Mall Marketing consultant in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Mall Marketing consultant in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Mall Marketing consultant in pune

Brand Design Start-Up Businesses

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What Is Brand Design?

Many people think that Brand Design is just about designing a logo and marketing materials. That’s a part of it, but not the whole story. Brand Design means that you first create the Brand of your company: the story that you want to tell about your company.Then, you design your graphics and the visuals for your company to tell your company’s story to your best potential clients.

Why Do Start-up Businesses Need to Design a Brand?

A brand helps your business look established, stable and successful and it helps you look more trustworthy, like you’re a “real” business and like your business will be there for your clients when they need you.  A Professional brand helps start-up businesses overcome three of the most common sales objections you’ll hear:

Objection 1: That you haven’t been in business long enough to be trusted. Objection 2: That your start-up business might “go under” at any moment, leaving the client without a solution – and out their deposit. Objection 3: That you might not have the experience to complete the project successfully. What Else Can a Brand Do?

A brand contributes to your business’s visibility, credibility and memorability.  Visibility: You want your brand to be visible in the marketplace with a recognizable brand design that appears on all of your business materials. Credibility: Having a consistent brand makes your business look more believable. Your customers will be more likely to trust your claims and to trust your company with their business. Brand Design helps your company be more memorable – which means that it’s more likely that people will call you when they need your services. Memorability: 40% of people are better at remembering what they see (graphics) than what they hear or read. When you combine graphics with text or audio recordings, that 40% memorability skyrockets – to 70% and more.

How Should a Start-up Business Go About Designing a Brand?

There’s a 3-step process that every business should go through. Defining these factors will help you determine what your business’s brand designs should look like.

Here’s a quick outline of the steps: Step 1: Define your business’s Brand Story: who you are, what you do, what makes you different and who you can best help. Step 2: Brand Message. Determine your brand message to communicate: who you are, what you do, and what makes you different to the people you can best help. Step 3: Brand Design. Develop consistent marketing and online materials to showcase your brand and to market your business.  Making sure that these materials are consistent is key. Consistency gives your business the repetition and reinforcement needed to create brand recognition. SmallBizLady: How Can a Company’s Brand Design Communicate Their Brand Story to Their Customers? Erin Ferree: There are 3 major design elements that a brand design can use to communicate: 1. Choose a Symbol. Symbols, forms, shapes and even objects all have meanings. Choose symbols that have meaning for your specific target audience. And, make sure that meaning aligns with your Brand Story. 2. Font meaning. Fonts are a major design element.  Each font has a different meaning or message. For example, Century Gothic is a modern, geometric font and Times New Roman is a more traditional font. Choose your fonts carefully to communicate your Brand Story. 3. Color. You’ve heard that a picture is worth a thousand words? Once you add color to that picture, it can be worth ten thousand words. Colors have different meanings in different contexts and cultures. Make sure that your business’s color palette communicates the message that you’ve laid out in your Brand Story. How Should a Start-up Use Design Elements to Communicate?

The most common way to use design elements (symbols, fonts and color) is in your logo. A logo should consist of a unique icon, or picture, that shows what your business is all about, and your business name. Your logo should have a color palette associated with it (though you will have a black and white version too)

Should a Small Business Design a Logo Immediately Upon Starting Up?

A logo may not be the first piece of marketing material you design — you should wait to design it until your business has its’ “legs”.  You will probably need to design some temporary marketing materials when you first begin your business. This will allow you test your business ideas, refine them, and to get the first few paying customers. By waiting to design your brand, you can make sure your brand story is solid and that you have a story that you want to live with for the life of your business.

What Can Happen if You Design the Logo Too Soon?

You could waste money. You need to make sure that your logo will be your business’s logo for life — because you don’t want to redesign your logo.  Redesigning your logo is not only a costly process, but means that you have to redesign all of your other marketing materials.  And redesigning your logo means that you lose all the memorability that you’ve built up around your original logo.

When Should a Start-Up Business Approach a Graphic Designer?

Once you have a defined Brand Story then you should find a graphic designer and have them create a logo that communicates directly to your customers. I recommend working with a designer who has been trained in symbology, font meanings and color psychology.

Is a Brand Design Just a Logo?

No. A Brand Design consists of a logo and your company’s Visual Vocabulary. A Visual Vocabulary is all of the other design elements that you will use in addition to the logo on your marketing materials. The most basic Visual Vocabulary will include an extended font palette (headline and body fonts chosen to compliment your logo font)… and an extended color palette. These colors can be used for backgrounds, highlights, headlines, etc.A more advanced Visual Vocabulary will have background colors, effects, specialized font treatments (such as a treatment for your tagline), the type of paper that you print your materials on. All of these elements, plus your logo, are the foundation of your company’s brand design.

What Brand Elements Should Be Designed First?

 Once you’ve designed your logo, you can begin designing your print and online marketing materials. You should start designing a business card and a basic website or blog. Then, take stock of which additional pieces would help you communicate with your target audience — and design those strategically.

Why Is It So Critical to Invest In Professional Brand Design? Brand Design helps a start-up — or any small business – to connect more quickly and efficiently with their potential customers.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Kurla, Mall Marketing consultant, Mall Marketing consultant in pune, retailer Promotion, Rural Advertisement events, Rural selling promotions, , Colleges experiential activation, society experiential activation, Kiosk experiential activation

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