B 2 C marketing | one to one marketing Agent Koombarwara

Retail and In-Store promotion Agency, B 2 C marketing | one to one marketing Agent Koombarwara

We help brands to connect with consumers at the point of purchase – driving incremental sales, B 2 C marketing & one to one marketing Agent creating new consumers and brand advocates.

At Fulcrum, we are experts in the indian retail environment. As a retail and in-store agency with an in depth knowledge of product sampling, retail promotions and product demonstrations – our nationwide teams can drive sales for your brands at the till.

If you’re looking to showcase your brand within existing retailer channels, or build a whole new audience, we can help you get there.

Our expert staff are experienced with grocery, FMCG, consumer electronics, motor, toys, health and beauty brands and all hold relevant Food Handling and food certification. As a specialist retail and in-store agency, Fulcrum holds full FSSAI certification.

We also provide branded sampling stands and merchandise production, uniforms, freight, storage and logistics to ensure a smooth rollout of your campaign.

With a focus on inspiring action in consumers and delivering actual results, we ensure that we build in measurement, reporting and amplification to maximise ROI for clients.

Speak to us about how we can help you deliver in-store sampling, retail promotions, product demonstrations, travel retail promotions, retail staff, brand ambassadors and retail events.

Small Business Brand Marketing:B 2 C marketing | one to one marketing Agent Koombarwara

5 Tips For Taking Your Brand to Market

Part 1 of our Brand Basics for Small Business series, we covered the crucial first steps to setting up your brand. Once you’ve taken those initial steps and got your brand off the ground, the next stage is to start marketing, in order to raise awareness of your brand, build a customer base, and drive sales for your business. To help you get started, we’ve got five important tips for taking your brand to market.

Tip 1: Get your messaging right

In business, first impressions mean a great deal – so what your initial marketing communicates about your brand will shape the (usually lasting) opinion potential customers form about your brand.

Spend time developing clear, compelling brand messaging that succinctly communicates your brand, ties in with your brand identity, and is relevant to your target audience. Bear in mind that as your brand develops and grows, you’ll need to be able to continue delivering this messaging consistently across all platforms, so getting it right in the early stages is essential.

Tip 2: Choose the right channels

Small businesses are faced with a vast array of potential marketing tactics through which to promote their brand. From digital marketing to direct mail, the key is to identify those channels that are most appropriate to your brand – and are most likely to attract the attention of potential customers. This is where thorough market research (discussed in Part 1) is vital, as you’ll need a clear understanding of your target audience and what channels have the best chance of reaching them.

Potential marketing channels include email marketing, brochures and flyers, social media, event marketing and many more. For some ideas on using a selection of these channels successfully, check out our Guide to Becoming Marketing Active.

Tip 3: Provide clear calls to action – and incentives for following them

Whether your call to action is driving traffic to your website, encouraging email newsletter opt-ins, or increasing your social media following, you need to make this call to action as clear and straightforward as possible. Confusion or ambiguity is an immediate turn-off, so make sure you spell out exactly what people need to do and how to do it.

Behind every call to action, you need to answer the question that is inevitably on the minds of your audience: “what’s in it for me?”. By providing compelling incentives for performing the desired action, your audience is much more likely to follow your lead.

Tip 4: Go for the highest quality you can afford

While budget will always play an important role in small business marketing considerations, opting for cheap-looking, inferior quality marketing materials can do considerable damage to your brand in both the short-term and the long-term. At this early stage it’s important to remember that, as mentioned above, first impressions are critical.

Quality doesn’t just extend to the physical materials on which your marketing is delivered. Skimping on components like copywriting or design can be just as off-putting as cheap paper, so avoid cutting costs by doing it yourself. If price is an issue, consider taking a ‘less is more’ approach and focusing on doing a few key tactics well.

Tip 5: Know your goals from the outset

Before you commence any type of marketing, you need to know what you want to achieve from this activity. Once you’ve established a set of clearly defined goals, you will be able to identify the steps you need to take to achieve these targets.

When setting marketing goals, it’s important to choose targets that are achievable, as well as ensuring you are as clear as possible about your goals. Be specific about what each goal involves and outline timeframes for achievement to work towards. In addition, it’s vital to make sure your marketing goals are easy to track and measure.

While there are many other areas you’ll need to consider before embarking on a marketing strategy, taking time to focus on these five areas will provide you with a strong starting point on which to build.

Stay tuned for the final part of our Brand Basics series, in which we’ll be looking at how to maintain your brand in the long term.

We’d love to hear your experiences of taking a brand to market – if you’ve got your own tips, why not share them with the MIH community? Get in touch by leaving your comments below…

B 2 C marketing | one to one marketing Agent Koombarwara

| B 2 C marketing agencies Koombarwara

Marketing idea an tips , info , case study

Don’t Give Up on Cold Calls

Don’t Give Up on Cold Calls–Nearly everyone I know balks at cold calling, at least initially.  We know we’re going to face a higher rate of rejection than if we were pitching to folks predisposed to want our product, and no one enjoys feeling like a failure.  But here’s the thing:  If you need new customers, then you need to train yourself to cold call effectively.

And here’s a secret little bonus:  cold calling may end up being more effective that you thought it might because so few people do it.  If you can make yourself stand out from the crowd, you’ve already got an advantage.  So get your call list, find yourself a quiet space, and pick up the telephone.  You’re about to round up new clients with these winning techniques.

Cold Calling Tips

1. Do Your Homework

One thing I’ve found useful is to determine how many of my customers currently get cold calls.  As it turns out, not many of my competitors make them, so I know there are opportunities out there.  Whether you take a look at geographical areas you’re currently underserving or simply look for a larger share of the area you’re in, start making your list of folks who need your services.

2. Be Ready to Leave a Voicemail

Odds are slim that anyone you call will actually answer, so have your introduction ready to go.  You want to sound warm, authentic, and enthusiastic.  Your goal in your first call isn’t to cash a check.  It’s to start a relationship.

3. Don’t Ask for a Call Back

If your prospect feels like you’re trying to push them, they’re unlikely to actually call you back.  It’s far more effective to leave your name and number and let your prospective clients know when you plan to call them back.  Persistence is key to cold calls, so you’re not finished once you’ve reached out the first time!

4. Leave Your Personal Number

Not only is it actually more productive to move to a single stream for your phone calls, but it also sends the important message that your prospect’s business matters to you personally

5. Call After Hours

Especially if you have a long list of prospects, you may be able to speed up the voicemail-leaving process if the extensions or mobile numbers you’re calling go automatically to voicemail after business hours.

6. Follow Up via Social Media

One of my favorite strategies is to leave a voicemail and then head to Facebook or Twitter and send a quick message letting my prospects know I’ve reached out by phone.  I get increasing numbers of folks who respond via social media, as it feels less sales-y, and it’s handled at their convenience.

7. Don’t Give Up

Now don’t go into restraining order territory.  There is certainly a point at which it’s clear your prospect isn’t interested.  One thing I love to do is – after a few unreturned calls – to ask my prospect to call me back if they’re not interested.  Sometimes all I need is fifteen seconds of their time to get them to understand just how much I can help them.

Most importantly, don’t fear the cold call.  It may feel awkward at first, but it’s definitely a skill that improves with practice.

B 2 C marketing | one to one marketing Agent Koombarwara

direct to consumer marketing Campaigns agencies Koombarwara , Street Guerilla marketing Campaigns agencies Koombarwara

B 2 C marketing agencies Koombarwara, one to one marketing Agent Koombarwara