general trade sales organizations Chakan Pune
Fulcrum Marketing is a strategic general trade sales organizations Chakan Pune. Our team of marketing consultants also specialise in marketing planning and general trade sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
- What product or service is your company selling?
- What the end benefit of using it?
- Who is your target customer for this product or service?
- What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
- What is the long term future for your business?
- Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade sales strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
communication and general trade sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade sales method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for general trade sales
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a general trade sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade sales organizations Chakan Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
general trade sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade sales organizations Chakan Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts Chakan Pune |
general trade sales organizations Chakan PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  Chakan Pune |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
general trade sales
general trade sales organizations Chakan Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
general trade sales | general trade sales organizations Chakan Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Chakan , Pune
Chakan is strategically situated in the northern parts of Pimpri-Chinchwad and Pune City. It come under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. Earlier it was a agricultural area but the towns industrial development has quickly urbanized the area. It is also known as the industrial and automobile hub of Pune. This locality is situated at a distance of 30 km from centre of Pune, on NH 50 between Pune and Nashik cities. It was a suburb that once recognised as the citys industrial corridor is now an emerging residential market of Pune. Many Foreign companies are also keen towards investing in Chakan as it is one of the preferred mobile hub. This factor has impacted the many homebuyers to buy a flat in Chakan. Nearby Chakan localities include Ekta Nagar, Mutkewadi, Medankarwadi, Talkhed, Nanekarwadi, Waki Khurd, Rohakal, Moshi, Talwade etc. There are a variety of residential projects in Chakan ranging from affordable to luxurious. Some of the key residential projects in Chakan are Roshan One, Xrbia Eiffel City Ph-2, Mantra Residency, Crystam Landmark Apoorvam, Maple Aapla Ghar Chakan among others.
Connectivity
It is also on the roads that connect the Mumbai-Pune Highway to the Pune-Nashik Highway, and to the Pune-Ahmednagar-Aurangabad Highway. It is about 150 km from Mumbai, 120 km from Ahmednagar and 175 km from Nashik.
It also enjoys connectivity via the Talegaon-Chakan Road and Chakan-Shikrapur Road that run through the area.
Pune International Airport is located at a driving distance of 28.3 km via Chakan Alandi Road & NH60.
It also have good bus connectivity through the Pimpri Bus Stand, Bhosari Bus Depot, and the Pune Bus Stand that are in the vicinity. MSRTC and PMPML operational buses runs frequently and further connects the locality with various parts of the Pune and Pimpri-Chinchwad.
Chinchwad, Dehu Road, Akurdi, Pimpri are its nearest railway stations. However, Chinchwad is the nearest and major railway station to Chakan, situated at a distance of 20.5 km via NH 60.
Factors for past growth
Chakan is a major automobile hub and many automobile production plants for multiple brands like Jaguar Land Rover, Volkswagen Group, General Electric, Daimler-Benz, Bajaj Auto and Mahindra & Mahindra have their units here which has led to lots of job opportunities for its migrants. A fair number of workforce work in nearby Automobile Hubs, wanted to have their residences close to their workplace. As a result, demands for 2 BHK apartments in Chakan in huge demand.
It is also home to SEZ which is promoted by Maharashtra Industrial Development Corporation (MIDC).
Factors for future growth
The area is witnessing a lot of new infrastructure development and announcements of projects even as top-notch automobile companies are making their way to the locality. Industrial and commercial growth, coupled with improving infrastructure, is expected to boost Chakans residential market in the year to come.
There is a proposed airport at Purandar tehsil. This new airport will definitely impact the nearby areas such as Chakan in future.
Proposed & Planned Infra
Proposed airport at Purandar tehsil of Pune district.
Proposed ring-road, connecting major industrial establishments such as Chakan MIDC followed by Bhosari MIDC.
Proposed two Logistic Park one will be in Chakan and other in Ranjangaon.
Infra Development (Social & Physical)
Some primary schools and Pre-primary schools affiliated to Maharashtra state board have been developed in this locality in the past few years. Many schools affiliated to ICSE and CBSE have been established within the area limits. Kidzee Chakan Preschool, AMS Medium School, Priyadarshani School, Innovative International School, Vidyaniketan English Medium School, Bhama Valley School among others.
The major hospitals in Punawale include Unicare Hospital, Chakan Criticare Hospital, Sanjeevani Hospital ICU and Trauma Unit, Jaihind Hospital, Mahalunge Hospital, ESIC Hospital, Sushrut Hospital to name a few.
It houses a number of luxurious shopping hubs, including Hungama Shopping, RK Mart, VGs Shopping Mall Chakan, Aishwarya ICON Mall etc. It also houses retail outlets of famous national and international brands such as Amul Retail Outlet, My Jio Store, Raymond Retail Shop, Max Fashion, Bata-Anandi Retail Outlet, Croma etc.
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