Category: Bhandup West

Airports Marketing Service Provider Agency Bhandup West | Airports Marketing Service Provider Agency mumbai

Airports Marketing Service Provider Agency Bhandup West

Fulcrum Marketing is a strategic Airports Marketing Service Provider Agency Bhandup West. Our team of marketing consultants also specialise in marketing planning and Airports Marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Airports Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Airports Marketing Service Provider Agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Airports Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Airports Marketing Service Provider Agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Airports Marketing,Airports Marketing Service Provider Agency Bhandup West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Bhandup West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bhandup West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Airports Marketing 

Airports Marketing Service Provider Agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Airports Marketing Plan and Airports Marketing Strategy

Airports Marketing Service Provider Agency mumbai

Bhandup West, mumbai

Bhandup West is one of the developed suburbs located in the North-East of Mumbai in the state of Maharashtra. This locality has seen rapid development in the recent years. Lal Bahadur Shastri Marg is the key roads that further connects to the Eastern Express Highway. A major landmark for the place is an old Bhandupeshwar Mahadev Mandir dedicated to Lord Shiva also situated here and gives the region its name Bhandup. Mulund West and East, Bhandup East, Andheri East, Kanjurmarg East, Powai, Nehru Nagar are its neighboring localities. The area lies are well connected with the rest of the city through dense road and rail network. The place boasts of many industries including CEAT Tyres, Asian Paints, BASF, etc. Apart from these big companies, there are several small-scale manufacturing units all over Bhandup West. Asia’s biggest water filtration plant also exist there.

Connectivity:-

This locality is well linked to the several parts of Mumbai through the bus transport network and important roads such as LBS Marg and Western Express Highway. BEST buses also run to and fro from the locality at regular intervals.

Bhandup, Nahur, Kanjurmarg, and Vikhroli are its nearby railway station. However, Bhandup Railway Station is the nearest railway station located at a driving distance of 2km via Subhash Road.

It has excellent connectivity to the Chhatrapati Shivaji International Airport which is located at a driving distance of 12.6 km can be accessed in less than an hour via Adi Shankaracharya Marg.

Factors of future growth:-

The locality is well developed in terms of connectivity, and social infrastructure. These factors combined with affordability are driving the real estate market here.

Proximity to International Airport, the presence of large as well as small industries along with major IT Parks has boosted the residential demand as well as consistent rental yield.

Proposed infrastructure projects like Goregaon-Mulund Link Road are expected to add to the connectivity of the locality.

Infra Development:-

The locality has a good number of schools affiliated to different boards of education. Temba Pada High School, Blue Nile Play School, Saraswati Vidya Bhavan, Oxford High School, Bhandup BMC School, Little Aryan Playschool are among few.

Malls which houses national and International brands like Dream The Mall, Shubhlaxmi Commodity, Metro Mall, Globus are also located in its close proximity.

Health Care facility is also good in the locality. Some quality hospitals, the good number of clinics and pharmacies are M.S. Hospital, Saarthi Hospital, Bhatia Hospital, Lotus Multi Speciality Hospital, Naval Hospital are providing health care services to the residents of Bhandup West.

 

Airports Marketing, Airports Marketing Service Provider Agency, Airports Marketing Service Provider Agency , Airports Marketing Service Provider Agency Bhandup West mumbai,Bhandup West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

IT Parks Marketing enterprise Bhandup West | IT Parks Marketing enterprise mumbai

IT Parks Marketing enterprise Bhandup West

Fulcrum Marketing is a strategic IT Parks Marketing enterprise Bhandup West. Our team of marketing consultants also specialise in marketing planning and IT Parks Marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a IT Parks Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , IT Parks Marketing enterprise . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

IT Parks Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and IT Parks Marketing enterprise . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

IT Parks Marketing,IT Parks Marketing enterprise Bhandup West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Bhandup West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bhandup West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

IT Parks Marketing 

IT Parks Marketing enterprise

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

IT Parks Marketing Plan and IT Parks Marketing Strategy

IT Parks Marketing enterprise mumbai

Bhandup West, mumbai

Overview

Bhandup is a suburban community in Mumbai. Bhandup West is one of the most popular residential destinations in Mumbai and is linked to the major suburban areas in the central parts of the city. The area also hosts several industrial units, including Crompton Greaves, CEAT Tyres, and Asian Paints.

Bhandup is a suburban community in Mumbai. Bhandup West is one of the most popular residential destinations in Mumbai and is linked to the major suburban areas in the central parts of the city. The area also hosts several industrial units, including Crompton Greaves, CEAT Tyres, and Asian Paints.

Connectivity

With a robust bus transport network, this area also boasts of smooth connectivity through important roads such as the Eastern Highway and others. It is well-linked to key parts around, such as Andheri, Navi Mumbai, Mulund East, Powai, Matunga, Bhandup East, Kanjurmarg, Mulund West, Vikhroli, Ghatkopar East, and Kurla, amongst others. The Bhandup Railway Station, lying between Nahur and Kanjurmarg, also connects it to all the key places that fall on the Suburban Railway Network.

Real estate

The skyrocketing development that has taken place in Bhandup West has in turn, encouraged the initiation of several properties and projects. Many reputed realty developers have started making their investments here. There are several ready-to-move flats in Bhandup West along with other under construction projects. Sustained al-round development and infrastructural progress have led to a rise in prices here.

Social infrastructure

Pawar Public School, St. Xaviers High School & Junior College, Daffodils High Public School, Ideal High School, NES High School and Junior College, Kendriya Vidyalaya, Saraswati Vidyalaya, GS Shetty International School, Bright High School, National Education Societys Ratnam College of Arts, Science,& Commerce, Jijamata Junior College, and many other reputed educational institutions are found in and around this locality.
Madhu Polyclinic and Nursing Home, Saarthi Hospital, NuLife Hospital, SAS Hospital, Chandan Charitable Hospital, M.S. Maternity and General Hospital, Vardhaman Hospital, Lotus Multi Specialty Hospital, and many other hospitals serve this locality.
Bhandup West also hosts the branches of several leading banks such as Dena Bank, Allahabad Bank, Canara Bank, ICICI Bank, Central Bank of India, Punjab and Sind Bank, Oriental Bank of Commerce, besides others. It also has its fair share of ATMs, petrol pumps, bus stops, etc.

Under the hood
owning a property in bhandup (west) is an absolute pleasure for nature lovers. once a dense forest, this area is named after lord shiva. there are many excellent academic institutions, shopping malls and advanced hospitals which make living in a bhandup (west) property a delight.the streets are bracketed with tall trees which lends a beautiful aura to the area. it is a highly-developed locality with excellent educational institutions such as the ramanandaaryadav college
a jungle of trees and buildings

bhandup was named after lord shiva or bhandupeshwar. buying a property for sale in bhandup (west) will brings you closer to nature. once a dense jungle, it runs along the south-eastern border of sanjay gandhi national park. bhandup (west) has asias largest water treatment plant near the virhar lake. living in a residential property in bhandup (west) establishes you near dynamic industries such as ceat tyres
The Neighbours
predominantly middle-class families who work in the near-by industries
What You Will Find
a green and serene neighbourhood with loads of tourist spots for fun-filled picnics
Living It Up
sports clubs, a national park for nature and wildlife lovers, shopping malls for retail therapy, the apartments in bhandup (west) will bring you close to all of them
What You Will Not Find
the noise of night clubs and heavy traffic
The Locality Scape
on can find a mix of 3 and 2-bhk flats in bhandup (west), these structures are mostly high-rise buildings
Find Joy In
the tranquillity of nature, the peace and quiet that is almost rare in cities
Families, Young And Old
a major part of the population comprises of small, middle-class families, many of whom are factory workers. bhandup (west) properties are becoming popular among the people from different parts of india looking to work in Mumbai

 

IT Parks Marketing, IT Parks Marketing enterprise, IT Parks Marketing enterprise , IT Parks Marketing enterprise Bhandup West mumbai,Bhandup West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

selling Service Provider Agency Bhandup West | selling Service Provider Agency mumbai

selling Service Provider Agency Bhandup West

Fulcrum Marketing is a strategic selling Service Provider Agency Bhandup West. Our team of marketing consultants also specialise in marketing planning and selling for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , selling Service Provider Agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and selling Service Provider Agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

selling,selling Service Provider Agency Bhandup West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Bhandup West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bhandup West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

selling 

selling Service Provider Agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

selling Plan and selling Strategy

selling Service Provider Agency mumbai

Bhandup West, mumbai

Bhandup West is one of the developed suburbs located in the North-East of Mumbai in the state of Maharashtra. This locality has seen rapid development in the recent years. Lal Bahadur Shastri Marg is the key roads that further connects to the Eastern Express Highway. A major landmark for the place is an old Bhandupeshwar Mahadev Mandir dedicated to Lord Shiva also situated here and gives the region its name Bhandup. Mulund West and East, Bhandup East, Andheri East, Kanjurmarg East, Powai, Nehru Nagar are its neighboring localities. The area lies are well connected with the rest of the city through dense road and rail network. The place boasts of many industries including CEAT Tyres, Asian Paints, BASF, etc. Apart from these big companies, there are several small-scale manufacturing units all over Bhandup West. Asia’s biggest water filtration plant also exist there.

Connectivity:-

This locality is well linked to the several parts of Mumbai through the bus transport network and important roads such as LBS Marg and Western Express Highway. BEST buses also run to and fro from the locality at regular intervals.

Bhandup, Nahur, Kanjurmarg, and Vikhroli are its nearby railway station. However, Bhandup Railway Station is the nearest railway station located at a driving distance of 2km via Subhash Road.

It has excellent connectivity to the Chhatrapati Shivaji International Airport which is located at a driving distance of 12.6 km can be accessed in less than an hour via Adi Shankaracharya Marg.

Factors of future growth:-

The locality is well developed in terms of connectivity, and social infrastructure. These factors combined with affordability are driving the real estate market here.

Proximity to International Airport, the presence of large as well as small industries along with major IT Parks has boosted the residential demand as well as consistent rental yield.

Proposed infrastructure projects like Goregaon-Mulund Link Road are expected to add to the connectivity of the locality.

Infra Development:-

The locality has a good number of schools affiliated to different boards of education. Temba Pada High School, Blue Nile Play School, Saraswati Vidya Bhavan, Oxford High School, Bhandup BMC School, Little Aryan Playschool are among few.

Malls which houses national and International brands like Dream The Mall, Shubhlaxmi Commodity, Metro Mall, Globus are also located in its close proximity.

Health Care facility is also good in the locality. Some quality hospitals, the good number of clinics and pharmacies are M.S. Hospital, Saarthi Hospital, Bhatia Hospital, Lotus Multi Speciality Hospital, Naval Hospital are providing health care services to the residents of Bhandup West.

 

selling, selling Service Provider Agency, selling Service Provider Agency , selling Service Provider Agency Bhandup West mumbai,Bhandup West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Management enterprise Bhandup West | Sales Management enterprise mumbai

Sales Management enterprise Bhandup West

Fulcrum Marketing is a strategic Sales Management enterprise Bhandup West. Our team of marketing consultants also specialise in marketing planning and Sales Management for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Sales Management Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Management enterprise . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Management Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Management enterprise . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Sales Management,Sales Management enterprise Bhandup West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Bhandup West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bhandup West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Management 

Sales Management enterprise

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Management Plan and Sales Management Strategy

Sales Management enterprise mumbai

Bhandup West, mumbai

Overview

Bhandup is a suburban community in Mumbai. Bhandup West is one of the most popular residential destinations in Mumbai and is linked to the major suburban areas in the central parts of the city. The area also hosts several industrial units, including Crompton Greaves, CEAT Tyres, and Asian Paints.

Bhandup is a suburban community in Mumbai. Bhandup West is one of the most popular residential destinations in Mumbai and is linked to the major suburban areas in the central parts of the city. The area also hosts several industrial units, including Crompton Greaves, CEAT Tyres, and Asian Paints.

Connectivity

With a robust bus transport network, this area also boasts of smooth connectivity through important roads such as the Eastern Highway and others. It is well-linked to key parts around, such as Andheri, Navi Mumbai, Mulund East, Powai, Matunga, Bhandup East, Kanjurmarg, Mulund West, Vikhroli, Ghatkopar East, and Kurla, amongst others. The Bhandup Railway Station, lying between Nahur and Kanjurmarg, also connects it to all the key places that fall on the Suburban Railway Network.

Real estate

The skyrocketing development that has taken place in Bhandup West has in turn, encouraged the initiation of several properties and projects. Many reputed realty developers have started making their investments here. There are several ready-to-move flats in Bhandup West along with other under construction projects. Sustained al-round development and infrastructural progress have led to a rise in prices here.

Social infrastructure

Pawar Public School, St. Xaviers High School & Junior College, Daffodils High Public School, Ideal High School, NES High School and Junior College, Kendriya Vidyalaya, Saraswati Vidyalaya, GS Shetty International School, Bright High School, National Education Societys Ratnam College of Arts, Science,& Commerce, Jijamata Junior College, and many other reputed educational institutions are found in and around this locality.
Madhu Polyclinic and Nursing Home, Saarthi Hospital, NuLife Hospital, SAS Hospital, Chandan Charitable Hospital, M.S. Maternity and General Hospital, Vardhaman Hospital, Lotus Multi Specialty Hospital, and many other hospitals serve this locality.
Bhandup West also hosts the branches of several leading banks such as Dena Bank, Allahabad Bank, Canara Bank, ICICI Bank, Central Bank of India, Punjab and Sind Bank, Oriental Bank of Commerce, besides others. It also has its fair share of ATMs, petrol pumps, bus stops, etc.

Under the hood
owning a property in bhandup (west) is an absolute pleasure for nature lovers. once a dense forest, this area is named after lord shiva. there are many excellent academic institutions, shopping malls and advanced hospitals which make living in a bhandup (west) property a delight.the streets are bracketed with tall trees which lends a beautiful aura to the area. it is a highly-developed locality with excellent educational institutions such as the ramanandaaryadav college
a jungle of trees and buildings

bhandup was named after lord shiva or bhandupeshwar. buying a property for sale in bhandup (west) will brings you closer to nature. once a dense jungle, it runs along the south-eastern border of sanjay gandhi national park. bhandup (west) has asias largest water treatment plant near the virhar lake. living in a residential property in bhandup (west) establishes you near dynamic industries such as ceat tyres
The Neighbours
predominantly middle-class families who work in the near-by industries
What You Will Find
a green and serene neighbourhood with loads of tourist spots for fun-filled picnics
Living It Up
sports clubs, a national park for nature and wildlife lovers, shopping malls for retail therapy, the apartments in bhandup (west) will bring you close to all of them
What You Will Not Find
the noise of night clubs and heavy traffic
The Locality Scape
on can find a mix of 3 and 2-bhk flats in bhandup (west), these structures are mostly high-rise buildings
Find Joy In
the tranquillity of nature, the peace and quiet that is almost rare in cities
Families, Young And Old
a major part of the population comprises of small, middle-class families, many of whom are factory workers. bhandup (west) properties are becoming popular among the people from different parts of india looking to work in Mumbai

 

Sales Management, Sales Management enterprise, Sales Management enterprise , Sales Management enterprise Bhandup West mumbai,Bhandup West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

In-shop marketing Service Provider Agency Bhandup West | In-shop marketing Service Provider Agency mumbai

In-shop marketing Service Provider Agency Bhandup West

Fulcrum Marketing is a strategic In-shop marketing Service Provider Agency Bhandup West. Our team of marketing consultants also specialise in marketing planning and In-shop marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a In-shop marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , In-shop marketing Service Provider Agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

In-shop marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and In-shop marketing Service Provider Agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

In-shop marketing,In-shop marketing Service Provider Agency Bhandup West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Bhandup West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bhandup West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

In-shop marketing 

In-shop marketing Service Provider Agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

In-shop marketing Plan and In-shop marketing Strategy

In-shop marketing Service Provider Agency mumbai

Bhandup West, mumbai

Bhandup West is one of the developed suburbs located in the North-East of Mumbai in the state of Maharashtra. This locality has seen rapid development in the recent years. Lal Bahadur Shastri Marg is the key roads that further connects to the Eastern Express Highway. A major landmark for the place is an old Bhandupeshwar Mahadev Mandir dedicated to Lord Shiva also situated here and gives the region its name Bhandup. Mulund West and East, Bhandup East, Andheri East, Kanjurmarg East, Powai, Nehru Nagar are its neighboring localities. The area lies are well connected with the rest of the city through dense road and rail network. The place boasts of many industries including CEAT Tyres, Asian Paints, BASF, etc. Apart from these big companies, there are several small-scale manufacturing units all over Bhandup West. Asia’s biggest water filtration plant also exist there.

Connectivity:-

This locality is well linked to the several parts of Mumbai through the bus transport network and important roads such as LBS Marg and Western Express Highway. BEST buses also run to and fro from the locality at regular intervals.

Bhandup, Nahur, Kanjurmarg, and Vikhroli are its nearby railway station. However, Bhandup Railway Station is the nearest railway station located at a driving distance of 2km via Subhash Road.

It has excellent connectivity to the Chhatrapati Shivaji International Airport which is located at a driving distance of 12.6 km can be accessed in less than an hour via Adi Shankaracharya Marg.

Factors of future growth:-

The locality is well developed in terms of connectivity, and social infrastructure. These factors combined with affordability are driving the real estate market here.

Proximity to International Airport, the presence of large as well as small industries along with major IT Parks has boosted the residential demand as well as consistent rental yield.

Proposed infrastructure projects like Goregaon-Mulund Link Road are expected to add to the connectivity of the locality.

Infra Development:-

The locality has a good number of schools affiliated to different boards of education. Temba Pada High School, Blue Nile Play School, Saraswati Vidya Bhavan, Oxford High School, Bhandup BMC School, Little Aryan Playschool are among few.

Malls which houses national and International brands like Dream The Mall, Shubhlaxmi Commodity, Metro Mall, Globus are also located in its close proximity.

Health Care facility is also good in the locality. Some quality hospitals, the good number of clinics and pharmacies are M.S. Hospital, Saarthi Hospital, Bhatia Hospital, Lotus Multi Speciality Hospital, Naval Hospital are providing health care services to the residents of Bhandup West.

 

In-shop marketing, In-shop marketing Service Provider Agency, In-shop marketing Service Provider Agency , In-shop marketing Service Provider Agency Bhandup West mumbai,Bhandup West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

B to C marketing enterprise Bhandup West | B to C marketing enterprise mumbai

B to C marketing enterprise Bhandup West

Fulcrum Marketing is a strategic B to C marketing enterprise Bhandup West. Our team of marketing consultants also specialise in marketing planning and B to C marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a B to C marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , B to C marketing enterprise . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

B to C marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and B to C marketing enterprise . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

B to C marketing,B to C marketing enterprise Bhandup West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Bhandup West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bhandup West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

B to C marketing 

B to C marketing enterprise

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

B to C marketing Plan and B to C marketing Strategy

B to C marketing enterprise mumbai

Bhandup West, mumbai

Overview

Bhandup is a suburban community in Mumbai. Bhandup West is one of the most popular residential destinations in Mumbai and is linked to the major suburban areas in the central parts of the city. The area also hosts several industrial units, including Crompton Greaves, CEAT Tyres, and Asian Paints.

Bhandup is a suburban community in Mumbai. Bhandup West is one of the most popular residential destinations in Mumbai and is linked to the major suburban areas in the central parts of the city. The area also hosts several industrial units, including Crompton Greaves, CEAT Tyres, and Asian Paints.

Connectivity

With a robust bus transport network, this area also boasts of smooth connectivity through important roads such as the Eastern Highway and others. It is well-linked to key parts around, such as Andheri, Navi Mumbai, Mulund East, Powai, Matunga, Bhandup East, Kanjurmarg, Mulund West, Vikhroli, Ghatkopar East, and Kurla, amongst others. The Bhandup Railway Station, lying between Nahur and Kanjurmarg, also connects it to all the key places that fall on the Suburban Railway Network.

Real estate

The skyrocketing development that has taken place in Bhandup West has in turn, encouraged the initiation of several properties and projects. Many reputed realty developers have started making their investments here. There are several ready-to-move flats in Bhandup West along with other under construction projects. Sustained al-round development and infrastructural progress have led to a rise in prices here.

Social infrastructure

Pawar Public School, St. Xaviers High School & Junior College, Daffodils High Public School, Ideal High School, NES High School and Junior College, Kendriya Vidyalaya, Saraswati Vidyalaya, GS Shetty International School, Bright High School, National Education Societys Ratnam College of Arts, Science,& Commerce, Jijamata Junior College, and many other reputed educational institutions are found in and around this locality.
Madhu Polyclinic and Nursing Home, Saarthi Hospital, NuLife Hospital, SAS Hospital, Chandan Charitable Hospital, M.S. Maternity and General Hospital, Vardhaman Hospital, Lotus Multi Specialty Hospital, and many other hospitals serve this locality.
Bhandup West also hosts the branches of several leading banks such as Dena Bank, Allahabad Bank, Canara Bank, ICICI Bank, Central Bank of India, Punjab and Sind Bank, Oriental Bank of Commerce, besides others. It also has its fair share of ATMs, petrol pumps, bus stops, etc.

Under the hood
owning a property in bhandup (west) is an absolute pleasure for nature lovers. once a dense forest, this area is named after lord shiva. there are many excellent academic institutions, shopping malls and advanced hospitals which make living in a bhandup (west) property a delight.the streets are bracketed with tall trees which lends a beautiful aura to the area. it is a highly-developed locality with excellent educational institutions such as the ramanandaaryadav college
a jungle of trees and buildings

bhandup was named after lord shiva or bhandupeshwar. buying a property for sale in bhandup (west) will brings you closer to nature. once a dense jungle, it runs along the south-eastern border of sanjay gandhi national park. bhandup (west) has asias largest water treatment plant near the virhar lake. living in a residential property in bhandup (west) establishes you near dynamic industries such as ceat tyres
The Neighbours
predominantly middle-class families who work in the near-by industries
What You Will Find
a green and serene neighbourhood with loads of tourist spots for fun-filled picnics
Living It Up
sports clubs, a national park for nature and wildlife lovers, shopping malls for retail therapy, the apartments in bhandup (west) will bring you close to all of them
What You Will Not Find
the noise of night clubs and heavy traffic
The Locality Scape
on can find a mix of 3 and 2-bhk flats in bhandup (west), these structures are mostly high-rise buildings
Find Joy In
the tranquillity of nature, the peace and quiet that is almost rare in cities
Families, Young And Old
a major part of the population comprises of small, middle-class families, many of whom are factory workers. bhandup (west) properties are becoming popular among the people from different parts of india looking to work in Mumbai

 

B to C marketing, B to C marketing enterprise, B to C marketing enterprise , B to C marketing enterprise Bhandup West mumbai,Bhandup West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

btl marketing enterprise Bhandup West | btl marketing enterprise mumbai

btl marketing enterprise Bhandup West

Fulcrum Marketing is a strategic btl marketing enterprise Bhandup West. Our team of marketing consultants also specialise in marketing planning and btl marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and btl marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a btl marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , btl marketing enterprise . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

btl marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and btl marketing enterprise . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

btl marketing,btl marketing enterprise Bhandup West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Bhandup West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bhandup West, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

btl marketing 

btl marketing enterprise

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

btl marketing enterprise mumbai

Bhandup West, mumbai

Overview

Bhandup is a suburban community in Mumbai. Bhandup West is one of the most popular residential destinations in Mumbai and is linked to the major suburban areas in the central parts of the city. The area also hosts several industrial units, including Crompton Greaves, CEAT Tyres, and Asian Paints.

Bhandup is a suburban community in Mumbai. Bhandup West is one of the most popular residential destinations in Mumbai and is linked to the major suburban areas in the central parts of the city. The area also hosts several industrial units, including Crompton Greaves, CEAT Tyres, and Asian Paints.

Connectivity

With a robust bus transport network, this area also boasts of smooth connectivity through important roads such as the Eastern Highway and others. It is well-linked to key parts around, such as Andheri, Navi Mumbai, Mulund East, Powai, Matunga, Bhandup East, Kanjurmarg, Mulund West, Vikhroli, Ghatkopar East, and Kurla, amongst others. The Bhandup Railway Station, lying between Nahur and Kanjurmarg, also connects it to all the key places that fall on the Suburban Railway Network.

Real estate

The skyrocketing development that has taken place in Bhandup West has in turn, encouraged the initiation of several properties and projects. Many reputed realty developers have started making their investments here. There are several ready-to-move flats in Bhandup West along with other under construction projects. Sustained al-round development and infrastructural progress have led to a rise in prices here.

Social infrastructure

Pawar Public School, St. Xaviers High School & Junior College, Daffodils High Public School, Ideal High School, NES High School and Junior College, Kendriya Vidyalaya, Saraswati Vidyalaya, GS Shetty International School, Bright High School, National Education Societys Ratnam College of Arts, Science,& Commerce, Jijamata Junior College, and many other reputed educational institutions are found in and around this locality.
Madhu Polyclinic and Nursing Home, Saarthi Hospital, NuLife Hospital, SAS Hospital, Chandan Charitable Hospital, M.S. Maternity and General Hospital, Vardhaman Hospital, Lotus Multi Specialty Hospital, and many other hospitals serve this locality.
Bhandup West also hosts the branches of several leading banks such as Dena Bank, Allahabad Bank, Canara Bank, ICICI Bank, Central Bank of India, Punjab and Sind Bank, Oriental Bank of Commerce, besides others. It also has its fair share of ATMs, petrol pumps, bus stops, etc.

Under the hood
owning a property in bhandup (west) is an absolute pleasure for nature lovers. once a dense forest, this area is named after lord shiva. there are many excellent academic institutions, shopping malls and advanced hospitals which make living in a bhandup (west) property a delight.the streets are bracketed with tall trees which lends a beautiful aura to the area. it is a highly-developed locality with excellent educational institutions such as the ramanandaaryadav college
a jungle of trees and buildings

bhandup was named after lord shiva or bhandupeshwar. buying a property for sale in bhandup (west) will brings you closer to nature. once a dense jungle, it runs along the south-eastern border of sanjay gandhi national park. bhandup (west) has asias largest water treatment plant near the virhar lake. living in a residential property in bhandup (west) establishes you near dynamic industries such as ceat tyres
The Neighbours
predominantly middle-class families who work in the near-by industries
What You Will Find
a green and serene neighbourhood with loads of tourist spots for fun-filled picnics
Living It Up
sports clubs, a national park for nature and wildlife lovers, shopping malls for retail therapy, the apartments in bhandup (west) will bring you close to all of them
What You Will Not Find
the noise of night clubs and heavy traffic
The Locality Scape
on can find a mix of 3 and 2-bhk flats in bhandup (west), these structures are mostly high-rise buildings
Find Joy In
the tranquillity of nature, the peace and quiet that is almost rare in cities
Families, Young And Old
a major part of the population comprises of small, middle-class families, many of whom are factory workers. bhandup (west) properties are becoming popular among the people from different parts of india looking to work in Mumbai

 

btl marketing, btl marketing enterprise, btl marketing enterprise , btl marketing enterprise Bhandup West mumbai,Bhandup West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door To Door Marketing Service Provider Agency Bhandup West | Door To Door Marketing Service Provider Agency mumbai

Door To Door Marketing Service Provider Agency Bhandup West

Fulcrum Marketing is a strategic Door To Door Marketing Service Provider Agency Bhandup West. Our team of marketing consultants also specialise in marketing planning and Door To Door Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Door To Door Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Door To Door Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Door To Door Marketing Service Provider Agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Door To Door Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Door To Door Marketing Service Provider Agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Door To Door Marketing,Door To Door Marketing Service Provider Agency Bhandup West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Bhandup West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bhandup West, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Door To Door Marketing 

Door To Door Marketing Service Provider Agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Door To Door Marketing Service Provider Agency mumbai

Bhandup West, mumbai

Bhandup West is one of the developed suburbs located in the North-East of Mumbai in the state of Maharashtra. This locality has seen rapid development in the recent years. Lal Bahadur Shastri Marg is the key roads that further connects to the Eastern Express Highway. A major landmark for the place is an old Bhandupeshwar Mahadev Mandir dedicated to Lord Shiva also situated here and gives the region its name Bhandup. Mulund West and East, Bhandup East, Andheri East, Kanjurmarg East, Powai, Nehru Nagar are its neighboring localities. The area lies are well connected with the rest of the city through dense road and rail network. The place boasts of many industries including CEAT Tyres, Asian Paints, BASF, etc. Apart from these big companies, there are several small-scale manufacturing units all over Bhandup West. Asia’s biggest water filtration plant also exist there.

Connectivity:-

This locality is well linked to the several parts of Mumbai through the bus transport network and important roads such as LBS Marg and Western Express Highway. BEST buses also run to and fro from the locality at regular intervals.

Bhandup, Nahur, Kanjurmarg, and Vikhroli are its nearby railway station. However, Bhandup Railway Station is the nearest railway station located at a driving distance of 2km via Subhash Road.

It has excellent connectivity to the Chhatrapati Shivaji International Airport which is located at a driving distance of 12.6 km can be accessed in less than an hour via Adi Shankaracharya Marg.

Factors of future growth:-

The locality is well developed in terms of connectivity, and social infrastructure. These factors combined with affordability are driving the real estate market here.

Proximity to International Airport, the presence of large as well as small industries along with major IT Parks has boosted the residential demand as well as consistent rental yield.

Proposed infrastructure projects like Goregaon-Mulund Link Road are expected to add to the connectivity of the locality.

Infra Development:-

The locality has a good number of schools affiliated to different boards of education. Temba Pada High School, Blue Nile Play School, Saraswati Vidya Bhavan, Oxford High School, Bhandup BMC School, Little Aryan Playschool are among few.

Malls which houses national and International brands like Dream The Mall, Shubhlaxmi Commodity, Metro Mall, Globus are also located in its close proximity.

Health Care facility is also good in the locality. Some quality hospitals, the good number of clinics and pharmacies are M.S. Hospital, Saarthi Hospital, Bhatia Hospital, Lotus Multi Speciality Hospital, Naval Hospital are providing health care services to the residents of Bhandup West.

 

Door To Door Marketing, Door To Door Marketing Service Provider Agency, Door To Door Marketing Service Provider Agency , Door To Door Marketing Service Provider Agency Bhandup West mumbai,Bhandup West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

btl marketing enterprise Bhandup West mumbai | B to C marketing enterprise

btl marketing enterprise

Fulcrum Marketing is a strategic btl marketing enterprise . Our team of marketing consultants also specialise in marketing planning and btl marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and btl marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

 

 

 

 

 

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

 

 

 

 

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as btl marketing, B to C marketing, IT Parks Marketing , btl marketing and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and btl marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the btl marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for btl marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a btl marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , btl marketing enterprise . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

btl marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and btl marketing enterprise . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

btl marketing enterprise

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

btl marketing 

btl marketing enterprise

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

btl marketing | btl marketing enterprise

Learning Point 

SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?

Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.

However, that day has not yet arrived.

Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.

Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.

The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):

[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.

Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’

Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’

Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.

Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.

Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.

Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.

The differences between sales productivity, efficiency, and effectiveness are subtle but important:

Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.

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Overview

Bhandup is a suburban community in Mumbai. Bhandup West is one of the most popular residential destinations in Mumbai and is linked to the major suburban areas in the central parts of the city. The area also hosts several industrial units, including Crompton Greaves, CEAT Tyres, and Asian Paints.

Bhandup is a suburban community in Mumbai. Bhandup West is one of the most popular residential destinations in Mumbai and is linked to the major suburban areas in the central parts of the city. The area also hosts several industrial units, including Crompton Greaves, CEAT Tyres, and Asian Paints.

Connectivity

With a robust bus transport network, this area also boasts of smooth connectivity through important roads such as the Eastern Highway and others. It is well-linked to key parts around, such as Andheri, Navi Mumbai, Mulund East, Powai, Matunga, Bhandup East, Kanjurmarg, Mulund West, Vikhroli, Ghatkopar East, and Kurla, amongst others. The Bhandup Railway Station, lying between Nahur and Kanjurmarg, also connects it to all the key places that fall on the Suburban Railway Network.

Real estate

The skyrocketing development that has taken place in Bhandup West has in turn, encouraged the initiation of several properties and projects. Many reputed realty developers have started making their investments here. There are several ready-to-move flats in Bhandup West along with other under construction projects. Sustained al-round development and infrastructural progress have led to a rise in prices here.

Social infrastructure

Pawar Public School, St. Xaviers High School & Junior College, Daffodils High Public School, Ideal High School, NES High School and Junior College, Kendriya Vidyalaya, Saraswati Vidyalaya, GS Shetty International School, Bright High School, National Education Societys Ratnam College of Arts, Science,& Commerce, Jijamata Junior College, and many other reputed educational institutions are found in and around this locality.
Madhu Polyclinic and Nursing Home, Saarthi Hospital, NuLife Hospital, SAS Hospital, Chandan Charitable Hospital, M.S. Maternity and General Hospital, Vardhaman Hospital, Lotus Multi Specialty Hospital, and many other hospitals serve this locality.
Bhandup West also hosts the branches of several leading banks such as Dena Bank, Allahabad Bank, Canara Bank, ICICI Bank, Central Bank of India, Punjab and Sind Bank, Oriental Bank of Commerce, besides others. It also has its fair share of ATMs, petrol pumps, bus stops, etc.

Under the hood
owning a property in bhandup (west) is an absolute pleasure for nature lovers. once a dense forest, this area is named after lord shiva. there are many excellent academic institutions, shopping malls and advanced hospitals which make living in a bhandup (west) property a delight.the streets are bracketed with tall trees which lends a beautiful aura to the area. it is a highly-developed locality with excellent educational institutions such as the ramanandaaryadav college
a jungle of trees and buildings

bhandup was named after lord shiva or bhandupeshwar. buying a property for sale in bhandup (west) will brings you closer to nature. once a dense jungle, it runs along the south-eastern border of sanjay gandhi national park. bhandup (west) has asias largest water treatment plant near the virhar lake. living in a residential property in bhandup (west) establishes you near dynamic industries such as ceat tyres
The Neighbours
predominantly middle-class families who work in the near-by industries
What You Will Find
a green and serene neighbourhood with loads of tourist spots for fun-filled picnics
Living It Up
sports clubs, a national park for nature and wildlife lovers, shopping malls for retail therapy, the apartments in bhandup (west) will bring you close to all of them
What You Will Not Find
the noise of night clubs and heavy traffic
The Locality Scape
on can find a mix of 3 and 2-bhk flats in bhandup (west), these structures are mostly high-rise buildings
Find Joy In
the tranquillity of nature, the peace and quiet that is almost rare in cities
Families, Young And Old
a major part of the population comprises of small, middle-class families, many of whom are factory workers. bhandup (west) properties are becoming popular among the people from different parts of india looking to work in Mumbai

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Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
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Mundhwa
Magarpatta
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Balewadi

 

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btl marketing enterprise Bhandup West mumbai

Door To Door Marketing Service Provider Agency Bhandup West mumbai | In-shop marketing Service Provider Agency

Door To Door Marketing Service Provider Agency

Fulcrum Marketing is a strategic Door To Door Marketing Service Provider Agency . Our team of marketing consultants also specialise in marketing planning and Door To Door Marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Door To Door Marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

 

 

 

 

 

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

 

 

 

 

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Door To Door Marketing, In-shop marketing, Airports Marketing , Door To Door Marketing and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Door To Door Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Door To Door Marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Door To Door Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Door To Door Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Door To Door Marketing Service Provider Agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Door To Door Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Door To Door Marketing Service Provider Agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Door To Door Marketing Service Provider Agency

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Door To Door Marketing 

Door To Door Marketing Service Provider Agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Door To Door Marketing | Door To Door Marketing Service Provider Agency

Learning Point 

SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?

Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.

However, that day has not yet arrived.

Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.

Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.

The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):

[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.

Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’

Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’

Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.

Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.

Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.

Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.

The differences between sales productivity, efficiency, and effectiveness are subtle but important:

Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.

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Bhandup West is one of the developed suburbs located in the North-East of Mumbai in the state of Maharashtra. This locality has seen rapid development in the recent years. Lal Bahadur Shastri Marg is the key roads that further connects to the Eastern Express Highway. A major landmark for the place is an old Bhandupeshwar Mahadev Mandir dedicated to Lord Shiva also situated here and gives the region its name Bhandup. Mulund West and East, Bhandup East, Andheri East, Kanjurmarg East, Powai, Nehru Nagar are its neighboring localities. The area lies are well connected with the rest of the city through dense road and rail network. The place boasts of many industries including CEAT Tyres, Asian Paints, BASF, etc. Apart from these big companies, there are several small-scale manufacturing units all over Bhandup West. Asia’s biggest water filtration plant also exist there.

Connectivity:-

This locality is well linked to the several parts of Mumbai through the bus transport network and important roads such as LBS Marg and Western Express Highway. BEST buses also run to and fro from the locality at regular intervals.

Bhandup, Nahur, Kanjurmarg, and Vikhroli are its nearby railway station. However, Bhandup Railway Station is the nearest railway station located at a driving distance of 2km via Subhash Road.

It has excellent connectivity to the Chhatrapati Shivaji International Airport which is located at a driving distance of 12.6 km can be accessed in less than an hour via Adi Shankaracharya Marg.

Factors of future growth:-

The locality is well developed in terms of connectivity, and social infrastructure. These factors combined with affordability are driving the real estate market here.

Proximity to International Airport, the presence of large as well as small industries along with major IT Parks has boosted the residential demand as well as consistent rental yield.

Proposed infrastructure projects like Goregaon-Mulund Link Road are expected to add to the connectivity of the locality.

Infra Development:-

The locality has a good number of schools affiliated to different boards of education. Temba Pada High School, Blue Nile Play School, Saraswati Vidya Bhavan, Oxford High School, Bhandup BMC School, Little Aryan Playschool are among few.

Malls which houses national and International brands like Dream The Mall, Shubhlaxmi Commodity, Metro Mall, Globus are also located in its close proximity.

Health Care facility is also good in the locality. Some quality hospitals, the good number of clinics and pharmacies are M.S. Hospital, Saarthi Hospital, Bhatia Hospital, Lotus Multi Speciality Hospital, Naval Hospital are providing health care services to the residents of Bhandup West.

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Door To Door Marketing Service Provider Agency

Door To Door Marketing Service Provider Agency

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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Door To Door Marketing Service Provider Agency Bhandup West mumbai