The Fulcrum Agency is the Mumbai marketing company and Interactive marketing company in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
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DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
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Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
At this year’s MTV Video Music Awards with official sponsor CoverGirl we saw how they engaged their consumers via a multi-faceted approach: their #Covermoment campaign, pre-show TV advertising, mentions in celebrity messaging and a targeted social media contest. Winners of the social media consumer promotion contest won a fly away VIP experience to attend the VMAs in LA.
Consumers aged 12 to 34 submitted, via Twitter and Instagram, their ideal looks if given the opportunity to attend the 2015 MTV Video Music Awards. Their choice in make-up application, hair styling and wardrobe were evaluated by a beauty panel, which made final cuts and ultimately the selections for the grand prize.
The social media contest was a huge success attracting thousands of submissions. The campaign encouraged people to engage with the brand by being creative with CoverGirl products. Interaction over social media increased brand exposure; amplified through each entrant’s own social media network. The result reinforced that attending the MTV VMAs is on the wish list of their target market, but also the effectiveness of a campaign that allows the virtual and physical worlds to meet.
Brands have recognized that millennials seek experiences and with growing competition there has been a surge of creativity to increase sponsorship ROI. CoverGirl effectively used social media to increase their engagement in and around the VMAs. There were 14 CoverGirl consumers who were given the once in a lifetime experience to attend the MTV Video Music Awards and be pampered like celebrities. And while #Covermoment is the official stamp for the campaign, we’re certain the activation will be stamped in the memory of the winners.
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