Experiential marketing agencies Borivali East
Fulcrum Marketing is a strategic Experiential marketing agencies Borivali East. Our team of marketing consultants also specialise in marketing planning and Experiential marketing for all types of business of any size.
communication and Experiential marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Implementing a Experiential marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Experiential marketing agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Experiential marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
| Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
| Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Door to Door Marketing Strategy
Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!
Door to Door Marketing Plan
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Experiential marketing agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
Experiential marketing,Experiential marketing agencies Borivali EastGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in Borivali EastCall Us :-08433772261 |  Borivali East, mumbai |
brand management agency
Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.
A brand management process for success
A brand management process for success
Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.
Available at any time, from anywhere
Available at any time, from anywhere
At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.
Is brand management on your agenda?
Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
Experiential marketing
Experiential marketing agencies
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
Experiential marketing agencies mumbai
Borivali East, mumbai
Borivali East is a prime locality in the north-western Konkan region of Mumbai. Its a well developed area with excellent connectivity to other parts of the city and beyond. The high point of the locality is that development in the area hasnt eaten into the natural space surrounding the locality, which boasts of the Sanjay Gandhi National Park and the umpteen well-maintained parks and gardens. This helps keep the environment serene and the weather pleasant.
Borivali East is a prime locality in the north-western Konkan region of Mumbai. Its a well developed area with excellent connectivity to other parts of the city and beyond. The high point of the locality is that development in the area hasnt eaten into the natural space surrounding the locality, which boasts of the Sanjay Gandhi National Park and the umpteen well-maintained parks and gardens. This helps keep the environment serene and the weather pleasant.
Borivali East also has excellent social infrastructure, ranging from a number of great schools and colleges to reputed healthcare clinics and hospitals. One can also find a number of essential services like banks and ATMs, grocery stores, restaurants, and shopping malls located close by. Naturally, this locality is suitable for families looking to live in apartments or independent houses.
Key Projects in Borivali East :
Oberoi Sky City
Connectivity and Transit Points
The major railway station near Borivali East is Thane Railway Station, located 13 km away. But the most accessible rail transit points closer back home are Borivali Railway Station and Dahisar Railway Station, both used extensively by those travelling in local trains.
Mumbais airport and railway station are also not too far off from Borivali East. The Chhatrapati Shivaji Terminus, Mumbais central railway station, is 24 km away, while the Chhatrapati Shivaji International Airport is at a distance of 18 km from the locality.
Borivali East also has a number of bus stops, including Dhobi Ghat Bus Station, Abhinav Nagar Bus Station, and Joy Ashish (Borivali) Bus Station. Brihanmumbai Electricity Supply and Transport (BEST) mainly operates the public bus transport in the city. Navi Mumbai Municipal Transport (NMMT), Thane Municipal Transport (TMT), and Mumbai BRTS (Bus Rapid Transport System) also provide bus services for intra-city transport.
Taxis are a popular local mode of transport; but one can also hire auto-rickshaws for travelling shorter distances. If one has to move from one suburb to another, its hard to beat the local trains as a mode of transport.
Major Landmarks
Sanjay Gandhi National Park
Metro Cash & Carry Borivali
Vazira Naka
Factors for Growth in the Past
Borivali Easts strategic location and excellent connectivity have primarily propelled the localitys growth in the past. The areas proximity to the Western Express Highway made it accessible to Mumbais central suburbs, including major business centres, and helped it become a famous business belt known for its textile and jewellery industry.
Borivali East also started on the right foot with its physical and social infrastructure development. Whether its entertainment, education, healthcare, or retail, the locality seems to have it all. Western Express Highway was a major physical infrastructure component, along with other well-established roadways and western railway connectivity. Reputed educational and healthcare institutions were eventually established by the dozens in the locality. The popular entertainment places include Prabodhankar Thackrey Auditorium, Ajanta Theatre, Jaya Multiplex, and Indraprastha Shopping Centre.
Residential & Commercial Markets
The dominant property type in Borivali East is apartments. Theyre in great demand, with so many residential projects being launched regularly and others under development or in the pipeline. Independent houses in Borivali East are the next big property type.
Property rates in Borivali Easthave had their ebbs and tides since 2012. However, they have remained the same during the period spanning the Q3 (2013) and Q1 (2014) months, at Rs. 13,152 per sq. ft. The Q1 2014 property price trends suggest the average rent rate for 1 BHK apartments to be Rs. 30 per sq. ft, while for 2 BHK and 3 BHK apartments, it is Rs. 27 per sq. ft. The average rent rates for the three kinds of apartments are Rs 16,000, Rs 25,000, and Rs 35,000 respectively.
The commercial real estate market in Borivali East has been looking upwards since 2013. The average sale price for office space is Rs. 16,950 per sq. ft. and the average rent rate is Rs. 75 per sq. ft.
Major Challenges
Traffic is a serious problem for Borivali Easts residents. Heavy traffic flows through the locality, primarily because one has to wait for quite some time at the many traffic signals that line up one after another. Roads are narrow too, leaving the residents very little space to park their vehicles. And during the rainy days, water-logging affects daily commuters, including pedestrians.
Illegal encroachments in the locality have also been a major challenge. As this issue has lasted for a few years, the authorities need to immediately step in and take action. Incomplete road works is another aspect that troubles the residents of Borivali East.
Factors for Growth in the Future
Borivali Easts growth path in the future will be driven by the expansion of commercial and entertainment pockets in the locality. This is set to attract scores of people from other localities in Mumbai and beyond, enabling significant economic progress and real estate development.
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