We are an d2d engagement marketing Company in mumbai,  Brand Activations agency based in mumbai that specialises in brand activations, event management and experiential marketing. Fulcrum has explored various ways to create meaningful engagements with consumers. We believe that your brand has a story to tell, and we ensure that your story is told in a powerful & authentic way. Our team are geared to deliver results, and choose to amplify the consumers experience along the journey. Everything our d2d engagement marketing Company in mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, d2d engagement marketing , experiential events and brand love campaigns, and all aspects of field marketing and Rural engagement marketing . We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market. Our brand strategies then map out how they will differentiate and connect with their target audiences. We connect consumers with brands in a way that’s authentic and engaging. We inspire people to touch, see and experience your brand with an immersive and impactful approach.

We create meaningful engagements between consumers and brands.

People + Ideas = Results

Fulcrum Marketing is a below-the-line agency specializing in , Rural engagement marketing , exhibition stands, brand activations, promotions, events and marketing collateral.

Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Malad West, mumbai

Why work with us As a brand engagement agency, we see each client & brand as an opportunity to create and build brand campaigns that are strategic & results driven. Due to our extensive time in the industry, we are meticulous and make it our mission to fuss over the details. We are slightly OCD, but this ensures you as our client get the best out of your budget and a mutual trust is created. We are committed to bringing home the results our clients desire. We go over and beyond to ensure & make it our duty to provide a premium offering, remain flexible with budgets, plus provide a fresh injection of creativity that is unique to your brand. We’re also all about fun! What would be the point of connecting consumers with brands if we didn’t have fun doing it? We take great satisfaction in seeing our client’s faces when they see the results of their customized brand campaign and we always love the journey it takes to get there.

We’ll Help You Reach And Delight Your Audience The Smart Way. We Tell Brand Stories

Promotions company that builds brand loyalty with customers

We are a professional Rural engagement marketing and promotions company in Malad West , mumbai trust us for your Marketing, Promotion Campaigns which are results driven.

Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.

Fulcrum Promotions is one of the leaders in d2d engagement marketing, Rural engagement marketing , Field Marketing, Promotions and Activations in Malad West, mumbai. Thus, we deliver successful solutions to the consumers.

Want to increase sales dramatically through Field Marketing? Then look no further and contact our Field Marketing Company to help you get started. We don’t just focus on attracting new customers but for the most part also get existing customers to buy more too.

Field Marketing Company creates consciousness shoppers and brand loyalty from your customers with the following benefits:

• Dedicated support
• Build brand loyalty
• Cost-effective
• Build customer relationships
• Connect directly with customers
• Provides potentially valuable insights
• Clear return on investment
• Access to qualified leads

In essence, the effectiveness of any field marketing company is the consistent and clear communication and we, as a reult, pride ourselves on finding the best staff with the skills and ability to hit the mark every time. Furthermore, under those circumstances, our Field Marketing Agents are professionals and have experiences in sales.

Why partner with our  Rural engagement marketing & field marketing company?

Sell more product Build a bigger brand Gain more market share Create unforgettable consumer experiences Real-time information Actionable market insights Measurable responses and return on investment Unique brand ambassador rating platform Proprietary technologies and reporting systems

Promotions company is a dynamic and brand passionate below the line promotions and events company in Malad West, mumbai.  Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through d2d engagement marketing and brand activations, promotions, Product Demonstration & experiential events and all aspects of the marketing field.

Rural engagement marketing Agency

We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.

Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.

Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.

In addition, we are able to ease executions through solid trade relationships.

Reach your target audience

Reaching the right audience at the right moment in ways that it speaks to them

Highly trained promoters

We provide you with an enthusiastic, professional and well-trained team of promoters

Brand Identification

Dare us to bring out the personality of your brand

Brand Interaction

We tailor your brand activations to deliver the desired brand interaction.

Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.

Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.

Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.

Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.

 

Come talk to us, we build relationships and achieve business goals.  We want to share our ideas to help your brand promotions, We operate across the entire mumbai and have staff in all major towns and cities  to  Malad West. If you are a staff member wanting to join our nationwide team, head over to our staff hub pages. Contact us for a FREE consultation Email:- info@fulcrumresources.co.in

Malad West, mumbai

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

We are an Rural engagement marketing Company in mumbai ,  Brand Activations agency based in mumbai that specialises in brand activations, event management and experiential marketing. Everything our Rural engagement marketing Agency in Malad West, mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, d2d engagement marketing , experiential events and brand love campaigns, and all aspects of field marketing and Rural engagement marketing . We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market. Our brand strategies then map out how they will differentiate and connect with their target audiences. We connect consumers with brands in a way that’s authentic and engaging. We inspire people to touch, see and experience your brand with an immersive and impactful approach.

Fulcrum Marketing is a below-the-line agency specializing in , Rural engagement marketing , exhibition stands, brand activations, promotions, events and marketing collateral.

Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Malad West, mumbai

Why work with us As a brand engagement agency, we see each client & brand as an opportunity to create and build brand campaigns that are strategic & results driven. Due to our extensive time in the industry, we are meticulous and make it our mission to fuss over the details. We are slightly OCD, but this ensures you as our client get the best out of your budget and a mutual trust is created. We are committed to bringing home the results our clients desire. We go over and beyond to ensure & make it our duty to provide a premium offering, remain flexible with budgets, plus provide a fresh injection of creativity that is unique to your brand. We’re also all about fun! What would be the point of connecting consumers with brands if we didn’t have fun doing it? We take great satisfaction in seeing our client’s faces when they see the results of their customized brand campaign and we always love the journey it takes to get there.

We’ll Help You Reach And Delight Your Audience The Smart Way. We Tell Brand Stories

Promotions company that builds brand loyalty with customers

We are a professional Rural engagement marketing and promotions company in Malad West , mumbai trust us for your Marketing, Promotion Campaigns which are results driven.

Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.

Fulcrum Promotions is one of the leaders in d2d engagement marketing, Rural engagement marketing , Field Marketing, Promotions and Activations in Malad West, mumbai. Thus, we deliver successful solutions to the consumers.

Want to increase sales dramatically through Field Marketing? Then look no further and contact our Field Marketing Company to help you get started. We don’t just focus on attracting new customers but for the most part also get existing customers to buy more too.

Field Marketing Company creates consciousness shoppers and brand loyalty from your customers with the following benefits:

• Dedicated support
• Build brand loyalty
• Cost-effective
• Build customer relationships
• Connect directly with customers
• Provides potentially valuable insights
• Clear return on investment
• Access to qualified leads

In essence, the effectiveness of any field marketing company is the consistent and clear communication and we, as a reult, pride ourselves on finding the best staff with the skills and ability to hit the mark every time. Furthermore, under those circumstances, our Field Marketing Agents are professionals and have experiences in sales.

Why partner with our  Rural engagement marketing & field marketing company?

Sell more product Build a bigger brand Gain more market share Create unforgettable consumer experiences Real-time information Actionable market insights Measurable responses and return on investment Unique brand ambassador rating platform Proprietary technologies and reporting systems

Promotions company is a dynamic and brand passionate below the line promotions and events company in Malad West, mumbai.  Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through d2d engagement marketing and brand activations, promotions, Product Demonstration & experiential events and all aspects of the marketing field.

Rural engagement marketing Agency

We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.

Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.

Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.

In addition, we are able to ease executions through solid trade relationships.

Reach your target audience

Reaching the right audience at the right moment in ways that it speaks to them

Highly trained promoters

We provide you with an enthusiastic, professional and well-trained team of promoters

Brand Identification

Dare us to bring out the personality of your brand

Brand Interaction

We tailor your brand activations to deliver the desired brand interaction.

Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.

Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.

Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.

Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.

 

Come talk to us, we build relationships and achieve business goals.  We want to share our ideas to help your brand promotions, We operate across the entire mumbai and have staff in all major towns and cities  to  Malad West. If you are a staff member wanting to join our nationwide team, head over to our staff hub pages. Contact us for a FREE consultation Email:- info@fulcrumresources.co.in

Malad West, mumbai

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

Everything our Rural engagement marketing Agency in Malad West, mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, d2d engagement marketing , experiential events and brand love campaigns, and all aspects of field marketing and Rural engagement marketing . We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market. Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Malad West, mumbai

Promotions company that builds brand loyalty with customers

We are a professional Rural engagement marketing and promotions company in Malad West , mumbai trust us for your Marketing, Promotion Campaigns which are results driven.

Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.

Fulcrum Promotions is one of the leaders in d2d engagement marketing, Rural engagement marketing , Field Marketing, Promotions and Activations in Malad West, mumbai. Thus, we deliver successful solutions to the consumers.

Want to increase sales dramatically through Field Marketing? Then look no further and contact our Field Marketing Company to help you get started. We don’t just focus on attracting new customers but for the most part also get existing customers to buy more too.

Field Marketing Company creates consciousness shoppers and brand loyalty from your customers with the following benefits:

• Dedicated support
• Build brand loyalty
• Cost-effective
• Build customer relationships
• Connect directly with customers
• Provides potentially valuable insights
• Clear return on investment
• Access to qualified leads

In essence, the effectiveness of any field marketing company is the consistent and clear communication and we, as a reult, pride ourselves on finding the best staff with the skills and ability to hit the mark every time. Furthermore, under those circumstances, our Field Marketing Agents are professionals and have experiences in sales.

Why partner with our  Rural engagement marketing & field marketing company?

Sell more product Build a bigger brand Gain more market share Create unforgettable consumer experiences Real-time information Actionable market insights Measurable responses and return on investment Unique brand ambassador rating platform Proprietary technologies and reporting systems

Promotions company is a dynamic and brand passionate below the line promotions and events company in Malad West, mumbai.  Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through d2d engagement marketing and brand activations, promotions, Product Demonstration & experiential events and all aspects of the marketing field.

Rural engagement marketing Agency

We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.

Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.

Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.

In addition, we are able to ease executions through solid trade relationships.

Reach your target audience

Reaching the right audience at the right moment in ways that it speaks to them

Highly trained promoters

We provide you with an enthusiastic, professional and well-trained team of promoters

Brand Identification

Dare us to bring out the personality of your brand

Brand Interaction

We tailor your brand activations to deliver the desired brand interaction.

Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.

Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.

Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.

Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.

 

Come talk to us, we build relationships and achieve business goals.  We want to share our ideas to help your brand promotions, We operate across the entire mumbai and have staff in all major towns and cities  to  Malad West. If you are a staff member wanting to join our nationwide team, head over to our staff hub pages. Contact us for a FREE consultation Email:- info@fulcrumresources.co.in

Malad West, mumbai

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.