With so many new ways to reach your potential customer, it is essential to protect the integrity of your brand message”
Fulcrum has succeeded over 10 years by continually innovating providing clients with marketing 
services they need Brand Marketing | Marketing agent gondia. Our core work today is very different to that of when we first opened our doors but what has not changed is our commitment to service, creative thinking and generating results.
Direct Marketing
Strategic planning and delivery of targeted direct marketing campaigns to generate a strong ROI
Data consultancy
Creative design and production
Print and digital
Advertising
Tactical ad solutions or full multi media campaign planning, concept and execution
Print and digital media
Production and delivery to chosen media
Creative Design
From initial concept development through to finished production and delivery
Press, print and digital media
From corporate identity to point of sale
Experiential Marketing
Take your brand to the right people
Real world and virtual (augmented reality)
Exhibitions and shows
Guerrilla activity
Sales Promotion
Plan and execute activity in all channels to achieve tactical marketing objectives
From concept through to delivery and performance analysis
All media
Campaign Delivery
Creative design
On-line and off-line direct marketing channels
In-house studio production
Print buying and distribution logistics
Marketing performance
Marketing performance analysis
Customer value delivered by marketing channels
Cross channel marketing budget allocation
Optimising allocation of multiple brand propositions to individuals
Customer understanding
Propensity modelling
Response and value predictive models for home shoppers
Product affinity segmentation
Impact of contact density on consumer response
Using on-line browsing to predict purchase propensity
About us
Fulcrum is a dynamic, creative agency that specialises in developing and delivering engaging sales promotion, retail merchandise and on-brand promotional products.
From local sourced products to any marketing projects, we partner with leading consumer brands to develop merchandise to support the execution of their global sales and marketing strategies.
we provide our clients with the project management platform required to generate and deliver creative & Inspiring branded merchandise solutions, however simple or complex they may seem.
Through our unique combination of design talent, manufacturing scope, buying power and global distribution expertise, we can provide multi-territory fulfilment of creative products tailored to our clients’ exact requirements.
Brand Marketing | Marketing agent gondia
Successful Marketing Planning
Successful Planning
However, just making a marketing plan won’t necessarily capture the above advantages. In order for the marketing plan to be effective, certain criteria must be met. Marketing plans are professional documents, usually drafted by mid-upper level marketers. Considering the wide variety of considerations, and the significant impact it will have on strategy, constructing a marketing plan carefully is critical to success. Marketers should focus on accomplishing the following five things when building a marketing plan:
- Clarity – It should be simple, straight-forward and clear to everyone. Avoid unnecessary jargon, leave out details that aren’t necessary, and focus entirely on a small number of high impact objectives.
- Data-oriented – Everyone objective and process being suggested should be financially projected and carefully measured. Expected results should be financially-oriented, and everyone should be aware of these financial objectives.
- Focus – A point in everyone direction is the same as no point at all. This is an important issue, as many organizations will eventually make the mistake of running too many directions at once. To avoid this, the marketing plan should be specific on what should be done, and what shouldn’t.
- Realistic – While it may sound obvious, a common mistake in marketing plan development is setting objectives which are out of reach. The logic for this is that it’s always good to have something more to reach for. However, this creates two problems. The first problem is that individuals pursuing these goals will get demotivated, feeling like they are failing. The second problem is that it creates dissonance between the projected results and the real results.
- Alignment – Alignment is more than a boss telling the employees what to do. Alignment requires agreement among all involved parties. All stakeholders should be on the same page, pursuing the same objectives for the same reasons. Management is about creating agreement, not delegating tasks. As a result, the marketing plan should be developed with input from everyone involved.
Brand Marketing
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