Category: Alandi Road

Door to Door Marketing Strategy | Door to Door Marketing Plan | door to door marketing enterprise Alandi Road Pune

door to door marketing enterprise Alandi Road Pune

Fulcrum Marketing is a strategic door to door marketing enterprise Alandi Road Pune. Our team of marketing consultants also specialise in marketing planning and door to door marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and door to door marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a door to door marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door to door marketing enterprise Alandi Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door to door marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door to door marketing enterprise Alandi Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Alandi Road Pune

door to door marketing enterprise Alandi Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Alandi Road Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

door to door marketing 

door to door marketing enterprise Alandi Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

door to door marketing | door to door marketing enterprise Alandi Road Pune

Alandi Road ,  Pune

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Connectivity

Alandi has excellent connectivity to other parts of the city via roadways and railways. PMPML operational buses connect Alandi to the other important places like Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav etc.

Alandi Road connects to Pune-Nashik Highway via Dehu Alandi Road and Bhosari Alandi Road, connecting the locality to the likes of Dehu, Moshi and Bhosari.
It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 15.4 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
The area has an extensive bus service and the Pimpri and Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity.

Factors for past growth
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi Road.

Factors for future growth
Transit-oriented development has been proposed along the ring road around Pune and Pimpri-Chinchwad. The areas which the ring road will pass through are Charholi, Tulapur, Alandi. Obviously, all these areas will see huge development & growth in the year to come.

Proposed & planned Infra
PMRDA has taken up major infrastructural projects such as the 128 km under-construction Ring-Road,
Proposed 23 km long Metro line,
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi Road offers very good social infrastructure to its residents. Some of the reputed schools in Alandi Road include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. It also house some prominent colleges and educational institutions. These are MIT Arts, Commerce, and Science College, MIT Academy of Engineering, Modern College of Pharmacy for ladies, Dr DY Patil Medical College, Hospital & Research Centre, Dr DY Patil College of Engineering, Pimpri-Chinchwad College of Engineering etc.
Some of the leading hospitals in the Alandi include the PCMC Hospital, Yashwantrao Chavan Memorial Hospital, Aditya Birla Memorial Hospital, City Care Hospital, Niramaya Hospital, PCMC Hospital, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

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door to door marketing enterprise Alandi Road Pune

door to door marketing enterprise Alandi Road Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

door to door marketing, door to door marketing enterprise, door to door marketing enterprise Alandi Road, door to door marketing enterprise Alandi Road Pune, Alandi Road, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Door To Door Marketing Outsourcing firm Alandi Road Pune

Door To Door Marketing Outsourcing firm Alandi Road Pune

Fulcrum Marketing is a strategic Door To Door Marketing Outsourcing firm Alandi Road Pune. Our team of marketing consultants also specialise in marketing planning and Door To Door Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Door To Door Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Door To Door Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Door To Door Marketing Outsourcing firm Alandi Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Door To Door Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Door To Door Marketing Outsourcing firm Alandi Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Alandi Road Pune

Door To Door Marketing Outsourcing firm Alandi Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Alandi Road Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Door To Door Marketing 

Door To Door Marketing Outsourcing firm Alandi Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Door To Door Marketing | Door To Door Marketing Outsourcing firm Alandi Road Pune

Alandi Road ,  Pune

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Connectivity

Alandi has excellent connectivity to other parts of the city via roadways and railways. PMPML operational buses connect Alandi to the other important places like Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav etc.

Alandi Road connects to Pune-Nashik Highway via Dehu Alandi Road and Bhosari Alandi Road, connecting the locality to the likes of Dehu, Moshi and Bhosari.
It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 15.4 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
The area has an extensive bus service and the Pimpri and Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity.

Factors for past growth
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi Road.

Factors for future growth
Transit-oriented development has been proposed along the ring road around Pune and Pimpri-Chinchwad. The areas which the ring road will pass through are Charholi, Tulapur, Alandi. Obviously, all these areas will see huge development & growth in the year to come.

Proposed & planned Infra
PMRDA has taken up major infrastructural projects such as the 128 km under-construction Ring-Road,
Proposed 23 km long Metro line,
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi Road offers very good social infrastructure to its residents. Some of the reputed schools in Alandi Road include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. It also house some prominent colleges and educational institutions. These are MIT Arts, Commerce, and Science College, MIT Academy of Engineering, Modern College of Pharmacy for ladies, Dr DY Patil Medical College, Hospital & Research Centre, Dr DY Patil College of Engineering, Pimpri-Chinchwad College of Engineering etc.
Some of the leading hospitals in the Alandi include the PCMC Hospital, Yashwantrao Chavan Memorial Hospital, Aditya Birla Memorial Hospital, City Care Hospital, Niramaya Hospital, PCMC Hospital, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

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Door To Door Marketing Outsourcing firm Alandi Road Pune

Door To Door Marketing Outsourcing firm Alandi Road Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Door To Door Marketing, Door To Door Marketing Outsourcing firm, Door To Door Marketing Outsourcing firm Alandi Road, Door To Door Marketing Outsourcing firm Alandi Road Pune, Alandi Road, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Direct Marketing Companies Alandi Road Pune

Direct Marketing Companies Alandi Road Pune

Fulcrum Marketing is a strategic Direct Marketing Companies Alandi Road Pune. Our team of marketing consultants also specialise in marketing planning and Direct Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Direct Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Direct Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Direct Marketing Companies Alandi Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Direct Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Direct Marketing Companies Alandi Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Alandi Road Pune

Direct Marketing Companies Alandi Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Alandi Road Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Direct Marketing 

Direct Marketing Companies Alandi Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Direct Marketing | Direct Marketing Companies Alandi Road Pune

Alandi Road ,  Pune

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Connectivity

Alandi has excellent connectivity to other parts of the city via roadways and railways. PMPML operational buses connect Alandi to the other important places like Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav etc.

Alandi Road connects to Pune-Nashik Highway via Dehu Alandi Road and Bhosari Alandi Road, connecting the locality to the likes of Dehu, Moshi and Bhosari.
It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 15.4 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
The area has an extensive bus service and the Pimpri and Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity.

Factors for past growth
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi Road.

Factors for future growth
Transit-oriented development has been proposed along the ring road around Pune and Pimpri-Chinchwad. The areas which the ring road will pass through are Charholi, Tulapur, Alandi. Obviously, all these areas will see huge development & growth in the year to come.

Proposed & planned Infra
PMRDA has taken up major infrastructural projects such as the 128 km under-construction Ring-Road,
Proposed 23 km long Metro line,
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi Road offers very good social infrastructure to its residents. Some of the reputed schools in Alandi Road include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. It also house some prominent colleges and educational institutions. These are MIT Arts, Commerce, and Science College, MIT Academy of Engineering, Modern College of Pharmacy for ladies, Dr DY Patil Medical College, Hospital & Research Centre, Dr DY Patil College of Engineering, Pimpri-Chinchwad College of Engineering etc.
Some of the leading hospitals in the Alandi include the PCMC Hospital, Yashwantrao Chavan Memorial Hospital, Aditya Birla Memorial Hospital, City Care Hospital, Niramaya Hospital, PCMC Hospital, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

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Marketing Company in Hinjewadi
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Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
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Marketing Company in Camp
Marketing Company in Bavdhan
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Marketing Company in Pimpri Chinchwad
Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Direct Marketing Companies Alandi Road Pune

Direct Marketing Companies Alandi Road Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Direct Marketing, Direct Marketing Companies, Direct Marketing Companies Alandi Road, Direct Marketing Companies Alandi Road Pune, Alandi Road, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Local Marketing Service Provider Agency Alandi Road Pune

Local Marketing Service Provider Agency Alandi Road Pune

Fulcrum Marketing is a strategic Local Marketing Service Provider Agency Alandi Road Pune. Our team of marketing consultants also specialise in marketing planning and Local Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Local Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Local Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Local Marketing Service Provider Agency Alandi Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Local Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Local Marketing Service Provider Agency Alandi Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Alandi Road Pune

Local Marketing Service Provider Agency Alandi Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Alandi Road Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Local Marketing 

Local Marketing Service Provider Agency Alandi Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Local Marketing | Local Marketing Service Provider Agency Alandi Road Pune

Alandi Road ,  Pune

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Connectivity

Alandi has excellent connectivity to other parts of the city via roadways and railways. PMPML operational buses connect Alandi to the other important places like Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav etc.

Alandi Road connects to Pune-Nashik Highway via Dehu Alandi Road and Bhosari Alandi Road, connecting the locality to the likes of Dehu, Moshi and Bhosari.
It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 15.4 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
The area has an extensive bus service and the Pimpri and Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity.

Factors for past growth
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi Road.

Factors for future growth
Transit-oriented development has been proposed along the ring road around Pune and Pimpri-Chinchwad. The areas which the ring road will pass through are Charholi, Tulapur, Alandi. Obviously, all these areas will see huge development & growth in the year to come.

Proposed & planned Infra
PMRDA has taken up major infrastructural projects such as the 128 km under-construction Ring-Road,
Proposed 23 km long Metro line,
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi Road offers very good social infrastructure to its residents. Some of the reputed schools in Alandi Road include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. It also house some prominent colleges and educational institutions. These are MIT Arts, Commerce, and Science College, MIT Academy of Engineering, Modern College of Pharmacy for ladies, Dr DY Patil Medical College, Hospital & Research Centre, Dr DY Patil College of Engineering, Pimpri-Chinchwad College of Engineering etc.
Some of the leading hospitals in the Alandi include the PCMC Hospital, Yashwantrao Chavan Memorial Hospital, Aditya Birla Memorial Hospital, City Care Hospital, Niramaya Hospital, PCMC Hospital, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

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Local Marketing Service Provider Agency Alandi Road Pune

Local Marketing Service Provider Agency Alandi Road Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Local Marketing, Local Marketing Service Provider Agency, Local Marketing Service Provider Agency Alandi Road, Local Marketing Service Provider Agency Alandi Road Pune, Alandi Road, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Developing an Annual Marketing Plan and Marketing Strategy | general trade sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

Field Marketing enterprise Alandi Road Pune

Fulcrum Marketing is a strategic Field Marketing enterprise Alandi Road Pune. Our team of marketing consultants also specialise in marketing planning and Field Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Field Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Field Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Field Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Field Marketing enterprise Alandi Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Field Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Field Marketing enterprise Alandi Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Alandi Road Pune

Field Marketing enterprise Alandi Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Alandi Road Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Field Marketing 

Field Marketing enterprise Alandi Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Field Marketing | Field Marketing enterprise Alandi Road Pune

Alandi Road ,  Pune

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Connectivity

Alandi has excellent connectivity to other parts of the city via roadways and railways. PMPML operational buses connect Alandi to the other important places like Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav etc.

Alandi Road connects to Pune-Nashik Highway via Dehu Alandi Road and Bhosari Alandi Road, connecting the locality to the likes of Dehu, Moshi and Bhosari.
It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 15.4 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
The area has an extensive bus service and the Pimpri and Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity.

Factors for past growth
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi Road.

Factors for future growth
Transit-oriented development has been proposed along the ring road around Pune and Pimpri-Chinchwad. The areas which the ring road will pass through are Charholi, Tulapur, Alandi. Obviously, all these areas will see huge development & growth in the year to come.

Proposed & planned Infra
PMRDA has taken up major infrastructural projects such as the 128 km under-construction Ring-Road,
Proposed 23 km long Metro line,
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi Road offers very good social infrastructure to its residents. Some of the reputed schools in Alandi Road include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. It also house some prominent colleges and educational institutions. These are MIT Arts, Commerce, and Science College, MIT Academy of Engineering, Modern College of Pharmacy for ladies, Dr DY Patil Medical College, Hospital & Research Centre, Dr DY Patil College of Engineering, Pimpri-Chinchwad College of Engineering etc.
Some of the leading hospitals in the Alandi include the PCMC Hospital, Yashwantrao Chavan Memorial Hospital, Aditya Birla Memorial Hospital, City Care Hospital, Niramaya Hospital, PCMC Hospital, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

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Field Marketing enterprise Alandi Road Pune

Field Marketing enterprise Alandi Road Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Field Marketing, Field Marketing enterprise, Field Marketing enterprise Alandi Road, Field Marketing enterprise Alandi Road Pune, Alandi Road, Pune

Sales Staff Outsourcing firm Alandi Road Pune | Sales Management Outsourcing firm Alandi Road Pune

Sales Management Outsourcing firm Alandi Road Pune

Fulcrum Marketing is a strategic Sales Management Outsourcing firm Alandi Road Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff Outsourcing firm

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Outsourcing firm Alandi Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Outsourcing firm Alandi Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Alandi Road Pune

, Outsourcing firm Alandi Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Alandi Road Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Alandi Road Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

Outsourcing firm Alandi Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

Outsourcing firm

Alandi Road Pune,

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Connectivity

Alandi has excellent connectivity to other parts of the city via roadways and railways. PMPML operational buses connect Alandi to the other important places like Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav etc.

Alandi Road connects to Pune-Nashik Highway via Dehu Alandi Road and Bhosari Alandi Road, connecting the locality to the likes of Dehu, Moshi and Bhosari.

It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 15.4 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
The area has an extensive bus service and the Pimpri and Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity.

Factors for past growth
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi Road.

Factors for future growth
Transit-oriented development has been proposed along the ring road around Pune and Pimpri-Chinchwad. The areas which the ring road will pass through are Charholi, Tulapur, Alandi. Obviously, all these areas will see huge development & growth in the year to come.

Proposed & planned Infra
PMRDA has taken up major infrastructural projects such as the 128 km under-construction Ring-Road,
Proposed 23 km long Metro line,
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi Road offers very good social infrastructure to its residents. Some of the reputed schools in Alandi Road include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. It also house some prominent colleges and educational institutions. These are MIT Arts, Commerce, and Science College, MIT Academy of Engineering, Modern College of Pharmacy for ladies, Dr DY Patil Medical College, Hospital & Research Centre, Dr DY Patil College of Engineering, Pimpri-Chinchwad College of Engineering etc.
Some of the leading hospitals in the Alandi include the PCMC Hospital, Yashwantrao Chavan Memorial Hospital, Aditya Birla Memorial Hospital, City Care Hospital, Niramaya Hospital, PCMC Hospital, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

 

, Outsourcing firm, Outsourcing firm Alandi Road, Outsourcing firm Alandi Road Pune, Alandi Road, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Staff Service Provider Agency Alandi Road Pune | In-shop selling Service Provider Agency Alandi Road Pune

In-shop selling Service Provider Agency Alandi Road Pune

Fulcrum Marketing is a strategic In-shop selling Service Provider Agency Alandi Road Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff Service Provider Agency

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Service Provider Agency Alandi Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Service Provider Agency Alandi Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Alandi Road Pune

, Service Provider Agency Alandi Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Alandi Road Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Alandi Road Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

Service Provider Agency Alandi Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

Service Provider Agency

Alandi Road Pune,

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Connectivity

Alandi has excellent connectivity to other parts of the city via roadways and railways. PMPML operational buses connect Alandi to the other important places like Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav etc.

Alandi Road connects to Pune-Nashik Highway via Dehu Alandi Road and Bhosari Alandi Road, connecting the locality to the likes of Dehu, Moshi and Bhosari.

It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 15.4 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
The area has an extensive bus service and the Pimpri and Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity.

Factors for past growth
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi Road.

Factors for future growth
Transit-oriented development has been proposed along the ring road around Pune and Pimpri-Chinchwad. The areas which the ring road will pass through are Charholi, Tulapur, Alandi. Obviously, all these areas will see huge development & growth in the year to come.

Proposed & planned Infra
PMRDA has taken up major infrastructural projects such as the 128 km under-construction Ring-Road,
Proposed 23 km long Metro line,
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi Road offers very good social infrastructure to its residents. Some of the reputed schools in Alandi Road include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. It also house some prominent colleges and educational institutions. These are MIT Arts, Commerce, and Science College, MIT Academy of Engineering, Modern College of Pharmacy for ladies, Dr DY Patil Medical College, Hospital & Research Centre, Dr DY Patil College of Engineering, Pimpri-Chinchwad College of Engineering etc.
Some of the leading hospitals in the Alandi include the PCMC Hospital, Yashwantrao Chavan Memorial Hospital, Aditya Birla Memorial Hospital, City Care Hospital, Niramaya Hospital, PCMC Hospital, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

 

, Service Provider Agency, Service Provider Agency Alandi Road, Service Provider Agency Alandi Road Pune, Alandi Road, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Staff enterprise Alandi Road Pune | supermarkets sales enterprise Alandi Road Pune

supermarkets sales enterprise Alandi Road Pune

Fulcrum Marketing is a strategic supermarkets sales enterprise Alandi Road Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff enterprise

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , enterprise Alandi Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and enterprise Alandi Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Alandi Road Pune

, enterprise Alandi Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Alandi Road Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Alandi Road Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

enterprise Alandi Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

enterprise

Alandi Road Pune,

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Connectivity

Alandi has excellent connectivity to other parts of the city via roadways and railways. PMPML operational buses connect Alandi to the other important places like Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav etc.

Alandi Road connects to Pune-Nashik Highway via Dehu Alandi Road and Bhosari Alandi Road, connecting the locality to the likes of Dehu, Moshi and Bhosari.

It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 15.4 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
The area has an extensive bus service and the Pimpri and Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity.

Factors for past growth
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi Road.

Factors for future growth
Transit-oriented development has been proposed along the ring road around Pune and Pimpri-Chinchwad. The areas which the ring road will pass through are Charholi, Tulapur, Alandi. Obviously, all these areas will see huge development & growth in the year to come.

Proposed & planned Infra
PMRDA has taken up major infrastructural projects such as the 128 km under-construction Ring-Road,
Proposed 23 km long Metro line,
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi Road offers very good social infrastructure to its residents. Some of the reputed schools in Alandi Road include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. It also house some prominent colleges and educational institutions. These are MIT Arts, Commerce, and Science College, MIT Academy of Engineering, Modern College of Pharmacy for ladies, Dr DY Patil Medical College, Hospital & Research Centre, Dr DY Patil College of Engineering, Pimpri-Chinchwad College of Engineering etc.
Some of the leading hospitals in the Alandi include the PCMC Hospital, Yashwantrao Chavan Memorial Hospital, Aditya Birla Memorial Hospital, City Care Hospital, Niramaya Hospital, PCMC Hospital, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

 

, enterprise, enterprise Alandi Road, enterprise Alandi Road Pune, Alandi Road, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Staff Companies Alandi Road Pune | retail sales Companies Alandi Road Pune

retail sales Companies Alandi Road Pune

Fulcrum Marketing is a strategic retail sales Companies Alandi Road Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff Companies

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Companies Alandi Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Companies Alandi Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Alandi Road Pune

, Companies Alandi Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Alandi Road Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Alandi Road Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

Companies Alandi Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

Companies

Alandi Road Pune,

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Connectivity

Alandi has excellent connectivity to other parts of the city via roadways and railways. PMPML operational buses connect Alandi to the other important places like Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav etc.

Alandi Road connects to Pune-Nashik Highway via Dehu Alandi Road and Bhosari Alandi Road, connecting the locality to the likes of Dehu, Moshi and Bhosari.

It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 15.4 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
The area has an extensive bus service and the Pimpri and Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity.

Factors for past growth
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi Road.

Factors for future growth
Transit-oriented development has been proposed along the ring road around Pune and Pimpri-Chinchwad. The areas which the ring road will pass through are Charholi, Tulapur, Alandi. Obviously, all these areas will see huge development & growth in the year to come.

Proposed & planned Infra
PMRDA has taken up major infrastructural projects such as the 128 km under-construction Ring-Road,
Proposed 23 km long Metro line,
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi Road offers very good social infrastructure to its residents. Some of the reputed schools in Alandi Road include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. It also house some prominent colleges and educational institutions. These are MIT Arts, Commerce, and Science College, MIT Academy of Engineering, Modern College of Pharmacy for ladies, Dr DY Patil Medical College, Hospital & Research Centre, Dr DY Patil College of Engineering, Pimpri-Chinchwad College of Engineering etc.
Some of the leading hospitals in the Alandi include the PCMC Hospital, Yashwantrao Chavan Memorial Hospital, Aditya Birla Memorial Hospital, City Care Hospital, Niramaya Hospital, PCMC Hospital, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

 

, Companies, Companies Alandi Road, Companies Alandi Road Pune, Alandi Road, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan

Developing an Annual Marketing Plan and Marketing Strategy | Store sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

Interactive marketing Outsourcing firm Alandi Road Pune

Fulcrum Marketing is a strategic Interactive marketing Outsourcing firm Alandi Road Pune. Our team of marketing consultants also specialise in marketing planning and Interactive marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Interactive marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Interactive marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Interactive marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Interactive marketing Outsourcing firm Alandi Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Interactive marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Interactive marketing Outsourcing firm Alandi Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Alandi Road Pune

Interactive marketing Outsourcing firm Alandi Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Alandi Road Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Interactive marketing 

Interactive marketing Outsourcing firm Alandi Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Interactive marketing | Interactive marketing Outsourcing firm Alandi Road Pune

Alandi Road ,  Pune

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.

Connectivity

Alandi has excellent connectivity to other parts of the city via roadways and railways. PMPML operational buses connect Alandi to the other important places like Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav etc.

Alandi Road connects to Pune-Nashik Highway via Dehu Alandi Road and Bhosari Alandi Road, connecting the locality to the likes of Dehu, Moshi and Bhosari.
It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 15.4 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
The area has an extensive bus service and the Pimpri and Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity.

Factors for past growth
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi Road.

Factors for future growth
Transit-oriented development has been proposed along the ring road around Pune and Pimpri-Chinchwad. The areas which the ring road will pass through are Charholi, Tulapur, Alandi. Obviously, all these areas will see huge development & growth in the year to come.

Proposed & planned Infra
PMRDA has taken up major infrastructural projects such as the 128 km under-construction Ring-Road,
Proposed 23 km long Metro line,
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi Road offers very good social infrastructure to its residents. Some of the reputed schools in Alandi Road include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. It also house some prominent colleges and educational institutions. These are MIT Arts, Commerce, and Science College, MIT Academy of Engineering, Modern College of Pharmacy for ladies, Dr DY Patil Medical College, Hospital & Research Centre, Dr DY Patil College of Engineering, Pimpri-Chinchwad College of Engineering etc.
Some of the leading hospitals in the Alandi include the PCMC Hospital, Yashwantrao Chavan Memorial Hospital, Aditya Birla Memorial Hospital, City Care Hospital, Niramaya Hospital, PCMC Hospital, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

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Interactive marketing Outsourcing firm Alandi Road Pune

Interactive marketing Outsourcing firm Alandi Road Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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