Category: h2h Marketing

Field Marketing Professional in navi mumbai

Marketing and Sales companies Field Marketing Professional in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Going “Glocal”: Successful Global Event Strategies

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With the world becoming smaller than ever, the right strategy and planning become even more important when brands go global.

Reaching new markets and adapting to cultural nuances and audience mindsets can be challenging, but it is achievable.

Download this insights paper to:

  • Learn how to pair a consistent brand strategy with enough flexibility for local nuances.
  • Discover tips for creating brand experiences that truly resonate with local cultures, audience expectations, and brand objectives.
  • Do more with less to get the most out of your global event portfolio.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Field Marketing Professional in navi mumbai

 

h2h Marketing, Field Marketing Professional, Field Advertisement, Field Marketing Professional in pune, Market Experiential events, local sales activation, Guerrilla Promotions, campus advertisement sales, RWA advertisement sales, Market advertisement sales,

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Direct Marketing Team in navi mumbai

Marketing and Sales companies Direct Marketing Team in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Product Launches

About Us and Product Launch Our aim is to be your outsourced Field Sales Partner of choice. We work in partnership with our clients to Product Launch and  activate sales and deliver retail excellence. We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment. We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase. We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products. We believe Fulcrum is the field marketing agency best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
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Product Launch and Distribution Drives

Fulcrum are experts in the field marketing arena when it comes to driving distribution of a new product launch and extending the distribution of well-established brands. Our experience is considerable both in the impulse/convenience and grocery channels and we are fully conversant in delivering a brand story to instil longevity for a brand.

Our Process

Explore At the start of a project, we collaborate closely with you to gather as much information as we can through: research, staff interviews, customer interviews, ideation sessions with your team, analysis of existing network, collection of existing brand standards and collateral, etc. We aim to achieve an intimate understanding of your company, your brand, your mission, and your desired message. Identify Our collection of information helps us shape our approach. With thorough understanding of brand and mission, we uncover the story to be told that will attract customers and differentiate from the competition. We define the challenges, goals and opportunities and share concepts that address these with the client to determine a direction. Solve Taking the determined direction, we tighten the concept, develop the components in detail, create prototypes, review samples, and make sure all needs are addressed. We check in with you every step of the way until all design and materials are approved. Implement We work closely with our subcontractors to ensure that the product is of best quality and delivered on time in a professional manner. We work with your staff to familiarize them with the tools created to make their jobs easier. Once installed, we evaluate performance and, if necessary, make adjustments and explore ideas for program enhancements going forward.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Direct Marketing Team in navi mumbai

 

h2h Marketing, Direct Marketing Team, Door To Door Advertising, Direct Marketing Team in pune, Mall Promotions marketing, local interactive activation, BTL promotional experiential, school promotional experiential, housing society promotional experiential, Mall promotional experiential,

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house2house Marketing consultancy in navi mumbai

Marketing and Sales companies house2house Marketing consultancy in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Learning from Retail – Inspiring Show Management

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Times square, it’s the ultimate, well…town square…in a very large town. People watching, experiencing the spectacle – everyone likes hanging out there. In fact, bleachers have been set up to allow spectators to absorb the experience and….brands.

Oh yeah, brands are driving a lot of the visual excitement with LED videos wallpapering almost every square foot of the 360 degree building frontage. Of course brands are paying heftily to run their media in front of their consumer brand targets. Hmmm…

How could we apply this to the trade show floor? What if we allocated some central booth space, placed a large LED tower and ran sponsored ads. Now in that space, place a large seating that faces the exhibits. Booths in front of this areas suddenly have higher value. The LED tower creates that star of wonder in the hall pulling people in – and broadcasting brand messages. Everyone likes a town square.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

house2house Marketing consultancy in navi mumbai

 

h2h Marketing, house2house Marketing consultancy, Business To Business sales, house2house Marketing consultancy in pune, BTL promotional sales, local Advertising, BTL events promotional, school events promotional, housing society events promotional, Mall events promotional,

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guerrilla Marketing organizations in navi mumbai

Marketing and Sales companies guerrilla Marketing organizations in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Small Business Partnerships Fail!

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Are you or your company going into strategic partnerships with another company? Entering into a partnership will allow you to reap numerous benefits without having to make large investments such as in acquisitions. But this only works if both companies are willing to share the burdens of the partnership. Advantages of entering into this kind of partnership are to leverage marketing, supply chain, technology, financial resources, or some combination thereof. Such an agreement might exist between a digital ad agency and a graphic designer, a hair stylist and a makeup artist, a photographer and web designer, or an Internet service provider and an email automation firm, just to name a few possibilities.

Simply put, companies enter into strategic partnerships in order to grow their business and bring more value to their customers while reducing their financial risks.

Benefits of entering into a partnership include: 

  • Strengthening Innovation
  • Public relations
  • Deeper and wider contacts within your marke
  • Adding more capacity to your business
  • Adding competencies and other skills to your business
  • Improved competitive advantage

Unfortunately, many alliances do not end on a happy note. More than 50% of all strategic partnerships end up leading to frustration, misunderstandings, and financial losses.

As I’ve noticed, many companies do not have clearly defined goals and expectations written down so that everyone involved knows what all parties are expecting. Without procedures in place for how the strategic partnership will operate, including what resources that you’ll invest, and what will happen in the likelihood that things will not go well.

Often, each party has their own purposes, desires, and expectations for the alliance. Therefore, there are as many agendas as there are partners in the alliance. The biggest challenges with strategic partnership are known as C.C.G.R. The 4 most significant challenges are Culture, Chemistry, Goals, and Rewards.

  • Culture– the culture between the participating companies
  • Chemistry– the chemistry between the persons who are to maintain the alliance
  • Goals– all parties must be clear about the goals of the alliance – there must be a strategic fit between them
  • Rewards– the partners are involved in the alliance for specific rewards.

It is a very bad foundation for a partnership if any information is held back. If your goals or motives are not shared with your alliance partner, you are setting the business arrangement up for failure. The problems appear when there are hidden agendas being kept secret. This will be the source of conflicts in the alliance.

How to have a successful partnership:

Depending on the size of your organization, you should allocate resources and staff for your alliance venture

Run the partnership professionally. Set up clear and distinct goals so that both parties know the purpose and goals of the alliance.

Have patience with your strategic partner. Big results often take time! You must learn how to work together, and trust must be built between you. Trust takes time. Don’t give up when big results do not appear from your partnership right away.

  • Be a good match. Do your due diligence to make sure your organization is partnering with a company with an excellent reputation in the marketplace. You must be headed in the same direction at matching speeds. Too many have tried to save each other by having the strong one take care of a smaller weaker company. That rarely works out well. There must be some sort of equality in the partnership.
  • Pick your employees who work on the alliance carefully.Make sure your team has the soft skills and professionalism to run such a partnership
  • Be honest. Create a method for communication and file sharing/project management software so that the partners are motivated to share knowledge and that all critical documents are in one place where everyone can assess them. Schedule weekly calls so that everyone can keep kept informed. Share experiences with each other. Thoughtfully discuss mistakes so that both teams may learn from them.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

guerrilla Marketing organizations in navi mumbai

 

h2h Marketing, guerrilla Marketing organizations, 1to1 promotional, guerrilla Marketing organizations in pune, BTL marketing Advertising, BTL Promotion, BTL activation engagement, school activation engagement, housing society activation engagement, Mall activation engagement,

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Fieldwork Marketing Solutions in navi mumbai

Marketing and Sales companies Fieldwork Marketing Solutions in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Home Page

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Fieldwork Marketing Solutions in navi mumbai

 

h2h Marketing, Fieldwork Marketing Solutions, shop To shop selling, Fieldwork Marketing Solutions in pune, marketing engagement, Rural activation promotion, , Colleges promotion activities, society promotion activities, Kiosk promotion activities,

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one 2 one Marketing companies in navi mumbai

Marketing and Sales companies one 2 one Marketing companies in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Apps That Can Make Small Business Owners be More Productive

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No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through to the big day – ACTIVATION DAY!

There is always so much excitement the day before an activation. We hope that all the months of planning result in something truly wonderful for our clients and that they get the return on investment that they hope for.

 

So as we settle in for a (restless) night’s sleep, we await the morning…

 

04:00 – Alarm goes off.

 

04:10 – Snooze alarm goes off, get out of bed.

 

05:00 – Leave home.

 

05:15 – Fetch promoters at the office.

 

05:30 – Fetch last 2 promoters at another general point, as they couldn’t get to the office in time due to no public transport at this hour.

 

05:40 – We are on our way!

 

06:30 – Arrive at destination XYZ.

 

06:35 – Find site manager, introduce myself, and find out where to set up.

 

06:45 – Manage our amazing Ops Team in setting up an assortment of Bedouin tents, gazebos, giant inflatables, table, branding, banners, etc.

 

07:00 – While this is going on, I need to round up my promoters. I will assign them to their posts, ensure that they are in optimal condition to offer their very best service to us and the client!

 

08:00 – By now the set-up is pretty much complete, bar a few changes that might need to be made, or crises to be averted – generator won’t start, weather issues, a vital piece of equipment in the wrong vehicle, etc.

 

08:30 – It is go time – the activation is about to start. Why does it feel like I have had a full day already?

 

09:00 – Time for me to grab a cup of coffee. First time I’ve had a minute to myself all day! This is when I usually work out a break schedule for my hard-working promoters. To ensure that they remain energetic and enthusiastic all day, we need to ensure that they are drinking enough water and that they have at least 1 break to eat a hearty meal.

 

09:00 – 15:00 – The activation is in full swing. The promoters are on top of their game, running the activation exactly how they were trained. This is why we insist on using promoters that have not only been through our training academy, but also attended an activation specific briefing the week before the activation. This eliminates any confusion on the day.

A prepared team is a well-oiled team.

The less margin for error we have, the more successful the activation on the day. As the Activations Manager, my job is to manage any consumer queries that are out of the ordinary, settle any issues that may arise and ensure that the activation area is spotless and professional all day. I am also there to interact with the client should they wish to visit the activation on the day. The Ops Team is at the ready all day – they are there to replenish stock, supply giveaways, maintain the cleanliness of the area and assist with any heavy lifting. They are usually available on a 2 way radio, which is most effective for a busy activation where cell phone network connectivity could be compromised.

 

15:00 – This is when the Ops Team start to evaluate how much stock and giveaways they are bringing out. With just a few hours of the day left they need to make sure we have enough supplies at the ready, but not too many to make packing up a big deal.

 

16:00 – This is when we the team gets a powerful surge of energy before the completion of the activation. This is the time to really push the activation objectives, and ensure that we have reached EVERYBODY that we possibly could have. This is the make-or-break time of the activation!

 

17:00 – Time to pack up. By now, the whole team has really bonded over the course of the day. Everyone gets stuck in to ensure a quick, efficient set down. Once all the small elements are packed away, promoters go to change out of their uniforms, with the Ops Team tackling the big elements.

 

18:00 – The site is empty, the sun has gone down, and it is time for me to find the event organizer, offer my thanks for a great day, and get out of there.

 

19:30 – Drop promoters off at home/at the office for their transport.

 

20:00 – Arrive home exhausted, wind-swept, possibly sunburnt, but with a feeling of great accomplishment. Once I have soaked my weary bones and had a bite to eat, I fall into bed with a happy heart and enjoy a well-earned rest.

 

Depending on the duration of the activation, that alarm may be set for 04:00 for tomorrow again!

 

 

one 2 one Marketing companies in navi mumbai

 

h2h Marketing, one 2 one Marketing companies, Promotion, one 2 one Marketing companies in pune, Rural selling Experiential, Rural sales advertising, , Colleges btl activity, society btl activity, Kiosk btl activity,

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Face to Face Marketing Job in navi mumbai

Marketing and Sales companies Face to Face Marketing Job in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

FACE TO FACE MARKETING

FACE TO FACE MARKETING ASSIST OUR CLIENTS BY PROVIDING A CLEAR FOCUS ON BRANDING, ADVERTISING, SOCIAL MEDIA, AND PR THROUGH EXCELLENT AND EFFECTIVE MARKETING AND BUSINESS DEVELOPMENT STRATEGIES TO PROMOTE THE GOALS AND MISSION OF YOUR BUSINESS. WE WILL PROVIDE THESE SERVICES IN A TIMELY AND MEASURABLE MANNER.

First step to successful face to face marketing and  customer acquisition is to build a relationship with each of our clients so that we, and our teams of field marketing representatives, understand their cause, product or service and the message they need to deliver via our face-to-face marketing method We offer both our clients and the field representatives who work with us the highest level of service and support.

All field representatives are provided with ongoing support and product coaching to help them deliver a professional and interactive face-to-face selling or donor-acquisition experience to every person they speak with, and achieve our clients’ acquisition goals.

Our dedicated client services team manages large and small programs, where efficiency, cost-savings, responsiveness, and client satisfaction are top priorities.

Face-to-Face Marketing Across Industries: Diversity and design innovation protect Access against economic downturns. Best practices are benchmarked from one industry to another, greatly broadening the range and quality of creative solutions.

We foster partnerships and strategic relationships with best in class agencies and suppliers for technology, lead retrieval, video and the like. We provide our clients with the perfect resources to activate their programs.

Fulcrum face-to-face marketing services allow businesses and charities to speak directly to potential customers at their homes, their places of work, in store and at private sites and public venues.

All of our campaigns are performance based, which means clients only pay for the results we deliver. As a result, our face-to-face sales and marketing strategies achieve a higher level of retention and reach.

We are proud that our responsible face-to-face marketing model delivers value to our clients, creates a connection with their consumers, and supports entrepreneurs within our network to further their own careers.

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Face to Face Marketing offers

Face to Face Marketing offers a wide range of marketing services to small businesses in the local area to assist them in reaching their target audience. Our specialty is content development for our clients. This includes digital marketing  and print ready informational flyers, marketing postcards, and developing an overall marketing package for clients to distribute to their target audience. Our digital flyer creations are designed with the specific purpose of social media postings. We can work with your social media management company, or we can provide you with a list of vetting organizations to manage this for your company.

We offer corporate event planning for professional development seminars, lunch and learn type seminars, and fundraising events. We also provide a full range of marketing services for our clients, which can include press release creation and distribution, newsletter creations and management for clients, client retention services for our customers, and representation for our clients during professional and community related events.

Fulcrum has a long history of developing small, start-up businesses into successful companies, including the global sales and marketing community. Over the last two decades, Fulcrum has successfully expanded its portfolio to include a wide range of companies that complement our core expertise of sales and marketing.

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Fulcrum currently operates successful businesses specialising in the following industries and areas:

Face-to-face sales can help you reach more customers in your target area. Face-to-face marketing & customer acquisition Data management & fulfilment Retail energy Automotive enhancement Property development Point-of-sale technology Management consultancy Merchants Fundraising services Health & beauty Mobile device protection & enhanced banking solutions Start-up investment & business incubation.

using shared insights to add value to the relationships between your suppliers, distributors and customers to spawn innovation and new ways of working

bringing more transparency to your processes and customer service

Fulcrum can help your existing sales team reach new heights through our partnership program. We’ll align you with attractive products and provide a variety of training and support services to help you achieve your goals. Just as it was decades ago, door-to-door sales remains an effective channel in the direct marketing industry.

We work hard to earn your trust with our sales approach, training, and compliance,

What makes trade shows so effective is the direct brand engagement. In an era where most communication is electronic, face-to-face marketing is one of the last opportunities for real human contact.

Fulcrum understands the power of the brand experience via face-to-face marketing—and because we know how to build strategy as well as the environments where these experiences take place, companies of all types come to us to help them get the best return on their trade show dollars. They know that our exhibit design is stunning and cost effective. They also know that they will be getting the best customer support in the industry.

Nothing gets products into the most robust distribution channels better than face-to face marketing.

Face to Face is a marketing term used to describe direct marketing to consumers, usually by Promotions and Field Marketing Staff. A company or Brand may want to use Face To Face Marketing in order to increase brand awareness in a certain catchment area, or will use Face to Face as a tool to directly drive sales.

We tap into our deep understanding of retail marketing, advertising, consumer behavior, in-store/out-of-store visual storytelling and retail environments to deliver fully integrated and fully engaging.

We create a comprehensive shopper marketing strategy by helping you analyze your customer and articulate your in-store marketing objectives. We bring that strategy to life with powerful creative and always-on service.

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Face to Face Marketing Job in navi mumbai

 

h2h Marketing, Face to Face Marketing Job, multiplexes Activation, Face to Face Marketing Job in pune, Kiosk Advertising selling, Rural interactive advertisement, , campus selling activation, RWA selling activation, Market selling activation,

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marketing agency in kalyani nagar

Marketing and Sales companies marketing agency in kalyani nagar with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

BRAND ACTIVATIONS

Our skilled Promotions and Activation’s team demonstrate the key selling points of your product/service, engaging directly with the customer and making your brand the preferred choice.

 
We’ve all experienced the overwhelming effect of being confronted by different brands and products, of not knowing what to buy or try, of too much information on labels/literature and too little time to take it all in and make a decision. So we do nothing… Our promoters cut through all of this, understand each customer’s needs and explain which of your products/services can best meet them. Saving time, effort and making sales happen – for you!
 Promotions and Activations
Product demonstrations are an essential tool to increase the impact and sell-through of products in today’s information-cluttered world. But to work, they must be planned and focused! Before we engage in a promotion or campaign, we pre-plan and focus on target-specific demographics based on product research, competitive evaluation and our unique geo-mapping services.

We keep you informed

Our promoters are trained to solicit information from customers and prospective customers, ensuring you get meaningful feedback on your brand and promotions. This feedback loop enables in-store campaigns and promotions to be constantly optimised to achieve the best results.
 
 
INFORM
Demonstrate and provide information on promoted products or services.
 
IDENTITY
Create a positive image and lead consumers to purchase or use it.
 
INTERACT
Engage with customers, distribute product samples, brochures, flyers etc, to source new sales opportunities.
 
 
INVESTIGATE
Identify interest and understand customer needs and requirements.
 
IMPACT
Set up booths or promotional stands and stock products.
 
INSIGHT
Report on field-intelligence information (interest level, questions asked, brand perception, number of samples/flyers distributed etc).

 

marketing agency in kalyani nagar

 

h2h Marketing, Direct Marketing Recruiters, B To B Promotion, Direct Marketing Recruiters in pune, BTL sales Advertisement, housing society Marketing, BTL advertising branding, school advertising branding, housing society advertising branding, Mall advertising branding,

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one 2 one Marketing companies in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, one 2 one Marketing companies in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

one 2 one Marketing companies in pune

Apps That Can Make Small Business Owners be More Productive

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through to the big day – ACTIVATION DAY!

There is always so much excitement the day before an activation. We hope that all the months of planning result in something truly wonderful for our clients and that they get the return on investment that they hope for.

 

So as we settle in for a (restless) night’s sleep, we await the morning…

 

04:00 – Alarm goes off.

 

04:10 – Snooze alarm goes off, get out of bed.

 

05:00 – Leave home.

 

05:15 – Fetch promoters at the office.

 

05:30 – Fetch last 2 promoters at another general point, as they couldn’t get to the office in time due to no public transport at this hour.

 

05:40 – We are on our way!

 

06:30 – Arrive at destination XYZ.

 

06:35 – Find site manager, introduce myself, and find out where to set up.

 

06:45 – Manage our amazing Ops Team in setting up an assortment of Bedouin tents, gazebos, giant inflatables, table, branding, banners, etc.

 

07:00 – While this is going on, I need to round up my promoters. I will assign them to their posts, ensure that they are in optimal condition to offer their very best service to us and the client!

 

08:00 – By now the set-up is pretty much complete, bar a few changes that might need to be made, or crises to be averted – generator won’t start, weather issues, a vital piece of equipment in the wrong vehicle, etc.

 

08:30 – It is go time – the activation is about to start. Why does it feel like I have had a full day already?

 

09:00 – Time for me to grab a cup of coffee. First time I’ve had a minute to myself all day! This is when I usually work out a break schedule for my hard-working promoters. To ensure that they remain energetic and enthusiastic all day, we need to ensure that they are drinking enough water and that they have at least 1 break to eat a hearty meal.

 

09:00 – 15:00 – The activation is in full swing. The promoters are on top of their game, running the activation exactly how they were trained. This is why we insist on using promoters that have not only been through our training academy, but also attended an activation specific briefing the week before the activation. This eliminates any confusion on the day.

A prepared team is a well-oiled team.

The less margin for error we have, the more successful the activation on the day. As the Activations Manager, my job is to manage any consumer queries that are out of the ordinary, settle any issues that may arise and ensure that the activation area is spotless and professional all day. I am also there to interact with the client should they wish to visit the activation on the day. The Ops Team is at the ready all day – they are there to replenish stock, supply giveaways, maintain the cleanliness of the area and assist with any heavy lifting. They are usually available on a 2 way radio, which is most effective for a busy activation where cell phone network connectivity could be compromised.

 

15:00 – This is when the Ops Team start to evaluate how much stock and giveaways they are bringing out. With just a few hours of the day left they need to make sure we have enough supplies at the ready, but not too many to make packing up a big deal.

 

16:00 – This is when we the team gets a powerful surge of energy before the completion of the activation. This is the time to really push the activation objectives, and ensure that we have reached EVERYBODY that we possibly could have. This is the make-or-break time of the activation!

 

17:00 – Time to pack up. By now, the whole team has really bonded over the course of the day. Everyone gets stuck in to ensure a quick, efficient set down. Once all the small elements are packed away, promoters go to change out of their uniforms, with the Ops Team tackling the big elements.

 

18:00 – The site is empty, the sun has gone down, and it is time for me to find the event organizer, offer my thanks for a great day, and get out of there.

 

19:30 – Drop promoters off at home/at the office for their transport.

 

20:00 – Arrive home exhausted, wind-swept, possibly sunburnt, but with a feeling of great accomplishment. Once I have soaked my weary bones and had a bite to eat, I fall into bed with a happy heart and enjoy a well-earned rest.

 

Depending on the duration of the activation, that alarm may be set for 04:00 for tomorrow again!

 

h2h Marketing, one 2 one Marketing companies, one 2 one Marketing companies in pune, Promotion, Rural selling Experiential, Rural sales advertising, , Colleges btl activity, society btl activity, Kiosk btl activity

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Face to Face Marketing Job in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Face to Face Marketing Job in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Face to Face Marketing Job in pune

FACE TO FACE MARKETING

FACE TO FACE MARKETING ASSIST OUR CLIENTS BY PROVIDING A CLEAR FOCUS ON BRANDING, ADVERTISING, SOCIAL MEDIA, AND PR THROUGH EXCELLENT AND EFFECTIVE MARKETING AND BUSINESS DEVELOPMENT STRATEGIES TO PROMOTE THE GOALS AND MISSION OF YOUR BUSINESS. WE WILL PROVIDE THESE SERVICES IN A TIMELY AND MEASURABLE MANNER.

First step to successful face to face marketing and  customer acquisition is to build a relationship with each of our clients so that we, and our teams of field marketing representatives, understand their cause, product or service and the message they need to deliver via our face-to-face marketing method We offer both our clients and the field representatives who work with us the highest level of service and support.

All field representatives are provided with ongoing support and product coaching to help them deliver a professional and interactive face-to-face selling or donor-acquisition experience to every person they speak with, and achieve our clients’ acquisition goals.

Our dedicated client services team manages large and small programs, where efficiency, cost-savings, responsiveness, and client satisfaction are top priorities.

Face-to-Face Marketing Across Industries: Diversity and design innovation protect Access against economic downturns. Best practices are benchmarked from one industry to another, greatly broadening the range and quality of creative solutions.

We foster partnerships and strategic relationships with best in class agencies and suppliers for technology, lead retrieval, video and the like. We provide our clients with the perfect resources to activate their programs.

Fulcrum face-to-face marketing services allow businesses and charities to speak directly to potential customers at their homes, their places of work, in store and at private sites and public venues.

All of our campaigns are performance based, which means clients only pay for the results we deliver. As a result, our face-to-face sales and marketing strategies achieve a higher level of retention and reach.

We are proud that our responsible face-to-face marketing model delivers value to our clients, creates a connection with their consumers, and supports entrepreneurs within our network to further their own careers.

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Face to Face Marketing offers

Face to Face Marketing offers a wide range of marketing services to small businesses in the local area to assist them in reaching their target audience. Our specialty is content development for our clients. This includes digital marketing  and print ready informational flyers, marketing postcards, and developing an overall marketing package for clients to distribute to their target audience. Our digital flyer creations are designed with the specific purpose of social media postings. We can work with your social media management company, or we can provide you with a list of vetting organizations to manage this for your company.

We offer corporate event planning for professional development seminars, lunch and learn type seminars, and fundraising events. We also provide a full range of marketing services for our clients, which can include press release creation and distribution, newsletter creations and management for clients, client retention services for our customers, and representation for our clients during professional and community related events.

Fulcrum has a long history of developing small, start-up businesses into successful companies, including the global sales and marketing community. Over the last two decades, Fulcrum has successfully expanded its portfolio to include a wide range of companies that complement our core expertise of sales and marketing.

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Fulcrum currently operates successful businesses specialising in the following industries and areas:

Face-to-face sales can help you reach more customers in your target area. Face-to-face marketing & customer acquisition Data management & fulfilment Retail energy Automotive enhancement Property development Point-of-sale technology Management consultancy Merchants Fundraising services Health & beauty Mobile device protection & enhanced banking solutions Start-up investment & business incubation.

using shared insights to add value to the relationships between your suppliers, distributors and customers to spawn innovation and new ways of working

bringing more transparency to your processes and customer service

Fulcrum can help your existing sales team reach new heights through our partnership program. We’ll align you with attractive products and provide a variety of training and support services to help you achieve your goals. Just as it was decades ago, door-to-door sales remains an effective channel in the direct marketing industry.

We work hard to earn your trust with our sales approach, training, and compliance,

What makes trade shows so effective is the direct brand engagement. In an era where most communication is electronic, face-to-face marketing is one of the last opportunities for real human contact.

Fulcrum understands the power of the brand experience via face-to-face marketing—and because we know how to build strategy as well as the environments where these experiences take place, companies of all types come to us to help them get the best return on their trade show dollars. They know that our exhibit design is stunning and cost effective. They also know that they will be getting the best customer support in the industry.

Nothing gets products into the most robust distribution channels better than face-to face marketing.

Face to Face is a marketing term used to describe direct marketing to consumers, usually by Promotions and Field Marketing Staff. A company or Brand may want to use Face To Face Marketing in order to increase brand awareness in a certain catchment area, or will use Face to Face as a tool to directly drive sales.

We tap into our deep understanding of retail marketing, advertising, consumer behavior, in-store/out-of-store visual storytelling and retail environments to deliver fully integrated and fully engaging.

We create a comprehensive shopper marketing strategy by helping you analyze your customer and articulate your in-store marketing objectives. We bring that strategy to life with powerful creative and always-on service.

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