door to door marketing | Direct Marketing business pune

With so many new ways to reach your potential customer, it is essential to protect the integrity of your brand message”

 

Fulcrum has succeeded over 10 years by continually innovating providing clients with marketing services they need door to door marketing | Direct Marketing business pune. Our core work today is very different to that of when we first opened our doors but what has not changed is our commitment to service, creative thinking and generating results.

Direct Marketing
Strategic planning and delivery of targeted direct marketing campaigns to generate a strong ROI

Data consultancy
Creative design and production
Print and digital

Advertising
Tactical ad solutions or full multi media campaign planning, concept and execution
Print and digital media
Production and delivery to chosen media

Creative Design
From initial concept development through to finished production and delivery

Press, print and digital media
From corporate identity to point of sale

Experiential Marketing
Take your brand to the right people

Real world and virtual (augmented reality)
Exhibitions and shows
Guerrilla activity

Sales Promotion
Plan and execute activity in all channels to achieve tactical marketing objectives

From concept through to delivery and performance analysis
All media

Campaign Delivery
Creative design
On-line and off-line direct marketing channels
In-house studio production
Print buying and distribution logistics

Marketing performance

Marketing performance analysis
Customer value delivered by marketing channels
Cross channel marketing budget allocation
Optimising allocation of multiple brand propositions to individuals
Customer understanding
Propensity modelling
Response and value predictive models for home shoppers
Product affinity segmentation
Impact of contact density on consumer response
Using on-line browsing to predict purchase propensity

 

About us

Fulcrum is a dynamic, creative agency that specialises in developing and delivering engaging sales promotion, retail merchandise and on-brand promotional products.

From local sourced products to any marketing projects, we partner with leading consumer brands to develop merchandise to support the execution of their global sales and marketing strategies.

we provide our clients with the project management platform required to generate and deliver creative & Inspiring branded merchandise solutions, however simple or complex they may seem.

Through our unique combination of design talent, manufacturing scope, buying power and global distribution expertise, we can provide multi-territory fulfilment of creative products tailored to our clients’ exact requirements.

door to door marketing | Direct Marketing business pune

Developing Insights and an Action Plan

Developing Insights and an Action Plan

A successful presentation provides conclusions (based on the insights gathered) that effectively meet the objectives of the research.

LEARNING OBJECTIVES

Identify the characteristics of preparing,presenting and documenting the results of marketing research

KEY TAKEAWAYS

Key Points

  • Report Preparation & Presentation is the sixth step in the Marketing Research Process.
  • The entire project should be documented in a written report that addresses the specific research questions identified; describes the approach, research design, data collection, and data analysis procedures adopted; and presents the results and the major findings.
  • The findings should be presented in a comprehensible format so they can be readily used in the decision making process.
  • In addition, an oral presentation should be made to management using tables, figures, and graphs to enhance clarity and impact.

Key Terms

  • Executive Summary: A short document or section of a document that summarizes a longer report or proposal in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.
  • Market Research: The systematic collection and evaluation of data regarding customers’ preferences for actual and potential products and services.

Overview of the Market Research Process:

  • Step 1: Problem Definition
  • Step 2: Development of an Approach to the Problem
  • Step 3: Research Design Formulation
  • Step 4: Field Work or Data Collection
  • Step 5: Data Preparation & Analysis
  • Step 6: Report Preparation & Presentation

Step 6: Report Preparation & Presentation

During the Report Preparation & Presentation step, the entire project should be documented in a written report that addresses the specific research questions identified; describes the approach, the research design, data collection, and data analysis procedures adopted; and presents the results and the major findings. This permanent document is also helpful because it can be easily referenced by others who may not have been part of the research.

The findings should be presented in a comprehensible format so that they can be readily used in the decision making process. In addition, an oral presentation should be made to management using tables, figures, and graphs to enhance clarity and impact.

A man gives a presentation and discusses information on a dry erase board.

Presentation: Report preparation and presentation is the sixth step in the market research process.

A successful presentation will include but is not limited to the following elements:

  • Final conclusions (based on the insights gathered from data collected) that effectively meet the initial objectives of the research
  • Recommendations about how to apply the research
  • Charts, graphs, and visual elements that help showcase important facts and make the presentation easily digestible and memorable

A formal research report presentation typically includes the following:

  • Table of Contents
  • Executive Summary
  • Background
  • Research Objectives
  • Research Methodology
  • Highlights of Fieldwork Data Collected
  • Appendix (including Respondent Screening Instrument and Questionnaire)
  • Findings/Insights
  • Recommendations/Implications and Action Plan

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door to door marketing | Direct Marketing business pune