Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing Outsourcing firm | general trade marketing organizations in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

Experience Marketing What We Can Learn From Birds & Bees

So, what are the marketing lessons can we take away from this successful story of natural experiential engagement?

SEPARATE BUT NOT DISCONNECTED.
The Yao tribesmen and the greater honeyguide birds are two completely different species – about as dissimilar and disconnected as you can imagine. This is in parallel to how brands and their target stakeholders are also thought of as being different “animals.” The birds in this case are free-living creatures in the wild – with their own interests and pursuits. The Yao tribesmen are looking to achieve their objectives in order to grow. Marketers and stakeholders almost always have different needs and wants, but they can form authentic relationships built around mutually beneficial experiences.
MUTUALLY BENEFICIAL.
Finding an authentic and natural commonality is vital for marketing success. In this example, not only was there a mutual benefit in the functional sense of securing food for life, but there seems to also have been an equally important emotional benefit resulting from the unique inter-species communication, friendship and relationship. For every brand seeking to create a relationship with consumer, customer or employee stakeholders – there is ALWAYS a common ground incentive that will naturally connect and inspire engagement.
EXPERIENCE MATTERS.
According to the research presented in the article, Yao hunters found their targeted beehives 54 percent of the time, versus just 17 percent when not assisted with honeyguide collaboration. This amazing, inter-species relationship has achieved results that are three times more successful than when working separately. In nature, just as in marketing, it’s always about the experience. A natural, authentic experience that connects brands with stakeholders through shared passions will most often achieve win-win results.
LONG TERM SUSTAINABLE GROWTH.
According the article, scientists suggest the relationship between Yao tribesmen and the greater honeyguide bird species could be “more than a million years old,” which would absolutely meet anyone’s definition of long term. Growing brands takes time. While rapid acceleration is often required and attempted, creating a sustainable relationship with stakeholders built on mutually beneficial motives will drive steady, incremental growth. When you consider that the oldest brands in the world “only” date back to the 16th and 17th centuries (brands like Cambridge Press, Bushmills and Barclays), this “million year” example of sustainable growth can only highlight the simple elegance and long term approach of nature.