Experiential marketing agencies Borivali East mumbai | railway Marketing agencies

Experiential marketing agencies

Fulcrum Marketing is a strategic Experiential marketing agencies . Our team of marketing consultants also specialise in marketing planning and Experiential marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Experiential marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

communication and Experiential marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Experiential marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

• A higher Return on Investment  (ROI)
• Reaching more of your target audience
• Reduced costs for Experiential marketing
• Types of market segmentation:
  • Demographic segmentation: gender, age, income, education, occupation
  • Geographic segmentation: city, state, country
  • Psychographic segmentation: attitudes, values, attitudes, lifestyle
  • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Experiential marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Experiential marketing agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Experiential marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Experiential marketing agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Experiential marketing agencies Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Marketing Company in Pune Call Us :-08433772261 Email:- info@fulcrumresources.co.in

Experiential marketing 

Experiential marketing agencies

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Experiential marketing | Experiential marketing agencies

Learning Point 

SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?

Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.

However, that day has not yet arrived.

Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.

Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.

The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):

[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.

Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’

Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’

Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.

Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.

Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.

Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.

The differences between sales productivity, efficiency, and effectiveness are subtle but important:

Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.

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Borivali East is a prime locality in the north-western Konkan region of Mumbai. It’s a well developed area with excellent connectivity to other parts of the city and beyond. The high point of the locality is that development in the area hasn’t eaten into the natural space surrounding the locality, which boasts of the Sanjay Gandhi National Park and the umpteen well-maintained parks and gardens. This helps keep the environment serene and the weather pleasant.

Borivali East is a prime locality in the north-western Konkan region of Mumbai. It’s a well developed area with excellent connectivity to other parts of the city and beyond. The high point of the locality is that development in the area hasn’t eaten into the natural space surrounding the locality, which boasts of the Sanjay Gandhi National Park and the umpteen well-maintained parks and gardens. This helps keep the environment serene and the weather pleasant.

Borivali East also has excellent social infrastructure, ranging from a number of great schools and colleges to reputed healthcare clinics and hospitals. One can also find a number of essential services like banks and ATMs, grocery stores, restaurants, and shopping malls located close by. Naturally, this locality is suitable for families looking to live in apartments or independent houses.

Key Projects in Borivali East :

Oberoi Sky City

Connectivity and Transit Points

The major railway station near Borivali East is Thane Railway Station, located 13 km away. But the most accessible rail transit points closer back home are Borivali Railway Station and Dahisar Railway Station, both used extensively by those travelling in local trains.
Mumbai’s airport and railway station are also not too far off from Borivali East. The Chhatrapati Shivaji Terminus, Mumbai’s central railway station, is 24 km away, while the Chhatrapati Shivaji International Airport is at a distance of 18 km from the locality.
Borivali East also has a number of bus stops, including Dhobi Ghat Bus Station, Abhinav Nagar Bus Station, and Joy Ashish (Borivali) Bus Station. Brihanmumbai Electricity Supply and Transport (BEST) mainly operates the public bus transport in the city. Navi Mumbai Municipal Transport (NMMT), Thane Municipal Transport (TMT), and Mumbai BRTS (Bus Rapid Transport System) also provide bus services for intra-city transport.
Taxis are a popular local mode of transport; but one can also hire auto-rickshaws for travelling shorter distances. If one has to move from one suburb to another, it’s hard to beat the local trains as a mode of transport.

Major Landmarks

Sanjay Gandhi National Park
Metro Cash & Carry Borivali
Vazira Naka

Factors for Growth in the Past

Borivali East’s strategic location and excellent connectivity have primarily propelled the locality’s growth in the past. The area’s proximity to the Western Express Highway made it accessible to Mumbai’s central suburbs, including major business centres, and helped it become a famous business belt known for its textile and jewellery industry.
Borivali East also started on the right foot with its physical and social infrastructure development. Whether it’s entertainment, education, healthcare, or retail, the locality seems to have it all. Western Express Highway was a major physical infrastructure component, along with other well-established roadways and western railway connectivity. Reputed educational and healthcare institutions were eventually established by the dozens in the locality. The popular entertainment places include Prabodhankar Thackrey Auditorium, Ajanta Theatre, Jaya Multiplex, and Indraprastha Shopping Centre.

Residential & Commercial Markets

The dominant property type in Borivali East is apartments. They’re in great demand, with so many residential projects being launched regularly and others under development or in the pipeline. Independent houses in Borivali East are the next big property type.
Property rates in Borivali Easthave had their ebbs and tides since 2012. However, they have remained the same during the period spanning the Q3 (2013) and Q1 (2014) months, at Rs. 13,152 per sq. ft. The Q1 2014 property price trends suggest the average rent rate for 1 BHK apartments to be Rs. 30 per sq. ft, while for 2 BHK and 3 BHK apartments, it is Rs. 27 per sq. ft. The average rent rates for the three kinds of apartments are Rs 16,000, Rs 25,000, and Rs 35,000 respectively.
The commercial real estate market in Borivali East has been looking upwards since 2013. The average sale price for office space is Rs. 16,950 per sq. ft. and the average rent rate is Rs. 75 per sq. ft.

Major Challenges

Traffic is a serious problem for Borivali East’s residents. Heavy traffic flows through the locality, primarily because one has to wait for quite some time at the many traffic signals that line up one after another. Roads are narrow too, leaving the residents very little space to park their vehicles. And during the rainy days, water-logging affects daily commuters, including pedestrians.
Illegal encroachments in the locality have also been a major challenge. As this issue has lasted for a few years, the authorities need to immediately step in and take action. Incomplete road works is another aspect that troubles the residents of Borivali East.

Factors for Growth in the Future

Borivali East’s growth path in the future will be driven by the expansion of commercial and entertainment pockets in the locality. This is set to attract scores of people from other localities in Mumbai and beyond, enabling significant economic progress and real estate development.

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Experiential marketing agencies Borivali East mumbai