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Marketing Execution – Plan, Execute, Track, Measure

Fulcrum Marketing is a strategic Sales agencies About Kalwa Thane . Our team of marketing consultants also specialise in marketing planning and Sales for all types of business of any size.

Sales agencies About Kalwa Thane

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

Sales and Marketing for Small Business

The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

• reviewing your marketing conditions
• reviewing your current marketing challenges and capabilities
• identifying and maximising competitive advantage
• creating and amplifying market positioning
• developing new revenue sources
• maximising market communication techniques
• Set your sales team

Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.

Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

• Referral Programs
• Word of Mouth Plus
• Trade Shows
• Outdoor Advertising

Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Sales agencies About Kalwa Thane

Sales agencies About Kalwa Thane

communication and Sales management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for Sales Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

About Kalwa, Thane

Kalwa is a small town located in the sounth-eastern parts of Pune on the Central line of Mumbai and lies in close proximity to Thane. It comes under of the jurisdiction of Thane Municipal Corporation (TMC). Rajiv Gandhi Medical College and Chhatrapati Shivaji Maharaj Hospital which is run by Thane Municipal Corporation is located in Kalwa. Situated between Parsik hills on the east and Thane creek on the west, Kalwa offers a great scenic view of the surrounding area. The Kalwa Bridge acts as a connection between Thane and Kalwa, while there is easy connectivity to Airoli and Navi Mumbai via the Thane-Belapur road. Majiwada, Naupada, Thane East, Vitawa, Mumbra, Manpada, Airoli, Kausa, Thane, Mulund West, Mulund East, Kalher, Dombivli, Thane West, Kasheli are some of the prominent localities situtaed close to Kalwa. Kalwa is an important industrial hub in the city of Mumbai, has seen massive industrialization around the Belapur Road. It also gets local train connectivity to Thane and Kalyan from the central line of the Mumbai railway suburban system. Like most of the Indian towns and cities, Kalwa is also home to several big and small temples. Reputed hospitals like Chhatrapati Shivaji Maharaj Hospital, which is run by Thane Municipal Corporation, and Pramila hospital near Manisha Nagar are also located in Kalwa. Some of the key residential projects in Kalwa are Sanghvi Valley, Harsha Dhruvika Heights, Vedant Indrayani, Ashar Aria, Shree Gopinath Sublime, Veena Rayansh Blossom, and Natu 9 Riviera Hills among others.

Connectivity & Transit Point:

Bus services provided by TMT, BEST and NMMT offer not only seamless intercity connection, but also connectivity to Ghatkopar, Marol and Vashi.

It has excellent connectivity to Chhatrapati Shivaji International Airport is situated at a distance of 26.5 km via Eastern Express Highway.

Thane, Kalva, and Mulund are nearby railway stations to Kalwa. However, Kalwa is the nearest railway station located at a distance of 500 meter. Thane Junction is also located at a distance of 5.3 km via Pune-Mumbai Highway.
Maharashtra State Road Transport Corporation (MSRTC) buses also ply through the locality.

Major Landmarks:

S.T Workshop
Viviana Mall
Upvan Lake
Dadaji Kondadev Stadium
Snow Kingdom

Proposed & Planned Infra:

Proposed new Airoli-Kalwa corridor (8 km) under the Mumbai Urban Transport Project 3 (MUTP 3). This corridor will help to provide connectivity from the northern side of Kalyan and beyond to the Navi Mumbai international airport. Kalwa station will have an elevated station like Sandhurst Road on the Harbour track.
As a part of the Smart City project, Thane will be developing the 32 km coastline stretches from Diva to Gaimukh. Kalwa- Shastri Nagar has been added under it.
Proposed Phase-2 of Water Transport Project (Ferry), the route of the Thane-Mumbai waterway will be Saket (Thane)-Kalwa- Vitawa-Mith Bunder- Airoli-Vashi- Trombay- Elephanta- Ferry Wharf- Gateway of India.
Under-construction Kharegaon rail overbridge.
Proposed 6-km freeway between Shilphata & Kalwa to ensure a smooth and faster dispersal of traffic between Thane, Mumbai and Panvel, Pune on the old highway.
Planned new Kopri creek bridge, which will connect Navi Mumbai to Thane.

Employment Hubs near kalwa:

ThaneOne Corporate Business IT Park (6.5 km)
Synergia IT Park (8.7 km)
Ashar IT Park (7.4 km)
Amfotech IT Park (6.6 km)
Padmavti Industrial Estate (3.4 km)
Wagle Industrial Estate (7.7 km)

The Factors for past growth:

Its proximity to Thane Railway Station, Chhatrapati Shivaji International Airport along with major IT Parks of Thane such as ThaneOne Corporate Business IT Park, Ashar IT Park, Raheja It Parks have been a plus point for Kalwa. A large number of workforce, working in those IT Park and Industries want have their residence close to their work place. As a result, property for rent in kalwa get its proposed tenants.

The Factors for future growth:

Some infra projects proposed by state govt such as new Airoli-Kalwa corridor, Kalwa- Shastri Nagar added under Smart City mission, Phase-2 of Water Transport Project, Under-construction Kharegaon rail overbridge, 6-km freeway between Shilphata & Kalwa, and new Kopri creek bridge will boost the property price in the locality and open the way for rental demand.

Infra Development (Social & Physical):

Kalwa possesses best-in-class infrastructural facilities: It has many reputed schools and educational institutions of various national and international boards in its vicinity. Some of them are Saraswati Vidyalaya High School and Junior College of Science, Rainbow Preschool, Smt. Sulochanadevi Singhania School, SPVM School, Milagris English School, Dnyan Prasarini Secondary Marathi School, Rustomjee Cambridge International School tec. It houses some nearby colleges, SJRS College, N.G. Bedekar College of Commerce, TMC Law College, KC College, K C College of Engineering Management Studies And Research among few.
Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Kalwa are Arogya Multispeciality Hospital, Sapphire Hospitals, Thane Health Care Hospital, Risk Care Hospital, Mumbra Municipality Hospital, Sanjeevan Hospital & ICU to name a few
The shopping needs of the resident is cater to by nearby malls in Kalwa. These include Korum Mall, Max Fashion, Viviana Mall, Boulevard Mall Thane, Eternity Mall etc. Apart from that, the locality houses factory outlets of national and International brands such as My Jio Store, Pantaloons Women, Reliance Digital, Cottons by Century, The Arvind Store, Bombay Dyeing etc.

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