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Marketing Execution – Plan, Execute, Track, Measure

Fulcrum Marketing is a strategic direct sales Outsourcing firm Panvel Navi Mumbai . Our team of marketing consultants also specialise in marketing planning and direct sales for all types of business of any size.

direct sales Outsourcing firm Panvel Navi Mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

Sales and Marketing for Small Business

The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

• reviewing your marketing conditions
• reviewing your current marketing challenges and capabilities
• identifying and maximising competitive advantage
• creating and amplifying market positioning
• developing new revenue sources
• maximising market communication techniques
• Set your sales team

Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.

Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

• Referral Programs
• Word of Mouth Plus
• Trade Shows
• Outdoor Advertising

Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

direct sales Outsourcing firm Panvel Navi Mumbai

direct sales Outsourcing firm Panvel Navi Mumbai

communication and direct sales management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for direct sales Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status

Implementing a direct sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , direct sales Outsourcing firm . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

direct sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and direct sales Outsourcing firm . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Panvel, Navi Mumbai

Located in the Raigad district in the Mumbai Metropolitan Region (MMR), Panvel is one of the busiest and heavily populated regions in South-East India. It is more than 300 years old, and has been constructed around land and sea trade routes. This place is a mixture of residential and commercial areas, and is strategically located in terms of business routes and important highways.

Panvel is divided into two parts, Old Panvel and New Panvel. Old Panvel, influenced by the British and Portuguese, was a major marketplace for rice, and is characterised by huge houses. The Panvel Municipal Council is the governing body here, and was established in 1852. It is the oldest municipal council of Maharashtra. In contrast, New Panvel is more modern, and is a prime residential area. This place was constructed to meet the housing demands of employees working in nearby areas. The City and Industrial Development Corporation (CIDCO) administrates new Panvel.

Panvel is divided into two parts, Old Panvel and New Panvel. Old Panvel, influenced by the British and Portuguese, was a major marketplace for rice, and is characterised by huge houses. The Panvel Municipal Council is the governing body here, and was established in 1852. It is the oldest municipal council of Maharashtra. In contrast, New Panvel is more modern, and is a prime residential area. This place was constructed to meet the housing demands of employees working in nearby areas. The City and Industrial Development Corporation (CIDCO) administrates new Panvel.

Situated on the banks of Panvel Creek and enjoying a close proximity to Navi Mumbai, Panvel has risen to high standards in recent times. Apart from being extremely well connected to all the major regions in South India, Panvel also boasts a host of renowned schools and other institutions. DAV, New Horizon and Buddhist International are some of the reputed schools in this area.

Apart from educational institutions, there are also a number of shopping malls and complexes for the residents to enjoy on the weekends. D-Mart and K Mall are some of the popular shopping places in this region. There are also numerous hospitals here, some of which are Dhanvantri hospital, Suyash hospital, Mahatma Gandhi Mission hospital and Metro hospital.

Key Projects in Panvel:

Marathon Nexzone
Indiabulls Greens
Connectivity and Transit Points

Panvel is well known for its connectivity and ease of access to other parts of the state. A major network of well-maintained roads and railway lines characterize this region. Some of the major highways, such as the Mumbai-Pune Expressway, Sion-Panvel Expressway, NH-4B, and NH-17 originate from this location. NH 4 also passes through Panvel. The Sion-Panvel Expressway also connects Panvel to the Chhatrapati Shivaji International Airport, which is nearly 42 km from Panvel. However, the roads in New Panvel are much better in comparison to those in Old Panvel. They are broad and well maintained, and cater exceedingly well to the huge amount of traffic passing through.
The lack of a steady bus service in Old Panvel has been a cause for discomfort thus far, but now the PMC is set to start a bus service in Old Panvel, with a fleet of 140 buses, starting from the second half of 2014. Panvel has two main bus stands. The ST bus stand and the NMMT bus stand prove to be the major junctions in Panvel, in regard to bus travel. There are a number of buses from these two stands, connecting all the main areas in and beyond Panvel, such as Thane, Bhiwandi, Kalyan, Dombivli, Badlapur, Dadar and Uran. Auto rickshaws are also commonly used here, though they are a bit on the expensive side.
The Panvel Junction is one of the most important railway stations in Maharashtra. It is the terminating station for the Mumbai Railway’s Harbour Line, and serves as an important technical service and refuelling point for many trains passing through the western region of India.

Major Landmarks

B P Marine Academy
D Mart
DIE Training Centre
Panvel Junction
MIDC
CCI Logistics Park

Factors for Growth in the Past

Being one of the oldest areas to be established in Maharashtra, Panvel has had an exciting and rich past, mainly due to land and sea trade in the area. It was once a major market for rice in Southern India, among other things. The Peshwa reign saw Panvel prosper and develop into a posh area, speckled with luxurious houses.
Later on, with the rigorous industrialization of Mumbai, Panvel developed along with it. With major industries popping up all around, Panvel became a convenient residential place for employees. This led to a huge demand in real estate, and saw the land and property rates soar.

Residential & Commercial Market

Residential Market Trends

Over the past years, residential properties in Panvel has transformed from sprawling houses to tall apartments. The huge demand for residential space led various builders and promoters to build luxury and semi-luxury apartments all over the region. The unavailability of space also proved to be an important factor in the number of apartments being built. However, there are also the odd villas, row houses and layouts available.
The apartment prices have risen steadily in the past few years in Panvel. In the third quarter of 2013, the average price per sq. ft. was Rs. 4756, and rent rates ranged from Rs. 7 to 16 per sq. ft.

Commercial Market Trends

Although primarily a residential place, Panvel also has a good commercial side to it as well. The commercial rent in this area ranges from Rs. 25 to Rs. 54 per sq. m.

Major Challenges

One of the main hurdles the people of Panvel face is the lack of broad roads and an organized public transport system in Old Panvel. Unlike New Panvel, this area has narrow and unkempt roads, which make it difficult for the people to commute, especially during peak hours.

Factors for Growth in the Future

Probably the most important development this region is looking ahead to is the upcoming international airport. This airport will greatly reduce the congestion at the Mumbai airport, and will substantially increase the economy of Panvel due to the expected rise in hotels and restaurants.
The fact that an SEZ is coming up in the vicinity will also boost the growth of this region, contributing to the rise of both residential and commercial spaces.
The presence of major companies like Larsen & Toubro, Reliance, Hindustan Organic Chemicals and IPCL in surrounding areas also factor in the increase in investors in Panvel.

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