Category: general trade selling

general trade selling business Kalewadi Pune | Interactive marketing | mall Marketing

general trade selling business Kalewadi Pune

Fulcrum Marketing is a strategic general trade selling business Kalewadi Pune. Our team of marketing consultants also specialise in marketing planning and general trade selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Interactive marketing, mall Marketing, highway dhaba Marketing , general trade selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and general trade selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for general trade selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a general trade selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade selling business Kalewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade selling business Kalewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kalewadi Pune

general trade selling business Kalewadi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kalewadi Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade selling 

general trade selling business Kalewadi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade selling | general trade selling business Kalewadi Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Kalewadi ,  Pune

Kalewadi, located in the west is a suburb In Pune Metro City. It is an upcoming area and comes under Pimpri Chinchwad Municipal Corporation. Kalewadi is connected to Pimpri by Pavna bridge, to Chinchwad via Hedgewar Bridge, to Wakad via Kalewadi phata, and to Rahatani. Areas such as Chinchwad Gaon, Vijay Nagar, Talawade, Kalewadi, Datta Nagar and Thergaon surround it. This area need to be more developed in terms of physical and social infrastructure. It is situated off the Pawana River. Kalewadi is surrounded by Chikhali BRTS Road, PCMC Link Road, MG Road, Kalewadi-Rahatani Road. Pune city is situated at a distance of 16.9 km via Aundh Road while Mumbai is about 137 km from Kalewadi via Bangalore- Mumbai Highway. Kalewadi Road and Hedgewar Path are two major internal roads of Kalewadi which further has its access with Aundh-Ravet BRTS Road. Key residential projects in Kalewadi are Kwality Krishna Classic, JM Adi Amma Bliss, Vikaskaran Sunrise Villa, Sonigara Vihar Wing C, Geeta Sai Smarth Apartments among others.

Connectivity :

Kalewadi main Road and Chikhali BRTS Road are the major road which passes through to locality which further connects it to the PCMC Link Road. It has good access to SH67.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 20.4 kms via Mumbai-Pandharpur Road/Old Mumbai Road. Pune Railway Station is also located at a distance of 41 km via old Mumbai-Pune Highway.

Pimpri Railway Station, Chinchwad Railway Station, Akurdi Railway Station and Kasarwadi are its nearby stations. However, Pimpri Railway Station is the nearest station to Kalewadi.

Factors for past growth :
The growing social infrastructure and good transportation facilities of Kalewadi is well-developed as there are several schools and hospitals located in the vicinity can be a sign of good residential investment location in the coming days.

Improved connectivity to Pune Airport along with the technology park have been a plus point for Kalewadi, driving rental demand and providing consistent rental yield. It has close proximity to the Pune IT Park and Software Technology Park Of India. Another reason for it to be considered a good investment option is its connectivity to the PCMC Link Road and Chikhali BRTS Road. Hence, varieties of residential properties for sale has experienced in the recent past.

Infrastructural Development (Social & Physical) :
Dattakala International School, Parvati English Medium School, Om Saint High School, Nirmal Bethany High School, Vithalrao Throat English Medium School, Kalewadi PCMC Primary School, M.M. Secondary School Kalewadi are few quality schools in the locality.

Pyramid Hospital, Lonkar Hospital and Intensive Care and Railway Hospital Daud are the three major hospitals in the locality which providing health care facilities to the resident of Kalewadi.

City One Mall, Central Mall Pimpri-Chinchwad, Transcool Agro Mall and More Retail Shopping Center are some of the malls located in and around kalewadi.

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general trade selling business Kalewadi Pune

general trade selling business Kalewadi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

general trade selling, general trade selling business, general trade selling business Kalewadi, general trade selling business Kalewadi Pune, Kalewadi, Pune

general trade selling consultant Bavdhan Pune | door to door marketing | Rural marketing

general trade selling consultant Bavdhan Pune

Fulcrum Marketing is a strategic general trade selling consultant Bavdhan Pune. Our team of marketing consultants also specialise in marketing planning and general trade selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as door to door marketing, Rural marketing, B2B Sales , general trade selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and general trade selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for general trade selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a general trade selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade selling consultant Bavdhan Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade selling consultant Bavdhan Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Bavdhan Pune

general trade selling consultant Bavdhan Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bavdhan Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade selling 

general trade selling consultant Bavdhan Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade selling | general trade selling consultant Bavdhan Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Bavdhan ,  Pune

Overview

Bavdhan is a rapidly developing suburban areas and is located on the western parts of Pune. It is located very close to the industrial zone and the IT Hubs of Pune. The locality is well connected to the other parts of the city of Pune and boasts of good civic amenities. This locality comes under the jurisdiction of Pune Municipal Corporation (PMC). Some prominent areas located close to Bavdhan are Bhugaon, Lavale, Kothrud, Warje, Pashan, Sunarwadi, Vadgaon Budruk, Shivane, Nanded, Baner, Aundh among others. The locality is the main-entry from the Mumbai-Bangalore highway to the city and offers easy access to locations such as Paud road, Aundh, Kothrud, Pashan and University. The railway station is only 13.5 km far, while the airport is 25.4 km from the area via Pashan Road. Bavdhan does not lag behind in any type of social facility. Super-specialty hospitals, institutions offering quality education, shopping malls and convenience stores all can be found within the locality. This locality also has natural beauty being surrounded by hills on three sides and the Pashan Lake to its north. A varieties of project from affordable to luxury are available in Bavdhan. There are a lot of reputed builders like the Nyati Group, Kolte-Patil Developers and Pride Group who are working with their different projects in Bavdhan. Key residential projects in Bavdhan are Puraniks Abitante, Kolte Patil Stargaze, Suyog Padmavati Hills, Saniket Sunwinds Residential, Abhinav Pebbles Urbania, Sai Aura Ville among others.

Bavdhan is a rapidly developing suburban areas and is located on the western parts of Pune. It is located very close to the industrial zone and the IT Hubs of Pune. The locality is well connected to the other parts of the city of Pune and boasts of good civic amenities. This locality comes under the jurisdiction of Pune Municipal Corporation (PMC). Some prominent areas located close to Bavdhan are Bhugaon, Lavale, Kothrud, Warje, Pashan, Sunarwadi, Vadgaon Budruk, Shivane, Nanded, Baner, Aundh among others. The locality is the main-entry from the Mumbai-Bangalore highway to the city and offers easy access to locations such as Paud road, Aundh, Kothrud, Pashan and University. The railway station is only 13.5 km far, while the airport is 25.4 km from the area via Pashan Road. Bavdhan does not lag behind in any type of social facility. Super-specialty hospitals, institutions offering quality education, shopping malls and convenience stores all can be found within the locality. This locality also has natural beauty being surrounded by hills on three sides and the Pashan Lake to its north. A varieties of project from affordable to luxury are available in Bavdhan. There are a lot of reputed builders like the Nyati Group, Kolte-Patil Developers and Pride Group who are working with their different projects in Bavdhan. Key residential projects in Bavdhan are Puraniks Abitante, Kolte Patil Stargaze, Suyog Padmavati Hills, Saniket Sunwinds Residential, Abhinav Pebbles Urbania, Sai Aura Ville among others.

Connectivity

It has excellent connectivity to Pune International Airport which located at a distance of 25.4 km via Pashan Road.

A frequent bus service by PMPML and MSRTC makes it easier for the people to go to the central parts of Pune.

There are a few major roads which run through the area, namely The Satara Road, The Mumbai-Bangalore Highway, The Paud Road and The Pune Bypass Road.

Dapodi, Khadki, Shivajinagar, Pune Junction are its nearby railway stations. However, Pune junction is the nearest and major railway station to Bavdhan, located at a distance of 13.5 km via Pashan Road. Its proximity to Hinjewadi IT Park. Professional working at the IT Park are looking for a home closer to their work location. Other IT parks and companies are also located around the area.

Factors for past growth
Its proximity to IT destinations in Pune and easy access to well-developed manufacturing and automotive have done the trick for the locality, fueling the demand for luxury housing and catering to numerous high-end clients in the area. Professional working at the IT Park are looking for a home closer to their work location. As a result, locality has seen huge growth in terms of properties for sale in Bavdhan.

Factors for future growth
Another important reason for Bavdhan’s growing real estate market is its proximity to Hinjewadi IT Park. Professional working at the IT Park are looking for a home closer to their work location. Other IT parks and companies are also located around the area. These generate more employment opportunities and also foster the growth of infrastructure in the city.

Employment hubs near Bavdhan
Sharda Centre – 3 km
The ICC Towers and the Maratha Chambers of Commerce and Industry – approximately 5 km
Nanospace IT Park – approximately 6 km
RMZ Westend – approximately 10 km

Infra development (Social & Physical)
Bavdhan offers very good social infrastructure to its residents. Some of the reputed schools in Bavdhan include Hello Kids Campus, Little Elly, Bavdhan English Medium Primary School, Daffodil, Tree House, Shanti Juniors Preschool, Kidzee, Candid Nursery School among others. It also houses some well-known colleges in its vicinity. These are Suryadatta College of Management, Maharashtra Institute of Technology, MKSSS’s Cummins College of Engineering for women, College of Engineering Pune, Unity College etc.

Healthcare facilities are also good in the locality. Some of the leading hospitals in Bavdhan are Bavdhan Medicare Centre, Sahyadri Hospital, City Hospital, Deenanath Mangeshkar Hospital & Research Centre, Sushrut Hospital, Shashwat Hospital among others.

The shopping needs of the residents are catered by Aditya Shagun Mall, Vishal Shopping Complex, Bagfull Mart, The Pavillion Mall, City Mall etc. It also houses retail outlets of national and international brands such as Guruprasad Retail Outlet, More, Jockey, Style on Pune, My Jio Store, Chroma etc.

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general trade selling consultant Bavdhan Pune

general trade selling consultant Bavdhan Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

general trade selling, general trade selling consultant, general trade selling consultant Bavdhan, general trade selling consultant Bavdhan Pune, Bavdhan, Pune

general trade selling agencies Revenue Colony Pune | Marketing | park Marketing

general trade selling agencies Revenue Colony Pune

Fulcrum Marketing is a strategic general trade selling agencies Revenue Colony Pune. Our team of marketing consultants also specialise in marketing planning and general trade selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Marketing, park Marketing, home to home marketing , general trade selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and general trade selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for general trade selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a general trade selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade selling agencies Revenue Colony Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade selling agencies Revenue Colony Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Revenue Colony Pune

general trade selling agencies Revenue Colony Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Revenue Colony Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade selling 

general trade selling agencies Revenue Colony Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade selling | general trade selling agencies Revenue Colony Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Revenue Colony ,  Pune

Revenue Colony, situated in the centre of Pune city is an upcoming locality. It comes under the jurisdiction of Pune Municipal Corporation (PMC). AH 114 is passing through the locality which further links the locality with Mumbai Highway or NH 60. There are some prominent localities situated close to Revenue Colony are Shivaji Nagar, Model Colony, Ganeshwadi, Deccan Gymkhana, Raviwar Peth, Budhwar Peth, PMC Colony, Modi Colony, Gokhale Nagar among others. It is well connected to the other parts of the city via roads, rails, and National Highway. The area is home to many central, state and local government offices as well as educational establishments. It has close proximity to Pune which is located about 2.7 km via Omkareshwar Path while Mumbai is about 147 km via Bengaluru-Mumbai Highway. The presence of Banks, ATM’s, Schools, Hospitals and retail stores etc. at a stone throw away distance makes Revenue Colony a self-sustained locality. Some of the key residential projects in Revenue Colony are Nisarg Rajyog Residency, Tara 55 Sukhniwas, Samrat Green Republic, Nisarg Vatika, Sai Sanskar Residency, Panchavati Nest among others.

Connectivity

The locality of Revenue Colony is surrounded by FC Road, Ganeshkhind Road, Modern Engineering College Road, and AH 114. It is well connected to the other parts of the city via road, rail and National Highway.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 18 kms via Lohegaon Road/Pune Nagar Road/Samrat Ashok Road.

Shivajinagar, Pune Junction, Khadki and Ghorpadi are the nearby railway stations. However, Shivajinagar is the nearest railway station to Revenue Colony located at a distance of 800 mtrs via Ganeshkhind Road and Gharpure Lane. Pune Junction is the another important railway station from where one can avail the facilities of interstate trains.

Employment hubs near Revenue Colony
Pune IT Park
Nano Space IT Park
Thube Park
Software Technology Parks of India
Commerzone IT Park
Teerth Technospace

Factors for past growth
Its proximity to Pune International Airport, Pune Junction along with major technology parks such as Pune IT Park, Commerzone IT Park, Teerth Technospace, Nano Space IT Park, and Software Technology Parks of India, have been a plus point for Revenue Colony, has also increased employment opportunities, aided development and boosted real estate development in this region. As a result, the region has seen considerable rental demands for 1 BHK apartments for rent in Revenue Colony.

Infrastructural Development (Social & Physical)
Revenue Colony offers best in class infrastructure to its residents. Pune Police Public School, Bharat English School, Modern High School, Arrista School of Finesse, St. Francis High School, AISSMS Shri Shivaji Preparatory Military School and Samvit School of Infrastructure Business are some of the prominent educational institutions in the locality. It also houses some good colleges and educational institutions nearby. These are Pragnya College, Modern College of Arts, Science & Commerce, Modern College of Education for Ladies, P.E.S. Modern College of Engineering, Yashwantrao Chavan Maharashtra Open University, Sancheti College of Physiotherapy to name a few.
Healthcare facilities are also good in the locality. Deccan Multispeciality Hardikar Hospital, Dr. Shailesh Puntambekar, Tembe Hospital, National Institute of Ophthalmology, Deendayal Memorial Hospital, Sancheti Hospital, Department of Hand and Microvascular Reconstructive Surgery are the renowned hospital which provides the health care facility to the residents of Revenue Colony.
Shopping needs of the people are catered by nearby malls. The Pavillion, R Deccan Mall, E Square Mall, S MAll and Pune Central mall are few malls in and around the locality which serves the daily needs of the residents of Revenue Colony. It also houses retail outlets of famous national and international brands like Shoppers Stop, My Jio Store, Louis Philippe, Arvind Fashion among others.

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general trade selling agencies Revenue Colony Pune

general trade selling agencies Revenue Colony Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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general trade selling Professional Ambegaon Budruk Pune | Dealer Marketing | local marketing

general trade selling Professional Ambegaon Budruk Pune

Fulcrum Marketing is a strategic general trade selling Professional Ambegaon Budruk Pune. Our team of marketing consultants also specialise in marketing planning and general trade selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Dealer Marketing, local marketing, Door to Door Sales , general trade selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and general trade selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for general trade selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a general trade selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade selling Professional Ambegaon Budruk Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade selling Professional Ambegaon Budruk Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Ambegaon Budruk Pune

general trade selling Professional Ambegaon Budruk Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Ambegaon Budruk Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade selling 

general trade selling Professional Ambegaon Budruk Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade selling | general trade selling Professional Ambegaon Budruk Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Ambegaon Budruk ,  Pune

Ambegaon Budruk was just another village on the outskirts of Pune’s city limits until 1999, when it became one of the few villages to be incorporated within the Pune municipal limits. Ambegaon Budruk and Ambegaon Budruk Khurd both have been merged into Pune Municipal Corporation Limit (PMC). It is a rapidly growing area located towards the south of Pune. The area is surrounded by Velhe Taluka in the west, Pune Taluka in the north, Purandar Taluka in the east and Pimpri Chinchwad Taluka in the south. Some of the prominent localities situated close to it are Vetal Nagar, Duttanagar, Telco Company, Shani Nagar, Janki Nagar, Khedekar Nagar, Dhankawadi, Talegaon Dabhade, Saswad and Pimpri Chinchwad. It is around 12 km from the Pune Railway Station, and 21.4 km away from Pune International Airport. However, all the developments has taken place in the Ambegaon Budruk area due to its proximity to the Bengaluru-Mumbai Bypass. Hence, developers and builders from Pune and Mumbai have strategically built large residential complexes from simple to luxury. Property price appreciation has been significant at Ambegaon Budruk as compared to many other locations, varying according to the exact location, developer’s profile and amenities offered in the project. The current property pricing here is Rs. 5200 per sqft and onwards. Essential needs for a modern lifestyle in Ambegaon Budruk are fulfilled through the presence of a well-developed social infrastructure. IT hubs of Magarpatta, Kalyani Nagar and Kharadi are situated within 15 to 20 km distance from Ambegaon Budruk. Some of the Key residential projects in Ambegaon Budruk are Mittal Sun Gloria, Windsor County Phase II, Tara Westbrook, Gurukrupa Primerose, Nirman Aura among others.

Connectivity

The locality of Ambegaon Budruk is linked with major transport corridor Mumbai-Bangalore Highway and some arterial roads such as Jambhulwadi Road and Ambegaon Budruk Road.

There is an extensive bus service running through the Ambegaon Budruk Bus Stand. PMPML buses are also available from the locality which connect Ambegaon Budruk Budruk to the other parts of the Pune City.

Locality enjoys excellent connectivity to Pune International Airport which is situated at a distance of 21.4 km can be travelled within 1 hour via Phule Nagar-Akluj Road.
There is no railway station near to Ambegaon Budruk Budruk in less than 10 km. How ever, Pune Jn Railway Station is major railway station 11 km near to Ambegaon Budruk Budruk.

Factors for past growth
Situated in southern Pune, Ambegaon Budruk is near to the airport and has become a preferred alternative location for many IT professionals working in Hinjewadi and for those buyers who seek high-end suburban lifestyle yet not far from the city. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, it has given rise to properties for sale in Ambegaon Budruk.
Availability of land parcels in Ambegaon Budruk amidst the vast greenery has attracted developers and buyers. Luxury houses are popular among the property types and buyers prefer the location for the serenity and convenience it offers.

Factors for future growth
Connectivity to Pune International Airport along with major IT Hubs such as Magarpatta, Hinjewadi, Kalyani Nagar and Kharadi It Park have been a plus point for Ambegaon Budruk Budruk driving rental demand and providing consistent rental yield.

Infra Development (Social & Physical)
Wakad offers very good social infrastructure to its residents. Some of the renowned hospitals providing medical facilities to the resident of Ambegaon Budruk Budruk are Deenanath Mangeshkar around 30 min by road, Bharti hospital within 5 minutes, Rao hospital within 10 min, Sahyadri within 15 min to name a few.
Some of the reputed schools and colleges in Ambegaon Budruk Budruk include the Saraswati English Medium School, Sun Bright School, Sarhad School, Oasis School Of Management Studies, Aaryans World School, Rose Petals Pre Primary School, and Abhinav Education Society’s English Medium School among others. It also houses some good colleges nearby. These are College of Computer Science, Jaikranti College, Bharati Vidyapeeth Deemed University, Bharati Vidyapeeth Homeopathic College, Pune Institute of Computer Technology, Abhinav Education Society’s Law College among few.
Nmart Retail Mall, CRU Mall, Nucleus Mall, Mega Mart and Arvind Lifestyle Brands Limited are some of the nearby malls to Ambegaon Budruk Budruk. It also houses retail outlets of national and international brands such as Balaji Retail Outlets, Bata Retail Outlet, Balaji Retail Outlet, Arvind Lifestyle, My Jio Store, Jio Digital Life etc.

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general trade selling Professional Ambegaon Budruk Pune

general trade selling Professional Ambegaon Budruk Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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general trade selling firm Yewalewadi Pune | Direct Marketing | public school Marketing

general trade selling firm Yewalewadi Pune

Fulcrum Marketing is a strategic general trade selling firm Yewalewadi Pune. Our team of marketing consultants also specialise in marketing planning and general trade selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Direct Marketing, public school Marketing, home2home marketing , general trade selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and general trade selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for general trade selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a general trade selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade selling firm Yewalewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade selling firm Yewalewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Yewalewadi Pune

general trade selling firm Yewalewadi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Yewalewadi Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade selling 

general trade selling firm Yewalewadi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade selling | general trade selling firm Yewalewadi Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Yewalewadi ,  Pune

Overview

Yewalewadi is a residential suburb situated in the south-eastern parts of Pune city. This locality is among 11 new villages which have been recently added to Pune Municipal Corporation (PMC). It is one of the hottest destination for investing in land/plot. Now, this locality comes under the jurisdiction of Pune Municipal Corporation. Undri, Pisoli, Handewadi, Katraj, Ambegaon BK, Kondhwa, Narhe, Dhayari are some of the important localities situated close to Yewalewadi. It is well-connected to the other parts of the Pune city and a part of the upcoming Ring Road in Pune. Saswad-Bopdev-Pune Road and Kamthe Nagar Road are its internal road which further has its access to NH 65. Yewalewadi’s strong road transport makes up for most of its traveling easy and quick. Pune is located at a distance of 12.9 km via Gangadham – Shatrunjay Road. It is well connected with Undri, an important hub of Central Pune that connects various key localities through interstate highway and expressway. Some of the key residential projects in Yewalewadi are Sanraj Antara Apartment, Ceratec Avika A Wing, Indraprastha Apartment, Mittal Sun Exotica among others.

Yewalewadi is a residential suburb situated in the south-eastern parts of Pune city. This locality is among 11 new villages which have been recently added to Pune Municipal Corporation (PMC). It is one of the hottest destination for investing in land/plot. Now, this locality comes under the jurisdiction of Pune Municipal Corporation. Undri, Pisoli, Handewadi, Katraj, Ambegaon BK, Kondhwa, Narhe, Dhayari are some of the important localities situated close to Yewalewadi. It is well-connected to the other parts of the Pune city and a part of the upcoming Ring Road in Pune. Saswad-Bopdev-Pune Road and Kamthe Nagar Road are its internal road which further has its access to NH 65. Yewalewadi’s strong road transport makes up for most of its traveling easy and quick. Pune is located at a distance of 12.9 km via Gangadham – Shatrunjay Road. It is well connected with Undri, an important hub of Central Pune that connects various key localities through interstate highway and expressway. Some of the key residential projects in Yewalewadi are Sanraj Antara Apartment, Ceratec Avika A Wing, Indraprastha Apartment, Mittal Sun Exotica among others.

Connectivity & Transit Points

Some of the major roads that run through Yewalewadi include the Mumbai-Hyderabad Highway, Kondhwa road and Solapur road. The Katraj-Kondhwa-Phursungi-Solapur highway is also being widened.

Yewalewadi Road is the important road which has its direct access with Katraj-Hadapsar Bypass Road.
It also enjoys excellent connectivity to Pune International Airport which is located about 24.3 km via Ghorpadi Road.
Saswad Road, Pune Junction, Ghorpuri, Shivaji Nagar are its nearby railway stations. However, Pune Junction railway station is the major and the nearest railway station to Yewalewadi, located at a distance of 12 km via Kondhwa Road.

Factors for past growth
The area has lush greenery surroundings which is one of the major reason why demand for residential properties in this area has increased. Employees of nearby companies such as TCS, IBM, Honeywell, and Accenture has seen the advantages of living in Yewalewadi.
Its proximity to Pune International Airport, Pune Junction along with major IT Parks such as Pune IT Park, IT parks of Aundh, Teerth Technospace, Pune IT Park, International Tech Park Of India, Navale IT Park, The Cerebrum IT Park B2, Weikfield IT iNFO Park have been a plus point for Yewalewadi, driving residential demand and consistent rental yield for the locality. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, 2 BHK flats for rent have get momentum in Yewalewadi.

Factors for future growth
As per the new development plan by Pune Municipal Corporation (PMC), new crematorium and cemetery, reservation for a primary school, market as well as garden, and a special 18-meter wide road to join the Ring Road has been proposed. Apart from that development of the Ring road and the widening of the Katraj-Kondhwa-Phursungi-Solapur highway will surely drive the rental demand in the locality as well as reduce the travel time for the residents of Yewalewadi in the year to come.

Proposed & Planned Infra
Proposed Ring Road development plans by PMRDA.
Widening of the Katraj-Kondhwa-Phursungi-Solapur Highway.
Proposed special 18-meter wide road to join the Ring Road.

Infra Development (Social & Physical)
Yewalewadi offers very good social infrastructure to its residents. Some of the reputed schools in Yewalewadi include Vidyashilp Public School, Sinhgad School of Business, Sinhgad Nursery School, MSB Educational Institute, Sarhad School, Little Millennium, Sinhgad City School, M J Phule School.
Healthcare facility is also good in the locality. Some of the leading hospitals in Yewalewadi include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.
The shopping needs of the residents of Yewalewadi are catered to by malls such as Dorabjee’s Mall and Crystal Square. It also houses retail outlets of famous national and international brands such as Balaji Retail Outlets, Bata, India Retail Outlet, Sai Retail Outlet, Myjio Store, Reliance Digital Xpress among others.

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general trade selling firm Yewalewadi Pune

general trade selling firm Yewalewadi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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general trade selling Services Mahalunge Pune | business 2 business marketing | city marketing

general trade selling Services Mahalunge Pune

Fulcrum Marketing is a strategic general trade selling Services Mahalunge Pune. Our team of marketing consultants also specialise in marketing planning and general trade selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as business 2 business marketing, city marketing, Sales , general trade selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and general trade selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for general trade selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a general trade selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade selling Services Mahalunge Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade selling Services Mahalunge Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Mahalunge Pune

general trade selling Services Mahalunge Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Mahalunge Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade selling 

general trade selling Services Mahalunge Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade selling | general trade selling Services Mahalunge Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Mahalunge ,  Pune

Mahalunge is a village town in Mulshi Taluka. It is situated in the north-western parts of Pune. It is located in the city’s periphery and are among the fastest growing areas. It comes under the limits of Pune Municipal Corporation. Once a bare, lonely area, Mahalunge has now become a much sought after destination for property buyers with booming development, made all the more desirable by its proximity to Baner. Prominent localities situated close to mahalunge are Balewadi, Dasar, Baner, Sus, Wakad, kaspate Vasti, Pimple Saudagar, Rahatani, Hinjewadi, Pashan, Aundh, Kasarwadi etc. Talukas surrounding the village are Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka. It is merely 14.8 km away from Pimpri-Chinchwad via NH 48 while 13.2 km from Pune city via NDA Pashan Road. NH 48 is passing through the locality of Mahalunge and links with major neighborhood areas such as Varje, Balewadi, Sus, Wakad, Dasar, Bavdhan, Bhosari Colony etc. Nande-Balewadi and Mahalunge-Nande Road are the two internal roads of Mahalunge which further has its access with baner Road and Sus Road. Some of the premium residential projects in Mahalunge are Saarrthi Skybay II, Apex Pavillion Residency, BK Jhala Mhalunge Riviera, Naiknavare Dwarka Project 4, Swastik Muhurtam among others.

Connectivity

NH 48 is passing through the locality of Mahalunge and links with major neighborhood areas such as Varje, Balewadi, Sus, Wakad, Dasar, Bavdhan, Bhosari Colony etc.

Nande-Balewadi and Mahalunge-Nande Road are the two internal roads of Mahalunge which further links Mahalunge with baner Road and Sus Road.

It enjoys excellent connectivity to Pune International Airport which is located at a distance of 27 km via Baner Road.
Khadki, Shivajinagar, Pune Junction, Dapodi are nearby railway station to Mahalunge. However, Shivajinagar Railway Station is the nearest railway station to Mahalunge, situated approx. 11.7 km via Baner-Mahalunge Road.

Factors for past growth
Its proximity to Pune International Airport, Shivajinagar Railway station along with major IT Hubs such as Teerth Technospace, Hinjewadi IT Park, Rajiv Gandhi Infotech Park, Software Technology Parks of India etc have been a plus point for Mahalunge. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, properties for sale in Mahalunge has attracted many homebuyers.

Factors for future growth
Being declared as the first in a series of PMRDA Town Planning schemes Mahalunge is sure to witness rapid development and appreciation in property prices.

Employment hubs near Mahalunge
Teerth Technospace
The Qubix Business Park Pvt Ltd
Hinjewadi IT Park
Radius Tech Park
Rajiv Gandhi Infotech Park
Software Technology Parks of India

Infra development (Social and Physical)
Mahalunge offers very good social infrastructure to its residents. Some of the reputed schools include Global Indian International School, Mercedes-Benz International School, Daffodil International School, Sanskriti School, Euro Kids, Wisdom World School among others.
Healthcare facilities are also good in the locality. Some of the reputed hospitals in the vicinity are Sanjeevani Hospital, Jupiter Hospital, Lifepoint Multispeciality Hospital, Hinjewadi Hospital, Shree Hospital, Ruby Hall Clinic, Aditya Hospital, Aditya Birla Memorial Hospital etc.
The shopping needs of the residents are catered by nearby malls such as Xion Mall, Spot 18, Tulsidas The Mall, City One Mall, Good Times Mall, Pooja Shopping Mall to name a few. It also houses retail outlets of famous national and international brands like Croma, Westside, Bombay Dyeing etc.

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general trade selling Services Mahalunge Pune

general trade selling Services Mahalunge Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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general trade selling Agent Magarpatta Pune | Door To Door Marketing | college Marketing

general trade selling Agent Magarpatta Pune

Fulcrum Marketing is a strategic general trade selling Agent Magarpatta Pune. Our team of marketing consultants also specialise in marketing planning and general trade selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Door To Door Marketing, college Marketing, hospital Marketing , general trade selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and general trade selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for general trade selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a general trade selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade selling Agent Magarpatta Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade selling Agent Magarpatta Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Magarpatta Pune

general trade selling Agent Magarpatta Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Magarpatta Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade selling 

general trade selling Agent Magarpatta Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade selling | general trade selling Agent Magarpatta Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Magarpatta ,  Pune

Overview

Magarpatta city is one of the India’s biggest achievements and slowly turning into what is known as a smart city. It is a 600-acres gated community situated in the east of Pune. It comes under the jurisdiction of Pune Municipal Corporation. This township is built in the Hadapsar area of Pune and is a model of self-sustainability and integrated development. It is built of the concept of walk-to-work and walk-to-school. A city where you live, work, play, study, and shop, all within walking distance. There is also a commercial zone in Magarpatta which is also located close to the residential areas. Apart from that, there are top class IT Parks which houses several IT giants and various corporations and firms. The locality is popular as an IT destination. Many big corporates such as EXL Service, The Bank of New York Mellon, Capgemini, Mphasis, Accenture, SAS, Deutsche Bank, Hitachi Consulting, HCL Technology, Teradata, Tata Elxsi, Crest, EXL Service among others. There is a 25-acre park known as “Aditi Garden” located in Magarpatta City. The city also promotes green and environmentally friendly living by having an efficient waste disposal process with plenty of schemes that boost sustainable development. The roads which run through the city are well designed as well as properly maintained by the Magarpatta city council.The ongoing capital values in Magarpatta are between Rs.6250 – Rs9420 per sqft. Some of the key residential projects in Magarpatta City are Shubh Casa Feliz, Konark Vista, Navlakha Waterfront, Amanora Aspire Towers, Panchshil One North, Magarpatta City Erica among others.

Connectivity

Magarpatta City is well-connected to the other parts of the city via roadways and railways. DC Road, Slip Road, Management College Road, Cosmos roads are its arterial roads which further has its access with Pune-Pandharpur Road or NH 68 via Magarpatta Road.

Pune International Airport is located at a driving distance of 11.5 km via Pune Highway/Mundhwa Road.

Hadapsar, Ghorpuri, Pune Junction, Shivajinagar are its nearby railway stations. However, Hadapsar is the nearest railway station to Magarpatta situated at a distance of 2.9 km via Magarpatta Road/Mundhwa Road.

Factors for past growth
Employment opportunities are numerous in the area and are strategically located so as to reduce both travel time as well as money. A large number of workforce working in those firms have their residence close to Magarpatta City as all the daily basic needs are within a 500 meter radius. Hence, the property rate increased rapidly and people who have invested or bought their flats @Rs.1000-1100 per sqft in 2000 has gained 6-fold returns in their investment. As a result, 2 BHK apartments for rent in Magarpatta are in huge demand.

Factors for future growth
Its proximity to International Airport, Hadapsar railway station along with major key IT Parks and Industrial Estate such as Kharadi IT Park, EON IT Park, Kalyani Nagar, Koregaon Park, and Hadapsar Industrial Estate will further increase the rental demand in the locality.

Employment hubs near Magarpatta City
Kharadi IT Park – approx. 5.3 km

EON IT Park – approx. 7.6

Kalyani Nagar – approx. 8.7 km

Koregaon Park – approx 10.4 km

Hadapsar Industrial Estate – approx. 4 km

Infra Development (Social & Physical)
Some of the famous schools in Magarpatta City includes Vibgyor School, Magarpatta City Public School, Atelier International Preschool, Treehouse, Kidzee, Footprints Play School & Day Care Creche, MET Corporate B School, Vivero International Preschool, Little Millennium Magarpatta Township among others. It also houses some good colleges nearby. These are K-Tech Academy Musale Junior College, Sadhana Ladies College, Sm Joshi College Hadapsar, Shanti College of Commerce, Modern Education Society’s College of Engineering etc.

Healthcare facilities are also good in Magarpatta City and easily accessible. Noble Hospital, Columbia Asia Hospital, Villoo Poonawalla Memorial Hospital, Life Care Multispeciality Hospital, Lotus Hospital, Nanded Hospital are located in and around Magarpatta City.

Cotton Galaxy Seasons Mall, Seasons Mall, Reliance Footprint Seasons Mall are the famous mall which caters the daily needs of the residents of Magarpatta City. It also houses retail outlets of national and international brands such as Cantabil Retail India Ltd, Croma Seasons Mall, My Jio Store, Pantaloons, Max Fashion, Zodiac, Westside, The Arvind Store, Lifestyle Stores, Hanes, Allen Solly to name a few.

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general trade selling Agent Magarpatta Pune

general trade selling Agent Magarpatta Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

general trade selling, general trade selling Agent, general trade selling Agent Magarpatta, general trade selling Agent Magarpatta Pune, Magarpatta, Pune

general trade selling agent Undri Pune | industrial marketing | Feet On Street marketing

general trade selling agent Undri Pune

Fulcrum Marketing is a strategic general trade selling agent Undri Pune. Our team of marketing consultants also specialise in marketing planning and general trade selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as industrial marketing, Feet On Street marketing, Direct selling , general trade selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and general trade selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for general trade selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a general trade selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade selling agent Undri Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade selling agent Undri Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Undri Pune

general trade selling agent Undri Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Undri Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade selling 

general trade selling agent Undri Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade selling | general trade selling agent Undri Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Undri ,  Pune

Undri is one of the fastest developing suburbs situated in the southern part of the Pune. It comes under the jurisdiction of Pune Municipal Corporation (PMC). It has now emerged as one of the most demanding residential property destination in Pune due to education and social hub of south Pune. Earlier it was a forest land but in last 5-6 years, it has witnessed extensive real estate development activities. Lots of builders and construction houses have a huge land bank in the aforesaid area considering the potential of rate hikes in near future. This locality is very close to Hadapsar which is one of the major commercial zones of Pune and has three SEZs – Phursungi IT Park, Magarpatta City and Amanora Park Town. The demand from the city’s manufacturing and IT sectors has encouraged more and more developers to concentrate on this vibrant and promising area. With the widening of the Katraj-Kondhwa-Phursungi-Solapur highway, Undri is going to be even more connected and accessible. NIBM Road, Handewadi, Wanwadi, Wanowrie, Kondhwa and Yewalewadi are its neighboring localities. The area has connectivity to Pune’s Central Business District (CBD) and is close to the eastern IT corridor. The Mumbai-Bangalore highway is also connected to the locality. The area is located about 12 kms from the central city and is near well-developed residential areas such as NIBM, Pune Camp, Wanowrie, Fatima Nagar and Lulla Nagar. Some of the key residential projects in Undri are Ganga Fernhill, Gagan Tisha, Atrium Skyward, Kolte Patil Centria, Nirmaann Serrene, Mantra Essence among others.

Connectivity

Undri enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 16.8 km via Phule Nagar-Akluj Road.

This locality is surrounded by Kondhwa Road, NIBM Road and Hadapsar Road which further connects to Katraj Bypass Road/NH-65 on Undri Chowk.

Shivajinagar, Pune Junction, Ghorpadi and Hadapsar railway station are the nearby stations. However, Pune Junction is the nearest railway station to Undri.

Factors for past growth
Demand for property in Undri has increased due to the growth in the number of offices in Hadapsar, Phursungi, NIBM Road, Wanowrie and MG Road and close proximity to Phursungi IT Park.
Undri also benefits from its proximity to the IT and ITeS hubs of Magarpatta and SP Infocity and also the thriving high street shopping area of MG Road. As a result, Undri is increasingly patronized by employees from the close-by IT/ITeS companies. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Undri got momentum.
Excellent connectivity is available from Undri to Hadapsar, IT Park in Phursungi and the well-developed residential areas of NIBM Annexe, MG Road, Wanowrie, Lulla Nagar, Bibwewadi, Fatima Nagar, Katraj- Bypass and Road which made it one of the demanding residential destination for the developers and investors.

Factors for future growth
Proximity to Wanowrie and NIBM assures that residents in Undri have access to all necessities of daily living such as shopping, healthcare, entertainment and ample public transport.
It is close to Pune Camp and has the additional advantage of being well connected to various key localities in Pune via local and interstate highways (NH48, NH65, and AH47).

Proposed & Planned Infra
The widening of Katraj-Kondhwa-Phursungi-Solapur highway.

Infrastructural Development (Social & Physical)
Undri houses some quality schools and colleges in its vicinity.Hill Green High School, The Bishops School, Euro School-Undri, Delhi Public School Pune, School & Junior College are some of the good quality school in the vicinity. It also includes some famous colleges in its vicinity. These are JSMP’s Jayawantrao Sawant College of Engineering, Vishwakarma College of Arts, Commerce, & Science, Deccan College Post Graduate and Research Institute, Jayawantrao Sawant College of Education among others.
Healthcare facilities are also good in the locality. Some of the renowned hospitals providing health care facilities to the residents of Undri are Adarsh Hospital, PBMA’s HV Desai Eye Hospital, Lifeline Hospital Pune, Dr.Bandorawalla Govt. Leprosy, National Hospital, Sofia Hospital, Inamdar Multispeciality Hospital to name a few.
Dorabjee’s Mall, Nmart Retail Mall, Kumar Pacific Mall, R Deccan Mall, SGS Mall, Seasons Mall are the major malls located in the neighboring localities. It also house famous retail outlets of national and international brands such as India Retail Outlet, Bata India, Pantaloons, My Jio Store, Jockey Store, Raymond Retail Shop among others.

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general trade selling agent Undri Pune

general trade selling agent Undri Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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general trade selling company Camp Pune | rural marketing | corporate park Marketing

general trade selling company Camp Pune

Fulcrum Marketing is a strategic general trade selling company Camp Pune. Our team of marketing consultants also specialise in marketing planning and general trade selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as rural marketing, corporate park Marketing, hotel Marketing , general trade selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and general trade selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for general trade selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a general trade selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade selling company Camp Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade selling company Camp Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Camp Pune

general trade selling company Camp Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Camp Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade selling 

general trade selling company Camp Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade selling | general trade selling company Camp Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Camp ,  Pune

Camp also known as Pune Cantonment which is military cantonment was established for the use of British Indian Army in the centre of Pune. The headquarters of the Indian Army’s Southern Command is also located here. A large numbers of corporate offices, business and commercial centres and shopping malls are located here. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Wanwadi, Swargate, Fatima Nagar, Koregaon Park, Modi Colony, mangalwar Peth and Sangamwadi are its neighboring localities. M.G. Road And East Street are famous for their shopping locations are also in this area. Some of the best residential projects for sale in in this locality are DSK Frangipani, Karia Konark Aditya,

Mayfair Complex, Mayfair Complex, Krishna Kunj, Paramount Apartment, Shantikunj Apartment among others.

Mayfair Complex, Mayfair Complex, Krishna Kunj, Paramount Apartment, Shantikunj Apartment among others.

Connectivity :

Buses and rickshaws travel to and fro frequently connecting Camp to the other parts of Pune. However, driving car here is easier as compared to the other parts of Pune due to better roads. Phule Nagar-Akluj Road, Bund Garden Road and Parvati Road are the major road which further adds these roads to Mumbai Highway.

Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 9.6 kms via Airport Road.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment which is located at a distance of mere 3.2 kms.

Factors for future growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience which can be a plus point for rental demand and development in the locality.
Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. As a result, 1 BHK flat for rent in Camp are in huge demand these days.
Improved connectivity and well developed infrastructure has invited many industrial and commercial development near the city which is a plus point for Camp. People working in those factory and offices are looking for camp as their residential destination.

Infrastructural Development (Social & Physical) :
St. Anne’s High School, Army Public School, Dastur Schools, City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikha Bai Valy Md Unani Medical College & Hospital.
SGS Mall, Nucleus Mall, HyperCity Mall, Kumar Pacific Mall are four major malls in and around Camp to serve the daily needs of the resident of Camp.

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general trade selling company Camp Pune

general trade selling company Camp Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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general trade selling business Kalewadi Pune | supermarkets selling business | Interactive marketing

general trade selling business Kalewadi Pune

Fulcrum Marketing is a strategic general trade selling business Kalewadi Pune. Our team of marketing consultants also specialise in marketing planning and general trade selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

Here is our three-step coaching process for building a solid sales and marketing strategy in three months:

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

your brand
your products/services
your competitive situation
your customers
your sales channels

At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

your ideal client profile
drafting your script
mapping out your sales process
objection handling

3. Deliver

Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

communication and general trade selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade selling method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for general trade selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a general trade selling Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade selling business Kalewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade selling business Kalewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kalewadi Pune

general trade selling business Kalewadi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kalewadi Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade selling 

general trade selling business Kalewadi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade selling | general trade selling business Kalewadi Pune

Kalewadi ,  Pune

Kalewadi, located in the west is a suburb In Pune Metro City. It is an upcoming area and comes under Pimpri Chinchwad Municipal Corporation. Kalewadi is connected to Pimpri by Pavna bridge, to Chinchwad via Hedgewar Bridge, to Wakad via Kalewadi phata, and to Rahatani. Areas such as Chinchwad Gaon, Vijay Nagar, Talawade, Kalewadi, Datta Nagar and Thergaon surround it. This area need to be more developed in terms of physical and social infrastructure. It is situated off the Pawana River. Kalewadi is surrounded by Chikhali BRTS Road, PCMC Link Road, MG Road, Kalewadi-Rahatani Road. Pune city is situated at a distance of 16.9 km via Aundh Road while Mumbai is about 137 km from Kalewadi via Bangalore- Mumbai Highway. Kalewadi Road and Hedgewar Path are two major internal roads of Kalewadi which further has its access with Aundh-Ravet BRTS Road. Key residential projects in Kalewadi are Kwality Krishna Classic, JM Adi Amma Bliss, Vikaskaran Sunrise Villa, Sonigara Vihar Wing C, Geeta Sai Smarth Apartments among others.

Connectivity :

Kalewadi main Road and Chikhali BRTS Road are the major road which passes through to locality which further connects it to the PCMC Link Road. It has good access to SH67.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 20.4 kms via Mumbai-Pandharpur Road/Old Mumbai Road. Pune Railway Station is also located at a distance of 41 km via old Mumbai-Pune Highway.

Pimpri Railway Station, Chinchwad Railway Station, Akurdi Railway Station and Kasarwadi are its nearby stations. However, Pimpri Railway Station is the nearest station to Kalewadi.

Factors for past growth :
The growing social infrastructure and good transportation facilities of Kalewadi is well-developed as there are several schools and hospitals located in the vicinity can be a sign of good residential investment location in the coming days.

Improved connectivity to Pune Airport along with the technology park have been a plus point for Kalewadi, driving rental demand and providing consistent rental yield. It has close proximity to the Pune IT Park and Software Technology Park Of India. Another reason for it to be considered a good investment option is its connectivity to the PCMC Link Road and Chikhali BRTS Road. Hence, varieties of residential properties for sale has experienced in the recent past.

Infrastructural Development (Social & Physical) :
Dattakala International School, Parvati English Medium School, Om Saint High School, Nirmal Bethany High School, Vithalrao Throat English Medium School, Kalewadi PCMC Primary School, M.M. Secondary School Kalewadi are few quality schools in the locality.

Pyramid Hospital, Lonkar Hospital and Intensive Care and Railway Hospital Daud are the three major hospitals in the locality which providing health care facilities to the resident of Kalewadi.

City One Mall, Central Mall Pimpri-Chinchwad, Transcool Agro Mall and More Retail Shopping Center are some of the malls located in and around kalewadi.

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general trade selling business Kalewadi Pune

general trade selling business Kalewadi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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