Marketing agency Borivali West mumbai | retail marketing agency | 1to1 marketing agency

Fulcrum Marketing is a strategic Marketing agency Borivali West mumbai . Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

Marketing agency Borivali West mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

We create ideas that redefine communications, product and service experiences. Building brand equity by making a positive impact on people’s lives.

Creating ideas that move people.

We create compelling Marketing Campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness.
Our Marketbeats agency target based services combine with our strategic planning and account direction skills for your consumer or trade campaign. We are happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions.

MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

• reviewing your marketing conditions
• reviewing your current marketing challenges and capabilities
• identifying and maximising competitive advantage
• creating and amplifying market positioning
• developing new revenue sources
• maximising market communication techniques
• Set your sales team

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

• Referral Programs
• Word of Mouth Plus
• Trade Shows
• Outdoor Advertising

Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Marketing agency Borivali West mumbai

Marketing agency Borivali West mumbai

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for Marketing Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Borivali West, mumbai

Picture a calm, peaceful, and beautiful locale, with all the necessary facilities located short distances away – that’s Borivali West in a nutshell. Containing an abundance of greenery, including a number of gardens and parks, and plenty of necessary infrastructure, Borivali West is one of the most sought-after premium locality in north-west Mumbai.

Borivali West has excellent connectivity, one of the key reasons why people buy property in the locality. Plus, almost everything one needs in a neighbourhood is available here, schools, colleges, hospitals, banks, ATMs and grocery stores.

For the religious and the spiritual, the locality has several places of worship including Gurudwara, Saibaba Mandir and Jain Temple. Add to this mix, there are a number of recreational spaces like Veer Savarkar Udyan, Jhansi Ki Rani Laxmibai Joggers Park and Jeevan Bima Nagar Garden.

Connectivity and Transit Points

Connectivity is the highlight of Borivali West. SV Road and Western Express Highway are the pillars of road connectivity in the locality. Locally, Link Road and Lokmanya Tilak Road handle the everyday traffic. Taxis and auto-rickshaws are the most common modes of travelling by road.
The Borivali Railway Station and Kandivali Railway Station boost Borivali West’s rail connectivity. The former is a major railway station for daily commuters. Another major rail transit point, Thane Railway Station is located just 15 km from here. The distance to Chhatrapati Shivaji International Airport and Mumbai Central Railway Station is around 20 km and 49 km respectively.
Borivali is quite lucky when it comes to public bus transport. It’s connected by four of the five bus services operating in Mumbai, namely Brihanmumbai Electric Supply and Transport (BEST), Navi Mumbai Municipal Transport (NMMT), Thane Municipal Transport (TMT), and Mira-Bhayandar Municipal
Transport (MBMT). Using any of these bus services is a cheap way to travel between localities. The major bus stops in the locality are Ganesh Mandir, Babhai Naka, Datta Mandir, and Suvarna Hospital.

Major Landmarks

Jeevan Bima Nagar Garden
Don Bosco High School
Apex Hospital
Veer Savarkar Udayan
Rani Ki Jhansi Park

Factors for Growth in the Past

Borivali West has had a steep growth curve. Its fortunes changed drastically in the past after the area’s authorities started to pay attention to developing the area’s connectivity infrastructure. The roads began to be developed and the locality’s accessibility infrastructure was enhanced. Eventually, Borivali West became easily accessible to the important business centres of Mumbai, and became a preferred real estate destination for both end users and investors.
Not just physical infrastructure, Borivali West has also enjoyed the presence of excellent social infrastructure. Swami Vivekanand International School, Rustomjee International School, Ajmera Global School, St. Francis Institute of Management & Research, and Aditya Institute of Management Studies & Research are among the most reputed schools and colleges in Borivali West. Om Sai Specialty Hospital and Apex Hospital are the premier hospitals in the area. Add the umpteen entertainment and food joints to this mix and one starts to realize the depth of this locality.

Major Challenges

Borivali West’s proximity to the railway station, which is a boon to the locality’s residents, is a cause of annoyance too. That’s because the place is always crowded and noisy. Another challenge for Borivali West is heavy traffic. Additionally, there are many traffic signals that line up on the roads which cause slow moving traffic.

Factors for Growth in the Future

Generally called a suburb, Borivali West is no longer being perceived as one today. It’s instead an accomplished central locality with all kinds of facilities easily accessible. The Link Road connects the locality to the highway and makes South Mumbai accessible. Connectivity and road infrastructure in the locality are continuously improving, pushing growth further up.

Affordability is also an attractive feature of the locality. The availability of mid to high-luxury apartments in a premium locality at affordable prices is a big demand magnet for both residential and commercial property. Many popular builders such as Wadhwa Developers, Sheth Developers, and Kanakia Group, are launching a variety of affordable apartment projects in Borivali West enriched with all the necessary amenities. In addition, people already owning a home elsewhere in Mumbai prefer Borivali East for their second home.

Upcoming infrastructure projects like a metro station and monorail line will further enhance connectivity in the region, and significantly influence Borivali West’s real estate landscape.

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