Kiosk Marketing agency in pune

Every brand experience has some sort of a challenge to it. Whether it is attracting and engaging audiences, standing out from the crowd, personalizing the experience, etc. — challenges come with the territory. Smart marketers view these challenges as opportunities, and at CES, we saw many of these opportunities take shape. Here are the top five:

Where Do I Go? A common challenge for any event or brand experience is navigation: getting attendees where they want and need to be. Guidance is a basic need of all attendees, and at a mega event like CES, this need is only amplified. Luckily, the CES mobile app was stellar and very well designed. The geo-location was on point, as was the ability to search for sessions, tracks, booths, news, etc., and receive push notifications about your areas of interest. Hats off to CTA on the awesome app as well as the crazy strong Wi-Fi signal that allowed it to work beautifully for 200,000 tech nerds and their multiple devices.

How Do I Stand Out? In a sea of exhibitors, what does it take to truly stand out and create a unified brand message if you have to showcase a variety of products in a single space? There is no single answer to these questions, brand marketers, but we did notice a trend this year at CES with many exhibits walling themselves in to create physically distinct spaces. For Internet of Things exhibitors like Samsung, this strategy provided a sense of continuity within the space as attendees felt like they were entering a future world in which all of these products exist.

How Can I Attract and Engage Audiences? First, marketers, recognize that these concepts are not one and the same. Anyone can attract crowds with bright, flashy, shiny objects or crazy cool demos (booth candy, if you will). But as we saw at CES, the booths with the most engaged audiences were the ones that portrayed their products within the context of their real-life application — in other words, “What’s in it for me?” This shift was evident across the experience with specialized tracks and spaces for marketers (C Space), startups (Eureka Park), and chief digital officers (CDX), as just a few examples. As more of the tech trends focus on incremental innovation for practical, relevant adoption, so should the experiences you create.

How Can I Make My Experience More Personal? To that end, personalization must be a huge focus for experiential marketers moving forward. With the avalanche of personal data we can now collect, it is on us to reach our audiences with the right content at the right time in the way they prefer. This was a big topic of discussion in the C Space. As content and technology continue to merge, marketers need to focus less on the channel determining the content and more on pairing the right idea for the right channel.

Where Can I Meet Like-Minded Individuals? CES has always been, and will continue to be, a place where business gets done. But increasingly, attendees want to connect with others that have the same niche interests as them. Beyond opportunities for attendees to bump into each other on the show floor, brands are realizing the power of special events to help attendees make those connections. Brand-hosted parties, VIP events, and meetups popped up all across Vegas during CES week, while many entrepreneurs and startups hosted a hybrid showcase/networking event/party to capitalize on a captivated audience.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.