Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing business Pimple Saudagar Pune

Marketing business Pimple Saudagar Pune

Fulcrum Marketing is a strategic Marketing business Pimple Saudagar Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing business Pimple Saudagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing business Pimple Saudagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pimple Saudagar Pune

Marketing business Pimple Saudagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Pimple Saudagar Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing business Pimple Saudagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing business Pimple Saudagar Pune

Pimple Saudagar ,  Pune

Overview

The locality of Pimple Saudagar is located in the urban agglomeration Pimpri Chinchwad in the city of Pune. This place is most popular for being a residential area with adequate commercialisation. There are a lot of apartments, row houses, and independent houses in this locality, accompanied by a friendly neighbourhood. It’s mostly populated with the IT crowd because of its close proximity to Rajiv Gandhi Infotech Park. Pimple Saudagar has Hinjewadi to its west, Aundh to the south, Sangvi to its east, and Pimpri to its north. Its proximity to Hinjewadi makes it an ideal residential choice for the working class people. In the locality, one will typically find good roads, supermarkets, malls, branded stores, restaurants, eating joints, gyms, and so much more! The locality’s atmosphere is very chirpy, with a lot of greenery, making it an ideal place for anyone who prefers a quiet energy in a locality. Plus, as far as kids are concerned, a lot of primary and pre-primary schools are present there, many of which are affiliated to the Maharashtra state board. Several schools in neighbouring areas are also affiliated to national boards of CBSE and ICSE. Families with kids, therefore, would prefer to stay here. Some of the key Residential Projects at Pimple Saudagar are Nisarg Nirman, Shubhashree Woods, Sai Platinum, Silver Mist, Sai Ambience among others.

The locality of Pimple Saudagar is located in the urban agglomeration Pimpri Chinchwad in the city of Pune. This place is most popular for being a residential area with adequate commercialisation. There are a lot of apartments, row houses, and independent houses in this locality, accompanied by a friendly neighbourhood. It’s mostly populated with the IT crowd because of its close proximity to Rajiv Gandhi Infotech Park. Pimple Saudagar has Hinjewadi to its west, Aundh to the south, Sangvi to its east, and Pimpri to its north. Its proximity to Hinjewadi makes it an ideal residential choice for the working class people. In the locality, one will typically find good roads, supermarkets, malls, branded stores, restaurants, eating joints, gyms, and so much more! The locality’s atmosphere is very chirpy, with a lot of greenery, making it an ideal place for anyone who prefers a quiet energy in a locality. Plus, as far as kids are concerned, a lot of primary and pre-primary schools are present there, many of which are affiliated to the Maharashtra state board. Several schools in neighbouring areas are also affiliated to national boards of CBSE and ICSE. Families with kids, therefore, would prefer to stay here. Some of the key Residential Projects at Pimple Saudagar are Nisarg Nirman, Shubhashree Woods, Sai Platinum, Silver Mist, Sai Ambience among others.

Connectivity and transit points

Pune Airport is at a distance of just 19 km from Pimple Saudagar. The nearest railway station is the Khadki Railway Station, which is about 7 km from here. The main railway station, Pune Junction is about 13 km away.

Auto-rickshaws, cabs, buses, and shared auto systems (tam-tams) are ideal for covering short distances. Public buses are run by PMPML (Pune Mahanagar Parivahan Mahamandal Limited), and are quite frequent. Although bus fares are really cheap, most people resort to using two-wheelers here.

The main transit points in Pimple Saudagar are Jagtap Dairy, Shivar Garden, Shiv Sai Road, Shiv Mandir, Swaraj Garden, Kate Vasti, Rakshak Chowk, Rajvir Society and Poonam Society. These sub-areas are dotted with bus stops.

Major landmarks
Rainbow Plaza
Kunal Icon
Rakshak Chowk
Govind Garden
Shivar Chowk
Om Datt Raj Mandir
PCMC Garden
Devi Aai Mandir

Factors for growth in the past
Because it was located on the outskirts of the city, Pimple Saudagar was not always in the limelight. It was a village, and under-developed for a long time. The residents were poor peasants and farmers involving themselves in agriculture and wood carving. Public services were not good in these parts either. But thanks to the industrialisation of Pune, the city expanded rapidly in the late 1990s, spreading itself to areas like Pimple Saudagar.

Accessibility to the Mumbai-Pune Expressway via the Katraj-Dehu Bypass Road in 2001, was a major factor responsible for the development that followed in Pimple Saudagar. Later, with the construction of IT parks and other office spaces in Hinjewadi, this locality saw a lot of residential activity with a large influx of property investment. The fact that Pimple Saudagar remained unpolluted and preserved its greenery to a large extent also contributed to its facelift. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, apartments for sale in Pimple Saudagar is still affordable compared to its neighouring localities.

Factors for growth in the future
Anyone looking to buy property in Pune is thinking outskirts these days, mostly because the realty market in the city is nearing saturation. Pimple Saudagar certainly counts as an option for such people. There are plenty of land spaces available here for cheaper rates in comparison to the city. Moreover, the growing residential area in Pimple Saudagar is attracting more and more people to relocate here. A number of developers are expected to initiate new housing projects to suit the size of everyone’s pockets.

Plenty of infrastructure development is also being witnessed in the area. Malls and tall buildings are being constructed, new roads are being built, old roads are being widened, rapid bus transit system is being put into place, and more commercial centres are being established.

Residential trends in Pimple Saudagar
The residential property in Pimple Saudagar is heavily in demand. The vacant land pockets are quickly being filled up with high-rise apartments. New projects and townships are being undertaken. The multi-storeyed apartments in in Pimple Saudagar are now being sold for around Rs 6,600 per sq. ft. on average, and being rented for Rs 14 per sq. ft. Whereas residential houses are available for sale at about Rs 7,900 per sq. ft, one would have to pay around Rs 13 per sq. ft. to take a house on rent.

Major challenges
Though Pimple Saudagar is situated on flat land, and has the Pavana River flowing to its north, which is a major water source, the area is lately facing some water scarcity. Shortage of water has been noticed in many residential areas here, mostly owing to the increasing population.

Since the auto drivers in this area don’t run by the meter and instead charge unreasonable amounts of money, most residents have resorted to buying their own vehicles. This has led to an increase in traffic and pollution in the region.

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Marketing business Pimple Saudagar Pune

Marketing business Pimple Saudagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing business, Marketing business Pimple Saudagar, Marketing business Pimple Saudagar Pune, Pimple Saudagar, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing Agent Undri Pune

Marketing Agent Undri Pune

Fulcrum Marketing is a strategic Marketing Agent Undri Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing Agent Undri Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing Agent Undri Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Undri Pune

Marketing Agent Undri Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Undri Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing Agent Undri Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing Agent Undri Pune

Undri ,  Pune

Overview

Overview

Undri is one of the fastest developing suburbs situated in the southern part of the Pune. It comes under the jurisdiction of Pune Municipal Corporation (PMC). It has now emerged as one of the most demanding residential property destination in Pune due to education and social hub of south Pune. Earlier it was a forest land but in last 5-6 years, it has witnessed extensive real estate development activities. Lots of builders and construction houses have a huge land bank in the aforesaid area considering the potential of rate hikes in near future. This locality is very close to Hadapsar which is one of the major commercial zones of Pune and has three SEZs – Phursungi IT Park, Magarpatta City and Amanora Park Town. The demand from the city’s manufacturing and IT sectors has encouraged more and more developers to concentrate on this vibrant and promising area. With the widening of the Katraj-Kondhwa-Phursungi-Solapur highway, Undri is going to be even more connected and accessible. NIBM Road, Handewadi, Wanwadi, Wanowrie, Kondhwa and Yewalewadi are its neighboring localities. The area has connectivity to Pune’s Central Business District (CBD) and is close to the eastern IT corridor. The Mumbai-Bangalore highway is also connected to the locality. The area is located about 12 kms from the central city and is near well-developed residential areas such as NIBM, Pune Camp, Wanowrie, Fatima Nagar and Lulla Nagar. Some of the key residential projects in Undri are Ganga Fernhill, Gagan Tisha, Atrium Skyward, Kolte Patil Centria, Nirmaann Serrene, Mantra Essence among others.

Connectivity

Undri enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 16.8 km via Phule Nagar-Akluj Road.

This locality is surrounded by Kondhwa Road, NIBM Road and Hadapsar Road which further connects to Katraj Bypass Road/NH-65 on Undri Chowk.

Shivajinagar, Pune Junction, Ghorpadi and Hadapsar railway station are the nearby stations. However, Pune Junction is the nearest railway station to Undri.

Factors for past growth
Demand for property in Undri has increased due to the growth in the number of offices in Hadapsar, Phursungi, NIBM Road, Wanowrie and MG Road and close proximity to Phursungi IT Park.

Undri also benefits from its proximity to the IT and ITeS hubs of Magarpatta and SP Infocity and also the thriving high street shopping area of MG Road. As a result, Undri is increasingly patronized by employees from the close-by IT/ITeS companies. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Undri got momentum.

Excellent connectivity is available from Undri to Hadapsar, IT Park in Phursungi and the well-developed residential areas of NIBM Annexe, MG Road, Wanowrie, Lulla Nagar, Bibwewadi, Fatima Nagar, Katraj- Bypass and Road which made it one of the demanding residential destination for the developers and investors.

Factors for future growth
Proximity to Wanowrie and NIBM assures that residents in Undri have access to all necessities of daily living such as shopping, healthcare, entertainment and ample public transport.

It is close to Pune Camp and has the additional advantage of being well connected to various key localities in Pune via local and interstate highways (NH48, NH65, and AH47).

Proposed & Planned Infra
The widening of Katraj-Kondhwa-Phursungi-Solapur highway.

Infrastructural Development (Social & Physical)
Undri houses some quality schools and colleges in its vicinity.Hill Green High School, The Bishops School, Euro School-Undri, Delhi Public School Pune, School & Junior College are some of the good quality school in the vicinity. It also includes some famous colleges in its vicinity. These are JSMP’s Jayawantrao Sawant College of Engineering, Vishwakarma College of Arts, Commerce, & Science, Deccan College Post Graduate and Research Institute, Jayawantrao Sawant College of Education among others.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing health care facilities to the residents of Undri are Adarsh Hospital, PBMA’s HV Desai Eye Hospital, Lifeline Hospital Pune, Dr.Bandorawalla Govt. Leprosy, National Hospital, Sofia Hospital, Inamdar Multispeciality Hospital to name a few.

Dorabjee’s Mall, Nmart Retail Mall, Kumar Pacific Mall, R Deccan Mall, SGS Mall, Seasons Mall are the major malls located in the neighboring localities. It also house famous retail outlets of national and international brands such as India Retail Outlet, Bata India, Pantaloons, My Jio Store, Jockey Store, Raymond Retail Shop among others.

Marketing Company in KOTHRUD
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Marketing Company in Aundh
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Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Marketing Agent Undri Pune

Marketing Agent Undri Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing Agent, Marketing Agent Undri, Marketing Agent Undri Pune, Undri, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing consultant Pimple Saudagar Pune

Marketing consultant Pimple Saudagar Pune

Fulcrum Marketing is a strategic Marketing consultant Pimple Saudagar Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing consultant Pimple Saudagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing consultant Pimple Saudagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pimple Saudagar Pune

Marketing consultant Pimple Saudagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Pimple Saudagar Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing consultant Pimple Saudagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing consultant Pimple Saudagar Pune

Pimple Saudagar ,  Pune

The locality of Pimple Saudagar is located in the urban agglomeration Pimpri Chinchwad in the city of Pune. This place is most popular for being a residential area with adequate commercialisation. There are a lot of apartments, row houses, and independent houses in this locality, accompanied by a friendly neighbourhood. It’s mostly populated with the IT crowd because of its close proximity to Rajiv Gandhi Infotech Park. Pimple Saudagar has Hinjewadi to its west, Aundh to the south, Sangvi to its east, and Pimpri to its north. Its proximity to Hinjewadi makes it an ideal residential choice for the working class people. In the locality, one will typically find good roads, supermarkets, malls, branded stores, restaurants, eating joints, gyms, and so much more! The locality’s atmosphere is very chirpy, with a lot of greenery, making it an ideal place for anyone who prefers a quiet energy in a locality. Plus, as far as kids are concerned, a lot of primary and pre-primary schools are present there, many of which are affiliated to the Maharashtra state board. Several schools in neighbouring areas are also affiliated to national boards of CBSE and ICSE. Families with kids, therefore, would prefer to stay here. Some of the key Residential Projects at Pimple Saudagar are Nisarg Nirman, Shubhashree Woods, Sai Platinum, Silver Mist, Sai Ambience among others.

The locality of Pimple Saudagar is located in the urban agglomeration Pimpri Chinchwad in the city of Pune. This place is most popular for being a residential area with adequate commercialisation. There are a lot of apartments, row houses, and independent houses in this locality, accompanied by a friendly neighbourhood. It’s mostly populated with the IT crowd because of its close proximity to Rajiv Gandhi Infotech Park. Pimple Saudagar has Hinjewadi to its west, Aundh to the south, Sangvi to its east, and Pimpri to its north. Its proximity to Hinjewadi makes it an ideal residential choice for the working class people. In the locality, one will typically find good roads, supermarkets, malls, branded stores, restaurants, eating joints, gyms, and so much more! The locality’s atmosphere is very chirpy, with a lot of greenery, making it an ideal place for anyone who prefers a quiet energy in a locality. Plus, as far as kids are concerned, a lot of primary and pre-primary schools are present there, many of which are affiliated to the Maharashtra state board. Several schools in neighbouring areas are also affiliated to national boards of CBSE and ICSE. Families with kids, therefore, would prefer to stay here. Some of the key Residential Projects at Pimple Saudagar are Nisarg Nirman, Shubhashree Woods, Sai Platinum, Silver Mist, Sai Ambience among others.

Connectivity and transit points

Pune Airport is at a distance of just 19 km from Pimple Saudagar. The nearest railway station is the Khadki Railway Station, which is about 7 km from here. The main railway station, Pune Junction is about 13 km away.

Auto-rickshaws, cabs, buses, and shared auto systems (tam-tams) are ideal for covering short distances. Public buses are run by PMPML (Pune Mahanagar Parivahan Mahamandal Limited), and are quite frequent. Although bus fares are really cheap, most people resort to using two-wheelers here.
The main transit points in Pimple Saudagar are Jagtap Dairy, Shivar Garden, Shiv Sai Road, Shiv Mandir, Swaraj Garden, Kate Vasti, Rakshak Chowk, Rajvir Society and Poonam Society. These sub-areas are dotted with bus stops.

Major landmarks
Rainbow Plaza
Kunal Icon
Rakshak Chowk
Govind Garden
Shivar Chowk
Om Datt Raj Mandir
PCMC Garden
Devi Aai Mandir

Factors for growth in the past
Because it was located on the outskirts of the city, Pimple Saudagar was not always in the limelight. It was a village, and under-developed for a long time. The residents were poor peasants and farmers involving themselves in agriculture and wood carving. Public services were not good in these parts either. But thanks to the industrialisation of Pune, the city expanded rapidly in the late 1990s, spreading itself to areas like Pimple Saudagar.
Accessibility to the Mumbai-Pune Expressway via the Katraj-Dehu Bypass Road in 2001, was a major factor responsible for the development that followed in Pimple Saudagar. Later, with the construction of IT parks and other office spaces in Hinjewadi, this locality saw a lot of residential activity with a large influx of property investment. The fact that Pimple Saudagar remained unpolluted and preserved its greenery to a large extent also contributed to its facelift. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, apartments for sale in Pimple Saudagar is still affordable compared to its neighouring localities.

Factors for growth in the future
Anyone looking to buy property in Pune is thinking outskirts these days, mostly because the realty market in the city is nearing saturation. Pimple Saudagar certainly counts as an option for such people. There are plenty of land spaces available here for cheaper rates in comparison to the city. Moreover, the growing residential area in Pimple Saudagar is attracting more and more people to relocate here. A number of developers are expected to initiate new housing projects to suit the size of everyone’s pockets.
Plenty of infrastructure development is also being witnessed in the area. Malls and tall buildings are being constructed, new roads are being built, old roads are being widened, rapid bus transit system is being put into place, and more commercial centres are being established.

Residential trends in Pimple Saudagar
The residential property in Pimple Saudagar is heavily in demand. The vacant land pockets are quickly being filled up with high-rise apartments. New projects and townships are being undertaken. The multi-storeyed apartments in in Pimple Saudagar are now being sold for around Rs 6,600 per sq. ft. on average, and being rented for Rs 14 per sq. ft. Whereas residential houses are available for sale at about Rs 7,900 per sq. ft, one would have to pay around Rs 13 per sq. ft. to take a house on rent.

Major challenges
Though Pimple Saudagar is situated on flat land, and has the Pavana River flowing to its north, which is a major water source, the area is lately facing some water scarcity. Shortage of water has been noticed in many residential areas here, mostly owing to the increasing population.
Since the auto drivers in this area don’t run by the meter and instead charge unreasonable amounts of money, most residents have resorted to buying their own vehicles. This has led to an increase in traffic and pollution in the region.

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Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
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Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Marketing consultant Pimple Saudagar Pune

Marketing consultant Pimple Saudagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing consultant, Marketing consultant Pimple Saudagar, Marketing consultant Pimple Saudagar Pune, Pimple Saudagar, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing Professional Mundhwa Pune

Marketing Professional Mundhwa Pune

Fulcrum Marketing is a strategic Marketing Professional Mundhwa Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing Professional Mundhwa Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing Professional Mundhwa Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Mundhwa Pune

Marketing Professional Mundhwa Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Mundhwa Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing Professional Mundhwa Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing Professional Mundhwa Pune

Mundhwa ,  Pune

Overview

Mundhwa an eastern suburb of Pune is bounded by the Mula River and Kharadi on its north, Manjri towards the east, Hadapsar in the south and Koregaon Park towards the west. The whole stretch of Mundhwa-Keshav Nagar is among the many areas in east Pune which has attracted the attention of many reputed real estate developers. This small stretch is a fast-developing location, as it offers a convenient drive to the city’s central business district, Camp and the Pune Junction. The property prices on the stretch are comparatively more affordable than Kharadi, Hadapsar and Koregaon Park. This locality is merely 4.2 km from Kharadi IT Park while 4 km from Magarpatta IT Park and this ensures steady demand of residential properties as well as rentals are concerned. Bharat Forge’s Special Economic Zone (SEZ) named as Khed City is the biggest SEZ in Pune, spread over 1000 hectares is located close to Mundhwa. Other important localities situated close to Mundhwa are Vadgaon Sheri, Kharadi, Amanora Park Town, Magarpatta City, Hadapsar, Keshav Nagar, Ghorpadi, Koregaon Park, Yerwada, Viman Nagar, Kondhwa, Dhanori, Lohegaon. This locality comes under Pune Municipal Corporation limits. It is one of the rare locations in Pune where buying a budget home in a strategic location is still possible. It is mainly a locality for mid-income and upper middle class home buyers where variety of new residential projects and resale options available to choose from. This locality is ideal for IT employees from the Magarpatta, Koregaon Park, Kharadi and Kalyani Nagar IT hubs, which are within few km away. Some of the key residential projects in Mundhwa are Venkatesh Graffiti, Vertical Oriana, Geras Misty Waters, Mantra Insignia among others.

Mundhwa an eastern suburb of Pune is bounded by the Mula River and Kharadi on its north, Manjri towards the east, Hadapsar in the south and Koregaon Park towards the west. The whole stretch of Mundhwa-Keshav Nagar is among the many areas in east Pune which has attracted the attention of many reputed real estate developers. This small stretch is a fast-developing location, as it offers a convenient drive to the city’s central business district, Camp and the Pune Junction. The property prices on the stretch are comparatively more affordable than Kharadi, Hadapsar and Koregaon Park. This locality is merely 4.2 km from Kharadi IT Park while 4 km from Magarpatta IT Park and this ensures steady demand of residential properties as well as rentals are concerned. Bharat Forge’s Special Economic Zone (SEZ) named as Khed City is the biggest SEZ in Pune, spread over 1000 hectares is located close to Mundhwa. Other important localities situated close to Mundhwa are Vadgaon Sheri, Kharadi, Amanora Park Town, Magarpatta City, Hadapsar, Keshav Nagar, Ghorpadi, Koregaon Park, Yerwada, Viman Nagar, Kondhwa, Dhanori, Lohegaon. This locality comes under Pune Municipal Corporation limits. It is one of the rare locations in Pune where buying a budget home in a strategic location is still possible. It is mainly a locality for mid-income and upper middle class home buyers where variety of new residential projects and resale options available to choose from. This locality is ideal for IT employees from the Magarpatta, Koregaon Park, Kharadi and Kalyani Nagar IT hubs, which are within few km away. Some of the key residential projects in Mundhwa are Venkatesh Graffiti, Vertical Oriana, Geras Misty Waters, Mantra Insignia among others.

Connectivity

PMPML & Rainbow BRTS buses frequently available from Mundhwa and connects the locality to the other neighbouring localities such as Vadgaon Sheri, Kharadi, Amanora Park Town, Magarpatta City, Hadapsar, Keshav Nagar, Ghorpadi, Koregaon Park, Yerwada, Viman Nagar, Kondhwa, Dhanori, Lohegaon etc.

Ghorpadi and Magarpatta are the two major internal roads to Mundhwa which further has its access with Mumbai Highway (NH 65).

The locality enjoys excellent connectivity to Pune International Airport which is located at a distance of 8.6 km via Beed-Ahmednagar-Pune Road/Mundhwa Kharadi Road.

Hadapsar, Ghorpuri, Pune Junction, Manjari Budruk are nearby railway stations to Mundhwa. However, Pune Junction is the major railway station to Mundhwa which is located at a driving distance of 8 km via Ghorpadi Main Road.

Factors for past growth
Its proximity to Bharat Forge’s Special Economic Zone (SEZ) along with Magarpatta, Koregaon Park, Kharadi and Kalyani Nagar IT Parks have been a plus point, driving residential demand and development as well as consistent rental yield.

Factors for future growth
With affordable property rates, availability of huge land parcel along with proximity to Pune International Airport and Pune Junction Railway Station will attract the middle-class homebuyers as the property rates in this stretch is still affordable compared to Kharadi, Hadapsar, Koregaon Park, and Magarpatta Park.

Planned roads and excellent infrastructure facilities have successfully established Mundhwa as a favorite destination in Pune. With an increase in the city’s population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 1 BHK apartments in Mundhwa.

Employment hubs near Mundhwa.
Magarpatta City
EON IT Park
Rajiv Gandhi Infotech Park
MIDC Knowledge Park
Hinjewadi IT Park
International Tech Park
Hadapsar Industrial Estate
Cybercity

Infra Development (Social & Physical)
Mundhwa offers very good social infrastructure to its residents. Some of the reputed schools in Mundhwa include the Orbis School, Kidzee, KLAY Prep School and Day Care, Sarthi English Medium School, Lonkar High School, Euro Kids, Shanti Memorial School, Clara Global School among others. It also houses some quality educational institutions and colleges nearby. These are Pune Zilha Shikshan Mandal’s Law College, Shanti College of Commerce, K.J. Somaiya College, College of Events & Media Koregaon Park, Sadhana ladies College, Sadhana Vidyalaya and RR Shinde Junior College, PDEA’s Law College Pune etc.

Some of the leading hospitals in Mundhwa include Columbia Asia Hospital, Aditya Hospital, Life Care Multispeciality Hospital, Chaitanya General Hospital, Noble Hospital, Villoo Poonawalla Hospital, Lotus Hospital etc.

Seasons Mall, Nitesh Mall, Amanora Mall, Central Mall, The Pavillion etc. are some of the nearby mall which caters the daily needs of the residents of Mundhwa and Keshav Nagar. It also houses retail outlets of famous national and international brands such as Saira Retail Outlets, Cantabil Retail India Limited, Myjio Store, Pantaloons, Louis Philippe, Shoppers Stop, Max Fashion, Lifestyle Stores, The Arvind Store among few.

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Marketing Professional Mundhwa Pune

Marketing Professional Mundhwa Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing Professional, Marketing Professional Mundhwa, Marketing Professional Mundhwa Pune, Mundhwa, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing business Baner Bypass Highway Pune

Marketing business Baner Bypass Highway Pune

Fulcrum Marketing is a strategic Marketing business Baner Bypass Highway Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing business Baner Bypass Highway Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing business Baner Bypass Highway Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Baner Bypass Highway Pune

Marketing business Baner Bypass Highway Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Baner Bypass Highway Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing business Baner Bypass Highway Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing business Baner Bypass Highway Pune

Baner Bypass Highway ,  Pune

Baner Bypass Highway is one of the rapidly developing locality of north-western parts of Pune. One of the major advantages that western Pune suburbs have, is its proximity to Mumbai.

Baner-Bypass Highway is on the way to Mumbai-Bangalore Highway and has a bundle of residential development. It runs from University circle on the east to the Dehu-Katraj bypass (NH 48) on the west. It is bordered by Pashan in south, Balewadi to the west, Aundh to the north and Pune University to the east. This locality comes under the Pune Municipal Corporation limits. It is one of the periphery area of west Pune that has grown to be a promising real estate hotspot. It is a residential and commercial hub of Pune and large portions are occupied by various IT companies like Siemens, Talentica, GS Lab, Advend informatics etc. Hinjewadi’s development as an IT hub has driven the rental market of Baner Bypass Highway. Nearby Baner-Bypass Highway localities include many developed and famous areas of the city such as Baner, Aundh, Balewadi, Pashan, Bopodi, Pimple Nilakh, Balewadi, Khadki, Wakad, Pimple Gurav, Pimple Saudagar, Bavdhan etc. Baner-Pashan Link Road is the major road that further links the locality to Mumbai-Pune Bypass Road (NH 48). It is located strategically in close proximity to the Pune-Mumbai expressway. The highway is located off the Katraj-Dehu Road Bypass by-passing Pune city. Some medium-sized businesses and IT parks, are also located in Aundh and Kothrud. Some of the key residential projects in Baner Bypass Highway are Shroff Sujay Villa, Surana Park Marina, Saarrthi Skybay, Siddh Chintan, Runwal Sirabhii, Supreme Amadore among others.

Connectivity
There are mainly three roads which pass through the locality are Sutarwadi Baner Gaon Road, Baner Road, and Balewadi Road which further connect it to the Mumbai-Pune Bypass Road.
Baner Bypass Highway serves as the main approach road for the bypass which in-turn connects to the Mumbai Pune Expressway.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 22.9 km via Lohegaon Road.
Dapodi, Khadki, Shivaji Nagar, and Pune Junction are nearby railway stations to Baner-Bypass Road. However, Khadki is the nearest railway station to Baner-Bypass Highway which is located at a distance of 6.3 km via Baner Road. Pune is the major railway station from where one can get the train for interstate connectivity.

Factors for past growth
Some medium-sized commercial space and IT Parks, are also located in Aundh and Kothrud. As a result, it attracts IT professionals in large numbers and offers plenty of rental options.
Industrial belts in nearby areas, like Pirangut, Talegaon and PCMC, further contribute to the growing demand for residential properties in the region, among working professionals. People working in those company wish to have their home close to their workplace for hassle-free commuting. Thus, demand for rental apartments in Baner Bypass Highway has increased

Factors for future growth
Baner-Bypass Highway is located near the IT/ITeS hub and industrial zones of Pune. Pune Municipal Corporation also planning to develop it further. So, the development scope for infrastructure facilities is also there.

Employment hubs near Baner-Bypass Road
Nano Space IT Park
Teerth Technospace
Pune IT Park
AG Technology Park
Software Technology Parks of India

Social and Physical Infra Development
Baner Bypass Highway offers very good social infrastructure to its residents. Some of the reputed schools nearby are Vidyanchal School, Dr. Kalmadi Shamarao High School, Door Step School, D.A.V. Public School, Leapbridge Early Childhood, Shanti Juniors Aundh, Vivero International Pre-School & Childcare, Kidzee Aundh, Little Millennium Aundh etc. It also house some quality colleges and educational institutions nearby. These are Hindustan Aerospace & Engineering, Sri Chaitanya Junior College, Central College of Journalism, Industrial Training Institute among others.
Healthcare facilities are also good in the locality. Some of the leading hospitals in Baner Bypass Highway include Shashwat Hospitals Aundh, Medipoint Hospital, Kotbagi Hospital, Aundh School of Medical Science, Dhanwantari Hospital, Saishree Hospital etc.
The shopping needs of the residents are catered by malls in Baner-Bypass Highway are Westend Mall, Centriole Mall, The Pavillion, Deron Heights, Reliance Mall etc. It also houses retail outlets of famous national and international brands such as Guruprasad Retail Outlets, Reliance Digital, Primus Retail Pvt Ltd, Nike Store, Pantaloons, Planet Fashion, Aditya Birla Limited to name a few.

Marketing Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
Marketing Company in Kondhwa Budruk
Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
Marketing Company in Kalewadi
Marketing Company in Hinjewadi
Marketing Company in Dhayari
Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
Marketing Company in Chikhali
Marketing Company in Camp
Marketing Company in Bavdhan
Marketing Company in Undri
Marketing Company in Pimpri Chinchwad
Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Marketing business Baner Bypass Highway Pune

Marketing business Baner Bypass Highway Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing business, Marketing business Baner Bypass Highway, Marketing business Baner Bypass Highway Pune, Baner Bypass Highway, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing Companies Kothrud Pune

Marketing Companies Kothrud Pune

Fulcrum Marketing is a strategic Marketing Companies Kothrud Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing Companies Kothrud Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing Companies Kothrud Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kothrud Pune

Marketing Companies Kothrud Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kothrud Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing Companies Kothrud Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing Companies Kothrud Pune

Kothrud ,  Pune

Kothrud is a suburb located to the western parts of Pune. Earlier, it was a village but slowly and slowly experienced rapid growth in commercial and residential sector. It was one of the fastest developing locality in Asia in the 1980s. The areas development can be confirmed by the fact that Kothrud was named as one of the fastest developing suburbs in Asia by the Guinness Book of World Records. The locality has also experienced Pune’s first fly over, at Paud Phata, which connected Karve Road to Paud Road. This locality comes under the jurisdiction of Pune Municipal Corporation. Other prominent localities located close to it are Bavdhan, Erandwane, Warje, Pashan, Deccan Gymkhana, Aundh, Baner, Shivaji Nagar, Koregaon Park, Sunarwadi, Vadgaon Budruk, Shivane etc. It is located at a driving distance of 6.7 km from Pune city via Karve Road and Paud Road. It has close proximity to Pune Junction railway station as well, approximately 9 km away via RB Motilal Kennedy Road. It was actually the industrial development that primarily boosted the development of Kothrud. The strong foothold of IT industry further strengthened the growth of this area. A well-planned and well-maintained area, Kothrud is pollution-free when compared to neighbouring areas. Some of the key residential projects in Kothrud are Paranjape Forest Trails The Highlands, Sigma One Grand Stand, Vilas Javedkar Portia, Imperial Gold among others.

Kothrud is a suburb located to the western parts of Pune. Earlier, it was a village but slowly and slowly experienced rapid growth in commercial and residential sector. It was one of the fastest developing locality in Asia in the 1980s. The areas development can be confirmed by the fact that Kothrud was named as one of the fastest developing suburbs in Asia by the Guinness Book of World Records. The locality has also experienced Pune’s first fly over, at Paud Phata, which connected Karve Road to Paud Road. This locality comes under the jurisdiction of Pune Municipal Corporation. Other prominent localities located close to it are Bavdhan, Erandwane, Warje, Pashan, Deccan Gymkhana, Aundh, Baner, Shivaji Nagar, Koregaon Park, Sunarwadi, Vadgaon Budruk, Shivane etc. It is located at a driving distance of 6.7 km from Pune city via Karve Road and Paud Road. It has close proximity to Pune Junction railway station as well, approximately 9 km away via RB Motilal Kennedy Road. It was actually the industrial development that primarily boosted the development of Kothrud. The strong foothold of IT industry further strengthened the growth of this area. A well-planned and well-maintained area, Kothrud is pollution-free when compared to neighbouring areas. Some of the key residential projects in Kothrud are Paranjape Forest Trails The Highlands, Sigma One Grand Stand, Vilas Javedkar Portia, Imperial Gold among others.

Connectivity and Transit Point

The DP Road is an arterial road which connects Sagar Colony and Bhelkenagar Chowk and provides direct access to Pune-Mumbai Bypass and Pune-Bengaluru Highway.

Kothrud is located just 6.8 km from Mumbai-Pune Bypass Road, and has a bus depot and bus stands that satisfy the transportation needs of people living in this area. As a result, there are number of buses connecting Kothrud to Hadapsar and Deccan Gymkhana.
It has excellent connectivity to Pune International Airport which is located at a distance of 22.8 km via Lohegaon Road.
Khadki, Shivaji Nagar, Dapodi, Pune Junction, Ghorpuri are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Kothrud which is located at a distance of 7.9 km via Paud Road.
Mahanagar Parivahan Mahamandal Ltd. ply regular buses from Kothrud which connect it to other parts of Pune like Hadapsar, Nigdi, and Swargate.

Factors for past growth
Kothrud has become one of the most coveted residential areas in the city due to its convenient location on two important roads of the city namely Karve Road and Paud Road, excellent connectivity and great leaps taken in infrastructural developments.
Kothrud lies in close proximity to IT Infotech and areas like Wakad and Baner. It boasts corporate giants like Cognizant, Tech Mahindra and Persistent. Manufacturing plant Cummins India has also increased employment opportunities, aided development and boosted real estate in this region and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Kothrud.

Nearby landmarks
Dashabhuja Temple
Mrityunjaya Temple

Infra development (Social & Physical)
Apart from being known as a prime residential locality, Kothrud is also quite popular for its educational institutions. Good schools and reputed colleges like Cummins Engineering College, MIT, Garware College and Bhartiya Vidyapeeth among others are located in the vicinity of this locality. It also houses some good nearby colleges. These are Maharashtra Institute of Technology, Poona College of Pharmacy, MIT Junior College, SNDT Arts and Commerce College, Mamasaheb Mohol College among others.
Health care facilities are also good in the locality. Some of the prominent hospitals include Sahyadri Hospital, Deoyani Multispeciality Hospital, City Hospital, Kulkarni Endo Surgery Institute, Krishna Hospital, Jadhav Hospital, Suyash Hospital etc.
Charlies Shopping Centre Homeland, Chetan Super Shoppe, Om Super Shoppe are few malls in the vicinity which serves the daily needs of the people.

Marketing Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
Marketing Company in Kondhwa Budruk
Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
Marketing Company in Kalewadi
Marketing Company in Hinjewadi
Marketing Company in Dhayari
Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
Marketing Company in Chikhali
Marketing Company in Camp
Marketing Company in Bavdhan
Marketing Company in Undri
Marketing Company in Pimpri Chinchwad
Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Marketing Companies Kothrud Pune

Marketing Companies Kothrud Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing Companies, Marketing Companies Kothrud, Marketing Companies Kothrud Pune, Kothrud, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing Supplier Bavdhan Pune

Marketing Supplier Bavdhan Pune

Fulcrum Marketing is a strategic Marketing Supplier Bavdhan Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing Supplier Bavdhan Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing Supplier Bavdhan Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Bavdhan Pune

Marketing Supplier Bavdhan Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bavdhan Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing Supplier Bavdhan Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing Supplier Bavdhan Pune

Bavdhan ,  Pune

Bavdhan is a rapidly developing suburban areas and is located on the western parts of Pune. It is located very close to the industrial zone and the IT Hubs of Pune. The locality is well connected to the other parts of the city of Pune and boasts of good civic amenities. This locality comes under the jurisdiction of Pune Municipal Corporation (PMC). Some prominent areas located close to Bavdhan are Bhugaon, Lavale, Kothrud, Warje, Pashan, Sunarwadi, Vadgaon Budruk, Shivane, Nanded, Baner, Aundh among others. The locality is the main-entry from the Mumbai-Bangalore highway to the city and offers easy access to locations such as Paud road, Aundh, Kothrud, Pashan and University. The railway station is only 13.5 km far, while the airport is 25.4 km from the area via Pashan Road. Bavdhan does not lag behind in any type of social facility. Super-specialty hospitals, institutions offering quality education, shopping malls and convenience stores all can be found within the locality. This locality also has natural beauty being surrounded by hills on three sides and the Pashan Lake to its north. A varieties of project from affordable to luxury are available in Bavdhan. There are a lot of reputed builders like the Nyati Group, Kolte-Patil Developers and Pride Group who are working with their different projects in Bavdhan. Key residential projects in Bavdhan are Puraniks Abitante, Kolte Patil Stargaze, Suyog Padmavati Hills, Saniket Sunwinds Residential, Abhinav Pebbles Urbania, Sai Aura Ville among others.

Bavdhan is a rapidly developing suburban areas and is located on the western parts of Pune. It is located very close to the industrial zone and the IT Hubs of Pune. The locality is well connected to the other parts of the city of Pune and boasts of good civic amenities. This locality comes under the jurisdiction of Pune Municipal Corporation (PMC). Some prominent areas located close to Bavdhan are Bhugaon, Lavale, Kothrud, Warje, Pashan, Sunarwadi, Vadgaon Budruk, Shivane, Nanded, Baner, Aundh among others. The locality is the main-entry from the Mumbai-Bangalore highway to the city and offers easy access to locations such as Paud road, Aundh, Kothrud, Pashan and University. The railway station is only 13.5 km far, while the airport is 25.4 km from the area via Pashan Road. Bavdhan does not lag behind in any type of social facility. Super-specialty hospitals, institutions offering quality education, shopping malls and convenience stores all can be found within the locality. This locality also has natural beauty being surrounded by hills on three sides and the Pashan Lake to its north. A varieties of project from affordable to luxury are available in Bavdhan. There are a lot of reputed builders like the Nyati Group, Kolte-Patil Developers and Pride Group who are working with their different projects in Bavdhan. Key residential projects in Bavdhan are Puraniks Abitante, Kolte Patil Stargaze, Suyog Padmavati Hills, Saniket Sunwinds Residential, Abhinav Pebbles Urbania, Sai Aura Ville among others.

Connectivity

It has excellent connectivity to Pune International Airport which located at a distance of 25.4 km via Pashan Road.

A frequent bus service by PMPML and MSRTC makes it easier for the people to go to the central parts of Pune.
There are a few major roads which run through the area, namely The Satara Road, The Mumbai-Bangalore Highway, The Paud Road and The Pune Bypass Road.
Dapodi, Khadki, Shivajinagar, Pune Junction are its nearby railway stations. However, Pune junction is the nearest and major railway station to Bavdhan, located at a distance of 13.5 km via Pashan Road. Its proximity to Hinjewadi IT Park. Professional working at the IT Park are looking for a home closer to their work location. Other IT parks and companies are also located around the area.

Factors for past growth
Its proximity to IT destinations in Pune and easy access to well-developed manufacturing and automotive have done the trick for the locality, fueling the demand for luxury housing and catering to numerous high-end clients in the area. Professional working at the IT Park are looking for a home closer to their work location. As a result, locality has seen huge growth in terms of properties for sale in Bavdhan.

Factors for future growth
Another important reason for Bavdhan’s growing real estate market is its proximity to Hinjewadi IT Park. Professional working at the IT Park are looking for a home closer to their work location. Other IT parks and companies are also located around the area. These generate more employment opportunities and also foster the growth of infrastructure in the city.

Employment hubs near Bavdhan
Sharda Centre – 3 km
The ICC Towers and the Maratha Chambers of Commerce and Industry – approximately 5 km
Nanospace IT Park – approximately 6 km
RMZ Westend – approximately 10 km

Infra development (Social & Physical)
Bavdhan offers very good social infrastructure to its residents. Some of the reputed schools in Bavdhan include Hello Kids Campus, Little Elly, Bavdhan English Medium Primary School, Daffodil, Tree House, Shanti Juniors Preschool, Kidzee, Candid Nursery School among others. It also houses some well-known colleges in its vicinity. These are Suryadatta College of Management, Maharashtra Institute of Technology, MKSSS’s Cummins College of Engineering for women, College of Engineering Pune, Unity College etc.
Healthcare facilities are also good in the locality. Some of the leading hospitals in Bavdhan are Bavdhan Medicare Centre, Sahyadri Hospital, City Hospital, Deenanath Mangeshkar Hospital & Research Centre, Sushrut Hospital, Shashwat Hospital among others.
The shopping needs of the residents are catered by Aditya Shagun Mall, Vishal Shopping Complex, Bagfull Mart, The Pavillion Mall, City Mall etc. It also houses retail outlets of national and international brands such as Guruprasad Retail Outlet, More, Jockey, Style on Pune, My Jio Store, Chroma etc.

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Marketing Supplier Bavdhan Pune

Marketing Supplier Bavdhan Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing Supplier, Marketing Supplier Bavdhan, Marketing Supplier Bavdhan Pune, Bavdhan, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing agencies Viman Nagar Pune

Marketing agencies Viman Nagar Pune

Fulcrum Marketing is a strategic Marketing agencies Viman Nagar Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing agencies Viman Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing agencies Viman Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Viman Nagar Pune

Marketing agencies Viman Nagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Viman Nagar Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing agencies Viman Nagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing agencies Viman Nagar Pune

Viman Nagar ,  Pune

Viman Nagar is a neighborhood in the north-east quadrant of Pune city. The area is developing at a fast pace in terms of residential and commercial due to IT Parks. Over the past decade, the area has seen significant development with wider roads and better connectivity to other parts of the city. Also rates of property are increasing day-by-day due to new IT Parks being constructed in nearby areas of Viman Nagar. Dhanori, Lohegaon, Chandan Nagar, Kharadi, Ramwadi, Kalyani Nagar and Tingre Nagar are its neighboring localities. The reputed Lexicon Institute of Management Education is situated at a stone throw away distance from Viman Nagar. The arterial Pune Ahmednagar Highway (MH SH-27) passes through this locality. There are two primary factors which has made Viman Nagar a much sought-after destination – establishment of Magarpatta and Kharadi IT and ITES destination. The proximity to Pune’s only airport and being just 30 mins from Punes’ main railway station is also an advantage. Social infrastructure is also healthy with the presence of various quality education institutes, hospitality and healthcare facilities. Its proximity to reputed and large IT parks such as EON, Zensar, Giga Space, Panchsheel and Commerzone, amongst others helped in creating a good demand for residential properties. Some of the key residential projects in Viman Nagar are Venkatesh Graffiti Ph-2, Godrej Infinity, Ganga New Town, Purva Silver Sands, PGD Pinnacle among others.

Viman Nagar is a neighborhood in the north-east quadrant of Pune city. The area is developing at a fast pace in terms of residential and commercial due to IT Parks. Over the past decade, the area has seen significant development with wider roads and better connectivity to other parts of the city. Also rates of property are increasing day-by-day due to new IT Parks being constructed in nearby areas of Viman Nagar. Dhanori, Lohegaon, Chandan Nagar, Kharadi, Ramwadi, Kalyani Nagar and Tingre Nagar are its neighboring localities. The reputed Lexicon Institute of Management Education is situated at a stone throw away distance from Viman Nagar. The arterial Pune Ahmednagar Highway (MH SH-27) passes through this locality. There are two primary factors which has made Viman Nagar a much sought-after destination – establishment of Magarpatta and Kharadi IT and ITES destination. The proximity to Pune’s only airport and being just 30 mins from Punes’ main railway station is also an advantage. Social infrastructure is also healthy with the presence of various quality education institutes, hospitality and healthcare facilities. Its proximity to reputed and large IT parks such as EON, Zensar, Giga Space, Panchsheel and Commerzone, amongst others helped in creating a good demand for residential properties. Some of the key residential projects in Viman Nagar are Venkatesh Graffiti Ph-2, Godrej Infinity, Ganga New Town, Purva Silver Sands, PGD Pinnacle among others.

Connectivity

It has great accessibility to the other parts of the city. The locality is surrounded by New Airport Road, Old Airport Road, Lohegaon Road, Samrat Ashok and Pune Nagar Road located nearby helps in connecting Viman Nagar with all other adjoining places. These road further connecting with the SH27. The Nagar Road links areas like Yerwada, Kalyani Nagar, Wagholi and Chandan Nagar.

It enjoys excellent connectivity to the Pune International Airport which is located at a driving distance of 2.1 km via New Airport Road.
Shivaji Nagar, Pune Junction, Ghorpadi, Hadapsar, Khadki, dapodi are its nearby railway station. However, Pune Junction is the nearest railway station to Viman Nagar.
Viman Nagar is well connected to all areas of Pune by auto rickshaws,cabs and PMPML buses.

Factors for past growth
The Eon SEZ IT Park is situated at a driving distance of 6.9 km that has prompted several working professionals to settle in and around the area. Hence, demand for 2 BHK flat for rent in Viman Nagar has triggered.
Various Tech Parks, Malls, restaurants and educational institutions present in the area truly contribute towards upgrading the quality of life of the inhabitants of Viman Nagar.

Factors for future growth
A proposed four-lane flyover is on the cards that will help in reducing the travel time between Wagholi and Shikrapur. After completion of this flyover, residents can experience hassle-free commute.
Its connectivity to the Pune International Airport, EON IT Park along with proposed four-lane flyover can be a plus point, driving rental demand and consistent rental yield.

Proposed and Planned Infra
A proposed four-lane flyover between Wagholi and Shikrapur.

Infrastructural Development (Social & Physical)
Social infrastructure has grown rapidly in the area with educational institutions. Some of the quality schools in vicinity are Intelligence School, Wisitek Academy School, Air Force School, Lexicon Kids, Rosary School, Holy Angels Convent School, Symbiosis International School and Radcliffe School among others. It also house some famous engineering colleges as well. These are Symbiosis Law School, Deccan College Post Graduate and Research Institute,Christ College, Modern Education Society’s College of Engineering etc.
Healthcare facilities are also good in the locality. Some of the renowned hospital providing health care facilities to the resident of Viman Nagar are Apollo Clinic, Indira IVF, Sangamnerkar Hospital, Kohakade Hospital, Medipoint Hospital and Joshi Hospital to name a few.
Town Square, Phoenix Market City and Inorbit Mall are the three major malls located close to Viman Nagar. It also houses famous retail outlets of national and international brands such as My Jio Store, Max Fashion, Pantaloons, Reliance Express Store, Max Lifestyle, The Bombay Store, Skechers among few.

Marketing Company in KOTHRUD
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Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
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Marketing Company in NIBM Annexe
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Marketing agencies Viman Nagar Pune

Marketing agencies Viman Nagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing agencies, Marketing agencies Viman Nagar, Marketing agencies Viman Nagar Pune, Viman Nagar, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing agencies Revenue Colony Pune

Marketing agencies Revenue Colony Pune

Fulcrum Marketing is a strategic Marketing agencies Revenue Colony Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing agencies Revenue Colony Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing agencies Revenue Colony Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Revenue Colony Pune

Marketing agencies Revenue Colony Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Revenue Colony Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing agencies Revenue Colony Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing agencies Revenue Colony Pune

Revenue Colony ,  Pune

Revenue Colony, situated in the centre of Pune city is an upcoming locality. It comes under the jurisdiction of Pune Municipal Corporation (PMC). AH 114 is passing through the locality which further links the locality with Mumbai Highway or NH 60. There are some prominent localities situated close to Revenue Colony are Shivaji Nagar, Model Colony, Ganeshwadi, Deccan Gymkhana, Raviwar Peth, Budhwar Peth, PMC Colony, Modi Colony, Gokhale Nagar among others. It is well connected to the other parts of the city via roads, rails, and National Highway. The area is home to many central, state and local government offices as well as educational establishments. It has close proximity to Pune which is located about 2.7 km via Omkareshwar Path while Mumbai is about 147 km via Bengaluru-Mumbai Highway. The presence of Banks, ATM’s, Schools, Hospitals and retail stores etc. at a stone throw away distance makes Revenue Colony a self-sustained locality. Some of the key residential projects in Revenue Colony are Nisarg Rajyog Residency, Tara 55 Sukhniwas, Samrat Green Republic, Nisarg Vatika, Sai Sanskar Residency, Panchavati Nest among others.

Revenue Colony, situated in the centre of Pune city is an upcoming locality. It comes under the jurisdiction of Pune Municipal Corporation (PMC). AH 114 is passing through the locality which further links the locality with Mumbai Highway or NH 60. There are some prominent localities situated close to Revenue Colony are Shivaji Nagar, Model Colony, Ganeshwadi, Deccan Gymkhana, Raviwar Peth, Budhwar Peth, PMC Colony, Modi Colony, Gokhale Nagar among others. It is well connected to the other parts of the city via roads, rails, and National Highway. The area is home to many central, state and local government offices as well as educational establishments. It has close proximity to Pune which is located about 2.7 km via Omkareshwar Path while Mumbai is about 147 km via Bengaluru-Mumbai Highway. The presence of Banks, ATM’s, Schools, Hospitals and retail stores etc. at a stone throw away distance makes Revenue Colony a self-sustained locality. Some of the key residential projects in Revenue Colony are Nisarg Rajyog Residency, Tara 55 Sukhniwas, Samrat Green Republic, Nisarg Vatika, Sai Sanskar Residency, Panchavati Nest among others.

Connectivity

The locality of Revenue Colony is surrounded by FC Road, Ganeshkhind Road, Modern Engineering College Road, and AH 114. It is well connected to the other parts of the city via road, rail and National Highway.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 18 kms via Lohegaon Road/Pune Nagar Road/Samrat Ashok Road.
Shivajinagar, Pune Junction, Khadki and Ghorpadi are the nearby railway stations. However, Shivajinagar is the nearest railway station to Revenue Colony located at a distance of 800 mtrs via Ganeshkhind Road and Gharpure Lane. Pune Junction is the another important railway station from where one can avail the facilities of interstate trains.

Employment hubs near Revenue Colony
Pune IT Park
Nano Space IT Park
Thube Park
Software Technology Parks of India
Commerzone IT Park
Teerth Technospace

Factors for past growth
Its proximity to Pune International Airport, Pune Junction along with major technology parks such as Pune IT Park, Commerzone IT Park, Teerth Technospace, Nano Space IT Park, and Software Technology Parks of India, have been a plus point for Revenue Colony, has also increased employment opportunities, aided development and boosted real estate development in this region. As a result, the region has seen considerable rental demands for 1 BHK apartments for rent in Revenue Colony.

Infrastructural Development (Social & Physical)
Revenue Colony offers best in class infrastructure to its residents. Pune Police Public School, Bharat English School, Modern High School, Arrista School of Finesse, St. Francis High School, AISSMS Shri Shivaji Preparatory Military School and Samvit School of Infrastructure Business are some of the prominent educational institutions in the locality. It also houses some good colleges and educational institutions nearby. These are Pragnya College, Modern College of Arts, Science & Commerce, Modern College of Education for Ladies, P.E.S. Modern College of Engineering, Yashwantrao Chavan Maharashtra Open University, Sancheti College of Physiotherapy to name a few.
Healthcare facilities are also good in the locality. Deccan Multispeciality Hardikar Hospital, Dr. Shailesh Puntambekar, Tembe Hospital, National Institute of Ophthalmology, Deendayal Memorial Hospital, Sancheti Hospital, Department of Hand and Microvascular Reconstructive Surgery are the renowned hospital which provides the health care facility to the residents of Revenue Colony.
Shopping needs of the people are catered by nearby malls. The Pavillion, R Deccan Mall, E Square Mall, S MAll and Pune Central mall are few malls in and around the locality which serves the daily needs of the residents of Revenue Colony. It also houses retail outlets of famous national and international brands like Shoppers Stop, My Jio Store, Louis Philippe, Arvind Fashion among others.

Marketing Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
Marketing Company in Kondhwa Budruk
Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
Marketing Company in Kalewadi
Marketing Company in Hinjewadi
Marketing Company in Dhayari
Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
Marketing Company in Chikhali
Marketing Company in Camp
Marketing Company in Bavdhan
Marketing Company in Undri
Marketing Company in Pimpri Chinchwad
Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Marketing agencies Revenue Colony Pune

Marketing agencies Revenue Colony Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing agencies, Marketing agencies Revenue Colony, Marketing agencies Revenue Colony Pune, Revenue Colony, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing agencies Tathawade Pune

Marketing agencies Tathawade Pune

Fulcrum Marketing is a strategic Marketing agencies Tathawade Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing agencies Tathawade Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing agencies Tathawade Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Tathawade Pune

Marketing agencies Tathawade Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Tathawade Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing agencies Tathawade Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing agencies Tathawade Pune

Tathawade ,  Pune

Tathawade is one of the rising residential localities in north-western parts of Pune city. Tathawade, which was once almost off-limits from Pune and more like a suburb, has seen amazing growth over the periods. It is next to Wakad. It is popular for its rare Lord Narasimha Temple. It comes under the limits of Pimpri-Chinchwad Municipal Corporation. Other prominent developed localities situated close to Tathawade are Punawale, Thergaon, Kalewadi, Pimpri-Chinchwad, Hinjewadi, Wakad, Pimple-Saudagar, Nigdi, Balewadi, Talwade etc. Its proximity to Hinjewadi IT Park and the industrial areas of Talawade and Bhosari, this locality has become hot-cake for by both builders and buyers. The major advantage of the region is its location on the Mumbai-Pune Expressway, thus, it enjoys excellent connectivity with Mumbai. Pune City is located at a distance of 21.5 km while Mumbai City is about 133 km from Tathawade via Bangalore-Mumbai Highway/Mumbai-Pune Highway. This locality is surrounded by Thergaon and Kalewadi towards its east, towards the South are Wakad and Hinjewadi, Towards the North are Walhekarwadi and Chinchwad, and Towards the West are suburban areas of Punawale and Ravet. Some of the key residential projects in Tathawade are Ganga Amber, Bhandari 7 Plumeria Drive, Paranjape Azure, Gravity Austin Park among others.

Tathawade is one of the rising residential localities in north-western parts of Pune city. Tathawade, which was once almost off-limits from Pune and more like a suburb, has seen amazing growth over the periods. It is next to Wakad. It is popular for its rare Lord Narasimha Temple. It comes under the limits of Pimpri-Chinchwad Municipal Corporation. Other prominent developed localities situated close to Tathawade are Punawale, Thergaon, Kalewadi, Pimpri-Chinchwad, Hinjewadi, Wakad, Pimple-Saudagar, Nigdi, Balewadi, Talwade etc. Its proximity to Hinjewadi IT Park and the industrial areas of Talawade and Bhosari, this locality has become hot-cake for by both builders and buyers. The major advantage of the region is its location on the Mumbai-Pune Expressway, thus, it enjoys excellent connectivity with Mumbai. Pune City is located at a distance of 21.5 km while Mumbai City is about 133 km from Tathawade via Bangalore-Mumbai Highway/Mumbai-Pune Highway. This locality is surrounded by Thergaon and Kalewadi towards its east, towards the South are Wakad and Hinjewadi, Towards the North are Walhekarwadi and Chinchwad, and Towards the West are suburban areas of Punawale and Ravet. Some of the key residential projects in Tathawade are Ganga Amber, Bhandari 7 Plumeria Drive, Paranjape Azure, Gravity Austin Park among others.

Connectivity

The locality is well-connected to various developed areas and a number of hotels, schools, banks and hospitals via an excellent network of railways and roadways. Rainbow BRTS and PMPML have made the place well-connected to all the important hubs in the city, NH 4 has linked the place to several nearby suburbs.

It enjoys excellent connectivity to Pune International Airport which is about 25.4 km via Mumbai-Pune Bypass Road (NH 48)/Mumbai Highway.

Akurdi, Dehu Road, Chinchwad, Pimpri are nearby railway stations to Tathawade. However, Chinchwad is the nearest and major railway station to Tathawade, situated at a driving distance of 8.4 km via Chinchwad Station Road.
The Kiwale-Sangvi route of BRTS runs through this area.

Factors for fast growth
The main reason for Tathawade’s popularity is that it is situated close to Infotech and Biotechnology Park and Rajiv Gandhi IT Park at Hinjewadi. People working in those companies want their residence close to their workplace. As a result, lots of residential development have seen in the localities in the past.
It is a fast growing educational hub consisting many colleges such as Indira Group of Institutes And JSPM Institutes. Professionals and students both look out to this region for renting and buying purposes. Planned roads and excellent infrastructure facilities have successfully established Kharadi as a favorite destination in Pune. With an increase in the city’s population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Tathewadi.

Employment hubs near Tathawade
Teerth Technospace
Software Technology parks of India
International Tech Park
Neologic Innovations Pvt Ltd
Radius Tech Park
Nile Embassy Techzone

Social & Physical Infra development
Tathawade offers best in class civic infrastructure to its residents. Some of the good schools in the locality include Orchids The International School, Zilla Parishad Primary School, The Academy School, Ritzy School, Blossom Public School, Indira National School, PCMC Primary School among few.
The major hospitals in Tathawade include Aditya Birla Memorial Hospital, Unique Multispeciality Hospital, Saijyoti Hospital & ICU, Lifepoint Multispeciality Hospital, Golden Care Hospital & Diagnostic, Shree Hospital to name few.
Shopping needs of the people is catered by malls in Tathawade such as City One Mall, Xion Mall, Spot 18, Premier Plaza Mall, Akash Raj One Mall etc.

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Marketing agencies Tathawade Pune

Marketing agencies Tathawade Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing agencies, Marketing agencies Tathawade, Marketing agencies Tathawade Pune, Tathawade, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan