Fulcrum Marketing is a strategic retail Store sales operation Ambegaon Khurd Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , operation Ambegaon Khurd Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and operation Ambegaon Khurd Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
operation
Ambegaon Khurd Pune,
Overview :
Overview :
Ambegaon Khurd, located in the south side of Pune is one of the rapidly growing area. It is going to be one of the Punes most vibrant real estate boom areas over the next few years. It offers hilly surroundings and generous greenery, and the availability of land still permits construction of large township projects. Lohagad, Dehu, Talegaon Dabhade, Kamshet, Pimpri-Chinchwad, Hinjewadi, Wakad, Chandkhed, Paud, Majgaon,Waru etc are its neighboring localities. Ambegaon Khurd has close proximity to Hinjewadi which is located at a distance of 49 kms via NH 48. Ambegaon Khurd has taluka known as Ambegaon Khurd Taluka in Shirur subdivision. The taluka limits are from Loni to Bhimashankar in north to south direction and Peth to Kalamb in East West direction. Ambegaon Khurd comes under the jurisdiction of Pune Municipal Corporation (PMC). Some of the key residential projects in Ambegaon Khurd are Venkatesh Lake Life, Tara Westbrook, Ceratec Greens, Mittal Sun Gloria, Windsor County Phase II among others.
Connectivity :
Ambegaon Khurd is well connected to the inner city by road. Aundholi is the major road passing through the locality which further connects Ambegaon Khurd to Mumbai-Pune Expressway or NH 48. Pune International Airport which is located at a distance of 72 km, can be easily access less than 2 hours. Vadgaon, Kanhe, Kamshet, Talegaon, Malavi and Lonavala are its nearby railway stations to Ambegaon Khurd. However, Lonavala is the major railway station from where you can get trains of major cities. NH 50 linking the cities of Pune and Nasik goes through the taluka. There is also a State Highway linking Shirur to Bhimashankar via Manchar. At present there are no rail links in the taluka.
Factors for past growth : With the rapid development of Sinhgad Road and also because it has now been included in the municipal limits, Ambegaon Khurd is going to witness a lot of growth in investment potential in the next few years. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Ambegaon Khurd.
Factors for future growth : Pune’s recent Development Plan has now included Ambegaon Khurd within the municipal limits. This is an important factor from the real estate point of view, as the area will now receive even more infrastructure benefits from the Pune Municipal Corporation.
Employment Hubs near Ambegaon Khurd Navale IT Park, Symphony IT Park, Pune IT Park, International Tech Park Pune
Infrastructural Development : Some of the renowned hospitals providing medical facilities to the resident of Ambegaon Khurd are Dr Shinde Hospital, Sahara Hospital, Kamshet Hospital, Shraddha Hospital and Khandelwal Hospital to name a few. Zp School Garmalwasti (Tung), Zilla Parishad Primary School Waghawadi, Zp primary School, SEEK Foundation Academy, Zp schools Waru are some of the renowned schools in the locality. It also house some good colleges in its vicinity. Some of them are College of Computer Science, TSSMs Bhivarabai Sawant College of Engineering & Research, JSPM Narhe Technical Campus, Bharati Vidyapeeth Deemed University College of Ayurved, Smt. Kashibai Navale College of Physiotherapy among others. Shopping needs of the residents are catered by malls in the vicinity such as Mansi Collection, Aamby Art Gallery and Alok Provision store among few. It also houses retail outlets of famous national and international brands such as Uday Retail Outlet, Bata, Balaji Retail Outlet, My Jio Store, Arvind Lifestyle Brands to name a few.
Fulcrum Marketing is a strategic retail Store sales operation Ambegaon Khurd Pune. Our team of marketing consultants also specialise in marketing planning and retail Store sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and retail Store sales strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Retail Marketing, malls Marketing, Fieldwork marketing , retail Store sales and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and retail Store sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the retail Store sales method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail Store sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail Store sales operation Ambegaon Khurd Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail Store sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail Store sales operation Ambegaon Khurd Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
retail Store sales | retail Store sales operation Ambegaon Khurd Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Ambegaon Khurd , Pune
Overview :
Overview :
Ambegaon Khurd, located in the south side of Pune is one of the rapidly growing area. It is going to be one of the Punes most vibrant real estate boom areas over the next few years. It offers hilly surroundings and generous greenery, and the availability of land still permits construction of large township projects. Lohagad, Dehu, Talegaon Dabhade, Kamshet, Pimpri-Chinchwad, Hinjewadi, Wakad, Chandkhed, Paud, Majgaon,Waru etc are its neighboring localities. Ambegaon Khurd has close proximity to Hinjewadi which is located at a distance of 49 kms via NH 48. Ambegaon Khurd has taluka known as Ambegaon Khurd Taluka in Shirur subdivision. The taluka limits are from Loni to Bhimashankar in north to south direction and Peth to Kalamb in East West direction. Ambegaon Khurd comes under the jurisdiction of Pune Municipal Corporation (PMC). Some of the key residential projects in Ambegaon Khurd are Venkatesh Lake Life, Tara Westbrook, Ceratec Greens, Mittal Sun Gloria, Windsor County Phase II among others.
Connectivity :
Ambegaon Khurd is well connected to the inner city by road. Aundholi is the major road passing through the locality which further connects Ambegaon Khurd to Mumbai-Pune Expressway or NH 48. Pune International Airport which is located at a distance of 72 km, can be easily access less than 2 hours. Vadgaon, Kanhe, Kamshet, Talegaon, Malavi and Lonavala are its nearby railway stations to Ambegaon Khurd. However, Lonavala is the major railway station from where you can get trains of major cities. NH 50 linking the cities of Pune and Nasik goes through the taluka. There is also a State Highway linking Shirur to Bhimashankar via Manchar. At present there are no rail links in the taluka.
Factors for past growth : With the rapid development of Sinhgad Road and also because it has now been included in the municipal limits, Ambegaon Khurd is going to witness a lot of growth in investment potential in the next few years. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Ambegaon Khurd.
Factors for future growth : Pune’s recent Development Plan has now included Ambegaon Khurd within the municipal limits. This is an important factor from the real estate point of view, as the area will now receive even more infrastructure benefits from the Pune Municipal Corporation.
Employment Hubs near Ambegaon Khurd Navale IT Park, Symphony IT Park, Pune IT Park, International Tech Park Pune
Infrastructural Development : Some of the renowned hospitals providing medical facilities to the resident of Ambegaon Khurd are Dr Shinde Hospital, Sahara Hospital, Kamshet Hospital, Shraddha Hospital and Khandelwal Hospital to name a few. Zp School Garmalwasti (Tung), Zilla Parishad Primary School Waghawadi, Zp primary School, SEEK Foundation Academy, Zp schools Waru are some of the renowned schools in the locality. It also house some good colleges in its vicinity. Some of them are College of Computer Science, TSSMs Bhivarabai Sawant College of Engineering & Research, JSPM Narhe Technical Campus, Bharati Vidyapeeth Deemed University College of Ayurved, Smt. Kashibai Navale College of Physiotherapy among others. Shopping needs of the residents are catered by malls in the vicinity such as Mansi Collection, Aamby Art Gallery and Alok Provision store among few. It also houses retail outlets of famous national and international brands such as Uday Retail Outlet, Bata, Balaji Retail Outlet, My Jio Store, Arvind Lifestyle Brands to name a few.
retail Store sales, retail Store sales operation, retail Store sales operation Ambegaon Khurd, retail Store sales operation Ambegaon Khurd Pune, Ambegaon Khurd, Pune
Fulcrum Marketing is a strategic retail Store sales operation Malad East mumbai . Our team of marketing consultants also specialise in marketing planning and retail Store sales for all types of business of any size.
retail Store sales operation Malad East mumbai
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising
Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
retail Store sales operation Malad East mumbai
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
retail Store sales operation Malad East mumbai
communication and retail Store sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail Store sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail Store sales operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail Store sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail Store sales operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.
Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.
As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.
Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.
Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.
Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.
Connectivity and transit points
The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai. Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad Easts residents. Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city. The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.
Major Landmarks
Raheja Complex
Mahindra Academy
Tapovan Temple
Fatima Devi English School
Factors for growth in the past
Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Annes High School) in Orlem, which is now a neighbourhood of Malad West. Indias first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai. By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East. The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this roads excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.
Residential & Commercial Market
Residential market trends
Malad East is a prime location. The property prices here, have seen fluctuations i the past, although a slow and steady appreciation of property rates has been the trend in the recent times. In the closing quarter of 2012, the price per square foot stood at Rs 12,500. The price increased over the next few quarters. But property prices increased in the second half of 2013, to as much as Rs 14,000 per sq. ft. Average property prices ranged from Rs 13,500 to Rs 14,000 per sq. ft. at the start of 2014.
Commercial Property Trends
An abundant of commercial pCambriaroperties can be found for rent in Malad East. The same cannot be said such properties on sale. The asking price for purchasing commercial property costs anywhere from Rs. 20,000 to Rs. 30,000 per sq. ft., depending on the location within Malad East.
Major challenges
In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying. According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter. Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.
Factors for growth in the future
Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the areas connectivity tremendously. Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.
Fulcrum Marketing is a strategic retail Store sales operation Hiranandani Estate Thane . Our team of marketing consultants also specialise in marketing planning and retail Store sales for all types of business of any size.
retail Store sales operation Hiranandani Estate Thane
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising
Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
retail Store sales operation Hiranandani Estate Thane
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
retail Store sales operation Hiranandani Estate Thane
communication and retail Store sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail Store sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail Store sales operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail Store sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail Store sales operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
Thane West is the part of Thane City which is situated in the north-eastern parts of Mumbai. Patlipada, Kolshet, Manorama Nagar, Kalwa, Kolshet Industrial Area, Manpada, Dhokali Naka, Mulund West, Ganesh Bawadi, Bhiwandi, Raheja Complex , Mulund East are its neighbouring locality while Bhiwadi, Dombivli, Mulund East, Kandivali West, Mira Bhayandar are its neighbouring cities. Brahmand Patlipada Link Road, Akbar Camp Road, Kolshet Road are arterial roads to Thane West which further connects with the NH 48. Thane is Just 4.5 km from Thane West via Ghodbunder Road. NH 48 is just 1.5 km away from Thane West via Mahatma Phule Marg and Brahmand Road.
Thane West is the part of Thane City which is situated in the north-eastern parts of Mumbai. Patlipada, Kolshet, Manorama Nagar, Kalwa, Kolshet Industrial Area, Manpada, Dhokali Naka, Mulund West, Ganesh Bawadi, Bhiwandi, Raheja Complex , Mulund East are its neighbouring locality while Bhiwadi, Dombivli, Mulund East, Kandivali West, Mira Bhayandar are its neighbouring cities. Brahmand Patlipada Link Road, Akbar Camp Road, Kolshet Road are arterial roads to Thane West which further connects with the NH 48. Thane is Just 4.5 km from Thane West via Ghodbunder Road. NH 48 is just 1.5 km away from Thane West via Mahatma Phule Marg and Brahmand Road.
Thane is known as the City of Lakes for the 35 lakes that the region contains. Most of these lakes are in Thane West, the most famous of which is the Masunda Lake or Talao Pali. It is a huge tourist attraction for its spectacular beauty and boating and water scooter facilities. The lake also has cultural and religious importance because the Kopineshwar Temple, which is Thanes oldest temple situated on the banks of the lake. The lakes are not the only thing that Thane West can boast of in terms of natural beauty. It comes under the jurisdiction of Thane Municipal Corporation which take cares about the civic facilities of the area such as water, electricity, road, transport, highways, parks, sanitation, garbage disposal, etc.
Thane West, an area that is quickly becoming a dream residential area for its ability to provide a slice of authentic Mumbai city life with the added advantage of more greenery, open spaces, and reduced pollution. For people who enjoy the material things in life, there is a multitude of places to visit in Thane West. In order to cater to the needs of its residents, Thane West has imploded in terms of malls, entertainment centres and hangout spots. It also has a number of reputed schools and colleges. Some of the key residential projects in Thane West are Dev Land Ashoka, Dosti Desire Dosti Pearl, JVM Sky Court, Wadhwa Courtyard Onyx, Rutu City among others.
Connectivity and Transit Points:
Thane West is extremely well connected to other major cities and parts of the state. The Eastern Express Highway is one of the well-maintained highways in the country and it connects Mumbai to various cities via Thane. The inner roads of Thane West are also broader and more properly maintained than Mumbais roads.
Thane West is linked by Mulund of Mumbais eastern suburbs, Borivali of Mumbais western suburbs and Bhiwandi, which is the junction of Kalyan-Dombivali and Vasai-Virar. Hence, it is accessible from almost every part of Mumbai.
Chhatrapati Shivaji International Airport which is located at a distance of 19.9 km via Eastern Express Highway/Mumbai-Agra National Highway. Thane, Mulund, Nahur are nearby railway station to Thane West. However, Thane is the nearest Railway Station which is located at a distance of 11 km via Eastern Express Highway.
Thane Junction has connected via the Central Railway to South Mumbai and also via Kalyan Junction to remote places like Karjat, Kasara, and Khopoli. The suburban local trains go downwards towards Karjat and Kasara and upwards towards CST. Thane is accessible by BEST buses which cater to people commuting to places like Ghatkopar, Andheri, Borivali, and Trombay. TMT buses are the main source of transport towards Bhiwandi and inside Thane City. RTS BEST (A/C super) buses ply towards south Mumbai. NMMT buses ply in towards Vashi, MBMT towards Bhayander, KDMT towards Kalyan and Bhiwandi, and MSRTC or ST buses ply from Thane to various other destinations across Maharashtra. There are also private buses that travel within Thane West, due to an inadequacy of public transport within Thane proper.
Major Landmarks:
Upvan Lake Tikuji-Ni-Wadi Suraj Water Park Ovalekar Wadi Butterfly Garden Talao Pali Lake Kokanipada Waterfall
Employment Hubs near Thane West:
MIDC (27.5 km) Safety Shield Industries (5.4 km) V & V Pharma Industries (4.6 km) ThaneOne Corporate Business IT Park (4 km) Ashar IT Park (9 km) Odyssey IT Park (10.3 km)
Factors for Growth in the Past:
The accessibility that the railway line gave Thane made it an attractive place to reside in and it began to grow from a collection of villages to a prosperous town and slowly to a bustling city environment. Thane Wests scenic beauty, with its lakes and hills, made it a popular tourist spot, which became a major source of income for the area. Since it was so well connected to the rest of Mumbai and much less crowded and populated than Mumbai, thousands of residents of Mumbai moved to Thane. The city has transformed from a manufacturing hub to being economically driven by the services sector in response to the residential boom that the area has experienced over the last few years.
Factors for Growth in the Future
The continued entrance of residents in search of the balance between the cosmopolitan experience and the suburban way of life is the key factor that is driving the growth of Thane. The government has also tried to maintain the beauty and natural integrity of the lakes, botanical gardens, hills, and other tourist attractions in Thane West in order to make sure that the place remains a popular attraction for visitors for years to come.
The increased population places an increased demand on the residential real estate market and service sector, leading to a greater need for office spaces and shops. All the above-mentioned factors contributed to the demand for rental properties in Thane West.
Infrastructure Development (Social & Physical):
The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Korum Mall, R Mall, Cosmos Mall, R City Mall, Raghuleela Mall, Infiniti Mall, Inorbit Mall Vashi to name a few. Thane West possesses best-in-class infrastructural facilities: It has many reputed schools in and around the area such as Orchids The International School, Podar International School, Rainbow International School, Sulochana Devi Singhania School, Hiranandani Foundation School, St. Xaviers English High School & Junior College, Radcliffe School among few.
For the health needs of its residents, Thane West has well-known hospitals like Hiranandani Hospital, Revival Bone & Joint Hospital and Kaushalya Medical Foundation.
It is home to some of the most famous restaurants, pubs, cafes and eating joints such as Rude Lounge, California Bar & Restaurants, Vaibhav Family Restaurant & Bar, The Waterhouse Deli, The Road House, Prashant Family Restaurant & Bar, Priya Bar & Restaurant etc. Some of the renowned hospitals providing healthcare facilities to the residents of Thane West are Hiranandani Hospital, Kevalya Hospital, Titan Hospital, Vedant Hospital, Bethany Hospital, Jupiter Hospital, Platinum Hospital Mulund, Varad Hospital & ICU, Fortis Hospital Mulund etc.
Fulcrum Marketing is a strategic retail Store sales operation Ambegaon Khurd Pune. Our team of marketing consultants also specialise in marketing planning and retail Store sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and retail Store sales strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand your products/services your competitive situation your customers your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile drafting your script mapping out your sales process objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and retail Store sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the retail Store sales method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail Store sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail Store sales operation Ambegaon Khurd Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail Store sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail Store sales operation Ambegaon Khurd Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
retail Store sales | retail Store sales operation Ambegaon Khurd Pune
Ambegaon Khurd , Pune
Overview :
Overview :
Ambegaon Khurd, located in the south side of Pune is one of the rapidly growing area. It is going to be one of the Punes most vibrant real estate boom areas over the next few years. It offers hilly surroundings and generous greenery, and the availability of land still permits construction of large township projects. Lohagad, Dehu, Talegaon Dabhade, Kamshet, Pimpri-Chinchwad, Hinjewadi, Wakad, Chandkhed, Paud, Majgaon,Waru etc are its neighboring localities. Ambegaon Khurd has close proximity to Hinjewadi which is located at a distance of 49 kms via NH 48. Ambegaon Khurd has taluka known as Ambegaon Khurd Taluka in Shirur subdivision. The taluka limits are from Loni to Bhimashankar in north to south direction and Peth to Kalamb in East West direction. Ambegaon Khurd comes under the jurisdiction of Pune Municipal Corporation (PMC). Some of the key residential projects in Ambegaon Khurd are Venkatesh Lake Life, Tara Westbrook, Ceratec Greens, Mittal Sun Gloria, Windsor County Phase II among others.
Connectivity :
Ambegaon Khurd is well connected to the inner city by road. Aundholi is the major road passing through the locality which further connects Ambegaon Khurd to Mumbai-Pune Expressway or NH 48. Pune International Airport which is located at a distance of 72 km, can be easily access less than 2 hours. Vadgaon, Kanhe, Kamshet, Talegaon, Malavi and Lonavala are its nearby railway stations to Ambegaon Khurd. However, Lonavala is the major railway station from where you can get trains of major cities. NH 50 linking the cities of Pune and Nasik goes through the taluka. There is also a State Highway linking Shirur to Bhimashankar via Manchar. At present there are no rail links in the taluka.
Factors for past growth : With the rapid development of Sinhgad Road and also because it has now been included in the municipal limits, Ambegaon Khurd is going to witness a lot of growth in investment potential in the next few years. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Ambegaon Khurd.
Factors for future growth : Pune’s recent Development Plan has now included Ambegaon Khurd within the municipal limits. This is an important factor from the real estate point of view, as the area will now receive even more infrastructure benefits from the Pune Municipal Corporation.
Employment Hubs near Ambegaon Khurd Navale IT Park, Symphony IT Park, Pune IT Park, International Tech Park Pune
Infrastructural Development : Some of the renowned hospitals providing medical facilities to the resident of Ambegaon Khurd are Dr Shinde Hospital, Sahara Hospital, Kamshet Hospital, Shraddha Hospital and Khandelwal Hospital to name a few. Zp School Garmalwasti (Tung), Zilla Parishad Primary School Waghawadi, Zp primary School, SEEK Foundation Academy, Zp schools Waru are some of the renowned schools in the locality. It also house some good colleges in its vicinity. Some of them are College of Computer Science, TSSMs Bhivarabai Sawant College of Engineering & Research, JSPM Narhe Technical Campus, Bharati Vidyapeeth Deemed University College of Ayurved, Smt. Kashibai Navale College of Physiotherapy among others. Shopping needs of the residents are catered by malls in the vicinity such as Mansi Collection, Aamby Art Gallery and Alok Provision store among few. It also houses retail outlets of famous national and international brands such as Uday Retail Outlet, Bata, Balaji Retail Outlet, My Jio Store, Arvind Lifestyle Brands to name a few.
retail Store sales, retail Store sales operation, retail Store sales operation Ambegaon Khurd, retail Store sales operation Ambegaon Khurd Pune, Ambegaon Khurd, Pune
