Fieldwork marketing firm Mira Bhayandar
Fulcrum Marketing is a strategic Fieldwork marketing firm Mira Bhayandar. Our team of marketing consultants also specialise in marketing planning and Fieldwork marketing for all types of business of any size.
communication and Fieldwork marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Implementing a Fieldwork marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Fieldwork marketing firm . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Fieldwork marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
| Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
| Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Door to Door Marketing Strategy
Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!
Door to Door Marketing Plan
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Fieldwork marketing firm . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
Fieldwork marketing,Fieldwork marketing firm Mira BhayandarGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in Mira BhayandarCall Us :-08433772261 |  Mira Bhayandar, mumbai |
brand management agency
Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.
A brand management process for success
A brand management process for success
Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.
Available at any time, from anywhere
Available at any time, from anywhere
At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.
Is brand management on your agenda?
Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
Fieldwork marketing
Fieldwork marketing firm
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
Fieldwork marketing firm mumbai
Mira Bhayandar, mumbai
Located to the north of Mumbai, Mira-Bhayandar is a suburb of Thane. Its located at a distance of 32 km from Mumbai city, and is a part of the Salsette Island. The region consists of two localities, Mira and Bhayandar. Bhayandar, like so many localities in MMR, is divided into Bhayandar East and Bhayandar West by a railway line.
Historically, the region of Mira-Bhayandar was a shipping port for trade. It was a cluster of villages, before the farm lands were converted into residential properties in 1970s and 1980s. Today, the locality is mainly residential, and has several mangroves and saltpans. Areas like Mira Road East are quiet and serene, while Bhayandar East is more industrial in nature, and Bhayandar West more residential. The region is planned well and has adequate infrastructure.
The increased population in the locality in recent times has brought a change in the social infrastructure of the locality. Its home to several educational institutions, some of the popular ones being Holy Cross Military School, Saraswati Vidyalaya, Rohidas Patil Institute of Management Studies, Reena Mehta College of Commerce & Management, and other educational institutions. Mira-Bhayandar also has hospitals like Lifeline Hospital, Kasturi Hospital, and Bhaktivedanta Hospital.
Although there aren’t too many municipal markets in the locality, one can buy everyday things from supermarkets like D-Mart, Big Bazaar, or Sahakari Bhandar, and also from the numerous hawkers selling their products on the localitys streets.
Connectivity and Transit Points
Mira-Bhayandar offers good connectivity to Mumbai, Navi Mumbai, and to other regions in Thane district. The locality lies near the NH-8, which connects Mumbai with cities like Baroda, Ajmer, and Delhi.
Brihanmumbai Electric Supply and Transport (BEST) provides bus services from Mira-Bhayandar to other parts of the region like Bhayandar railway station, Ghodbunder, and Mira Road railway station. Its also well connected with other suburbs in the Mumbai Metropolitan Region (MMR), while other localities like Mahim, Mulund, Santa Cruz, and Borivali are usually just a BEST drive away.
Besides BEST, Maharashtra State Road Transport Corporation (MSRTC), Navi Mumbai Municipal Transport (NMMT),Thane Municipal Transport (TMT), and Mira-Bhayandar Municipal Transport (MBMT) also provide bus services from the region.
One of the chief modes of transportation across Mumbai is rail. The Mira-Bhayandar region is well connected by rail. The localitys residents can use either the Mira Road railway station or Bhayandar railway station, both lying on the Western line of the Mumbai suburban railway. The nearest airport from the locality is the Chhatrapati Shivaji International Airport, which is 25 km from here, while the Chhatrapati Shivaji Terminus railway station is much farther at 45 km.
Major Landmarks
Netaji Subhash Chandra Bose Ground
Maxus Mall
Mira Road railway station
Ghodbunder Fort
Shankar Temple
Factors for Growth in the Past
The locality’s proximity to important business centres like Thane and Mumbai has majorly influenced this localitys growth in the past. Mira-Bhayandars excellent connectivity with other regions of the Mumbai Metropolitan Region by road and rail has also been a major plus point for the region.
In the past, the increase in realty prices in Mumbai pushed many people to buy houses in Mumbai’s suburbs. The rapid increase in the population of the region naturally influenced the development of Mira-Bhayandar. The locality has also seen massive development in the manufacturing sector, which has created many jobs in the area.
Major Challenges
As the region doesnt have a dedicated market for fruits and vegetables, hawkers sell their products on footpaths, thereby reducing the space for pedestrians and congesting several roads. Many footpaths in the locality also have huge gaping holes. These open manholes are dangerous for pedestrians, and are a breeding ground for mosquitoes and insects.
The region also has several illegal water connections, which are causing a loss to the development authoritys exchequer, while reducing the net supply of water.
Factors for Growth in the Future
One of the key factors for localitys growth in the future is the availability of empty plots. These vacant plots are all set to be used for commercial and industrial development, especially in West Mira Road.
Add to this a slew of infrastructure projects enhancing the regions connectivity. Mira-Bhayandar Municipal Corporation (MBMC) plans to induct 100 new buses to its fleet, to expand operations in the region. The Maharashtra government has proposed to build a 4-lane road connecting Mira-Bhayandar with Gorai. A bridge will also be constructed over the Mira-Bhayandar Municipal Corporation (MBMC). These connectivity projects are especially great signs for the localitys development in the future.
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