d2d marketing consultant Kandivali East | d2d marketing consultant mumbai

d2d marketing consultant Kandivali East

Fulcrum Marketing is a strategic d2d marketing consultant Kandivali East. Our team of marketing consultants also specialise in marketing planning and d2d marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a d2d marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , d2d marketing consultant . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

d2d marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and d2d marketing consultant . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

d2d marketing,d2d marketing consultant Kandivali East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kandivali East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kandivali East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

d2d marketing 

d2d marketing consultant

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

d2d marketing Plan and d2d marketing Strategy

d2d marketing consultant mumbai

Kandivali East, mumbai

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Samta Nagar happens to be one of the oldest localities within Kandivali East. Today, it is an MHADA (Mumbai Housing & Area Development Authority) colony that is being redeveloped to accommodate the residents of a modern age. The Indian automobile giant, Mahindra & Mahindra Limited have also established an industrial park in Kandivali East. Spread over 63 acres, this plant provides employment to more than 3,000 people.

Kandivali East is made of a number of other localities such as Huzefa Nagar and Damu Nagar to the West; Shiv Nagar and Gokul Nagar to the South; Govind Dalvi Nagar to the East, and Asha Nagar to the West. The Sanjay Gandhi National Park, a large protected natural reserve, lies to the eastern side of Kandivali East.

Residents of Kandivali East have access to all the common facilities required by a modern population. From shopping malls to multi-specialty hospitals, Kandivali East has adequate infrastructure.

Key Projects in Kandivali East :

Sunteck Signia High

Connectivity and Transit Points

Kandivali East is well connected by road and rail. The Western Mumbai Expressway, which connects Mumbai to all of its suburbs, passes right through Kandivali East. Beyond the limits of the Mumbai Metropolitan Region, the Western Mumbai Expressway becomes the National Highway 8 (NH-8). This intra-state highway is a major Indian road that connects national capital of Delhi to the financial capital of Mumbai.

The Kandivali Railway Station, which has been around for more than a century, provides Kandivali East with easy access to train services. A major railway station that sees much activity, it is placed at the intersection of Kandivali East and Kandivali West. One can access it through the Akurli Road while travelling from Kandivali East.

Brihanmumbai Electric Supply and Transport (BEST) company provides bus services in Kandivali East. One can use this public transport through the numerous bus stands that are placed at regular intervals throughout the suburb. Intra-city commuting is also made possible with the presence of numerous taxicab services that are available in Kandivali East.

Apart from these modes of transport, people can use auto-rickshaws, which can be found in almost all parts of the suburb. Chhatrapati Shivaji International Airport lies at an accessible distance of merely 17 km away via the Western Mumbai Expressway.

Major Landmarks

Kandivali East Post Office
Sports Authority of India
Indian Management Institute
Big Bazaar
Thakur College of Engineering
Sapphire Heights

Factors for Growth in the Past

Kandivali East has been the chosen land for a number of infrastructure projects in recent times. The Western Mumbai Expressway is one of the major infrastructure projects in this suburb. The Sports Authority of India (SAI) has a vast presence in the area, with training grounds for popular football teams, athletes, and handball players. Such a facility has been a positive improvement for Kandivali East as a whole. In addition, Mahindra & Mahindra Limited has an industrial plant spread over a large area here.

Major Challenges

Traffic can cause problems to those looking to commute regularly. The existing roadways need to be expanded and new ones developed to ease the traffic situation. Some of the streetlights in Ashok Nagar, an area in Kandivali East, have become defunct, leading to safety concerns among the womenfolk residing there.

 

d2d marketing, d2d marketing consultant, d2d marketing consultant , d2d marketing consultant Kandivali East mumbai,Kandivali East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Flyer Distribution enterprise Kandivali East | Flyer Distribution enterprise mumbai

Flyer Distribution enterprise Kandivali East

Fulcrum Marketing is a strategic Flyer Distribution enterprise Kandivali East. Our team of marketing consultants also specialise in marketing planning and Flyer Distribution for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Flyer Distribution Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Flyer Distribution enterprise . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Flyer Distribution Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Flyer Distribution enterprise . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Flyer Distribution,Flyer Distribution enterprise Kandivali East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kandivali East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kandivali East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Flyer Distribution 

Flyer Distribution enterprise

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Flyer Distribution Plan and Flyer Distribution Strategy

Flyer Distribution enterprise mumbai

Kandivali East, mumbai

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Samta Nagar happens to be one of the oldest localities within Kandivali East. Today, it is an MHADA (Mumbai Housing & Area Development Authority) colony that is being redeveloped to accommodate the residents of a modern age. The Indian automobile giant, Mahindra & Mahindra Limited have also established an industrial park in Kandivali East. Spread over 63 acres, this plant provides employment to more than 3,000 people.

Kandivali East is made of a number of other localities such as Huzefa Nagar and Damu Nagar to the West; Shiv Nagar and Gokul Nagar to the South; Govind Dalvi Nagar to the East, and Asha Nagar to the West. The Sanjay Gandhi National Park, a large protected natural reserve, lies to the eastern side of Kandivali East.

Residents of Kandivali East have access to all the common facilities required by a modern population. From shopping malls to multi-specialty hospitals, Kandivali East has adequate infrastructure.

Key Projects in Kandivali East :

Sunteck Signia High

Connectivity and Transit Points

Kandivali East is well connected by road and rail. The Western Mumbai Expressway, which connects Mumbai to all of its suburbs, passes right through Kandivali East. Beyond the limits of the Mumbai Metropolitan Region, the Western Mumbai Expressway becomes the National Highway 8 (NH-8). This intra-state highway is a major Indian road that connects national capital of Delhi to the financial capital of Mumbai.
The Kandivali Railway Station, which has been around for more than a century, provides Kandivali East with easy access to train services. A major railway station that sees much activity, it is placed at the intersection of Kandivali East and Kandivali West. One can access it through the Akurli Road while travelling from Kandivali East.
Brihanmumbai Electric Supply and Transport (BEST) company provides bus services in Kandivali East. One can use this public transport through the numerous bus stands that are placed at regular intervals throughout the suburb. Intra-city commuting is also made possible with the presence of numerous taxicab services that are available in Kandivali East.
Apart from these modes of transport, people can use auto-rickshaws, which can be found in almost all parts of the suburb. Chhatrapati Shivaji International Airport lies at an accessible distance of merely 17 km away via the Western Mumbai Expressway.

Major Landmarks

Kandivali East Post Office
Sports Authority of India
Indian Management Institute
Big Bazaar
Thakur College of Engineering
Sapphire Heights

Factors for Growth in the Past

Kandivali East has been the chosen land for a number of infrastructure projects in recent times. The Western Mumbai Expressway is one of the major infrastructure projects in this suburb. The Sports Authority of India (SAI) has a vast presence in the area, with training grounds for popular football teams, athletes, and handball players. Such a facility has been a positive improvement for Kandivali East as a whole. In addition, Mahindra & Mahindra Limited has an industrial plant spread over a large area here.

Residential & Commercial Market

Residential Market Trends

Real estate in Kandivali East is considered to be prime property. The property prices have been relatively stable since the past couple of years in Kandivali East, rising and falling slowly with no sudden spurts. The prices can be predicted with the general state of inflation everywhere in the country, are on the rise, albeit slowly.REMOVE SENTENCE
Residential property rates in Kandivali East range from Rs 14,000-15,500 per sq. ft. This price has been more or less maintained even in recent times, with the average property rates per sq ft in 2013 being around Rs 14,000 to Rs. 15,000.
The majority of the residential projects in Kandivali East are already completed, with a small part of them still in the process of construction.

Commercial Market Trends

With infrastructure being improved in and around Kandivali East, the demand for commercial property is high here, as can be seen from the steady rise in prices. During the first half of 2013, the prices were somewhere between Rs 22,000-30,000 per sq. ft. By the beginning of 2014, the property rates had already risen to nearly Rs 30,000 per sq ft on average, with stray cases here and there of property being sold for Rs 40,000 per sq ft.

Major Challenges

Traffic can cause problems to those looking to commute regularly. The existing roadways need to be expanded and new ones developed to ease the traffic situation. Some of the streetlights in Ashok Nagar, an area in Kandivali East, have become defunct, leading to safety concerns among the womenfolk residing there.
Slums in Kandivali East lack basic infrastructure, with some of the residents there complaining the lack of proper sewage management. The issue of footpath encroachment is another source of annoyance to the pedestrians, who end up walking on the roads for this reason. Water scarcity during some seasons is also a problem reported by some residents of the area.

Factors for Growth in the Future

Mumbai Metro, which is the government’s solution to the existing traffic woes, is partly active. Line 2 of the Metro project is planned to connect Charkop, a municipality in Kandivali West, with Bandra and Mankhurd across a distance of 35 km. This ambitious plan might probably see some positive impact on the value of the property in Kandivali East. New commercial establishments are also being set up here, a trend clearly reflected in the steadily rising commercial property rates.

 

Flyer Distribution, Flyer Distribution enterprise, Flyer Distribution enterprise , Flyer Distribution enterprise Kandivali East mumbai,Kandivali East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

door2door selling company Kandivali East | door2door selling company mumbai

door2door selling company Kandivali East

Fulcrum Marketing is a strategic door2door selling company Kandivali East. Our team of marketing consultants also specialise in marketing planning and door2door selling for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a door2door selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door selling company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door2door selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door selling company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

door2door selling,door2door selling company Kandivali East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kandivali East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kandivali East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

door2door selling 

door2door selling company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

door2door selling Plan and door2door selling Strategy

door2door selling company mumbai

Kandivali East, mumbai

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Samta Nagar happens to be one of the oldest localities within Kandivali East. Today, it is an MHADA (Mumbai Housing & Area Development Authority) colony that is being redeveloped to accommodate the residents of a modern age. The Indian automobile giant, Mahindra & Mahindra Limited have also established an industrial park in Kandivali East. Spread over 63 acres, this plant provides employment to more than 3,000 people.

Kandivali East is made of a number of other localities such as Huzefa Nagar and Damu Nagar to the West; Shiv Nagar and Gokul Nagar to the South; Govind Dalvi Nagar to the East, and Asha Nagar to the West. The Sanjay Gandhi National Park, a large protected natural reserve, lies to the eastern side of Kandivali East.

Residents of Kandivali East have access to all the common facilities required by a modern population. From shopping malls to multi-specialty hospitals, Kandivali East has adequate infrastructure.

Key Projects in Kandivali East :

Sunteck Signia High

Connectivity and Transit Points

Kandivali East is well connected by road and rail. The Western Mumbai Expressway, which connects Mumbai to all of its suburbs, passes right through Kandivali East. Beyond the limits of the Mumbai Metropolitan Region, the Western Mumbai Expressway becomes the National Highway 8 (NH-8). This intra-state highway is a major Indian road that connects national capital of Delhi to the financial capital of Mumbai.

The Kandivali Railway Station, which has been around for more than a century, provides Kandivali East with easy access to train services. A major railway station that sees much activity, it is placed at the intersection of Kandivali East and Kandivali West. One can access it through the Akurli Road while travelling from Kandivali East.

Brihanmumbai Electric Supply and Transport (BEST) company provides bus services in Kandivali East. One can use this public transport through the numerous bus stands that are placed at regular intervals throughout the suburb. Intra-city commuting is also made possible with the presence of numerous taxicab services that are available in Kandivali East.

Apart from these modes of transport, people can use auto-rickshaws, which can be found in almost all parts of the suburb. Chhatrapati Shivaji International Airport lies at an accessible distance of merely 17 km away via the Western Mumbai Expressway.

Major Landmarks

Kandivali East Post Office
Sports Authority of India
Indian Management Institute
Big Bazaar
Thakur College of Engineering
Sapphire Heights

Factors for Growth in the Past

Kandivali East has been the chosen land for a number of infrastructure projects in recent times. The Western Mumbai Expressway is one of the major infrastructure projects in this suburb. The Sports Authority of India (SAI) has a vast presence in the area, with training grounds for popular football teams, athletes, and handball players. Such a facility has been a positive improvement for Kandivali East as a whole. In addition, Mahindra & Mahindra Limited has an industrial plant spread over a large area here.

Commercial Market Trends

With infrastructure being improved in and around Kandivali East, the demand for commercial property is high here, as can be seen from the steady rise in prices. During the first half of 2013, the prices were somewhere between Rs 22,000-30,000 per sq. ft. By the beginning of 2014, the property rates had already risen to nearly Rs 30,000 per sq ft on average, with stray cases here and there of property being sold for Rs 40,000 per sq ft.

Major Challenges

Traffic can cause problems to those looking to commute regularly. The existing roadways need to be expanded and new ones developed to ease the traffic situation. Some of the streetlights in Ashok Nagar, an area in Kandivali East, have become defunct, leading to safety concerns among the womenfolk residing there.

Slums in Kandivali East lack basic infrastructure, with some of the residents there complaining the lack of proper sewage management. The issue of footpath encroachment is another source of annoyance to the pedestrians, who end up walking on the roads for this reason. Water scarcity during some seasons is also a problem reported by some residents of the area.

Factors for Growth in the Future

Mumbai Metro, which is the government’s solution to the existing traffic woes, is partly active. Line 2 of the Metro project is planned to connect Charkop, a municipality in Kandivali West, with Bandra and Mankhurd across a distance of 35 km. This ambitious plan might probably see some positive impact on the value of the property in Kandivali East. New commercial establishments are also being set up here, a trend clearly reflected in the steadily rising commercial property rates.

 

door2door selling, door2door selling company, door2door selling company , door2door selling company Kandivali East mumbai,Kandivali East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

d2d selling consultant Kandivali East | d2d selling consultant mumbai

d2d selling consultant Kandivali East

Fulcrum Marketing is a strategic d2d selling consultant Kandivali East. Our team of marketing consultants also specialise in marketing planning and d2d selling for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a d2d selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , d2d selling consultant . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

d2d selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and d2d selling consultant . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

d2d selling,d2d selling consultant Kandivali East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kandivali East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kandivali East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

d2d selling 

d2d selling consultant

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

d2d selling Plan and d2d selling Strategy

d2d selling consultant mumbai

Kandivali East, mumbai

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Samta Nagar happens to be one of the oldest localities within Kandivali East. Today, it is an MHADA (Mumbai Housing & Area Development Authority) colony that is being redeveloped to accommodate the residents of a modern age. The Indian automobile giant, Mahindra & Mahindra Limited have also established an industrial park in Kandivali East. Spread over 63 acres, this plant provides employment to more than 3,000 people.

Kandivali East is made of a number of other localities such as Huzefa Nagar and Damu Nagar to the West; Shiv Nagar and Gokul Nagar to the South; Govind Dalvi Nagar to the East, and Asha Nagar to the West. The Sanjay Gandhi National Park, a large protected natural reserve, lies to the eastern side of Kandivali East.

Residents of Kandivali East have access to all the common facilities required by a modern population. From shopping malls to multi-specialty hospitals, Kandivali East has adequate infrastructure.

Key Projects in Kandivali East :

Sunteck Signia High

Connectivity and Transit Points

Kandivali East is well connected by road and rail. The Western Mumbai Expressway, which connects Mumbai to all of its suburbs, passes right through Kandivali East. Beyond the limits of the Mumbai Metropolitan Region, the Western Mumbai Expressway becomes the National Highway 8 (NH-8). This intra-state highway is a major Indian road that connects national capital of Delhi to the financial capital of Mumbai.

The Kandivali Railway Station, which has been around for more than a century, provides Kandivali East with easy access to train services. A major railway station that sees much activity, it is placed at the intersection of Kandivali East and Kandivali West. One can access it through the Akurli Road while travelling from Kandivali East.

Brihanmumbai Electric Supply and Transport (BEST) company provides bus services in Kandivali East. One can use this public transport through the numerous bus stands that are placed at regular intervals throughout the suburb. Intra-city commuting is also made possible with the presence of numerous taxicab services that are available in Kandivali East.

Apart from these modes of transport, people can use auto-rickshaws, which can be found in almost all parts of the suburb. Chhatrapati Shivaji International Airport lies at an accessible distance of merely 17 km away via the Western Mumbai Expressway.

Major Landmarks

Kandivali East Post Office
Sports Authority of India
Indian Management Institute
Big Bazaar
Thakur College of Engineering
Sapphire Heights

Factors for Growth in the Past

Kandivali East has been the chosen land for a number of infrastructure projects in recent times. The Western Mumbai Expressway is one of the major infrastructure projects in this suburb. The Sports Authority of India (SAI) has a vast presence in the area, with training grounds for popular football teams, athletes, and handball players. Such a facility has been a positive improvement for Kandivali East as a whole. In addition, Mahindra & Mahindra Limited has an industrial plant spread over a large area here.

Major Challenges

Traffic can cause problems to those looking to commute regularly. The existing roadways need to be expanded and new ones developed to ease the traffic situation. Some of the streetlights in Ashok Nagar, an area in Kandivali East, have become defunct, leading to safety concerns among the womenfolk residing there.

 

d2d selling, d2d selling consultant, d2d selling consultant , d2d selling consultant Kandivali East mumbai,Kandivali East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

retailer sales enterprise Kandivali East | retailer sales enterprise mumbai

retailer sales enterprise Kandivali East

Fulcrum Marketing is a strategic retailer sales enterprise Kandivali East. Our team of marketing consultants also specialise in marketing planning and retailer sales for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a retailer sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retailer sales enterprise . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

retailer sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retailer sales enterprise . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

retailer sales,retailer sales enterprise Kandivali East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kandivali East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kandivali East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

retailer sales 

retailer sales enterprise

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

retailer sales Plan and retailer sales Strategy

retailer sales enterprise mumbai

Kandivali East, mumbai

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Samta Nagar happens to be one of the oldest localities within Kandivali East. Today, it is an MHADA (Mumbai Housing & Area Development Authority) colony that is being redeveloped to accommodate the residents of a modern age. The Indian automobile giant, Mahindra & Mahindra Limited have also established an industrial park in Kandivali East. Spread over 63 acres, this plant provides employment to more than 3,000 people.

Kandivali East is made of a number of other localities such as Huzefa Nagar and Damu Nagar to the West; Shiv Nagar and Gokul Nagar to the South; Govind Dalvi Nagar to the East, and Asha Nagar to the West. The Sanjay Gandhi National Park, a large protected natural reserve, lies to the eastern side of Kandivali East.

Residents of Kandivali East have access to all the common facilities required by a modern population. From shopping malls to multi-specialty hospitals, Kandivali East has adequate infrastructure.

Key Projects in Kandivali East :

Sunteck Signia High

Connectivity and Transit Points

Kandivali East is well connected by road and rail. The Western Mumbai Expressway, which connects Mumbai to all of its suburbs, passes right through Kandivali East. Beyond the limits of the Mumbai Metropolitan Region, the Western Mumbai Expressway becomes the National Highway 8 (NH-8). This intra-state highway is a major Indian road that connects national capital of Delhi to the financial capital of Mumbai.
The Kandivali Railway Station, which has been around for more than a century, provides Kandivali East with easy access to train services. A major railway station that sees much activity, it is placed at the intersection of Kandivali East and Kandivali West. One can access it through the Akurli Road while travelling from Kandivali East.
Brihanmumbai Electric Supply and Transport (BEST) company provides bus services in Kandivali East. One can use this public transport through the numerous bus stands that are placed at regular intervals throughout the suburb. Intra-city commuting is also made possible with the presence of numerous taxicab services that are available in Kandivali East.
Apart from these modes of transport, people can use auto-rickshaws, which can be found in almost all parts of the suburb. Chhatrapati Shivaji International Airport lies at an accessible distance of merely 17 km away via the Western Mumbai Expressway.

Major Landmarks

Kandivali East Post Office
Sports Authority of India
Indian Management Institute
Big Bazaar
Thakur College of Engineering
Sapphire Heights

Factors for Growth in the Past

Kandivali East has been the chosen land for a number of infrastructure projects in recent times. The Western Mumbai Expressway is one of the major infrastructure projects in this suburb. The Sports Authority of India (SAI) has a vast presence in the area, with training grounds for popular football teams, athletes, and handball players. Such a facility has been a positive improvement for Kandivali East as a whole. In addition, Mahindra & Mahindra Limited has an industrial plant spread over a large area here.

Residential & Commercial Market

Residential Market Trends

Real estate in Kandivali East is considered to be prime property. The property prices have been relatively stable since the past couple of years in Kandivali East, rising and falling slowly with no sudden spurts. The prices can be predicted with the general state of inflation everywhere in the country, are on the rise, albeit slowly.REMOVE SENTENCE
Residential property rates in Kandivali East range from Rs 14,000-15,500 per sq. ft. This price has been more or less maintained even in recent times, with the average property rates per sq ft in 2013 being around Rs 14,000 to Rs. 15,000.
The majority of the residential projects in Kandivali East are already completed, with a small part of them still in the process of construction.

Commercial Market Trends

With infrastructure being improved in and around Kandivali East, the demand for commercial property is high here, as can be seen from the steady rise in prices. During the first half of 2013, the prices were somewhere between Rs 22,000-30,000 per sq. ft. By the beginning of 2014, the property rates had already risen to nearly Rs 30,000 per sq ft on average, with stray cases here and there of property being sold for Rs 40,000 per sq ft.

Major Challenges

Traffic can cause problems to those looking to commute regularly. The existing roadways need to be expanded and new ones developed to ease the traffic situation. Some of the streetlights in Ashok Nagar, an area in Kandivali East, have become defunct, leading to safety concerns among the womenfolk residing there.
Slums in Kandivali East lack basic infrastructure, with some of the residents there complaining the lack of proper sewage management. The issue of footpath encroachment is another source of annoyance to the pedestrians, who end up walking on the roads for this reason. Water scarcity during some seasons is also a problem reported by some residents of the area.

Factors for Growth in the Future

Mumbai Metro, which is the government’s solution to the existing traffic woes, is partly active. Line 2 of the Metro project is planned to connect Charkop, a municipality in Kandivali West, with Bandra and Mankhurd across a distance of 35 km. This ambitious plan might probably see some positive impact on the value of the property in Kandivali East. New commercial establishments are also being set up here, a trend clearly reflected in the steadily rising commercial property rates.

 

retailer sales, retailer sales enterprise, retailer sales enterprise , retailer sales enterprise Kandivali East mumbai,Kandivali East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Coupons Distribution company Kandivali East | Coupons Distribution company mumbai

Coupons Distribution company Kandivali East

Fulcrum Marketing is a strategic Coupons Distribution company Kandivali East. Our team of marketing consultants also specialise in marketing planning and Coupons Distribution for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Coupons Distribution Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Coupons Distribution company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Coupons Distribution Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Coupons Distribution company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Coupons Distribution,Coupons Distribution company Kandivali East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kandivali East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kandivali East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Coupons Distribution 

Coupons Distribution company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Coupons Distribution Plan and Coupons Distribution Strategy

Coupons Distribution company mumbai

Kandivali East, mumbai

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Samta Nagar happens to be one of the oldest localities within Kandivali East. Today, it is an MHADA (Mumbai Housing & Area Development Authority) colony that is being redeveloped to accommodate the residents of a modern age. The Indian automobile giant, Mahindra & Mahindra Limited have also established an industrial park in Kandivali East. Spread over 63 acres, this plant provides employment to more than 3,000 people.

Kandivali East is made of a number of other localities such as Huzefa Nagar and Damu Nagar to the West; Shiv Nagar and Gokul Nagar to the South; Govind Dalvi Nagar to the East, and Asha Nagar to the West. The Sanjay Gandhi National Park, a large protected natural reserve, lies to the eastern side of Kandivali East.

Residents of Kandivali East have access to all the common facilities required by a modern population. From shopping malls to multi-specialty hospitals, Kandivali East has adequate infrastructure.

Key Projects in Kandivali East :

Sunteck Signia High

Connectivity and Transit Points

Kandivali East is well connected by road and rail. The Western Mumbai Expressway, which connects Mumbai to all of its suburbs, passes right through Kandivali East. Beyond the limits of the Mumbai Metropolitan Region, the Western Mumbai Expressway becomes the National Highway 8 (NH-8). This intra-state highway is a major Indian road that connects national capital of Delhi to the financial capital of Mumbai.

The Kandivali Railway Station, which has been around for more than a century, provides Kandivali East with easy access to train services. A major railway station that sees much activity, it is placed at the intersection of Kandivali East and Kandivali West. One can access it through the Akurli Road while travelling from Kandivali East.

Brihanmumbai Electric Supply and Transport (BEST) company provides bus services in Kandivali East. One can use this public transport through the numerous bus stands that are placed at regular intervals throughout the suburb. Intra-city commuting is also made possible with the presence of numerous taxicab services that are available in Kandivali East.

Apart from these modes of transport, people can use auto-rickshaws, which can be found in almost all parts of the suburb. Chhatrapati Shivaji International Airport lies at an accessible distance of merely 17 km away via the Western Mumbai Expressway.

Major Landmarks

Kandivali East Post Office
Sports Authority of India
Indian Management Institute
Big Bazaar
Thakur College of Engineering
Sapphire Heights

Factors for Growth in the Past

Kandivali East has been the chosen land for a number of infrastructure projects in recent times. The Western Mumbai Expressway is one of the major infrastructure projects in this suburb. The Sports Authority of India (SAI) has a vast presence in the area, with training grounds for popular football teams, athletes, and handball players. Such a facility has been a positive improvement for Kandivali East as a whole. In addition, Mahindra & Mahindra Limited has an industrial plant spread over a large area here.

Commercial Market Trends

With infrastructure being improved in and around Kandivali East, the demand for commercial property is high here, as can be seen from the steady rise in prices. During the first half of 2013, the prices were somewhere between Rs 22,000-30,000 per sq. ft. By the beginning of 2014, the property rates had already risen to nearly Rs 30,000 per sq ft on average, with stray cases here and there of property being sold for Rs 40,000 per sq ft.

Major Challenges

Traffic can cause problems to those looking to commute regularly. The existing roadways need to be expanded and new ones developed to ease the traffic situation. Some of the streetlights in Ashok Nagar, an area in Kandivali East, have become defunct, leading to safety concerns among the womenfolk residing there.

Slums in Kandivali East lack basic infrastructure, with some of the residents there complaining the lack of proper sewage management. The issue of footpath encroachment is another source of annoyance to the pedestrians, who end up walking on the roads for this reason. Water scarcity during some seasons is also a problem reported by some residents of the area.

Factors for Growth in the Future

Mumbai Metro, which is the government’s solution to the existing traffic woes, is partly active. Line 2 of the Metro project is planned to connect Charkop, a municipality in Kandivali West, with Bandra and Mankhurd across a distance of 35 km. This ambitious plan might probably see some positive impact on the value of the property in Kandivali East. New commercial establishments are also being set up here, a trend clearly reflected in the steadily rising commercial property rates.

 

Coupons Distribution, Coupons Distribution company, Coupons Distribution company , Coupons Distribution company Kandivali East mumbai,Kandivali East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Experiential Marketing company Kandivali East | Experiential Marketing company mumbai

Experiential Marketing company Kandivali East

Fulcrum Marketing is a strategic Experiential Marketing company Kandivali East. Our team of marketing consultants also specialise in marketing planning and Experiential Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research
Messaging
Tell your story convincingly
Maintain campaign consistency
Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Experiential Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Experiential Marketing company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Experiential Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Experiential Marketing company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Experiential Marketing,Experiential Marketing company Kandivali East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kandivali East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kandivali East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Experiential Marketing 

Experiential Marketing company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Experiential Marketing Plan and Experiential Marketing Strategy

Experiential Marketing company mumbai

Kandivali East, mumbai

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Samta Nagar happens to be one of the oldest localities within Kandivali East. Today, it is an MHADA (Mumbai Housing & Area Development Authority) colony that is being redeveloped to accommodate the residents of a modern age. The Indian automobile giant, Mahindra & Mahindra Limited have also established an industrial park in Kandivali East. Spread over 63 acres, this plant provides employment to more than 3,000 people.

Kandivali East is made of a number of other localities such as Huzefa Nagar and Damu Nagar to the West; Shiv Nagar and Gokul Nagar to the South; Govind Dalvi Nagar to the East, and Asha Nagar to the West. The Sanjay Gandhi National Park, a large protected natural reserve, lies to the eastern side of Kandivali East.

Residents of Kandivali East have access to all the common facilities required by a modern population. From shopping malls to multi-specialty hospitals, Kandivali East has adequate infrastructure.

Key Projects in Kandivali East :

Sunteck Signia High

Connectivity and Transit Points

Kandivali East is well connected by road and rail. The Western Mumbai Expressway, which connects Mumbai to all of its suburbs, passes right through Kandivali East. Beyond the limits of the Mumbai Metropolitan Region, the Western Mumbai Expressway becomes the National Highway 8 (NH-8). This intra-state highway is a major Indian road that connects national capital of Delhi to the financial capital of Mumbai.

The Kandivali Railway Station, which has been around for more than a century, provides Kandivali East with easy access to train services. A major railway station that sees much activity, it is placed at the intersection of Kandivali East and Kandivali West. One can access it through the Akurli Road while travelling from Kandivali East.

Brihanmumbai Electric Supply and Transport (BEST) company provides bus services in Kandivali East. One can use this public transport through the numerous bus stands that are placed at regular intervals throughout the suburb. Intra-city commuting is also made possible with the presence of numerous taxicab services that are available in Kandivali East.

Apart from these modes of transport, people can use auto-rickshaws, which can be found in almost all parts of the suburb. Chhatrapati Shivaji International Airport lies at an accessible distance of merely 17 km away via the Western Mumbai Expressway.

Major Landmarks

Kandivali East Post Office
Sports Authority of India
Indian Management Institute
Big Bazaar
Thakur College of Engineering
Sapphire Heights

Factors for Growth in the Past

Kandivali East has been the chosen land for a number of infrastructure projects in recent times. The Western Mumbai Expressway is one of the major infrastructure projects in this suburb. The Sports Authority of India (SAI) has a vast presence in the area, with training grounds for popular football teams, athletes, and handball players. Such a facility has been a positive improvement for Kandivali East as a whole. In addition, Mahindra & Mahindra Limited has an industrial plant spread over a large area here.

Commercial Market Trends

With infrastructure being improved in and around Kandivali East, the demand for commercial property is high here, as can be seen from the steady rise in prices. During the first half of 2013, the prices were somewhere between Rs 22,000-30,000 per sq. ft. By the beginning of 2014, the property rates had already risen to nearly Rs 30,000 per sq ft on average, with stray cases here and there of property being sold for Rs 40,000 per sq ft.

Major Challenges

Traffic can cause problems to those looking to commute regularly. The existing roadways need to be expanded and new ones developed to ease the traffic situation. Some of the streetlights in Ashok Nagar, an area in Kandivali East, have become defunct, leading to safety concerns among the womenfolk residing there.

Slums in Kandivali East lack basic infrastructure, with some of the residents there complaining the lack of proper sewage management. The issue of footpath encroachment is another source of annoyance to the pedestrians, who end up walking on the roads for this reason. Water scarcity during some seasons is also a problem reported by some residents of the area.

Factors for Growth in the Future

Mumbai Metro, which is the government’s solution to the existing traffic woes, is partly active. Line 2 of the Metro project is planned to connect Charkop, a municipality in Kandivali West, with Bandra and Mankhurd across a distance of 35 km. This ambitious plan might probably see some positive impact on the value of the property in Kandivali East. New commercial establishments are also being set up here, a trend clearly reflected in the steadily rising commercial property rates.

 

Experiential Marketing, Experiential Marketing company, Experiential Marketing company , Experiential Marketing company Kandivali East mumbai,Kandivali East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

engagement marketing consultant Kandivali East | engagement marketing consultant mumbai

engagement marketing consultant Kandivali East

Fulcrum Marketing is a strategic engagement marketing consultant Kandivali East. Our team of marketing consultants also specialise in marketing planning and engagement marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research
Messaging
Tell your story convincingly
Maintain campaign consistency
Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a engagement marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , engagement marketing consultant . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

engagement marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and engagement marketing consultant . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

engagement marketing,engagement marketing consultant Kandivali East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kandivali East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kandivali East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

engagement marketing 

engagement marketing consultant

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

engagement marketing Plan and engagement marketing Strategy

engagement marketing consultant mumbai

Kandivali East, mumbai

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Samta Nagar happens to be one of the oldest localities within Kandivali East. Today, it is an MHADA (Mumbai Housing & Area Development Authority) colony that is being redeveloped to accommodate the residents of a modern age. The Indian automobile giant, Mahindra & Mahindra Limited have also established an industrial park in Kandivali East. Spread over 63 acres, this plant provides employment to more than 3,000 people.

Kandivali East is made of a number of other localities such as Huzefa Nagar and Damu Nagar to the West; Shiv Nagar and Gokul Nagar to the South; Govind Dalvi Nagar to the East, and Asha Nagar to the West. The Sanjay Gandhi National Park, a large protected natural reserve, lies to the eastern side of Kandivali East.

Residents of Kandivali East have access to all the common facilities required by a modern population. From shopping malls to multi-specialty hospitals, Kandivali East has adequate infrastructure.

Key Projects in Kandivali East :

Sunteck Signia High

Connectivity and Transit Points

Kandivali East is well connected by road and rail. The Western Mumbai Expressway, which connects Mumbai to all of its suburbs, passes right through Kandivali East. Beyond the limits of the Mumbai Metropolitan Region, the Western Mumbai Expressway becomes the National Highway 8 (NH-8). This intra-state highway is a major Indian road that connects national capital of Delhi to the financial capital of Mumbai.

The Kandivali Railway Station, which has been around for more than a century, provides Kandivali East with easy access to train services. A major railway station that sees much activity, it is placed at the intersection of Kandivali East and Kandivali West. One can access it through the Akurli Road while travelling from Kandivali East.

Brihanmumbai Electric Supply and Transport (BEST) company provides bus services in Kandivali East. One can use this public transport through the numerous bus stands that are placed at regular intervals throughout the suburb. Intra-city commuting is also made possible with the presence of numerous taxicab services that are available in Kandivali East.

Apart from these modes of transport, people can use auto-rickshaws, which can be found in almost all parts of the suburb. Chhatrapati Shivaji International Airport lies at an accessible distance of merely 17 km away via the Western Mumbai Expressway.

Major Landmarks

Kandivali East Post Office
Sports Authority of India
Indian Management Institute
Big Bazaar
Thakur College of Engineering
Sapphire Heights

Factors for Growth in the Past

Kandivali East has been the chosen land for a number of infrastructure projects in recent times. The Western Mumbai Expressway is one of the major infrastructure projects in this suburb. The Sports Authority of India (SAI) has a vast presence in the area, with training grounds for popular football teams, athletes, and handball players. Such a facility has been a positive improvement for Kandivali East as a whole. In addition, Mahindra & Mahindra Limited has an industrial plant spread over a large area here.

Major Challenges

Traffic can cause problems to those looking to commute regularly. The existing roadways need to be expanded and new ones developed to ease the traffic situation. Some of the streetlights in Ashok Nagar, an area in Kandivali East, have become defunct, leading to safety concerns among the womenfolk residing there.

Slums in Kandivali East lack basic infrastructure, with some of the residents there complaining the lack of proper sewage management. The issue of footpath encroachment is another source of annoyance to the pedestrians, who end up walking on the roads for this reason. Water scarcity during some seasons is also a problem reported by some residents of the area.

Factors for Growth in the Future

Mumbai Metro, which is the government’s solution to the existing traffic woes, is partly active. Line 2 of the Metro project is planned to connect Charkop, a municipality in Kandivali West, with Bandra and Mankhurd across a distance of 35 km. This ambitious plan might probably see some positive impact on the value of the property in Kandivali East. New commercial establishments are also being set up here, a trend clearly reflected in the steadily rising commercial property rates.

 

engagement marketing, engagement marketing consultant, engagement marketing consultant , engagement marketing consultant Kandivali East mumbai,Kandivali East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Restaurant Marketing enterprise Kandivali East | Restaurant Marketing enterprise mumbai

Restaurant Marketing enterprise Kandivali East

Fulcrum Marketing is a strategic Restaurant Marketing enterprise Kandivali East. Our team of marketing consultants also specialise in marketing planning and Restaurant Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research
Messaging
Tell your story convincingly
Maintain campaign consistency
Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Restaurant Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Restaurant Marketing enterprise . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Restaurant Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Restaurant Marketing enterprise . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Restaurant Marketing,Restaurant Marketing enterprise Kandivali East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kandivali East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kandivali East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Restaurant Marketing 

Restaurant Marketing enterprise

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Restaurant Marketing Plan and Restaurant Marketing Strategy

Restaurant Marketing enterprise mumbai

Kandivali East, mumbai

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Samta Nagar happens to be one of the oldest localities within Kandivali East. Today, it is an MHADA (Mumbai Housing & Area Development Authority) colony that is being redeveloped to accommodate the residents of a modern age. The Indian automobile giant, Mahindra & Mahindra Limited have also established an industrial park in Kandivali East. Spread over 63 acres, this plant provides employment to more than 3,000 people.

Kandivali East is made of a number of other localities such as Huzefa Nagar and Damu Nagar to the West; Shiv Nagar and Gokul Nagar to the South; Govind Dalvi Nagar to the East, and Asha Nagar to the West. The Sanjay Gandhi National Park, a large protected natural reserve, lies to the eastern side of Kandivali East.

Residents of Kandivali East have access to all the common facilities required by a modern population. From shopping malls to multi-specialty hospitals, Kandivali East has adequate infrastructure.

Key Projects in Kandivali East :

Sunteck Signia High

Connectivity and Transit Points

Kandivali East is well connected by road and rail. The Western Mumbai Expressway, which connects Mumbai to all of its suburbs, passes right through Kandivali East. Beyond the limits of the Mumbai Metropolitan Region, the Western Mumbai Expressway becomes the National Highway 8 (NH-8). This intra-state highway is a major Indian road that connects national capital of Delhi to the financial capital of Mumbai.
The Kandivali Railway Station, which has been around for more than a century, provides Kandivali East with easy access to train services. A major railway station that sees much activity, it is placed at the intersection of Kandivali East and Kandivali West. One can access it through the Akurli Road while travelling from Kandivali East.
Brihanmumbai Electric Supply and Transport (BEST) company provides bus services in Kandivali East. One can use this public transport through the numerous bus stands that are placed at regular intervals throughout the suburb. Intra-city commuting is also made possible with the presence of numerous taxicab services that are available in Kandivali East.
Apart from these modes of transport, people can use auto-rickshaws, which can be found in almost all parts of the suburb. Chhatrapati Shivaji International Airport lies at an accessible distance of merely 17 km away via the Western Mumbai Expressway.

Major Landmarks

Kandivali East Post Office
Sports Authority of India
Indian Management Institute
Big Bazaar
Thakur College of Engineering
Sapphire Heights

Factors for Growth in the Past

Kandivali East has been the chosen land for a number of infrastructure projects in recent times. The Western Mumbai Expressway is one of the major infrastructure projects in this suburb. The Sports Authority of India (SAI) has a vast presence in the area, with training grounds for popular football teams, athletes, and handball players. Such a facility has been a positive improvement for Kandivali East as a whole. In addition, Mahindra & Mahindra Limited has an industrial plant spread over a large area here.

Residential & Commercial Market

Residential Market Trends

Real estate in Kandivali East is considered to be prime property. The property prices have been relatively stable since the past couple of years in Kandivali East, rising and falling slowly with no sudden spurts. The prices can be predicted with the general state of inflation everywhere in the country, are on the rise, albeit slowly.REMOVE SENTENCE
Residential property rates in Kandivali East range from Rs 14,000-15,500 per sq. ft. This price has been more or less maintained even in recent times, with the average property rates per sq ft in 2013 being around Rs 14,000 to Rs. 15,000.
The majority of the residential projects in Kandivali East are already completed, with a small part of them still in the process of construction.

Commercial Market Trends

With infrastructure being improved in and around Kandivali East, the demand for commercial property is high here, as can be seen from the steady rise in prices. During the first half of 2013, the prices were somewhere between Rs 22,000-30,000 per sq. ft. By the beginning of 2014, the property rates had already risen to nearly Rs 30,000 per sq ft on average, with stray cases here and there of property being sold for Rs 40,000 per sq ft.

Major Challenges

Traffic can cause problems to those looking to commute regularly. The existing roadways need to be expanded and new ones developed to ease the traffic situation. Some of the streetlights in Ashok Nagar, an area in Kandivali East, have become defunct, leading to safety concerns among the womenfolk residing there.
Slums in Kandivali East lack basic infrastructure, with some of the residents there complaining the lack of proper sewage management. The issue of footpath encroachment is another source of annoyance to the pedestrians, who end up walking on the roads for this reason. Water scarcity during some seasons is also a problem reported by some residents of the area.

Factors for Growth in the Future

Mumbai Metro, which is the government’s solution to the existing traffic woes, is partly active. Line 2 of the Metro project is planned to connect Charkop, a municipality in Kandivali West, with Bandra and Mankhurd across a distance of 35 km. This ambitious plan might probably see some positive impact on the value of the property in Kandivali East. New commercial establishments are also being set up here, a trend clearly reflected in the steadily rising commercial property rates.

 

Restaurant Marketing, Restaurant Marketing enterprise, Restaurant Marketing enterprise , Restaurant Marketing enterprise Kandivali East mumbai,Kandivali East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

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general trade marketing enterprise Kandivali East

Fulcrum Marketing is a strategic general trade marketing enterprise Kandivali East. Our team of marketing consultants also specialise in marketing planning and general trade marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and general trade marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a general trade marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade marketing enterprise . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade marketing enterprise . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

general trade marketing,general trade marketing enterprise Kandivali East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kandivali East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kandivali East, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade marketing 

general trade marketing enterprise

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

general trade marketing enterprise mumbai

Kandivali East, mumbai

The suburb of Kandivali East happens to be one of the oldest inhabited territories in Maharashtra. Located 40 km from the city of Mumbai, this suburb is a completely modern one catering to an urban, cosmopolitan population. The Kandivali Railway station, which was built more than 100 years ago, serves as the landmark that divides Kandivali into Kandivali East and Kandivali West.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Kandivali East was a popular village during the pre-independent era of British colonisation. In fact, the diversity of the people living in Kandivali today is partly due to the efforts of the British in establishing the railway station in the area. The railway station attracted people from different states, who came looking for opportunities.

Samta Nagar happens to be one of the oldest localities within Kandivali East. Today, it is an MHADA (Mumbai Housing & Area Development Authority) colony that is being redeveloped to accommodate the residents of a modern age. The Indian automobile giant, Mahindra & Mahindra Limited have also established an industrial park in Kandivali East. Spread over 63 acres, this plant provides employment to more than 3,000 people.

Kandivali East is made of a number of other localities such as Huzefa Nagar and Damu Nagar to the West; Shiv Nagar and Gokul Nagar to the South; Govind Dalvi Nagar to the East, and Asha Nagar to the West. The Sanjay Gandhi National Park, a large protected natural reserve, lies to the eastern side of Kandivali East.

Residents of Kandivali East have access to all the common facilities required by a modern population. From shopping malls to multi-specialty hospitals, Kandivali East has adequate infrastructure.

Key Projects in Kandivali East :

Sunteck Signia High

Connectivity and Transit Points

Kandivali East is well connected by road and rail. The Western Mumbai Expressway, which connects Mumbai to all of its suburbs, passes right through Kandivali East. Beyond the limits of the Mumbai Metropolitan Region, the Western Mumbai Expressway becomes the National Highway 8 (NH-8). This intra-state highway is a major Indian road that connects national capital of Delhi to the financial capital of Mumbai.
The Kandivali Railway Station, which has been around for more than a century, provides Kandivali East with easy access to train services. A major railway station that sees much activity, it is placed at the intersection of Kandivali East and Kandivali West. One can access it through the Akurli Road while travelling from Kandivali East.
Brihanmumbai Electric Supply and Transport (BEST) company provides bus services in Kandivali East. One can use this public transport through the numerous bus stands that are placed at regular intervals throughout the suburb. Intra-city commuting is also made possible with the presence of numerous taxicab services that are available in Kandivali East.
Apart from these modes of transport, people can use auto-rickshaws, which can be found in almost all parts of the suburb. Chhatrapati Shivaji International Airport lies at an accessible distance of merely 17 km away via the Western Mumbai Expressway.

Major Landmarks

Kandivali East Post Office
Sports Authority of India
Indian Management Institute
Big Bazaar
Thakur College of Engineering
Sapphire Heights

Factors for Growth in the Past

Kandivali East has been the chosen land for a number of infrastructure projects in recent times. The Western Mumbai Expressway is one of the major infrastructure projects in this suburb. The Sports Authority of India (SAI) has a vast presence in the area, with training grounds for popular football teams, athletes, and handball players. Such a facility has been a positive improvement for Kandivali East as a whole. In addition, Mahindra & Mahindra Limited has an industrial plant spread over a large area here.

Residential & Commercial Market

Residential Market Trends

Real estate in Kandivali East is considered to be prime property. The property prices have been relatively stable since the past couple of years in Kandivali East, rising and falling slowly with no sudden spurts. The prices can be predicted with the general state of inflation everywhere in the country, are on the rise, albeit slowly.REMOVE SENTENCE
Residential property rates in Kandivali East range from Rs 14,000-15,500 per sq. ft. This price has been more or less maintained even in recent times, with the average property rates per sq ft in 2013 being around Rs 14,000 to Rs. 15,000.
The majority of the residential projects in Kandivali East are already completed, with a small part of them still in the process of construction.

Commercial Market Trends

With infrastructure being improved in and around Kandivali East, the demand for commercial property is high here, as can be seen from the steady rise in prices. During the first half of 2013, the prices were somewhere between Rs 22,000-30,000 per sq. ft. By the beginning of 2014, the property rates had already risen to nearly Rs 30,000 per sq ft on average, with stray cases here and there of property being sold for Rs 40,000 per sq ft.

Major Challenges

Traffic can cause problems to those looking to commute regularly. The existing roadways need to be expanded and new ones developed to ease the traffic situation. Some of the streetlights in Ashok Nagar, an area in Kandivali East, have become defunct, leading to safety concerns among the womenfolk residing there.
Slums in Kandivali East lack basic infrastructure, with some of the residents there complaining the lack of proper sewage management. The issue of footpath encroachment is another source of annoyance to the pedestrians, who end up walking on the roads for this reason. Water scarcity during some seasons is also a problem reported by some residents of the area.

Factors for Growth in the Future

Mumbai Metro, which is the government’s solution to the existing traffic woes, is partly active. Line 2 of the Metro project is planned to connect Charkop, a municipality in Kandivali West, with Bandra and Mankhurd across a distance of 35 km. This ambitious plan might probably see some positive impact on the value of the property in Kandivali East. New commercial establishments are also being set up here, a trend clearly reflected in the steadily rising commercial property rates.

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan