Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door2door marketing agent | Direct Marketing Outsourcing firm in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
| MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return. |  |
Process of Sales Management
Sales Planning
- Marketers must plan things well in advance for the best results. It is essential to have concrete plans. Mere guess works do not help in business.
- Know your product well. Sales professionals must know the USPs and benefits of the product for the consumers to believe them.
- Identify your target market.
- Sales Planning makes the products available to the end users at the right time and at the right place.
- Sales Planning helps the marketers to analyze the customer demands and respond efficiently to fluctuations in the market.
- Devise appropriate strategies to increase the sales of the products.
Sales Reporting
- Sales strategies are implemented in this stage.
- Check the effectiveness of the various strategies. Find out whether they are bringing the desired results or not.
- The sales representatives should be aware of their roles and responsibilities in the organization.
- It is essential for the organization to evaluate the outcome of proposed strategies for any particular department. Organizations depend on KPI also called Key Performance Indicator or simply Performance Indicator to measure the effectiveness of implemented strategies.
- Ask the sales team to submit reports of what all they have done throughout the week. The management must sit with the sales team frequently to assess their performance and chalk out future course of actions.
- Mapping individual performance over time is essential.
Sales Process
- Sales representatives should work as a single unit for maximum productivity. A systematic approach results in error free work.
- The management must make sure sales managers follow a proper channel to reach out to the customers. It pays to adopt a step by step approach.
Sales professionals should follow the below mentioned steps for maximum sales and better output. Do not ignore any step.
- Initial Contact/Lead
- Collect necessary data of potential customers once the target market is decided.
- Information Exchange
- Inform the customers about various product offerings.
- Make the customers aware of your brand and its benefits.
- The information exchange can be either:
Over the telephone or
Face to face interaction with the potential customer.
- Lead Generation
- Make a list of the people who show inclination towards purchasing your organization’s products or services.
- The sales representatives must identify those who have the potential to buy their products.
- Need Identification
- Fix a meeting with the prospective buyers. Sit with the client and try to find out more about his needs and expectations.
- Suggest them various options which would fulfill their demands.
- Qualified Prospect
- Identify individuals who are keen on purchasing your company’s products or services.
- Proposal
- Once the buyer agrees to purchase particular products, the seller presents a written proposal to him quoting the rates as well as other necessary terms and conditions. Such a document is often called a proposal.
- Negotiation
- Negotiation is a stage where two parties (buyer and seller) discuss and negotiate for the best deal beneficial to all.
- Closing of Deal
- This is the stage where the transaction between the seller and buyer takes place. The selling happens in this stage.
- After Sales Service
- Keep in touch with the customers even after the purchase for higher customer retention.
door2door marketing agent | Direct Marketing Outsourcing firm in pune