Fulcrum was incorporated in 2007 in the Pune. We sell products and services to businesses of all sizes through various marketing channels and divisions. Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai. Promo Direct has tens of thousands of satisfied customers and tremendous buying power. We keep our overhead low and buy at high volume for deep discounts on hundreds of top quality, brand name promotional products. Promo Direct is committed to saving you money. Every product in our line is a proven winner and available at the lowest prices anywhere! But Promo Direct offers far more than great prices.
our services:- Marketing,Feet On Street,Door To Door Marketing,Face to Face Marketing,Street Marketing,Field Marketing,Direct To Retailer Sales,Strategic Field Marketing,Marketing Strategy,Trade Marketing,Marketing Team,Sales & merchandising,Shopper & Retail Marketing,Direct sales,Sales promotion,Consumer sales promotions,Trade sales promotions,Promotions team,Handbill distribution,Leaflet distribution,Flyer distribution,Telemarketing,Database Marketing,Direct marketing,Brand Activation,Brand Activation,BTL Activation,In-Shop Activation,Mall & Market Activities,In-shop Activities,Kiosk Activities,Product Launch Activities,Corporate Image Building,Product launches,Product sampling,Rural Area Activities,Free Sampling Activities,Demonstration Activities,Society Activities,Data Collection Activity,Retail Branding,News Paper leaflet insert,Merchandising,Lead Generation Activities,Market Research,Market Research,Field Research,Advertising Market Research,Compensation Survey,Tele Research,Test Marketing,Brand Market Research,Market Feedback,Survey Data Collection,Customer Satisfaction Studies,Industrial Market Research,Mystery Shopping,Retail Audit,Customer Acquisition,Merchant Acquiring,Telemarketing,Telesales Person,Telemarketing,Telesales,Telesales Account Manager,Inbound/outbound lead generation,Post-sale follow-up services,Surveys,Appointment setting,Dealers Appointment making,Welcome/impact calls,Account activation,Building a Database of Sales Leads,Business Development Manager,Client acquisition,Cold calling,Customer acquisition,Lead Generation
8 Rules for Direct Marketing Success
Direct marketing is more science than art
Planning and implementing direct marketing programs for start ups and Fortune 100 companies teaches many things. But these 8 rules for success emerge after working with Microsoft, Blue Cross and Blue Shield of Texas, Sherwin-Williams, American Airlines (among many others) as well as numerous small and medium sized companies.
1. Direct marketing is mostly science and partly art. But the science leads the way.
2. Think of your long-term success by prioritizing in this manner.
– Put customers first. Your customers fund future marketing activities. So focus on their needs above all.
– Create products and services that present and future customers need and will generate the margins you need.
– Hire the best talent available for your creative work. Copy is still king in direct response. But don’t neglect graphics talent that promptly communicates the meaning of the words.
– Know your market. This includes their demographics and psychographics. This means knowing your customers first and targeting like people in your ongoing promotions. Do you know the size of your target market, how many customers have purchased from you in the last 12 months, how many fell by the wayside and so on? If you don’t, then you don’t know your customers.
3. Make the most of your time because the market changes quickly.
4. Numbers drive everything in direct marketing. You start with numbers and in the end, make decisions based on numbers.
5. Seasonality is more important than repetition. Spend minimally during your down cycle.
6. If the results aren’t there to begin with, then try something totally new. Tweaking things will not get you to where you need to be.
7. Focus on the discipline of direct marketing testing and evaluation. Rely upon hard facts.
8. Treat your channels like your customers do. They use multiple channels to gather product information and respond through several channels. So make sure you integrate your channels with the proper timing and message consistency.
Is there a number 9? If so, what is it?
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