Category: Wadala East

face to face marketing company Wadala East | face to face marketing company mumbai

face to face marketing company Wadala East

Fulcrum Marketing is a strategic face to face marketing company Wadala East. Our team of marketing consultants also specialise in marketing planning and face to face marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a face to face marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , face to face marketing company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

face to face marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and face to face marketing company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

face to face marketing,face to face marketing company Wadala East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Wadala East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Wadala East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

face to face marketing 

face to face marketing company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

face to face marketing Plan and face to face marketing Strategy

face to face marketing company mumbai

Wadala East, mumbai

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Within Wadala East is Bhakti Park, a massive gated community, spread over 25 acres, landscaped with lavish green gardens, two swimming pools, a stadium and a gymnasium, and the world’s largest IMAX, housing 4 multiplexes. The involvement of land development moguls such as Ajmera group, Dosti group, and Lloyd group, is proving to be most profitable to both the developers as well as home-seekers.

The metamorphic new developments made in Wadala East have transformed it into a vibrant place with unparalleled greenery and a certain sense of serenity, beckoning a myriad of people towards it.

Connectivity and Transit Points

Wadala East’s central location proves to be advantageous. Its great connectivity by road, rail, and the upcoming monorail allows for easy and hassle-free commuting.
Wadala Road is one of the stations on the Harbour Line of Mumbai’s intricate railway network. It connects the area of Wadala to King’s Circle which heads towards Andheri, and also Guru Tegh Bahadur Nagar which heads towards Panvel. The Wadala Depot monorail station is 2 km away from Wadala Road.
Mumbai’s largest bus depot, BEST, is located in this area and connects it to most parts of the large city such as Worli, Fort and the Bandra-Kurla Complex.

Major Landmarks

Indian Patent Office

Barkat Ali Dargah

Nageshwar Mandir

Hanuman Mandir

Shaikh Mistry Dargah

Bhakti Park

Mangrove Garden

Salt Pan

Vidyalankar Institute of Technology

Factors for Growth in the Past

Wadala East was initially developed as an industrial locality, with numerous electrical industries dotting the area. Over the past few years, however, a large number of residential complexes have been developed such as Dosti Estate, Dosti Acres, and Bhakti Park, bringing with it a horde of residents-professionals, young couples, and families.
The basic layout of the land dates back as far as the 19th Century, with an emphasis on proper sanitation, landscaped greenery provided by parks, and well laid out streets, occurring over the last two decades.
The establishment of prime educational institutions such as Vidyalankar Institute of Technology, acted as a catalyst to the development of this area.

 

face to face marketing, face to face marketing company, face to face marketing company , face to face marketing company Wadala East mumbai,Wadala East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

hotel Marketing company Wadala East | hotel Marketing company mumbai

hotel Marketing company Wadala East

Fulcrum Marketing is a strategic hotel Marketing company Wadala East. Our team of marketing consultants also specialise in marketing planning and hotel Marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a hotel Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , hotel Marketing company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

hotel Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and hotel Marketing company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

hotel Marketing,hotel Marketing company Wadala East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Wadala East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Wadala East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

hotel Marketing 

hotel Marketing company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

hotel Marketing Plan and hotel Marketing Strategy

hotel Marketing company mumbai

Wadala East, mumbai

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Within Wadala East is Bhakti Park, a massive gated community, spread over 25 acres, landscaped with lavish green gardens, two swimming pools, a stadium and a gymnasium, and the world’s largest IMAX, housing 4 multiplexes. The involvement of land development moguls such as Ajmera group, Dosti group, and Lloyd group, is proving to be most profitable to both the developers as well as home-seekers.

The metamorphic new developments made in Wadala East have transformed it into a vibrant place with unparalleled greenery and a certain sense of serenity, beckoning a myriad of people towards it.

Connectivity and Transit Points

Wadala East’s central location proves to be advantageous. Its great connectivity by road, rail, and the upcoming monorail allows for easy and hassle-free commuting.
Wadala Road is one of the stations on the Harbour Line of Mumbai’s intricate railway network. It connects the area of Wadala to King’s Circle which heads towards Andheri, and also Guru Tegh Bahadur Nagar which heads towards Panvel. The Wadala Depot monorail station is 2 km away from Wadala Road.
Mumbai’s largest bus depot, BEST, is located in this area and connects it to most parts of the large city such as Worli, Fort and the Bandra-Kurla Complex.

Major Landmarks

Indian Patent Office

Barkat Ali Dargah

Nageshwar Mandir

Hanuman Mandir

Shaikh Mistry Dargah

Bhakti Park

Mangrove Garden

Salt Pan

Vidyalankar Institute of Technology

Factors for Growth in the Past

Wadala East was initially developed as an industrial locality, with numerous electrical industries dotting the area. Over the past few years, however, a large number of residential complexes have been developed such as Dosti Estate, Dosti Acres, and Bhakti Park, bringing with it a horde of residents-professionals, young couples, and families.
The basic layout of the land dates back as far as the 19th Century, with an emphasis on proper sanitation, landscaped greenery provided by parks, and well laid out streets, occurring over the last two decades.
The establishment of prime educational institutions such as Vidyalankar Institute of Technology, acted as a catalyst to the development of this area.

Residential & Commercial Market

The dominant property type in this area are multi-storey apartments, and high-rise gated communities, with individual houses being sparse.
The current prices for multi-storey apartments in Wadala East are within the range of Rs 20,350 to Rs 21,800 per sq. ft. Rental rates vary from approximately Rs 18,000 to Rs 25,000 per month for a 1 BHK, and Rs 40,000 to Rs 58,000 per month for 2 and 3 BHKs.
Current price trends for commercial space falls within the bracket of Rs 17,250 to Rs 20,250 per sq. ft., with the trends for shops falling between Rs 23,950 to Rs 39,700 per sq. ft. Rental rates toggle between Rs 97 to Rs 101 per sq. ft.

Major Challenges

A well-designed and well-maintained locality in the otherwise harsh and polluted city of Mumbai, residents of Wadala East don’t have much to complain about.
Power cuts are rare, and water is supplied in abundance. The only point of concern that is worth being raised is the lack of retail outlets and shopping malls in the area, for which residents have to go to neighbouring localities.

Factors for Growth in the Future

Initially, Wadala gained its large influx of home-buyers because of its close proximity to the traditional Central Business District areas of Parel and Lower Parel and the highly developed Bandra-Kurla Complex (BKC). The Mumbai Metropolitan Region Development Authority is now making an effort to develop Wadala by mimicking the grandiose structures present in the BKC.
Projects like the Monorail, Wadala Truck Terminal, and the expansion of Sewri Panvel Highway are in various stages of development. This is expected to have a positive impact on real estate development in the area. The upcoming monorail will connect it to Lower Parel where one can reach within just 20 minutes. The elevated freeway will enable commuters to reach the business district of Fort in less than 20 minutes.

 

hotel Marketing, hotel Marketing company, hotel Marketing company , hotel Marketing company Wadala East mumbai,Wadala East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

shop sales organizations Wadala East | shop sales organizations mumbai

shop sales organizations Wadala East

Fulcrum Marketing is a strategic shop sales organizations Wadala East. Our team of marketing consultants also specialise in marketing planning and shop sales for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a shop sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , shop sales organizations . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

shop sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and shop sales organizations . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

shop sales,shop sales organizations Wadala East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Wadala East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Wadala East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

shop sales 

shop sales organizations

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

shop sales Plan and shop sales Strategy

shop sales organizations mumbai

Wadala East, mumbai

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Within Wadala East is Bhakti Park, a massive gated community, spread over 25 acres, landscaped with lavish green gardens, two swimming pools, a stadium and a gymnasium, and the world’s largest IMAX, housing 4 multiplexes. The involvement of land development moguls such as Ajmera group, Dosti group, and Lloyd group, is proving to be most profitable to both the developers as well as home-seekers.

The metamorphic new developments made in Wadala East have transformed it into a vibrant place with unparalleled greenery and a certain sense of serenity, beckoning a myriad of people towards it.

Connectivity and Transit Points

Wadala East’s central location proves to be advantageous. Its great connectivity by road, rail, and the upcoming monorail allows for easy and hassle-free commuting.

Wadala Road is one of the stations on the Harbour Line of Mumbai’s intricate railway network. It connects the area of Wadala to King’s Circle which heads towards Andheri, and also Guru Tegh Bahadur Nagar which heads towards Panvel. The Wadala Depot monorail station is 2 km away from Wadala Road.

Mumbai’s largest bus depot, BEST, is located in this area and connects it to most parts of the large city such as Worli, Fort and the Bandra-Kurla Complex.

Major Landmarks

Indian Patent Office

Barkat Ali Dargah

Nageshwar Mandir

Hanuman Mandir

Shaikh Mistry Dargah

Bhakti Park

Mangrove Garden

Salt Pan

Vidyalankar Institute of Technology

Factors for Growth in the Past

Wadala East was initially developed as an industrial locality, with numerous electrical industries dotting the area. Over the past few years, however, a large number of residential complexes have been developed such as Dosti Estate, Dosti Acres, and Bhakti Park, bringing with it a horde of residents-professionals, young couples, and families.
The basic layout of the land dates back as far as the 19th Century, with an emphasis on proper sanitation, landscaped greenery provided by parks, and well laid out streets, occurring over the last two decades.
The establishment of prime educational institutions such as Vidyalankar Institute of Technology, acted as a catalyst to the development of this area.

Major Challenges

A well-designed and well-maintained locality in the otherwise harsh and polluted city of Mumbai, residents of Wadala East don’t have much to complain about.
Power cuts are rare, and water is supplied in abundance. The only point of concern that is worth being raised is the lack of retail outlets and shopping malls in the area, for which residents have to go to neighbouring localities.

Factors for Growth in the Future

Initially, Wadala gained its large influx of home-buyers because of its close proximity to the traditional Central Business District areas of Parel and Lower Parel and the highly developed Bandra-Kurla Complex (BKC). The Mumbai Metropolitan Region Development Authority is now making an effort to develop Wadala by mimicking the grandiose structures present in the BKC.
Projects like the Monorail, Wadala Truck Terminal, and the expansion of Sewri Panvel Highway are in various stages of development. This is expected to have a positive impact on real estate development in the area. The upcoming monorail will connect it to Lower Parel where one can reach within just 20 minutes. The elevated freeway will enable commuters to reach the business district of Fort in less than 20 minutes.

 

shop sales, shop sales organizations, shop sales organizations , shop sales organizations Wadala East mumbai,Wadala East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

shop selling company Wadala East | shop selling company mumbai

shop selling company Wadala East

Fulcrum Marketing is a strategic shop selling company Wadala East. Our team of marketing consultants also specialise in marketing planning and shop selling for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a shop selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , shop selling company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

shop selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and shop selling company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

shop selling,shop selling company Wadala East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Wadala East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Wadala East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

shop selling 

shop selling company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

shop selling Plan and shop selling Strategy

shop selling company mumbai

Wadala East, mumbai

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Within Wadala East is Bhakti Park, a massive gated community, spread over 25 acres, landscaped with lavish green gardens, two swimming pools, a stadium and a gymnasium, and the world’s largest IMAX, housing 4 multiplexes. The involvement of land development moguls such as Ajmera group, Dosti group, and Lloyd group, is proving to be most profitable to both the developers as well as home-seekers.

The metamorphic new developments made in Wadala East have transformed it into a vibrant place with unparalleled greenery and a certain sense of serenity, beckoning a myriad of people towards it.

Connectivity and Transit Points

Wadala East’s central location proves to be advantageous. Its great connectivity by road, rail, and the upcoming monorail allows for easy and hassle-free commuting.
Wadala Road is one of the stations on the Harbour Line of Mumbai’s intricate railway network. It connects the area of Wadala to King’s Circle which heads towards Andheri, and also Guru Tegh Bahadur Nagar which heads towards Panvel. The Wadala Depot monorail station is 2 km away from Wadala Road.
Mumbai’s largest bus depot, BEST, is located in this area and connects it to most parts of the large city such as Worli, Fort and the Bandra-Kurla Complex.

Major Landmarks

Indian Patent Office

Barkat Ali Dargah

Nageshwar Mandir

Hanuman Mandir

Shaikh Mistry Dargah

Bhakti Park

Mangrove Garden

Salt Pan

Vidyalankar Institute of Technology

Factors for Growth in the Past

Wadala East was initially developed as an industrial locality, with numerous electrical industries dotting the area. Over the past few years, however, a large number of residential complexes have been developed such as Dosti Estate, Dosti Acres, and Bhakti Park, bringing with it a horde of residents-professionals, young couples, and families.
The basic layout of the land dates back as far as the 19th Century, with an emphasis on proper sanitation, landscaped greenery provided by parks, and well laid out streets, occurring over the last two decades.
The establishment of prime educational institutions such as Vidyalankar Institute of Technology, acted as a catalyst to the development of this area.

 

shop selling, shop selling company, shop selling company , shop selling company Wadala East mumbai,Wadala East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

general trade selling company Wadala East | general trade selling company mumbai

general trade selling company Wadala East

Fulcrum Marketing is a strategic general trade selling company Wadala East. Our team of marketing consultants also specialise in marketing planning and general trade selling for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a general trade selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade selling company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade selling company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

general trade selling,general trade selling company Wadala East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Wadala East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Wadala East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade selling 

general trade selling company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade selling Plan and general trade selling Strategy

general trade selling company mumbai

Wadala East, mumbai

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Within Wadala East is Bhakti Park, a massive gated community, spread over 25 acres, landscaped with lavish green gardens, two swimming pools, a stadium and a gymnasium, and the world’s largest IMAX, housing 4 multiplexes. The involvement of land development moguls such as Ajmera group, Dosti group, and Lloyd group, is proving to be most profitable to both the developers as well as home-seekers.

The metamorphic new developments made in Wadala East have transformed it into a vibrant place with unparalleled greenery and a certain sense of serenity, beckoning a myriad of people towards it.

Connectivity and Transit Points

Wadala East’s central location proves to be advantageous. Its great connectivity by road, rail, and the upcoming monorail allows for easy and hassle-free commuting.
Wadala Road is one of the stations on the Harbour Line of Mumbai’s intricate railway network. It connects the area of Wadala to King’s Circle which heads towards Andheri, and also Guru Tegh Bahadur Nagar which heads towards Panvel. The Wadala Depot monorail station is 2 km away from Wadala Road.
Mumbai’s largest bus depot, BEST, is located in this area and connects it to most parts of the large city such as Worli, Fort and the Bandra-Kurla Complex.

Major Landmarks

Indian Patent Office

Barkat Ali Dargah

Nageshwar Mandir

Hanuman Mandir

Shaikh Mistry Dargah

Bhakti Park

Mangrove Garden

Salt Pan

Vidyalankar Institute of Technology

Factors for Growth in the Past

Wadala East was initially developed as an industrial locality, with numerous electrical industries dotting the area. Over the past few years, however, a large number of residential complexes have been developed such as Dosti Estate, Dosti Acres, and Bhakti Park, bringing with it a horde of residents-professionals, young couples, and families.
The basic layout of the land dates back as far as the 19th Century, with an emphasis on proper sanitation, landscaped greenery provided by parks, and well laid out streets, occurring over the last two decades.
The establishment of prime educational institutions such as Vidyalankar Institute of Technology, acted as a catalyst to the development of this area.

Residential & Commercial Market

The dominant property type in this area are multi-storey apartments, and high-rise gated communities, with individual houses being sparse.
The current prices for multi-storey apartments in Wadala East are within the range of Rs 20,350 to Rs 21,800 per sq. ft. Rental rates vary from approximately Rs 18,000 to Rs 25,000 per month for a 1 BHK, and Rs 40,000 to Rs 58,000 per month for 2 and 3 BHKs.
Current price trends for commercial space falls within the bracket of Rs 17,250 to Rs 20,250 per sq. ft., with the trends for shops falling between Rs 23,950 to Rs 39,700 per sq. ft. Rental rates toggle between Rs 97 to Rs 101 per sq. ft.

Major Challenges

A well-designed and well-maintained locality in the otherwise harsh and polluted city of Mumbai, residents of Wadala East don’t have much to complain about.
Power cuts are rare, and water is supplied in abundance. The only point of concern that is worth being raised is the lack of retail outlets and shopping malls in the area, for which residents have to go to neighbouring localities.

Factors for Growth in the Future

Initially, Wadala gained its large influx of home-buyers because of its close proximity to the traditional Central Business District areas of Parel and Lower Parel and the highly developed Bandra-Kurla Complex (BKC). The Mumbai Metropolitan Region Development Authority is now making an effort to develop Wadala by mimicking the grandiose structures present in the BKC.
Projects like the Monorail, Wadala Truck Terminal, and the expansion of Sewri Panvel Highway are in various stages of development. This is expected to have a positive impact on real estate development in the area. The upcoming monorail will connect it to Lower Parel where one can reach within just 20 minutes. The elevated freeway will enable commuters to reach the business district of Fort in less than 20 minutes.

 

general trade selling, general trade selling company, general trade selling company , general trade selling company Wadala East mumbai,Wadala East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

face to face marketing organizations Wadala East | face to face marketing organizations mumbai

face to face marketing organizations Wadala East

Fulcrum Marketing is a strategic face to face marketing organizations Wadala East. Our team of marketing consultants also specialise in marketing planning and face to face marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a face to face marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , face to face marketing organizations . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

face to face marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and face to face marketing organizations . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

face to face marketing,face to face marketing organizations Wadala East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Wadala East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Wadala East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

face to face marketing 

face to face marketing organizations

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

face to face marketing Plan and face to face marketing Strategy

face to face marketing organizations mumbai

Wadala East, mumbai

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Within Wadala East is Bhakti Park, a massive gated community, spread over 25 acres, landscaped with lavish green gardens, two swimming pools, a stadium and a gymnasium, and the world’s largest IMAX, housing 4 multiplexes. The involvement of land development moguls such as Ajmera group, Dosti group, and Lloyd group, is proving to be most profitable to both the developers as well as home-seekers.

The metamorphic new developments made in Wadala East have transformed it into a vibrant place with unparalleled greenery and a certain sense of serenity, beckoning a myriad of people towards it.

Connectivity and Transit Points

Wadala East’s central location proves to be advantageous. Its great connectivity by road, rail, and the upcoming monorail allows for easy and hassle-free commuting.

Wadala Road is one of the stations on the Harbour Line of Mumbai’s intricate railway network. It connects the area of Wadala to King’s Circle which heads towards Andheri, and also Guru Tegh Bahadur Nagar which heads towards Panvel. The Wadala Depot monorail station is 2 km away from Wadala Road.

Mumbai’s largest bus depot, BEST, is located in this area and connects it to most parts of the large city such as Worli, Fort and the Bandra-Kurla Complex.

Major Landmarks

Indian Patent Office

Barkat Ali Dargah

Nageshwar Mandir

Hanuman Mandir

Shaikh Mistry Dargah

Bhakti Park

Mangrove Garden

Salt Pan

Vidyalankar Institute of Technology

Factors for Growth in the Past

Wadala East was initially developed as an industrial locality, with numerous electrical industries dotting the area. Over the past few years, however, a large number of residential complexes have been developed such as Dosti Estate, Dosti Acres, and Bhakti Park, bringing with it a horde of residents-professionals, young couples, and families.
The basic layout of the land dates back as far as the 19th Century, with an emphasis on proper sanitation, landscaped greenery provided by parks, and well laid out streets, occurring over the last two decades.
The establishment of prime educational institutions such as Vidyalankar Institute of Technology, acted as a catalyst to the development of this area.

Major Challenges

A well-designed and well-maintained locality in the otherwise harsh and polluted city of Mumbai, residents of Wadala East don’t have much to complain about.
Power cuts are rare, and water is supplied in abundance. The only point of concern that is worth being raised is the lack of retail outlets and shopping malls in the area, for which residents have to go to neighbouring localities.

Factors for Growth in the Future

Initially, Wadala gained its large influx of home-buyers because of its close proximity to the traditional Central Business District areas of Parel and Lower Parel and the highly developed Bandra-Kurla Complex (BKC). The Mumbai Metropolitan Region Development Authority is now making an effort to develop Wadala by mimicking the grandiose structures present in the BKC.
Projects like the Monorail, Wadala Truck Terminal, and the expansion of Sewri Panvel Highway are in various stages of development. This is expected to have a positive impact on real estate development in the area. The upcoming monorail will connect it to Lower Parel where one can reach within just 20 minutes. The elevated freeway will enable commuters to reach the business district of Fort in less than 20 minutes.

 

face to face marketing, face to face marketing organizations, face to face marketing organizations , face to face marketing organizations Wadala East mumbai,Wadala East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

IT Parks Marketing organizations Wadala East | IT Parks Marketing organizations mumbai

IT Parks Marketing organizations Wadala East

Fulcrum Marketing is a strategic IT Parks Marketing organizations Wadala East. Our team of marketing consultants also specialise in marketing planning and IT Parks Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a IT Parks Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , IT Parks Marketing organizations . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

IT Parks Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and IT Parks Marketing organizations . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

IT Parks Marketing,IT Parks Marketing organizations Wadala East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Wadala East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Wadala East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

IT Parks Marketing 

IT Parks Marketing organizations

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

IT Parks Marketing Plan and IT Parks Marketing Strategy

IT Parks Marketing organizations mumbai

Wadala East, mumbai

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Within Wadala East is Bhakti Park, a massive gated community, spread over 25 acres, landscaped with lavish green gardens, two swimming pools, a stadium and a gymnasium, and the world’s largest IMAX, housing 4 multiplexes. The involvement of land development moguls such as Ajmera group, Dosti group, and Lloyd group, is proving to be most profitable to both the developers as well as home-seekers.

The metamorphic new developments made in Wadala East have transformed it into a vibrant place with unparalleled greenery and a certain sense of serenity, beckoning a myriad of people towards it.

Connectivity and Transit Points

Wadala East’s central location proves to be advantageous. Its great connectivity by road, rail, and the upcoming monorail allows for easy and hassle-free commuting.

Wadala Road is one of the stations on the Harbour Line of Mumbai’s intricate railway network. It connects the area of Wadala to King’s Circle which heads towards Andheri, and also Guru Tegh Bahadur Nagar which heads towards Panvel. The Wadala Depot monorail station is 2 km away from Wadala Road.

Mumbai’s largest bus depot, BEST, is located in this area and connects it to most parts of the large city such as Worli, Fort and the Bandra-Kurla Complex.

Major Landmarks

Indian Patent Office

Barkat Ali Dargah

Nageshwar Mandir

Hanuman Mandir

Shaikh Mistry Dargah

Bhakti Park

Mangrove Garden

Salt Pan

Vidyalankar Institute of Technology

Factors for Growth in the Past

Wadala East was initially developed as an industrial locality, with numerous electrical industries dotting the area. Over the past few years, however, a large number of residential complexes have been developed such as Dosti Estate, Dosti Acres, and Bhakti Park, bringing with it a horde of residents-professionals, young couples, and families.
The basic layout of the land dates back as far as the 19th Century, with an emphasis on proper sanitation, landscaped greenery provided by parks, and well laid out streets, occurring over the last two decades.
The establishment of prime educational institutions such as Vidyalankar Institute of Technology, acted as a catalyst to the development of this area.

Major Challenges

A well-designed and well-maintained locality in the otherwise harsh and polluted city of Mumbai, residents of Wadala East don’t have much to complain about.
Power cuts are rare, and water is supplied in abundance. The only point of concern that is worth being raised is the lack of retail outlets and shopping malls in the area, for which residents have to go to neighbouring localities.

Factors for Growth in the Future

Initially, Wadala gained its large influx of home-buyers because of its close proximity to the traditional Central Business District areas of Parel and Lower Parel and the highly developed Bandra-Kurla Complex (BKC). The Mumbai Metropolitan Region Development Authority is now making an effort to develop Wadala by mimicking the grandiose structures present in the BKC.
Projects like the Monorail, Wadala Truck Terminal, and the expansion of Sewri Panvel Highway are in various stages of development. This is expected to have a positive impact on real estate development in the area. The upcoming monorail will connect it to Lower Parel where one can reach within just 20 minutes. The elevated freeway will enable commuters to reach the business district of Fort in less than 20 minutes.

 

IT Parks Marketing, IT Parks Marketing organizations, IT Parks Marketing organizations , IT Parks Marketing organizations Wadala East mumbai,Wadala East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Business Parks Marketing company Wadala East | Business Parks Marketing company mumbai

Business Parks Marketing company Wadala East

Fulcrum Marketing is a strategic Business Parks Marketing company Wadala East. Our team of marketing consultants also specialise in marketing planning and Business Parks Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Business Parks Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Business Parks Marketing company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Business Parks Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Business Parks Marketing company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Business Parks Marketing,Business Parks Marketing company Wadala East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Wadala East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Wadala East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Business Parks Marketing 

Business Parks Marketing company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Business Parks Marketing Plan and Business Parks Marketing Strategy

Business Parks Marketing company mumbai

Wadala East, mumbai

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Within Wadala East is Bhakti Park, a massive gated community, spread over 25 acres, landscaped with lavish green gardens, two swimming pools, a stadium and a gymnasium, and the world’s largest IMAX, housing 4 multiplexes. The involvement of land development moguls such as Ajmera group, Dosti group, and Lloyd group, is proving to be most profitable to both the developers as well as home-seekers.

The metamorphic new developments made in Wadala East have transformed it into a vibrant place with unparalleled greenery and a certain sense of serenity, beckoning a myriad of people towards it.

Connectivity and Transit Points

Wadala East’s central location proves to be advantageous. Its great connectivity by road, rail, and the upcoming monorail allows for easy and hassle-free commuting.
Wadala Road is one of the stations on the Harbour Line of Mumbai’s intricate railway network. It connects the area of Wadala to King’s Circle which heads towards Andheri, and also Guru Tegh Bahadur Nagar which heads towards Panvel. The Wadala Depot monorail station is 2 km away from Wadala Road.
Mumbai’s largest bus depot, BEST, is located in this area and connects it to most parts of the large city such as Worli, Fort and the Bandra-Kurla Complex.

Major Landmarks

Indian Patent Office

Barkat Ali Dargah

Nageshwar Mandir

Hanuman Mandir

Shaikh Mistry Dargah

Bhakti Park

Mangrove Garden

Salt Pan

Vidyalankar Institute of Technology

Factors for Growth in the Past

Wadala East was initially developed as an industrial locality, with numerous electrical industries dotting the area. Over the past few years, however, a large number of residential complexes have been developed such as Dosti Estate, Dosti Acres, and Bhakti Park, bringing with it a horde of residents-professionals, young couples, and families.
The basic layout of the land dates back as far as the 19th Century, with an emphasis on proper sanitation, landscaped greenery provided by parks, and well laid out streets, occurring over the last two decades.
The establishment of prime educational institutions such as Vidyalankar Institute of Technology, acted as a catalyst to the development of this area.

 

Business Parks Marketing, Business Parks Marketing company, Business Parks Marketing company , Business Parks Marketing company Wadala East mumbai,Wadala East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

corporate park Marketing company Wadala East | corporate park Marketing company mumbai

corporate park Marketing company Wadala East

Fulcrum Marketing is a strategic corporate park Marketing company Wadala East. Our team of marketing consultants also specialise in marketing planning and corporate park Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a corporate park Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , corporate park Marketing company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

corporate park Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and corporate park Marketing company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

corporate park Marketing,corporate park Marketing company Wadala East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Wadala East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Wadala East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

corporate park Marketing 

corporate park Marketing company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

corporate park Marketing Plan and corporate park Marketing Strategy

corporate park Marketing company mumbai

Wadala East, mumbai

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Within Wadala East is Bhakti Park, a massive gated community, spread over 25 acres, landscaped with lavish green gardens, two swimming pools, a stadium and a gymnasium, and the world’s largest IMAX, housing 4 multiplexes. The involvement of land development moguls such as Ajmera group, Dosti group, and Lloyd group, is proving to be most profitable to both the developers as well as home-seekers.

The metamorphic new developments made in Wadala East have transformed it into a vibrant place with unparalleled greenery and a certain sense of serenity, beckoning a myriad of people towards it.

Connectivity and Transit Points

Wadala East’s central location proves to be advantageous. Its great connectivity by road, rail, and the upcoming monorail allows for easy and hassle-free commuting.
Wadala Road is one of the stations on the Harbour Line of Mumbai’s intricate railway network. It connects the area of Wadala to King’s Circle which heads towards Andheri, and also Guru Tegh Bahadur Nagar which heads towards Panvel. The Wadala Depot monorail station is 2 km away from Wadala Road.
Mumbai’s largest bus depot, BEST, is located in this area and connects it to most parts of the large city such as Worli, Fort and the Bandra-Kurla Complex.

Major Landmarks

Indian Patent Office

Barkat Ali Dargah

Nageshwar Mandir

Hanuman Mandir

Shaikh Mistry Dargah

Bhakti Park

Mangrove Garden

Salt Pan

Vidyalankar Institute of Technology

Factors for Growth in the Past

Wadala East was initially developed as an industrial locality, with numerous electrical industries dotting the area. Over the past few years, however, a large number of residential complexes have been developed such as Dosti Estate, Dosti Acres, and Bhakti Park, bringing with it a horde of residents-professionals, young couples, and families.
The basic layout of the land dates back as far as the 19th Century, with an emphasis on proper sanitation, landscaped greenery provided by parks, and well laid out streets, occurring over the last two decades.
The establishment of prime educational institutions such as Vidyalankar Institute of Technology, acted as a catalyst to the development of this area.

Residential & Commercial Market

The dominant property type in this area are multi-storey apartments, and high-rise gated communities, with individual houses being sparse.
The current prices for multi-storey apartments in Wadala East are within the range of Rs 20,350 to Rs 21,800 per sq. ft. Rental rates vary from approximately Rs 18,000 to Rs 25,000 per month for a 1 BHK, and Rs 40,000 to Rs 58,000 per month for 2 and 3 BHKs.
Current price trends for commercial space falls within the bracket of Rs 17,250 to Rs 20,250 per sq. ft., with the trends for shops falling between Rs 23,950 to Rs 39,700 per sq. ft. Rental rates toggle between Rs 97 to Rs 101 per sq. ft.

Major Challenges

A well-designed and well-maintained locality in the otherwise harsh and polluted city of Mumbai, residents of Wadala East don’t have much to complain about.
Power cuts are rare, and water is supplied in abundance. The only point of concern that is worth being raised is the lack of retail outlets and shopping malls in the area, for which residents have to go to neighbouring localities.

Factors for Growth in the Future

Initially, Wadala gained its large influx of home-buyers because of its close proximity to the traditional Central Business District areas of Parel and Lower Parel and the highly developed Bandra-Kurla Complex (BKC). The Mumbai Metropolitan Region Development Authority is now making an effort to develop Wadala by mimicking the grandiose structures present in the BKC.
Projects like the Monorail, Wadala Truck Terminal, and the expansion of Sewri Panvel Highway are in various stages of development. This is expected to have a positive impact on real estate development in the area. The upcoming monorail will connect it to Lower Parel where one can reach within just 20 minutes. The elevated freeway will enable commuters to reach the business district of Fort in less than 20 minutes.

 

corporate park Marketing, corporate park Marketing company, corporate park Marketing company , corporate park Marketing company Wadala East mumbai,Wadala East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

rural marketing company Wadala East | rural marketing company mumbai

rural marketing company Wadala East

Fulcrum Marketing is a strategic rural marketing company Wadala East. Our team of marketing consultants also specialise in marketing planning and rural marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and rural marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a rural marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , rural marketing company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

rural marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and rural marketing company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

rural marketing,rural marketing company Wadala East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Wadala East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Wadala East, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

rural marketing 

rural marketing company

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

rural marketing company mumbai

Wadala East, mumbai

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Wadala East, which was once a marshy land with a few refineries around the shore and many saltpans, is gradually blossoming into an upper middle-class society with affordable property prices and great connectivity. Located conveniently between South Mumbai and the suburbs, Wadala East is soaring in demand among home-seekers.

Within Wadala East is Bhakti Park, a massive gated community, spread over 25 acres, landscaped with lavish green gardens, two swimming pools, a stadium and a gymnasium, and the world’s largest IMAX, housing 4 multiplexes. The involvement of land development moguls such as Ajmera group, Dosti group, and Lloyd group, is proving to be most profitable to both the developers as well as home-seekers.

The metamorphic new developments made in Wadala East have transformed it into a vibrant place with unparalleled greenery and a certain sense of serenity, beckoning a myriad of people towards it.

Connectivity and Transit Points

Wadala East’s central location proves to be advantageous. Its great connectivity by road, rail, and the upcoming monorail allows for easy and hassle-free commuting.
Wadala Road is one of the stations on the Harbour Line of Mumbai’s intricate railway network. It connects the area of Wadala to King’s Circle which heads towards Andheri, and also Guru Tegh Bahadur Nagar which heads towards Panvel. The Wadala Depot monorail station is 2 km away from Wadala Road.
Mumbai’s largest bus depot, BEST, is located in this area and connects it to most parts of the large city such as Worli, Fort and the Bandra-Kurla Complex.

Major Landmarks

Indian Patent Office

Barkat Ali Dargah

Nageshwar Mandir

Hanuman Mandir

Shaikh Mistry Dargah

Bhakti Park

Mangrove Garden

Salt Pan

Vidyalankar Institute of Technology

Factors for Growth in the Past

Wadala East was initially developed as an industrial locality, with numerous electrical industries dotting the area. Over the past few years, however, a large number of residential complexes have been developed such as Dosti Estate, Dosti Acres, and Bhakti Park, bringing with it a horde of residents-professionals, young couples, and families.
The basic layout of the land dates back as far as the 19th Century, with an emphasis on proper sanitation, landscaped greenery provided by parks, and well laid out streets, occurring over the last two decades.
The establishment of prime educational institutions such as Vidyalankar Institute of Technology, acted as a catalyst to the development of this area.

Residential & Commercial Market

The dominant property type in this area are multi-storey apartments, and high-rise gated communities, with individual houses being sparse.
The current prices for multi-storey apartments in Wadala East are within the range of Rs 20,350 to Rs 21,800 per sq. ft. Rental rates vary from approximately Rs 18,000 to Rs 25,000 per month for a 1 BHK, and Rs 40,000 to Rs 58,000 per month for 2 and 3 BHKs.
Current price trends for commercial space falls within the bracket of Rs 17,250 to Rs 20,250 per sq. ft., with the trends for shops falling between Rs 23,950 to Rs 39,700 per sq. ft. Rental rates toggle between Rs 97 to Rs 101 per sq. ft.

Major Challenges

A well-designed and well-maintained locality in the otherwise harsh and polluted city of Mumbai, residents of Wadala East don’t have much to complain about.
Power cuts are rare, and water is supplied in abundance. The only point of concern that is worth being raised is the lack of retail outlets and shopping malls in the area, for which residents have to go to neighbouring localities.

Factors for Growth in the Future

Initially, Wadala gained its large influx of home-buyers because of its close proximity to the traditional Central Business District areas of Parel and Lower Parel and the highly developed Bandra-Kurla Complex (BKC). The Mumbai Metropolitan Region Development Authority is now making an effort to develop Wadala by mimicking the grandiose structures present in the BKC.
Projects like the Monorail, Wadala Truck Terminal, and the expansion of Sewri Panvel Highway are in various stages of development. This is expected to have a positive impact on real estate development in the area. The upcoming monorail will connect it to Lower Parel where one can reach within just 20 minutes. The elevated freeway will enable commuters to reach the business district of Fort in less than 20 minutes.

 

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