their branded terms. This indicates that your brand is becoming more recognisable online.

Over the past several years, searches performed through an HTTPS URL have made it increasingly difficult to track individual keyword performance. In order to continue to tie SEO efforts to revenue, we’ve expanded our metrics to the following KPIs:

Engagement

While we’ve always monitored sessions as a measure of volume, we now track pageviews to further understand how users progress through your website. We establish targets for each client for a ratio of pageviews to sessions. We keep a close eye on your users flow report as well, which helps us understand which pages users leave your site from, and which pages are the most popular. This data can prove useful outside of SEO, such as in your content marketing strategy.

SEO Reporting & KPIs Agency in Thane

About Thane

Thane is a city in Maharashtra. It’s the administrative headquarters of a district called Thane, and resides in the Mumbai Metropolitan Region. The Thane creek, at the head of which the city lies, also characterizes its location. The creek starts at the Ulhas River and culminates in the Arabian Sea. The city has a part of its area on the mainland across the Thane creek, while the rest of it is located on the Salsette Island.
Thane is regarded as Mumbai’s elder sister, as a part of the Thane district, from Mulund to Sion, is given to Mumbai for the latter’s future development. It’s also popularly known as the Lake City, because it features as many as 35 lakes within its precincts. The Masunda Talao, also called Talao Pali, is among the most beautiful lakes in the city. Besides being a tourist attraction, the lakes are a source of water for both Thane and Mumbai.
Historically, Thane is a very important city. On 16 April 1854, it was the destination station for India’s first ever train, which had started its brief journey at Boribunder, today called Chhatrapati Shivaji Terminus, located in Mumbai. This ushered in the Railway Age in Asia.

Stats And Facts

The population of Thane, as per the provisional reports of Census India 2011, is 18,18,872. The urban/metropolitan population, on the other hand, is 1,84,14,288
The sex ratio in the city, according to the same reports, is 882 per 1000 males. The child sex ratio, on the other hand, is 900 per 1000 boys. Both these figures are below the national average
The average literacy rate in Thane is quite impressive, at 91.36%
Originally, Thane was called Sristhanaka, which translates as the place where Lord Ganpati resides
Until the year 1739, when Marathas captured it, Thane was an important trading center
The Thane creek, a river stream flowing from Ulhas River to the Arabian Sea, splits the city into two parts, which are connected by a rail bridge and two road bridges
Thane is home to the Upvan Arts Festival, held at the picturesque 15-acre Upvan Lake area. Over 200 artists from across different fields get a platform to showcase their work and talent

Manufacturing Sector

Thane has a large industrial base, with a significant part of the city acting as a home to both big and small industries
The industrial areas in the city mostly host engineering, electrical, chemical, and textile industries
Some of the prominent industrial areas are Wagle estate; Thane-Belapur road, or Trans Thane Creek; and Ghodbunder road
The manufacturing sector still contributes about 40% of the total income earned by the Thane Municipal Corporation
The major companies that have manufacturing units in Thane are Hindustan Petroleum Corporation Ltd., Glaxo, Cadbury’s, Nicholas Parimal, Clariant, and Vidyut Metallica

Connectivity

The nearest airport to Thane is in Mumbai, called the Chhatrapati Shivaji International Airport. The distance is about 36 km, which is a drive that will anywhere from 45 to 75 min, depending on the traffic
Thane is well connected with other major cities in India, as it’s a train station for many of the trains leaving Mumbai for other cities in different states. It’s also a major railway station of Mumbai Suburban Railway, and is well connected with the neighboring suburbs through the Central and Trans-Harbor Line Suburban railway network
Thane is well connected to the entire suburban network by road. For example, it connects to Borivali through the 6-laned Ghodbunder road. Thane connects to the southern cities via NH 4, which runs from Mumbai to Chennai, connecting Pune and Bangalore on the way
Bus service is available within the city, thanks to the several local, public players in operation, including Brihanmumbai Electric Supply and Transport (BEST), Thane Municipal Transport (TMT), and Navi Mumbai Municipal Transport (NMMT)

Thane Civic Administration

Thane is one among the 15 tehsils in the Thane district. It’s also one of the 5 sub-divisions in the district, formed for administrative purposes
The Collector, who is an IAS officer, heads the entire Thane district, and is therefore responsible for the city as well
The municipal body in Thane is called Thane Municipal Corporation (TMC). The area under TMC has 65 electoral wards. The corporation has 130 elected representatives plus 5 nominated representatives
The corporation also has 9 administrative wards called Prabhag Samittees

Thane Infrastructure

The infrastructure in Thane has been up to the mark, generally, but there is a lot of scope for development, considering that the population in the region is continuously increasing.

Road, rail, and air transport infrastructure is, of course, excellent. The expressways and the railway networks link the city to other major cities across India. As the vehicular population is rising at a rapid pace, city is planning development projects in terms of flyovers, bridges, and road widening.

When it comes to power, the city has just enough power capacity to meet the needs of its residents. The Thane Municipal Corporation (TMC) is, therefore, taking measures to achieve self-sufficiency in power. For example, TMC has made it mandatory for all buildings to install a solar water heating system.

All in all, there is a need for a sea of change in infrastructure development in Thane, and that aspect is being reflected in the measures taken by the TMC and the state government.

 

All Localities in About Thane

JK Gram
Kapur Bawdi
Manpada
Mumbra
Uthalsar
Wagle Industrial Estate
Ghodbandar
Shree Nagar
Vasind
Anu Nagar
Majiwada
Lal Bahadur Shastri Road
Ghodbunder Road
Kasarvadavali
Kolshet Road
Panch Pakhadi
Pokhran Road No. 1
Vartak Nagar
Eastern Express Highway
LOCALITY
Charai
Waghbil
Savarkar Nagar
Balkum
Diva
Kalwa
Naupada
Thane West
Patlipada
Thane East
Brahmand
Azad Nagar
Vishnu Nagar
Vasant Vihar
Teen Hath Naka
Hiranandani Estate
Owale
Bhayanderpada
Kopri
LOCALITY
Khopat
Dhokali
Shilphata
Jambli Naka
Pokhran Road No. 2
Louis Wadi
Daighar Gaon
Khidkali
Usarghar Gaon
Desai Village
anand nagar
Kasheli
Khardipada
Mogarpada
Talav Pali
Padle Gaon
Runwal Nagar
Kolbad Road
Samata Nagar
LOCALITY
Parsik Nagar
Kharegaon
Manisha Nagar
Ram Maruti Road
Ghantali
Gokul Nagar
Vrindavan Society
Shreerang Society
Oswal Park
Badlapur
Bhiwandi
Dahisar
Agasan
Pale Gaon
Ambivli
Kalyan Shilphata Road
Shahapur

 

 

 

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