Category: Street Activation

d2d Marketing consultants in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, d2d Marketing consultants in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

d2d Marketing consultants in pune

8 Habits Become Successful Young Entrepreneur

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Are your walls adorned with the images of Richard Branson, Bill Gates or Mark Zuckerberg? Do you find yourself constantly dreaming about running a small business? Do you love discussing ideas and coming up with something new? Then it wouldn’t be wrong to say that you want to be an entrepreneur and start your own business some day. To fulfill that dream at a young age, it is important to develop entrepreneur skills early.

Here are 8 tips for young entrepreneurs that will help in developing important entrepreneurial skills that will help you navigate through the business world.

Be Open to New Experiences

Nobody achieves anything great by sticking in their comfort zone. As an aspiring entrepreneur, it is important to stretch beyond your comfort zone and keep your mind open to new ideas. Make a habit of seeking new experiences as it will expose you to things, people and ideas that will help you grow as a person.

Dare to Take Risks

One common trait amongst successful entrepreneurs is that they are not afraid of taking risks. They understand that calculated risks often lead to success. Make a move from being an aspiring entrepreneur to actually launching a business will require some calculated leaps. You can’t step into the business world just by dreaming and wishing about it.

Never Stop Learning

The most successful entrepreneurs are those who never stop reading and learning. They never consider themselves as the smartest people in the room and are constantly seeking ways to learn new things and surround themselves with people who are smarter. The more you keep your mind open to learning new things, the more skills you will develop and that will help you develop key entrepreneurial skills such as being a leader, a visionary, and a salesman.

Be Consistent

Young entrepreneurs should understand the importance of being consistent. Running a business is unpredictable, challenging and unlike the regular 9-to-5 job. You have to make a schedule and stick to it. Don’t just become a success overnight, you must create a plan for success. Follow your schedules, create goals and consistently perform the tasks that are required to execute your plan.

Remember that being consistent is not just limited to your professional life. You have to be consistent in your personal life too. If you have chores and homework for school you need to make sure that you get those things done, so that you can work on your business idea.  Do what you have to do, so that you can do what you want to do.

Be Self Motivated

How many times have you heard companies seeking to hire people who are self-starters. This is just a fancy word for those who don’t need constant supervision. If you approach each day enthusiastic about starting your tasks and can stay motivated enough to see through them, you will be a success. You can’t run a business if you lack the drive to do the work or tackle problems. Your leadership skills must guide your business. One day when you have employees they will look to you as the example. It is important to develop this habit while you are young, do not wait to be asked to do your homework or take your dishes off the table. Making it a habit to ask how you can help.  Self-motivated leaders, make the best entrepreneurs.

Be Aware of your Strengths and Weaknesses

If you don’t know your strengths, you can’t take advantage of them and when you aren’t’t aware of your weaknesses, you won’t make an effort to overcome them.  Overlooking either can hindering your progress in like and in business. Successful entrepreneurs know their strengths and weaknesses, and they keep honing their weaknesses and they hire people who are strong where they are weak. They leverage their strengths too, but that is much easier.

Learn to be Emotionally Intelligent

Customer complaints are common in any business, but how you react to it will make the difference in retaining customers or losing them. At the same time, entrepreneurs face a lot of criticism and rejection in various forms, especially in the early years of a business. As an aspiring business owner, you must be emotionally intelligent to learn from every situation without getting dejected, loosing confidence or destroying a relationship. Learn to develop a thick skin and tackle rejection in a calm and reflective manner. Look at criticism as honest feedback which is a gift and an opportunity to improve your skills and move on.

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