Brand Marketing agencies in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Brand Marketing agencies in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Brand Marketing agencies in mumbai

Cold Calling DEAD

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Is cold calling dead?

No. Many businesses still use it. However, it is losing its effectiveness. Cold calling relies on interruption. Today, people have access to info when they need it, so are less likely to put up with cold calling. People are far less likely to trust someone based on a cold call, and trust is very important.

What is the difference between cold and warm calling?

Warm calling is making sales calls after making preliminary contact. Warm calling works best when it is tied to another form of marketing, such as educational or event marketing. Warm calling can refer back to a marketing piece, a form filled out at a trade show, or any form of previous contact.

What is permission based marketing?

Permission marketing is when prospects sign up to receive messages from you. Instead of you interrupting their day with messages they don’t care about, you are invited to speak to them. Permission marketing is about having prospect qualify themselves.

How do you get permission from someone to market to them?

You need a complete marketing plan to gain a constant stream of permission. The basic concept is to provide something of value in return for getting permission to market further. Permission can include signing up for a newsletter, coming to an event, or requesting more information.

Cold calling brings results, why should I stop?

Cold calling is a numbers game. For every yes, you have 10 or more nos that are closed doors. Using permission marketing, you can keep the conversation open, even with people who aren’t buying right now. By building marketing around conversations and education, you can create a steady stream of leads that will grow virally.

Why should businesses make the extra effort to educate customers?

By educating, you set yourself up as the expert. This allows you to set the course of the relationship. Educating allows you to “sell without selling.” Prospects thank you for the info and go to you first to buy. When you create educational marketing, you can re-purpose it in many ways.

How can Twitter help businesses avoid cold calling?

Twitter is a great place to communicate, attract fans, and build relationships. Your followers have given you permission to talk to them. Just don’t be all sales talk, all the time. From conversations on Twitter, you can move into a sales process. Twitter opens the door to a ton of prospects. It is your job to attract qualified prospects by providing quality content.

Why is building an email list the most important thing businesses should be doing?

An email list built on permission is a group of people who have pre-qualified themselves as real prospects. With regular email, you can build trust with prospects and up sell current customers. An email list is a database of prospects you can dip in to when you need to add sales. Put out a good newsletter and good value for signing up, and your email list will continue to grow. Unlike cold calling, you will be able to communicate 1 to many, but with a much larger trust factor.

How can we use events to bring in loads of new customers?

Events allow you to invite prospects to something they will value, without directly selling to them. Make your event specific, and it will attract ideal, pre-qualified, prospects. You can build a huge level of trust quickly by providing a quality event. People will be inclined to buy from you.

Should a small business have a blog/email newsletter?

Yes. Providing regular content for customers/prospects has several benefits. It will bring in more traffic to your site and provide visitors with instant value. It will educate prospects and build trust, making them inclined to buy from you and trust you. It will make you better at your business. Creating content on your niche will inevitably make you an expert.

What kind of conversations should businesses be having with their customers/prospects?

Conversations should be about much more than making the sale. You should seek to educate, to answer questions, to ask questions. The biggest thing is to build trust and provide endless value.

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