Its Not The Degree Of Difficulty; Its The Attitude
Maria, at Customers Are Always, blogs about a nightmare encounter she had with an AT&T rep that couldnt solve her problem involving a wireless Internet connection.
Prior to the creation of the Internet, the conventional wisdom said that an upset customer would tell 25 people. Today that person can tell 250 or 2500, or 25,000 with one click of a mouse whether its a blog, Facebook page, or discussion forum. Maria, with her blog post has just proved that.
AT&T failed miserably in meeting Marias needs. No matter how big or small your company is, do you have a complaint resolution process that, at the minimum, meets your customers needs? Is it part of your culture to tell your customer service staff to go to extra lengths to help the customer?
Last week I was forwarded a complaint from a constituent of ours who is both a volunteer and a donor. She was upset about an e-mail that had been sent to her and she had misinterpreted it. She also mentioned she had a problem. Her tone was (warning: understatement ahead) rather sarcastic. I could have ignored her e-mail or delegated it to someone else. But I responded in a friendly tone explaining to her how we could fix her problem. A few hours later, she replied in a friendly way and asked me to ignore her earlier tone.
The entire interaction took about five minutes of my time. Im sure I retained her as a volunteer and donor. Now her problem was a great deal less challenging than Marias problem, but even if it had been a lot more challenging, I wouldnt have given up on her.
Remember, most experts tell us that its 3-5 times more expensive to acquire a customer than it is to retain one.
In solving customers problems its often not the degree of difficulty; its the difference in attitude.
Most peoples work quality does improve with age. The exceptions tend to be in clothes modeling and sports. However, each of us can probably say we make more money than we did 20 years ago. This is of course driven by being better at our profession. Knowledge increases with age for most our lives. It affords us the efficacy (efficiency and effectiveness) to be rated from very good to excellent at what we have chosen to do.
As we look at our subordinates, we know this applies to them as well. Our people have grown in their skills and it has allowed us more time to work at the important / urgent tasks that drive the profit dollars. Our subordinates of tenure, in turn, earn a higher wage than average.
All this works to our benefit in the construction industry. However, how do we increase this phenomenon to our advantage? How do we speed up this learning curve?
Certainly, this is why all the industry focus on training. Taking some of the curve out of the learning curve is the object of training. To be clear about the construction industry, we are unique. Some of the training concepts that are well accepted in other industries dont fit us. If we are make training a strategic advantage over our competitors, we must see insights most others dont.
For my part, I have several observations and some conclusions. As a double check on my work, I can look to the industry for proof although somewhat anecdotal. To be fair, our industry is so fragmented and also mostly privately held, deep research is hard to come by much less conduct.
On other posts, we will examine some of the generally accepted rules for training, and why/why not they drive the result we want.
Things you shouldnt forget about next time when organizing your business conference
Home » Business Ideas » Things you shouldnt forget about next time when organizing your business conference August 16, 2017 Frank Bullock Business Ideas As a part in an industry, you may want to organize those fancy events where small business owners expand their business network in an effective fashion. We are speaking about business conferences. But organizing such events has never been easy, especially if you didnt handle those at all previously. We are going to sell you an invaluable tip from the beginning, however: find a company specialized in luxury outdoor toilet hire Leicestershire and work with them. Trust us. Below we have more info on this and other amazing conference organizing tips.
Form a conference committee
If you want pertinent staff making the decisions for the conference, then make sure to establish a conference committee. They will make sure that the entire event will take place in a logical manner, and that all activities included in the schedule will be respected as they should. Make sure to establish a conference coordinator. If this is on your budget, hire an event planner. They have the necessary skill and logistics to pull out an amazing event.
Establish your goals and agenda
Define clearly what you wish to accomplish with your conference. Strict goals work better than vague ones. They will shape your further decision, so establish them as well as possible. Stick to a simple and straightforward plan if you want to succeed with your conference. This will give you the peace of mind that anything else has higher chances to develop in a clear fashion. Complex plans dont seem to work quite as well.
Take care of your attendees well-being
We all know that when many people are attending the same event, chaos is only a step further. So, make sure that you take great care of your attendees well-being/ to be more exact, make sure to install some luxury toilets, in order to supplement the existing ones. Nobody ever thinks of such details when organizing a business conference, unfortunately. This is why they have so many people leaving in the middle of the event to visit the bathroom. Breaks are relatively short, and while the bathrooms are limited, not all attendees have the time to reach one.
These are some simple tips all business owners that want to organize a conference should follow. These are all easy-to-follow tips that will truly come in handy in case of such events.
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What can you use a marquee for? Tricks to organise the best Christmas party for your employees How to Come Up with Successful Business Ideas The role of logistics networks in the forwarding industry Keep your construction business on track with these tips Organising a corporate event by the book
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Kitchen Supply Store
Kitchen Supply Store 23 s18,390 views
Everybody loves a nice looking kitchen with lots of kitchen tools and equipments. Technology is growing so are the kitchen gadgets, everyone wants to get home some new good looking kitchen utensils and make their kitchen beautiful. It’s a wise decision to invest on kitchen supply store and look forward to make it a successful business.
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People are always on the lookout for kitchen supplies to match their new kitchen designs. People are always scouring kitchen appliances store to look for kitchen stuff, kitchen accessories and kitchen furniture. It is therefore a good idea to open a kitchen equipment store considering the current popularity and demand for kitchen equipment and kitchen utensils. Knowing some basics in opening kitchen specialty store, however, will help you succeed in operating a kitchen supply store. You will therefore find the following information very valuable if you are starting a kitchen supply store. Here are some tips on how to start your own kitchen shop:
Get to know the bestselling kitchen products those are available in the market. Investing in a kitchen gadget store can be very costly so it will be important that you get to know what kitchen products sell best among kitchen gadget stores. This will provide you with an opportunity to maximize your investment and you can easily recoup your capital given that you can sell your kitchen collection fast. Sell well known kitchen utensils and equipment brands in your kitchen collection store. If you have enough capital, you can also venture more so you can offer kitchen dining room furniture and kitchen cabinet because the profitability of these items have boosted the emergence and popularity of kitchen cabinet stores in the country these days.
Showcase your kitchen outlet products. For you to be able to entice people to purchase the kitchen wholesale items that you offer for sale in your kitchen appliance store, it will help if you arrange your kitchen shop products for people to see. People will have an idea how their kitchen outdoor will look like if they implement the kitchen design that you show in your kitchen specialty stores. This explains why many kitchen warehouses pay for designers who arrange the kitchen products that are being offered for sale.
Knowing basic ways on how to operate and run a kitchen shop can be very helpful if you are interested to know how to run a kitchen gadget store. For you to be successful in operating a kitchen shop, make sure that you get to know the best selling kitchen products that are available in the market. It will also help if you showcase your kitchen outlet products for your prospective customers to see. If you have previous work experience from similar field can boost your confidence and prove your expertise to start a kitchen gadget store. An experience from same business can guide you to stock some high selling kitchen gadgets and produce a best catalog by a smart combination of different kitchen utensils.
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23 smeron said on August 1, 2009Please email me what exactly are the most wanted kitchen utensils that people forward to buy? thanks. Tracey Doherty said on December 2, 2009I want to start a kitchen supply store in Poughkeepsie, ny, usa.k.Brindha said on January 1, 2010I’m at chennai in India. i want to know how to start a modular kitchen store, give me some ideas and what type of quality products should be placed in my shop.Wendy Lian said on February 10, 2010Hi! I worked as a Regional Kitchen Visual Merchandiser / Store Manager for 5 years setting up 8 stores in Asia. I have excellent kitchen product knowledge. Anyone interested in hiring me please contact me at lian_wendy@yahoo.com. Kingston, NYRay Barrett said on April 3, 2010My wife is just starting the process of opening a variety store that has a strong kitchen ware section. San Francisco, CAM.rawahi said on June 13, 2010I’m in the process of opening a kitchen supply store in Oman. I would like to know how to start a kitchenware store in particular getting suppliers and what are the most wanted kitchen utensils in the market. Thankssolomon said on July 9, 2010I would like to know if I can start an aluminum modular kitchen business in chennai will it work out or to start only kitchen appliance and hardware please advice me.ij said on November 2, 2010i love kitchen stores and would want to start up. but i need ideas on what to stock up as inventory and keep stock of my inventory.How to boost my sales with minimal cost and also events that can attract costomers to the shop. Thanksshirley baker said on August 10, 2011I am wanting to start an online kitchen gadget store in Canton, Ohio. I would like to have some information on how to get suppliers for my store.Kamalesh Sutar said on March 21, 2012Want to start kitchen business in Pune, Maharashtra.EVELYN SIKOKWANI said on June 13, 2013I love kitchen gadgets I find myself buying more and more everytime I go shopping, and it just hit me one day that I could start my own business doing exactly what I love. I live in London , England but would like to start the business back home in Harare, Zimbabwe.Emily Moore said on October 19, 2013We are starting a kitchen store and cooking classes business in Seattle, WA. How much inventory do we need in gadgets, cooking utensils and dining ware (incl tablecloths, etc) do we need for a 500 sq ft space? The cooking classes will be adjacent in 1000 sq ft teaching kitchen.Luis Martinez said on October 22, 2013I want to open a kitchen store offering cooking and on line sales in Katy Texas. I want to know where to find suppliers and need help on what I need to think of.Anshad Abbas said on December 30, 2013I need start a kitchen cabinet wardrobes business in trivandrum , kerala, india. Please send your suggestions. Suppliers are contact & send price list. Email-anshadtnr@gmail.comNiki said on January 14, 2014I am looking to open a kitchen ware store and need information on start up costs, specifically inventory costs.Mpepula zimba said on January 30, 2014Hi i would like to start a kitchenware shop in zimbabwe. so i would like to know some ideas. Thanks in advanceAmit Gupta said on March 3, 2014wanna open a new kitchen utensils retail shop in delhi and need information about start up cost, suppliers contact and list of inventory itemsMark Wilson said on July 30, 2014I am looking to open a kitchen store and need information on start up costs,Keith said on August 2, 2014I want to start a kitchen supply store in California. I am a business man from India and what are the procedures which have to be followed as I will be entering the country on an EB-5 visa.BruceWong said on August 22, 2014I am working in a foreign trading company, the company mainly deal with kitchen equipment, from small parts to heavy duty equipment, offer free design as well, have customers all over the world! You can find all the equipment you need to start a restaurant here! If you have anything want to know about kitchen equipment, let me know, i may help you a little bit! Contact me by brucewang731@yahoo.com or skype brucewang731Innocent Nweze said on April 15, 2015I am a young man who ventured into entrepreneurship. My business is located in warri, Delta State, Nigeria. I will appreciate if I receive an itemized mail from you sir on what is needed to start up a kitchen cabinet business & even more details sir.Harry ganapathee said on April 1, 2016Our Company has already started dealing in Kitchen accessories and gadgets. We are currently outsourcing our products from china. Howvever, we would like an opportunity to represent a brand name or franchise in this field. Grateful to have your s and feedbackKamran Pedramour said on August 16, 2018Hi, I used to own couple of kitchen and bathroom retail shops in London, I used to purchase my products from various distributors located all over UK, This companies did buy from manufacturers in big quantities and sell them to retail shops like mine with about 40% profit margins ( supplying only to trades ), I am living in Los Angeles now and would like to continue that line of work but haven’t been able to find distributors of kitchen and bathroom products in California or nearby states, Can you please help and let me know if anything like that exists in the US and if so, please give me the names for this companies. My retail space is ready and I just need the products to start my business. Many thanks in advance. (All the above fields are required.)
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Organic Chicken Manure Fertilizer
Organic Chicken Manure Fertilizer 0 7,686 views
If you own a poultry business and youre thinking of the right way for the disposal of the chicken manures, now theres a good solution for your problem as you can convert it to become organic chicken manure fertilizer for soil fertility.
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Start learning the benefits and the ways on how to convert the chicken manures as fertilizers for crops and gardens.The Benefits of Organic Chicken Manure Fertilizer for Soil Fertility For poultry owners, chicken manures are ordinarily a big problem because of its stinky smell and very foul odor due to the presence of ammonia on its composition. The horrible odor also attracts certain types of farm pests like flies that carry diseases causing health risk not only to the farm chickens but also to humans. This can also draw the attention of rodents such as mice and rats which can destroy farm crops and properties. However, despite of the negative outcomes of having chicken manures in your poultry farm but instead of disposing it totally, you can use it as fertilizers for farm crops and enhancing the soil of home gardens as well. Even so it is considered that chicken manures are best fertilizers for soil fertility due to its capacity to produce Nitrogen (N), Phosphorous (P) and Potassium (K), but without proper management and knowledge on its conversion this could give problems instead of benefits. A wrong application of chicken manure can cause nutrient imbalance that kills the crops. If the chicken manures reach groundwater, this will result to contamination which is harmful to the health of the people living near the area. Nevertheless, if the chicken manures are properly converted into organic farm fertilizers through composting process, it can boost the water holding capability of the soil by improving its pH level. By means of composting, the NPK levels will be balanced to meet the demands of the soil for nutrients. Let us teach you the right ways of composting in converting the chicken manures as organic fertilizers. Producing Organic Chicken Manure Fertilizer through Composting Composting is the process of piling animal wastes or feces to make composts that are used as fertilizer and to condition the soil for planting purposes. Chicken manures need to undergo composting procedures so it could become an organic fertilizer. The following are the right procedures in composting to prepare the chicken manures in the piles:
Collect the coop bedding together with the chicken manures and place it in the composting bin. This can be done in a daily basis if possible, to ensure that the chicken coop is free from the stinky smell and infestation of farm pests. Follow the right combination of Carbon over Nitrogen by achieving an ideal C:N ratio and this depends on the type of beddings used in the coop. This process is very crucial in ensuring that the organic matters are being break down properly to create compost. Maintain the right heat temperature of the compost pile within the range of 130 degrees Fahrenheit to 150 degrees Fahrenheit (a higher range might kill the beneficial microbes) and sustain it for 3 days. Repeat this process until it is ready to cure naturally that last for more than a month or two. It is ready when the color becomes dark with sweet smell.
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
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How to Start a Micro Loan Business
How to Start a Micro Loan Business 25 s14,062 views
In order to get started in whichever form of business, loan is the primary thing needed.
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If you are just starting your small business, what you need is a micro loan which amounts to 35,000USD-below.In this article, you will learn the basics if you are also trying to start your micro loan business.
When micro loans become the topic of the town, the first thing that enters the mind of people is the Small Business Administration. But since the necessity for business venture is now on the rise because of the instability of the economy, more and more entrepreneurs are venturing into the micro loan business. The several uses of a micro loan are the following: equipment, machinery, fixtures, furniture, supplies, inventory and working capital. Tips to Help You Start a Micro Loan Business When it comes to ease of accessibility, nothing could ever beat micro loans because they are compatible with anything unlike a traditional loan. It is so easy to apply in this kind of business provided that you meet certain criteria set by the authorized rule-setting body. The first step that you need to go through in a micro loan business is to be on the lookout for a micro loan. In order for you to successfully do this, you need to conduct an extensive research. Since the Small Business Administration is an accredited lending institution, this is one of the best starting points for you. Having a bad credit is not a good idea so, for you to receive your loans flawlessly, you need to maintain good credits. You must also bear in mind that every lender differs from the other so there will also be different criteria for everyone. Paper works are also very important because these will guide them to have informed decision regarding your application for the loan. Honesty is the best policy. So before you pass your business plan to the lender, make sure that all your written information are true and correct. If you have something misunderstood, you must ask the lender about it because once you have given wrong information; your application will just be detained. By doing that, you will also be giving an impression that you are so serious with regard to your application. It is also very important that your lender is just in your locality because the business transactions will be much easier. Just think. If you have chosen to do business with a lender who is in another state or country, the time zone is different so you will have a complicated communication. In order for you to be able to communicate well with your certain lender, it is very important that he or she has his or her own online service so that communication will be more accurate. Now, here is the tip. Just before you choose your lender, make sure that you conduct extensive research first.
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25 sbongani said on January 10, 2012could you kindly provide me with more information on starting a micro lending businessZinhle Nxumalo said on October 16, 2012Could you please provide me with more information on starting a micro lending business. I am a very low income earner working for an NGO as Community programme leader in Gauteng(South Africa).Bongane said on May 13, 2013Hi there, I am looking to start a micro lending business and I live in Gauteng – Midrand. Please would you supply me with more info on how to go about it? Kelly said on July 14, 2013I would like to start/add a micro lending business to my existing business, Free State.Nathi said on December 27, 2013Greetings, Please guide me on how to start a micro lending business, I am in Gautend, East Rand. I need info…Irene said on January 17, 2014hi i would like to have more info i want to start a micro lending business. i stay in Johannesburg. I have registered my business with Cipc ,i would like to know the next step. Thanks.Likhethe P .M said on April 10, 2014I stay at Sebokeng township, is located in the Vaal(Gauteng). I will like to know more about this business, I’m so interested. Will u please help me.prince gabriel said on May 16, 2014i want to start a micro finance here in ukraine, i am a foreigner, and i live currently in lugansk, how do i go about it pleaseinnocentia makhura said on September 2, 2014I would like more info as I want to start a micro lending business I’m currently staying in Tembisa in the Eastrand (gauteng)Zakhele Ngqulunga said on September 12, 2014I’m interested in starting a micro loan business, I need information on where to start and go. i’m currently in the transport business I have enough capital to start. Please help. QUINCY NEFF said on September 26, 2014i’m interested in starting a micro loan business in katu…northern province…could u please give advice on how to start….felicia Nqumse said on November 27, 2014Hi, my name is Felicia lam interested in starting a micro loan business. I am in Port Elizabeth. please I am asking for your adviceRudi said on December 7, 2014I want to start a Micro-lending business. Where is the most popular place to set it up. What is all the requirements, documents I needed. Witbank, MPJohannes said on December 7, 2014hi I’m looking forward to start a micro lending business, I need advice and more info about this business.busanu said on January 2, 2015Hello.am in middelburg mpumalanga want. Pto start a micro loan lending business. please helpChristopher Hill said on February 2, 2015I would like a comprehensive guide to the exact requirements both financially as well as legally required in starting up a micro loan business. Regards,David said on April 21, 2015could you tell me, what are requirement to start micro loan business.linda Ndlovu said on May 17, 2015Hi I’m from South of Johannesburg at Orange Farm. I want to start a micro lending business. can you send me more info. Thank Youkoketso said on June 12, 2015Hi, I would like to start micro lending business. I’m from klerksdorp. Can you send me info. Thanks.Rachel said on July 29, 2015Hi there, I’m from centurion and would like to start a micro lending business so I would like to know the process on where or how to start step by stepCalmese said on September 2, 2015If you like more information on starting your own micro-lending business, please email: jcalmese@hotail.comGugu said on September 9, 2015What are the requirements in starting a micro lending businessOyeyemi said on October 2, 2015I live in Ghana and will like to have some advice on how to start a micro lending.Yvonne Malesa said on October 9, 2015Hi there, I reside in Mamelodi, Pretoria east and would like to be assisted or be given some advice on how to start a micro lending business, where to register, where and how to get funding,which steps to take until everything materializes. Your help will be much appreciated. Thanking you in advanceZanele said on October 26, 2015Hi, Please assist and advice how to start a micro lending business in Tembisa south africa. (All the above fields are required.)
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How to Sell Online Business
How to Sell Online Business 1 7,260 views
The online world performs several roles today. In fact, global business revolves on it already.
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If you would like to sell to a wider audience not just locally but internationally, you can try to sell online. In this article, you will know how.If your online business revolves in your website, you can make money by selling it. Since a website is the foundation of any online business, you will not find it hard to sell it to potential buyers. In Know How to Sell Online Business It is kind of strange to know that you are selling a virtual ownership, right? So what will you say to a buyer asking how much your online business costs? There is an equation for that. You need to take the average revenue your website was earning and deduct it with the running cost of the site. Then, multiply it by 2.5. This implies that the variables will tell you how much you need to price your site. The following are just some of the variables that must be considered: competition, technical skill and labor and staff, marketing and hosting costs. In preparing to sell the site, you need to provide the buyers with the most important information. It is very important for the raw statistics to be prepared. Three of the figures that you must prepare are the following: website traffic statistics, financial figures and good sales spiel email letter. In the website traffic statistics, this includes the totals and averages of the unique visitors and pageviews, their country, the growth rates, direct bookmarks and search engines and keywords popular in your site. In preparing the financial figures, make sure that you have an accounting package that will reveal all your financial transaction. The function of the sales spiel email letter is to introduce your site and its history, to reveal the reason why you are selling your site and to show what features it has for the new owner. After you have prepared everything, the next thing you have to do is look for the buyers. You will not find it hard to dont this because internet business is considered to be the most lucrative nowadays. Next, you have to search the industry where you belong. To make sure that you will have a great selling experience, you need to contact those individuals that will see the value of what you are selling to them because the transaction will be a while lot easier. Why dont you try looking for local buyers? This is the first choice that you need to have. But if you are not succeeding in your local search, you can try the international industry. After looking for the buyer, you can already begin the process of negotiation. For you to have no regrets in the end, make sure that you will gain more money than what you have spent. To make the negotiation a success, you need to explain to him the benefits that he will gain from your website.
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1 Emamul Ali said on November 8, 2015Hello, I am Emamul from india. We are wholesale supplier of fresh rohu fish, katla fish, pangaush fish. roopchand fish, pabda fish, tengra fish, and other. All product we also first time deal any buyers without advance payment. Any genuine buyers can contact: +917086839338 (All the above fields are required.)
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How to Lease Dry Cleaning Equipment 2 s10,264 views
In this modern time which requires everyone to work all day long, it seems like everyone dont have time to clean or wash his clothes anymore.
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But because of this business, some people are able to make money out of it by venturing into the dry cleaning business.But if a certain business does not have any credit history, buying equipments for dry cleaning can be a tough challenge. In order for a business to be successfully approved there are criteria that are needed to be met.
The very first thing that you need to do in leasing dry cleaning equipment is to evaluate on how long you have been operating your business. Most companies in dry cleaning request for your business to be 2-3 in operation before they lease the dry cleaning equipment. But what if you are just starting your operation in this kind of business? There are other options that will be required of you for approval. One example of these is having your business savings. Tips to Lease Dry Cleaning Equipment Next, you have to contact manufacturers that offer the exact dry cleaning equipment you have always been looking for. In order for you to discover the special programs offered by manufacturers for a business like you having little credit, you must go straight to your source. You can also request for quotes and brochures from the sales representative of your chosen manufacturing company. This will provide you a good idea of the most effective and best equipment needed. Your business plan is also a very helpful tool for your business. Since you just have a limited credit, you should prove your chosen leasing company that you have the capability to generate profit and pay the amount of the lease on a monthly basis. In the business plan, the following variable must be included: success of the present dry cleaning industry, the time you expect to generate profit and the target market. Are you not that skilled in making a business plan? Then you can ask assistance from a reliable expert. After that, you must also get a copy of the credit score and the credit report. The range of the credit score is from 300-800 points. The following are some of the most reliable sites where you can get your credit report and score: Experian.com, Equifax.com and Transunion.com. By checking them, informing the salesperson of the status of the credit score will be easier. You also need to have a savings type. This will also pave the way for your business to be provided with leasing options of leasing companies since this can pay for your lease payments. With the help of an expert accountant, you need to have a draft of loss statement and balance sheet as well. Print out copies of them and keep them for future references.
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2 szanele said on March 27, 2013I am in Paarl and planning this laundry business but no wing to flt were to start and howGrace said on February 14, 2017Hi, I wanted to start dry cleaning business but don’t know how much do I need and about the equipment and do I need to get approved by certain criteria? Tq, Grace (All the above fields are required.)
Fulcrum Marketing is a strategic Marketing agencies Hadapsar Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
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Content Marketing
Inbound Marketing
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Implementing a Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing agencies Hadapsar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Door to Door Marketing Strategy
Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!
Since people do not welcome strangers into their space with the most open mind (can you blame them?), it can be difficult to boost sales without qualified strategies.
So, if your knuckles are hurting, you might find this advice really useful!
Perfect your Pitch
When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:
Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
Close: If you said all the right things, it’s the closing moment. At this moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.
Door to Door Marketing Plan
Key Pillars of the Door to Door Marketing Process
Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.
Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.
Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.
Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.
Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing agencies Hadapsar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
Marketing | Marketing agencies Hadapsar Pune
Hadapsar , Pune
Hadapsar, an eastern suburb has become one of the fastest investment destination in Pune. Its proximity to key IT Hubs and well-developed social infrastructure have made it a preferred location for homebuyers as well as investors. This locality comes under the jurisdiction of Pune Municipal Corporation (PMC). It is one of the major commercial zones of Pune and is home to three Special Economic Zones (SEZs) namely, Phursungi IT Park, Magarpatta City, and the Amanora Park Town. It is just 1.2 km away from Magarpatta City via Magarpatta Inner Circle, and is well-connected to the Nagar Road and the Solapur Road. Although the property prices here are not as high as some of the other areas such as Magarpatta, Fatima Nagar, and Camp, they are still rising at a rapid pace. The number of residential projects in Hadapsar being developed is increasing, infrastructure is growing at a fast pace, and the population is expanding. Some of the key residential projects in Hadapsar are Green Hive, Leisure Town, Dreams Aryan, Swapnalok Phase-2, Dreams Solace, Amanora Trendy Homes among others.
Connectivity Hadapsar is well-connected to other parts of the city and is strategically placed on the Pune-Solapur Road, also known as Mumbai-Hyderabad National Highway. The main location advantage of Hadapsar is, it is located to central business area.
The area has an extensive bus service by PMT and PMPML with the Hadapsar Bus Stand and the Pune Swargate Bus Depot.
It enjoys excellent connectivity to Pune International Airport which is about 12.5 km via Beed-Ahmednagar-Pune Road, Magarpatta Road, and Mundhwa-Kharadi Road.
Hadapsar, Ghorpuri, Pune Junction, Shivajinagar are its nearby Railway stations. However, Pune Junction is the major railway station to Hadapsar which is located at a distance of 8.4 km via BG Shirke Road.
Factors for past growth A number of famous IT companies, such as TCS, ADP, IBM, Sybase, Mphasis, SAS, Amdocs, John Deere, Option One, Accenture, Aruman, and Patni have their offices in this area. As a result, Hadapsar has been witnessing rapid growth in its working population, which has further led to increased demand for residential apartments.
Apart from affordable property rates, its proximity to Magarpatta IT Park (1.2 km), presence of multiple offices and commercial spaces in the neighbourhood have been a plus point driving residential demand and consistent rental yield. As a result, 1 BHK apartments for rent are in huge demand.
Factors for growth in the future Ram India Groups, Proviso Builders & Developers, ARV Group, Dreams Group, Manav Realty, Karia Developers are some of the major builders with ongoing projects in Hadapsar. The demand for property in the Hadapsar locality will most likely increase in the years to come.
Infra Development (Social & Physical) Social infrastructure in the locality is sound with the Success English Medium School, ICFAI Business School, Pawar Public School, Mary Matha School, V P Magarpatta City School, Janani Day Care School, Mary Matha School, Sesame Street Preschool Hadapsar, Hadoop School of Training etc. It also houses some good colleges in its vicinity. These are Pune Dist Education Assn College of Engineering, Sadhana Ladies College, S M Joshi College Hadapsar, Sadhana Vidyalaya and R.R Shinde Junior College, Pune Zilha Shikshan Mandal’s Law College, Shanti College of Commerce among other.
Some of the leading hospitals in Hadapsar include Noble Hospital, Villoo Poonawalla Memorial Hospital, Life Care Multispeciality Hospital, Lotus Hospital, Shivam Hospital, Nande Hospital, Columbia Asia Hospital, Chaitanya General Hospital to name a few.
The shopping needs of the residents are catered by Seasons Mall, Creaticity Mall, Destination Center, Dorabjees Mall etc.
Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.
Fulcrum Marketing is a strategic Marketing agencies Hadapsar Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
communication and Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing agencies Hadapsar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.
Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.
Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing agencies Hadapsar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing | Marketing agencies Hadapsar Pune
Hadapsar , Pune
Hadapsar, an eastern suburb has become one of the fastest investment destination in Pune. Its proximity to key IT Hubs and well-developed social infrastructure have made it a preferred location for homebuyers as well as investors. This locality comes under the jurisdiction of Pune Municipal Corporation (PMC). It is one of the major commercial zones of Pune and is home to three Special Economic Zones (SEZs) namely, Phursungi IT Park, Magarpatta City, and the Amanora Park Town. It is just 1.2 km away from Magarpatta City via Magarpatta Inner Circle, and is well-connected to the Nagar Road and the Solapur Road. Although the property prices here are not as high as some of the other areas such as Magarpatta, Fatima Nagar, and Camp, they are still rising at a rapid pace. The number of residential projects in Hadapsar being developed is increasing, infrastructure is growing at a fast pace, and the population is expanding. Some of the key residential projects in Hadapsar are Green Hive, Leisure Town, Dreams Aryan, Swapnalok Phase-2, Dreams Solace, Amanora Trendy Homes among others.
Hadapsar, an eastern suburb has become one of the fastest investment destination in Pune. Its proximity to key IT Hubs and well-developed social infrastructure have made it a preferred location for homebuyers as well as investors. This locality comes under the jurisdiction of Pune Municipal Corporation (PMC). It is one of the major commercial zones of Pune and is home to three Special Economic Zones (SEZs) namely, Phursungi IT Park, Magarpatta City, and the Amanora Park Town. It is just 1.2 km away from Magarpatta City via Magarpatta Inner Circle, and is well-connected to the Nagar Road and the Solapur Road. Although the property prices here are not as high as some of the other areas such as Magarpatta, Fatima Nagar, and Camp, they are still rising at a rapid pace. The number of residential projects in Hadapsar being developed is increasing, infrastructure is growing at a fast pace, and the population is expanding. Some of the key residential projects in Hadapsar are Green Hive, Leisure Town, Dreams Aryan, Swapnalok Phase-2, Dreams Solace, Amanora Trendy Homes among others.
Connectivity
Hadapsar is well-connected to other parts of the city and is strategically placed on the Pune-Solapur Road, also known as Mumbai-Hyderabad National Highway. The main location advantage of Hadapsar is, it is located to central business area.
The area has an extensive bus service by PMT and PMPML with the Hadapsar Bus Stand and the Pune Swargate Bus Depot.
It enjoys excellent connectivity to Pune International Airport which is about 12.5 km via Beed-Ahmednagar-Pune Road, Magarpatta Road, and Mundhwa-Kharadi Road.
Hadapsar, Ghorpuri, Pune Junction, Shivajinagar are its nearby Railway stations. However, Pune Junction is the major railway station to Hadapsar which is located at a distance of 8.4 km via BG Shirke Road.
Factors for past growth A number of famous IT companies, such as TCS, ADP, IBM, Sybase, Mphasis, SAS, Amdocs, John Deere, Option One, Accenture, Aruman, and Patni have their offices in this area. As a result, Hadapsar has been witnessing rapid growth in its working population, which has further led to increased demand for residential apartments.
Apart from affordable property rates, its proximity to Magarpatta IT Park (1.2 km), presence of multiple offices and commercial spaces in the neighbourhood have been a plus point driving residential demand and consistent rental yield. As a result, 1 BHK apartments for rent are in huge demand.
Factors for growth in the future Ram India Groups, Proviso Builders & Developers, ARV Group, Dreams Group, Manav Realty, Karia Developers are some of the major builders with ongoing projects in Hadapsar. The demand for property in the Hadapsar locality will most likely increase in the years to come.
Infra Development (Social & Physical) Social infrastructure in the locality is sound with the Success English Medium School, ICFAI Business School, Pawar Public School, Mary Matha School, V P Magarpatta City School, Janani Day Care School, Mary Matha School, Sesame Street Preschool Hadapsar, Hadoop School of Training etc. It also houses some good colleges in its vicinity. These are Pune Dist Education Assn College of Engineering, Sadhana Ladies College, S M Joshi College Hadapsar, Sadhana Vidyalaya and R.R Shinde Junior College, Pune Zilha Shikshan Mandal’s Law College, Shanti College of Commerce among other.
Some of the leading hospitals in Hadapsar include Noble Hospital, Villoo Poonawalla Memorial Hospital, Life Care Multispeciality Hospital, Lotus Hospital, Shivam Hospital, Nande Hospital, Columbia Asia Hospital, Chaitanya General Hospital to name a few.
The shopping needs of the residents are catered by Seasons Mall, Creaticity Mall, Destination Center, Dorabjees Mall etc.
