Category: Malad West

direct Response marketing agent Malad West | direct Response marketing agent mumbai

direct Response marketing agent Malad West

Fulcrum Marketing is a strategic direct Response marketing agent Malad West. Our team of marketing consultants also specialise in marketing planning and direct Response marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a direct Response marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , direct Response marketing agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

direct Response marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and direct Response marketing agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

direct Response marketing,direct Response marketing agent Malad West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Malad West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

direct Response marketing 

direct Response marketing agent

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

direct Response marketing Plan and direct Response marketing Strategy

direct Response marketing agent mumbai

Malad West, mumbai

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

 

direct Response marketing, direct Response marketing agent, direct Response marketing agent , direct Response marketing agent Malad West mumbai,Malad West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

home to home selling agent Malad West | home to home selling agent mumbai

home to home selling agent Malad West

Fulcrum Marketing is a strategic home to home selling agent Malad West. Our team of marketing consultants also specialise in marketing planning and home to home selling for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a home to home selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , home to home selling agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

home to home selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and home to home selling agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

home to home selling,home to home selling agent Malad West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Malad West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

home to home selling 

home to home selling agent

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

home to home selling Plan and home to home selling Strategy

home to home selling agent mumbai

Malad West, mumbai

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

 

home to home selling, home to home selling agent, home to home selling agent , home to home selling agent Malad West mumbai,Malad West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

shopper marketing agent Malad West | shopper marketing agent mumbai

shopper marketing agent Malad West

Fulcrum Marketing is a strategic shopper marketing agent Malad West. Our team of marketing consultants also specialise in marketing planning and shopper marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a shopper marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , shopper marketing agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

shopper marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and shopper marketing agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

shopper marketing,shopper marketing agent Malad West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Malad West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

shopper marketing 

shopper marketing agent

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

shopper marketing Plan and shopper marketing Strategy

shopper marketing agent mumbai

Malad West, mumbai

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

 

shopper marketing, shopper marketing agent, shopper marketing agent , shopper marketing agent Malad West mumbai,Malad West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

guerrilla marketing agent Malad West | guerrilla marketing agent mumbai

guerrilla marketing agent Malad West

Fulcrum Marketing is a strategic guerrilla marketing agent Malad West. Our team of marketing consultants also specialise in marketing planning and guerrilla marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and guerrilla marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a guerrilla marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , guerrilla marketing agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

guerrilla marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and guerrilla marketing agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

guerrilla marketing,guerrilla marketing agent Malad West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad West

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Malad West, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

guerrilla marketing 

guerrilla marketing agent

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

guerrilla marketing agent mumbai

Malad West, mumbai

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

 

guerrilla marketing, guerrilla marketing agent, guerrilla marketing agent , guerrilla marketing agent Malad West mumbai,Malad West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

guerrilla marketing agent Malad West mumbai | shopper marketing agent

guerrilla marketing agent

Fulcrum Marketing is a strategic guerrilla marketing agent . Our team of marketing consultants also specialise in marketing planning and guerrilla marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and guerrilla marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

 

 

 

 

 

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

 

 

 

 

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as guerrilla marketing, shopper marketing, direct Response marketing , guerrilla marketing and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and guerrilla marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the guerrilla marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for guerrilla marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a guerrilla marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , guerrilla marketing agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

guerrilla marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and guerrilla marketing agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

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Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

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The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

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Learning Point 

SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?

Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.

However, that day has not yet arrived.

Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.

Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.

The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):

[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.

Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’

Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’

Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.

Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.

Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.

Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.

The differences between sales productivity, efficiency, and effectiveness are subtle but important:

Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.

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Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

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KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
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Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
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WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

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Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  android mobile application outdoor advertising Solutions and android user acquisition Vehicle Advertising Solutions in Malad West, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

 

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

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user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

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We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

Consumer Acquisition college Marketing

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

android mobile app B2B Sales

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

 

mobile software brand engagement

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

Consumer Acquisition Activation

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

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If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

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It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

user acquisition Brand Identity Management

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

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For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

android mobile application outdoor advertising

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

android mobile app Out of home advertising

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

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Malad West , mumbai

 

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

android merchant acquisition btl Activities Solutions in Malad West mumbai

Mobile App Marketing Services

App Marketing Services 

Offline Marketing Agency

Mobile Software Marketing Agency 

Android Mobile App Marketing Agency

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WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

mobile app Advertising Management

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  mobile software Airport advertising Consumer Awareness and mobile app Advertising Management Consumer Awareness in Malad West, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

 

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

mobile software Airport advertising Consumer Awareness | mobile app Advertising Management Consumer Awareness in Malad West mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

mobile software Airport advertising Consumer Awareness | mobile app Advertising Management Consumer Awareness in Malad West mumbai

user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

mobile app Advertising Management Consumer Awareness in Malad West mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

mobile app android direct Response marketing

We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

mobile app Product marketing

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

merchant acquisition Retail Marketing

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

 

software Sales Operations

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

mobile app Product Promotion

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

merchant acquisition Product sampling

If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

mobile app android Experiential Marketing

It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

android mobile software society Brand promotion

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

mobile app Advertising Management

For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

mobile software Airport advertising

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

android merchant acquisition Advertisement in public & private parking

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

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Malad West , mumbai

 

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

mobile app android Experiential Marketing Consumer Awareness in Malad West mumbai

Mobile App Marketing Services

App Marketing Services 

Offline Marketing Agency

Mobile Software Marketing Agency 

Android Mobile App Marketing Agency

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android mobile software society Brand promotion,mobile app android Experiential Marketing

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user acquisition Brand Identity Management | android merchant acquisition btl Activities Solutions in Malad West mumbai

WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

android merchant acquisition btl Activities

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  user acquisition Brand Identity Management Solutions and android merchant acquisition btl Activities Solutions in Malad West, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

Event Marketing for Mobile Software

Experiences. That’s what drives the decisions of consumers today.
They want a positive, value based, life and work enhancing, quality experience. Your business needs to deliver it all the time and so do your events!

Today’s business climate requires a more strategic approach to effectively planning of event, marketing the event, and then following up with the people you meet at the event.

Depending upon your type of profession, events can be an annual occurrence. They are predictable. Other times, event triggers are non-predictable. A well developed marketing plan involves both Preevent-planning types of events. There are times when you need to be proactive in your event marketing. Other times, reactive.

 

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

Fulcrum Marketing Solutions works with you to develop and position you as the leading ‘Go To’ Expert in your area.  Featured press is a key component to leveraging your companies growth via quality content and press worthy situations.

Depending upon your marketing plan, the growth goals of your company and your companies desired results from proactive campaigns, we offer a variety of options for achieving featured press for you and your company.

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Offline Marketing

Long before the Internet became public, businesses were launched, built, thrived, and produced profits. What we now call offline marketing was the ‘norm.’ It was the backbone of effectively marketing a business.

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

| android merchant acquisition btl Activities Solutions in Malad West mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

android merchant acquisition btl Activities Solutions in Malad West mumbai

user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

android merchant acquisition btl Activities Solutions in Malad West mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

android merchant acquisition rural marketing

We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

Consumer Acquisition college Marketing

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

We create experiences that transform brands online, grow your businesses and make people’s lives easier.
Mobile Marketing delivers industry leading marketing, web, and mobile experiences through strategy, design, and technology.

android mobile app B2B Sales

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

Rooting business decisions in the market takes risk out of your product launch and increases the chance of success right out of the gate. Fulcrum will work with you and your teams to understand your idea and help perform the necessary analysis to create an effective app strategy to better position your app in the marketplace.

 

mobile software brand engagement

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

Consumer Acquisition Activation

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

android mobile app brand ambassadors

If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

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It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

user acquisition Brand Identity Management

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

android user acquisition Vehicle Advertising

For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

android mobile application outdoor advertising

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

android mobile app Out of home advertising

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

Consumer Acquisition college Marketing Solutions

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Consumer Acquisition Activation

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Malad West , mumbai

 

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

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Mobile App Marketing Services

App Marketing Services 

Offline Marketing Agency

Mobile Software Marketing Agency 

Android Mobile App Marketing Agency

 

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WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

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Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  android mobile software society Brand promotion Consumer Awareness and mobile app android Experiential Marketing Consumer Awareness in Malad West, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

Event Marketing for Mobile Software

Experiences. That’s what drives the decisions of consumers today.
They want a positive, value based, life and work enhancing, quality experience. Your business needs to deliver it all the time and so do your events!

Today’s business climate requires a more strategic approach to effectively planning of event, marketing the event, and then following up with the people you meet at the event.

Depending upon your type of profession, events can be an annual occurrence. They are predictable. Other times, event triggers are non-predictable. A well developed marketing plan involves both Preevent-planning types of events. There are times when you need to be proactive in your event marketing. Other times, reactive.

 

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

Fulcrum Marketing Solutions works with you to develop and position you as the leading ‘Go To’ Expert in your area.  Featured press is a key component to leveraging your companies growth via quality content and press worthy situations.

Depending upon your marketing plan, the growth goals of your company and your companies desired results from proactive campaigns, we offer a variety of options for achieving featured press for you and your company.

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Offline Marketing

Long before the Internet became public, businesses were launched, built, thrived, and produced profits. What we now call offline marketing was the ‘norm.’ It was the backbone of effectively marketing a business.

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

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user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

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We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

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We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

We create experiences that transform brands online, grow your businesses and make people’s lives easier.
Mobile Marketing delivers industry leading marketing, web, and mobile experiences through strategy, design, and technology.

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All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

Rooting business decisions in the market takes risk out of your product launch and increases the chance of success right out of the gate. Fulcrum will work with you and your teams to understand your idea and help perform the necessary analysis to create an effective app strategy to better position your app in the marketplace.

 

software Sales Operations

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

mobile app Product Promotion

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

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If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

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It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

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Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

mobile app Advertising Management

For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

mobile software Airport advertising

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

android merchant acquisition Advertisement in public & private parking

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

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Malad West , mumbai

 

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

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Mobile App Marketing Services

App Marketing Services 

Offline Marketing Agency

Mobile Software Marketing Agency 

Android Mobile App Marketing Agency

 

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Field promotional | park promotional Company in mumbai

We are an park promotional Company in mumbai,  Brand Activations agency based in mumbai that specialises in brand activations, event management and experiential marketing.

Fulcrum has explored various ways to create meaningful engagements with consumers. We believe that your brand has a story to tell, and we ensure that your story is told in a powerful & authentic way. Our team are geared to deliver results, and choose to amplify the consumers experience along the journey.

Everything our park promotional Company in mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, park promotional , experiential events and brand love campaigns, and all aspects of field marketing and dabbawala Activation .

We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market.

Our brand strategies then map out how they will differentiate and connect with their target audiences.

We connect consumers with brands in a way that’s authentic and engaging. We inspire people to touch, see and experience your brand with an immersive and impactful approach.

We create meaningful engagements between consumers and brands.

People + Ideas = Results

Our Mission

To amplify brand interactions and provide truly memorable consumer engagements

To provide clients with measurable & quantifiable results

To deliver upon clients expectations consistently and manage this through clear communication, strategic solutions & flexibility

Brand Activations

We conceptualise ideas that connect with consumers and provide quality execution from start to finish.

Permissions

We take care of all  permissions required to make your activation seamless.

Planning & Strategy

Due to our years of experience, we can provide real insights into the best times/venues & planning options for your Brand Campaign to yield its best results (in terms of sales/consumer engagements and increase of sales).

Experiential Concepts

With our love & passion for positive consumer engagements, we have ideas & concepts that can help bring your brand campaign to life. These concepts can and affect positive change/plus yield results that are notable & impressive

Merchandising & Uniforms

With Ampd as your partner, you never have to worry about any of the details. With our wide range of suppliers we can provide ideas and source uniform & branded items (merchandising) options effortlessly for your brand campaign.

Staffing

We provide experienced, carefully screened and selected candidates that fit your brands needs and goals.

Fulcrum Marketing is a below-the-line agency specializing in , dabbawala Activation , exhibition stands, brand activations, promotions, events and marketing collateral.

Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Malad West, mumbai

Why work with us

As a brand engagement agency, we see each client & brand as an opportunity to create and build brand campaigns that are strategic & results driven. Due to our extensive time in the industry, we are meticulous and make it our mission to fuss over the details. We are slightly OCD, but this ensures you as our client get the best out of your budget and a mutual trust is created. We are committed to bringing home the results our clients desire. We go over and beyond to ensure & make it our duty to provide a premium offering, remain flexible with budgets, plus provide a fresh injection of creativity that is unique to your brand.

We’re also all about fun! What would be the point of connecting consumers with brands if we didn’t have fun doing it? We take great satisfaction in seeing our client’s faces when they see the results of their customized brand campaign and we always love the journey it takes to get there.

We’ll Help You Reach And Delight Your Audience The Smart Way. We Tell Brand Stories

Promotions company that builds brand loyalty with customers

We are a professional dabbawala Activation and promotions company in Malad West , mumbai trust us for your Marketing, Promotion Campaigns which are results driven.

Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.

Fulcrum Promotions is one of the leaders in park promotional, dabbawala Activation , Field Marketing, Promotions and Activations in Malad West, mumbai. Thus, we deliver successful solutions to the consumers.

Want to increase sales dramatically through Field Marketing? Then look no further and contact our Field Marketing Company to help you get started. We don’t just focus on attracting new customers but for the most part also get existing customers to buy more too.

Field Marketing Company creates consciousness shoppers and brand loyalty from your customers with the following benefits:

  • Dedicated support
  • Build brand loyalty
  • Cost-effective
  • Build customer relationships
  • Connect directly with customers
  • Provides potentially valuable insights
  • Clear return on investment
  • Access to qualified leads

In essence, the effectiveness of any field marketing company is the consistent and clear communication and we, as a reult, pride ourselves on finding the best staff with the skills and ability to hit the mark every time. Furthermore, under those circumstances, our Field Marketing Agents are professionals and have experiences in sales.

Why partner with our  dabbawala Activation & field marketing company?

  • Sell more product
  • Build a bigger brand
  • Gain more market share
  • Create unforgettable consumer experiences
  • Real-time information
  • Actionable market insights
  • Measurable responses and return on investment
  • Unique brand ambassador rating platform
  • Proprietary technologies and reporting systems

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Promotions company is a dynamic and brand passionate below the line promotions and events company in Malad West, mumbai.  Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through park promotional and brand activations, promotions, Field promotional & experiential events and all aspects of the marketing field.

 

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

Brand Promotions
Brand Strategy
Brand Activation Services
BTL Activation Services
STREET TEAMS
Demonstration Activities
Kiosk Activities
Mall Marketing
Corporate Contact programs
Corporate Image Building
Free Sampling Activities
In-Shop Activation
In-shop Activities
Product Launch Activities		Brand Promotion Services
Brand Promotions
Door to Door Promotions
Stall Operations
Retail Branding
Product Sampling
Shopper Marketing
Merchandising
In-Store Promotion
Product Launches
App Launches Promotion
Leaflet Distribution
Door to Door Flyering
Trade Show Activation

park promotional

We treat brands like living beings and the evidence is in the way we use out concepts to improve the probability of successful , brand activations.

As specialists with an energetic life force, we offer creative promotions campaign solutions. These solutions extend across concept development and strategy to execution on a national level.

At Fulcrum Promotions, we understand all the requirements of every activation as well as we activate when infusing energy into our client’s project to drive their businesses forward. We can also tailor make any campaign to suit the needs of both brand and audience.

 

Field promotional

Fulcrum will take care of the entire activation or promotion – from concept to planning to execution. We will also be using our innovative, online field reporting tools to provide measureable responses, return on investment numbers and other eye-opening market insights.

Experiential Marketing

Fulcrum’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences. Consumers can ‘fall in love’ with your brand and share the news with the world via word of mouth and social media..

Field Marketing

Fulcrum conducts various field marketing activities, providing market insights and tangible support for your brand in the field so that your marketing efforts reach new levels of effectiveness. Services include market research, mystery shopping, lead generation, incentive launches, staff training, store audits and other merchandising support activities.

dabbawala Activation Agency

We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.

Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.

Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.

In addition, we are able to ease executions through solid trade relationships.

Reach your target audience

Reaching the right audience at the right moment in ways that it speaks to them

Highly trained promoters

We provide you with an enthusiastic, professional and well-trained team of promoters

Brand Identification

Dare us to bring out the personality of your brand

Brand Interaction

We tailor your brand activations to deliver the desired brand interaction.

Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.

Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.

Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.

Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.

 

Come talk to us, we build relationships and achieve business goals.

 We want to share our ideas to help your brand promotions,

We operate across the entire mumbai and have staff in all major towns and cities  to  Malad West.

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Contact us for a FREE consultation

Email:- info@fulcrumresources.co.in

 

 

Malad West, mumbai

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.