Airports Marketing Supplier Santacruz East | Airports Marketing Supplier mumbai

Airports Marketing Supplier Santacruz East

Fulcrum Marketing is a strategic Airports Marketing Supplier Santacruz East. Our team of marketing consultants also specialise in marketing planning and Airports Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research
Messaging
Tell your story convincingly
Maintain campaign consistency
Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Airports Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Airports Marketing Supplier . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Airports Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Airports Marketing Supplier . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Airports Marketing,Airports Marketing Supplier Santacruz East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Santacruz East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Santacruz East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Airports Marketing 

Airports Marketing Supplier

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Airports Marketing Plan and Airports Marketing Strategy

Airports Marketing Supplier mumbai

Santacruz East, mumbai

Santacruz East, situated in the centre of Mumbai. The Santacruz railway station on the Mumbai Suburban Railway, the Domestic Terminal (T1) of the Mumbai Airport and one campus of the University of Mumbai are all located in Santacruz East. Santa Cruz is bordered by Vile Parle in north, Khar in south, Juhu in west and Kurla, Bandra in east. Further it divided in two areas namely Santa Cruz East and West by the Mumbai Suburban Railway line. The Milan Subway and Khar Subway connect these two areas (Santa Cruz East and West), passing under the rail line. Due to Milan flyover the connectivity between these two locality have approved. The Western express highway passes through Santacruz East. Sunder Nagar, P&T Colony, Agripada, Anand Nagar, Chaitanya Nagar, Vakola, Kalina, Vidya Nagari, Yashwant Nagar are its neighbouring localities. Airport Authority of India which consists of the Mumbai Airport and Air India Colony also lies in the walking distance. The Western Express Highway is passing through the locality of Santa Cruz East. It is homes to many famous landmarks such as University of Mumbai and Our Lady Of Egypt Church. It has close proximity to corporate hub of Bandra Kurla Complex which is located at a distance of 3.4 km via CST Road/Santacruz-Chembur Link Road.

Connectivity

The major roads which are passing through Santa Cruz are the Western Express Highway, Santacruz- Chembur Link Road, Kalina-Kurla Link Road and the Nehru Road.
It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 4.4 km via Western Express Highway.
Santacruz is the major and nearest railway station to Santacruz East on the Mumbai suburban railway on the Western Line and Harbour Line which is located at a distance of 1.4 km via Jawaharlal Nehru Road. Other nearby railway stations are Ville Parle, Khar, Bandra Terminus, and Bandra.

Factors for growth in the past

MMRDA has built a Skywalk for pedestrians stretching from Podar School Complex (West Santa Cruz) to Western Express Highway (East Santa Cruz) which reduced the traffic congestion in the area as well as commuting time for the commuters use this stretch to reach their work place.
In order to give relief to the passengers from the share autorickshaws, the BEST has started a special bus service from Kurla West to Santacruz station East during peak hours. It will be a huge benefit for those who want to travel from Kurla to Santacruz.

Proposed and Planned Infra
In a major boost to city’s infrastructure, MMRDA’s elevated corridor project connecting the western suburbs with the east has got clearance from Central Railway. The corridor work towards providing seamless connectivity to the eastern suburbs, and will reduce the travel time from the east to Bandra-Kurla Complex (BKC) by 30 minutes and the distance by 3 km.
The Slum Rehabilitation Authority (SRA) has floated tenders for the first time for the redevelopment work of the slums in Santacruz (east). This move is expected to benefit the slum dwellers after completion of their redevelopment work.
Line 3 of the Mumbai Metro, also referred to as the Colaba–Bandra-SEEPZ line, is a part Mumbai Metro of which construction has been initiated. When completed, the 33.5-km long line will be the first underground metro line in Mumbai after Kolkata Metro Line-2.

Infra Development (Social & Physical)
The locality has a good number of educational institutions like international schools, schools affiliated to all the different boards and colleges. Some of the schools present here are SSC School Santacruz East, New Model English High School, EuroKids, B.M.C Bakola School, Patuck Technical High School, Municipal School Yogiraj Ashram, Air India Modern School, Rameshwaram English Medium School, St. Charles High School among few.
The hospitality sector of the area is thriving because of the presence of a number of hotels, restaurants, resorts and serviced apartments. Some of the hotels and resorts present here include T2 Beacon Mumbai, Kishish Kunj, The Orchid Hotel, Trident Hotel, ITC Maratha, Hotel Golden Sagar and many more.
The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. The shopping malls in the locality include Lucky Mansion, M&R Shopping Mall, Link Square Mall Bandra West, Surve Shopping Mall, Kings Mini Mall, Phoenix Market City, and Sai Shopping Centre.
The locality has super specialty, multi-specialty and general hospitals. Kalina Hospital, University Hospital, Sahyog Welcare Hospital, Care Hospital, City Hospital & Research Centre, and Kohinoor Hospital to name a few.

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan