housing society Marketing business | shop To shop marketing Career Land’s End

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

Five Tips to Hire a Great Team Player

I was recently talking with a client who was agitated that she had just made a bad hire. It wasn’t that this new person was inexperienced or unskilled; he was smart and capable, just as had shown up in the interview. But he was quickly proving to be a lousy teammate – ego-driven, secretive, selfish and unproductively competitive.

Great teams are built intentionally. People often think that the best teams come together by some combination of good luck and good timing, but the truth is a much more deliberate story. We studied thousands of teams in dozens of industries and found that the highest performing teams always had similar traits and characteristics. The individuals on these teams chose to be great team players.

When compared to the least functional teams, the best teams were:

  • 47 times more likely to work hard to build and maintain trust
  • 50 times more likely to openly discuss conflict when it arose
  • 55 times more likely to have very well defined goals for the team
  • 106 times more likely to give each other tough feedback

We call the best teams “Loyalist Teams,” because on them, every team member is loyal to one another, the team goals, and the organizational goals. Individuals work to ensure each other’s success as much as they work to ensure their own. High-performance teams create operating norms that explain how members of the team will treat each other. And team members hold each other accountable to maintain those norms.

When it comes to adding a new person to the crew, these teams make decisions just as deliberately. Like all teams, they hire for experience and skill but they also pay the same attention to cultural fit. Hiring for culture fit saves pain that comes down the road when the wrong candidate comes on board.  Here are a few tips for ensuring your new hire is the right fit for your Loyalist Team.

  • Include team members in the interview process.

To ensure a great fit, invite your team into the selection process. Get clear ahead of time on what “right fit” means and give your team accountability for deciding who is the best fit for your team’s chemistry.

  • Share the team’s operating norms. 

Setting expectations for team behaviors before a candidate is hired gives them a chance to opt out. There’s no harm in them thinking, Thanks for the interview but this team is not for me. It’s better to know this before they land on your team.

  • Probe for a Loyalist Team mindset.

Asking open-ended questions can get at a candidate’s beliefs about teams.  For example: Tell me about a time a teammate let you down and how you handled it? Or, Talk about your best and worst team experiences. Or,Share a time when you were a part of a team that was struggling to perform. What role did you play and how did you handle it?

  • Listen for “I” versus “we.” 

One clue about a candidate’s mindset will come through how they talk about their team experiences. All “I” responses may be a red flag.

  • Don’t settle. 

Trauma for both the team and the new-hire can be avoided by taking the time to get the best person on board. The odds of remediating a wrong-fit candidate are low. At best, you may spend a lot time integrating a skeptical new hire with your Loyalist Team practices.

All team members are responsible for the team culture so it’s important to find the right person and, once they’re on board, to help them adjust and learn the rules of the road. Every aspect of building and maintaining a great team has to be done thoughtfully and with great intention. Same for hiring. And if it’s done right, there are no surprises and the new lineup will be able to continue creating the same extraordinary results as the original line up.

 

 

 

Door Hanger Distribution , rural marketing Career , Interactive marketing operation , Corporate Marketing Service Provider Agency,

housing society Marketing business , shop To shop marketing Career , home2home marketing Campaigns , Interactive marketing Campaigns , On ground marketing Campaigns , Corporate Marketing Campaigns , public school Marketing Campaigns , b2c marketing Campaigns , face2face marketing Campaigns