Brand Marketing Outsourcing firm Pokhran Road No. 2 | Brand Marketing Outsourcing firm Thane

Brand Marketing Outsourcing firm Pokhran Road No. 2

Fulcrum Marketing is a strategic Brand Marketing Outsourcing firm Pokhran Road No. 2. Our team of marketing consultants also specialise in marketing planning and Brand Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Brand Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Brand Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Brand Marketing Outsourcing firm . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Brand Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Brand Marketing Outsourcing firm . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Brand Marketing,Brand Marketing Outsourcing firm Pokhran Road No. 2

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pokhran Road No. 2

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Pokhran Road No. 2, Thane

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Brand Marketing 

Brand Marketing Outsourcing firm

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Brand Marketing Outsourcing firm Thane

Pokhran Road No. 2, Thane

Pokhran Road No 2, a popular residential investment destination, situated in the western parts of Thane. It enjoys superb connectivity to Navi Mumbai as well as to the Eastern and Western suburbs of Mumbai. Its cosmopolitan culture, presence of famous hospitals, easy accessibility of mega multiplexes and great weekend getaways makes it an attractive investment destination. It comes under the jurisdiction of Thane Municipal Corporation which looks after the civic works of the area. Vartak Nagar, Lokmanya Nagar, Yashodhan Nagar, Samata Nagar, Hanuman Nagar, Shivaji Nagar are its neighbouring localities while Thane, Majiwada, Manpada, Naupada, Kolshet, Patlipada, etc. are the prominent localities. Eastern Express Highway is also passing nearby the locality. Some of the leading developers present in this region are Cosmos, Dosti, Unnati, Raymond, Shapoorji Pallonji, etc. Pokhran Road is divided into Pokhran Road No 1 and 2. Pokhran Road No 1 starts from the left of Cadbury Junction signal and Pokhran Road No 2 starts from Majiwada. Due to its proximity to Eastern Express Highway, it is well connected to the eastern suburbs and South Mumbai. One can reach business areas such as SEEPZ and Powai SEZ through the Eastern Express Highway and other important arterial roads in Mumbai such as JVLR. Pokhran Road No 2 is also near to Dombivali and Ambarnath which are important business areas in Thane. Some of the key residential projects in Pokhran Road Number 2 are Piramal Vaikunth, Neelkanth Lake View, Kalpataru Siddhachal Elite VII, Tata Housing Serein, Courtyard Thane, Shapoorji Pallonji Northern Lights among others.

Connectivity:

There are several buses and rickshaws that travel between Pokhran Road No 2 and other suburbs. BEST buses provide services between Mumbai and Thane.

Being divided into two roads: Pokhran Road No 2, the locality enjoys excellent connectivity via a thriving rail and road network. Mumbai Suburban railway central and harbour lines fall near this locality.

Apart from this, Pokhran Road No 2 is well connected to other suburban areas through a network of highways and expressways such as Santacruz-Chembur Link Road (SCLR), Ghodbunder Road, Eastern Freeway, Jogeshwari-Vikhroli Link Road (JVLR), NH-8, Thane-Belapur Road and Mumbai-Nashik Highway.
It also enjoys close proximity to Chhatrapati Shivaji International Airport which is situated at a distance of 24.3 km via Jogeshwari-Vikhroli Link Road and Eastern Express Highway, can be accessed less than an hour.

Kalva, Thane Junction, Mulund, and Mumbra are its nearby railway stations. However, Thane Junction Railway Station is the nearest railway station to Pokhran Road No 2, located at a distance of 7.2 km via Pokhran Road Number 1.

Major landmarks:

Korum Mall
Funcity
Smaaash Thane
Upvan Lake
Community Park Pokhran Road No 1

Employment Hubs near Pokhran Road No 2:

Powai SEZ (18 km)
SEEPZ (20.7 km)
Kolshet Industrial Area (4.7 km)
Ashar IT Park (4.6 km)
ThaneOne Corporate Business IT Park (1.7 km)
Amfotech IT Park (4.7 km)

Proposed & Planned Infra:

Tata Housing, one of India’s leading real estate developer is planning to build the country’s biggest gymnastic centre in Pokhran Road No 1.

Factors for past growth:

Because of its proximity to IT parks and sound infrastructure, prospective homebuyers prefer this area a lot. While Pokhran Road No 1 is for those who are looking for resale properties, Pokhran Road No 2 is the hub to newly-launched properties by reputed developers.

Factors for future growth:

Several planned and proposed infrastructural developments are also underway, calling upon more reputed builders to develop new projects thereby leading to long-term investment gains for prospective homebuyers.

Infra Development (Social & Physical):

Pokhran Road No 2 possesses best-in-class infrastructural facilities: It has many reputed schools and educational institutions in its vicinity. Some of them are Smart Kids Play School, Smt. Sulochana Devi Singhania School, Little Flower High School, Kidzee, Billabong High International School, Holy Cross Convent High School, Serra International Pre-School, St. John The Baptist High School etc.

Some of the renowned hospitals providing healthcare facilities to the residents of Pokhran Road No 2 are Siddhivinayak Hospital, TMC Hospital, Vedant Children Hospital, Jupiter Hospital, Lifeline Hospital Thane among few.
The shopping needs of the people cater to by nearby malls. These include Korum Mall, Viviana Mall, Max Fashion, Eternity Mall to name a few.

 

Brand Marketing, Brand Marketing Outsourcing firm, Brand Marketing Outsourcing firm , Brand Marketing Outsourcing firm Pokhran Road No. 2 Thane,Pokhran Road No. 2,Thane

Door to Door Marketing Strategy, Door to Door Marketing Plan