Fulcrum was incorporated in 2007 in the Pune. We sell products and services to businesses of all sizes through various marketing channels and divisions. Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai. Promo Direct has tens of thousands of satisfied customers and tremendous buying power. We keep our overhead low and buy at high volume for deep discounts on hundreds of top quality, brand name promotional products. Promo Direct is committed to saving you money. Every product in our line is a proven winner and available at the lowest prices anywhere! But Promo Direct offers far more than great prices.
our services:- Marketing,Feet On Street,Door To Door Marketing,Face to Face Marketing,Street Marketing,Field Marketing,Direct To Retailer Sales,Strategic Field Marketing,Marketing Strategy,Trade Marketing,Marketing Team,Sales & merchandising,Shopper & Retail Marketing,Direct sales,Sales promotion,Consumer sales promotions,Trade sales promotions,Promotions team,Handbill distribution,Leaflet distribution,Flyer distribution,Telemarketing,Database Marketing,Direct marketing,Brand Activation,Brand Activation,BTL Activation,In-Shop Activation,Mall & Market Activities,In-shop Activities,Kiosk Activities,Product Launch Activities,Corporate Image Building,Product launches,Product sampling,Rural Area Activities,Free Sampling Activities,Demonstration Activities,Society Activities,Data Collection Activity,Retail Branding,News Paper leaflet insert,Merchandising,Lead Generation Activities,Market Research,Market Research,Field Research,Advertising Market Research,Compensation Survey,Tele Research,Test Marketing,Brand Market Research,Market Feedback,Survey Data Collection,Customer Satisfaction Studies,Industrial Market Research,Mystery Shopping,Retail Audit,Customer Acquisition,Merchant Acquiring,Telemarketing,Telesales Person,Telemarketing,Telesales,Telesales Account Manager,Inbound/outbound lead generation,Post-sale follow-up services,Surveys,Appointment setting,Dealers Appointment making,Welcome/impact calls,Account activation,Building a Database of Sales Leads,Business Development Manager,Client acquisition,Cold calling,Customer acquisition,Lead Generation
Employee Recognition Program
The Situation
A consumer product company went through a merger that resulted in significant changes to the upper management structure. These staff changes led to a loss of top talent and a decrease in employee morale and productivity, which negatively impacted the companys bottom line results. As a way to motivate, engage and retain employees, the company wanted to implement an Employee Recognition Program that provided a comprehensive online rewards and redemption platform across all departments. The client wanted a strategic program with clearly defined award criteria and complete employee eligibility for all. In addition, the company wanted to ensure middle management would be fully engaged in the program and reward points on a frequent and equitable basis.
The FulcrumSolution
Fulcrumdesigned and deployed a completely customized Employee Recognition Program through one cohesive platform. The program was points based on corporate and departmental goals, along with rewarding peer-to-peer accomplishments, years of service and spot recognition. Corporate goals were established by human resources and senior management to help encourage companywide commitment and management buy-in. Departmental and training goals were set by departmental managers. The online platform incorporated the clients desired hierarchy of administrative control for managers including the ability to set goals, reward points to individuals, send automatic reward notification communications, and run custom and participant reports.
Employees received a congratulatory email from their manager along with points that could be redeemed for thousands of incentive rewards online, via a fully secure and customized online rewards and redemption platform. A buy-up feature was also included, which allowed all employees to match their points with dollars, up to 100% of their existing balance, to purchase a rewards of a higher point-value. Additionally, a mini program was created to motivate and reward middle managers and point grantors, each month, based on the amount of points awarded. This encourages managers to generate excitement for the program with their staff and keep them motivated with ongoing communication.
The Results
The program has created a more engaged and loyal workforce, with decreased employee turnover, well below the industry average. Managers are more consistent in their usage of the program, and the employees are steadily redeeming their points and quickly receiving their rewards. Employee retention increased by 15% over the previous year while the client was able to effectively reengage their employees by demonstrating a continued investment in the workforce. More than 73% of employees felt they were extremely satisfied with the recognition received, and stated being recognized in a timely manner for their achievements
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