marketing agent in baramati

Fulcrum Marketing is a creative promotions marketing agency and  marketing agent in baramati with over 10 years’ combined experience in the FMCG, Insurance, Automotive, Banking, Telecoms, White Goods and Retail sectors.

We create innovative marketing strategies using free-to-consumer rewards that engage and excite – whether that’s tactical promotional activity to boost acquisition or retention or long-term loyalty and engagement programmes.

We offer the widest range of established promotional offers, together with the skills and experience necessary to produce a bespoke solution to drive sales and offer great ROI, whilst using our own loyalty and reward platforms gives us a competitive edge in terms of both costings and response time.

MARKETING SOLUTIONS THAT LOCK BRANDS & CONSUMERS TOGETHER

Fulcrum Marketing is a creative promotions marketing agency where consumer incentive ideas fill our hearts, minds and souls.

We love thinking, learning and driving innovative campaigns for your brand.

We love a challenge.

MARKETING SOLUTIONS THAT LOCK CONSUMERS & BRANDS TOGETHER

Fulcrum Marketing was founded in 2007 to offer innovative marketing strategies that engage and excite consumers. At Fulcrum Marketing we understand it is difficult for brands to get stand-out and engage with consumers on an emotional level.

Our role is to continually develop new, innovative promotional solutions that offer high value incentives at a fraction of retail cost. This is as an alternative to heavily discounting.

We offer Marketing solutions that work!

Because we have the widest range of established promotional offers, along with a skilled and experienced team, which is necessary to produce a best marketing solution to drive sales and offer unrivaled ROI.

Fulcrum is a sales and marketing agency with a commitment to innovation, adding value and delivering great results. We deliver tailored field marketing solutions to support clients across a wide variety of business sectors, including food, retail and health.

We specialise in brand activation when and where our client’s need it most: – Tastings and demonstrations – Check and fix compliance campaigns – Audit reviews – Relays – Mystery shopping – Sales – car/van/in-store – EPOS sales analysis – ROI evaluation Fulcrum is committed to excellence. Our core and supporting values run through the heart of the business and shape all behaviours – with clients, business partners, field teams and each other. Our core and supporting values are: –

Delivering excellence: We will always strive for excellence in everything we do. This includes recruiting the best people, achieving the best results, providing value adds in our thinking and our actions, developing and utilising excellent systems to streamline our communication processes and ensuring they are user friendly for everyone. –

Reputation through integrity: We aim to achieve a reputation for greatness. We want to be known for our reliability, integrity, consistency and especially for providing creative solutions. –

Empowered teams: Energising our teams, developing our talent and motivating our stakeholders. By combining technological solutions with years of hands on experience from around the world, our account teams are able to respond quickly and passionately to deliver efficient campaigns on time and importantly, on budget. Fulcrum is a breath of fresh air, where service really matters!

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

We were the first in the industry to provide a national footprint of coverage (every state, city, and town) for our various Direct To Consumer Adverting Services. Additionally, we were the first agency in the country to develop a In-House Travel Team business model, thus eliminating the need to outsource or broker the fulfillment and labor required to service our client’s advertising campaigns.

Fast forward to now, and we are still pioneering the industry with our latest invention; “Door to door Tracker”… the first of it’s kind Proof of Performance Photo Based Mobile Application, with Real-Time DropBox  Monitoring.

Our approach, size and versatility, allow us to react and mobilize quickly, scale programs to the exact need of our clients, while providing a comprehensive multifaceted range of effective “In-Your-Face” advertising services.

AGENCY CAPABILITIES Door Hanger Advertising Flyer Distribution Product Sample Marketing Demographic Data Profiling Pre and Post Campaign Data Analysis Crowd Marketing Leaflet Marketing Flyer and Leaflet Distribution Face-To-Face Marketing In-Traffic Marketing Mobile Billboard Advertising Back-Pack Billboard Advertising Hand-To-Hand Marketing Proximity Marketing Guerrilla Marketing Street Team Marketing B2B Marketing Trade Show Marketing Stealth In-Door Marketing Segway Mobile Marketing Full-Service Print Shop Graphic Design Services Jumbo Postcard Advertising Restaurant Menu Delivery Traffic Ad Signs Email-Video-Intro Marketing Stick-Up Windshield Ads

marketing agent in baramati

7 Mobile Marketing Trends 2018

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If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice of to start developing a strategy to add mobile to your marketing mix in 2018.

  1. Mobile Video

It’s been predicted that in 2018, people will spend about 36 minutes watching videos on their mobile devices, where they’ll spend just 18.5 minutes on non-mobile devices. That’s reason alone to invest in mobile video content and mobile advertising for your brand. With different formats for mobile video ads, there are a variety of ways to engage with your audience, as well as get them to click to your website from the device that has their attention throughout the day. Remember less is more, keep videos under two-minutes to gain traction.

  1. Mobile SEO

This is far beyond having a responsive website. It’s a given that your website design will adapt based on the device it’s being viewed on. Mobile SEO is about how your mobile website focuses on core ranking, indexing and leveraging mobile keywords. Keys to success are the following:

  • Focus on relevancy, usefulness and authority
  • It must download quickly
  • Create a mobile index
  • Fix mobile-friendly errors
  • Do mobile keyword research and content creation

Also know that in 2018, Google will rank search results based on the mobile friendliness of websites too, so if you’re planning on updating your site keep mobile top of mind.

  1. Mobile Search

You may have optimized your website for desktop searches, but you’ll need to take another gander to make sure it’s mobile friendly in terms of search, too. Because so many searches for local businesses happens on mobile devices with intent to buy, it’s imperative that your website content uses keywords to attract local customers. Consider long-tail keywords, that include the neighborhood your business is located in within those keywords.

Also know that voice search is huge with mobile, so people are searching differently. Rather than typing in “restaurant best steak Philadelphia,” a user might voice search with Siri, Amazon Echo or Google Home “What’s the best place to get a cheesesteak in Philly?” Knowing this, you can use these semantic search phrases in your SEO to better reach your mobile audience.

  1. Mobile Apps

Mobile apps have been all the rage for years, and they’re not going anywhere. While not every business needs to invest in the expense of designing an app, they can be beneficial for many industries including restaurants, lifestyle bloggers, fashion, art, health and fitness, and of course productivity/software businesses. But your app better be worth it. People aren’t willing to give up precious data to a hog app that runs in the background.

Before diving in, ask yourself what your purpose is in building an app. How will it better serve your customers? Are you prepared to invest in marketing the app to boost users? What’s your end goal? Having a mobile app strategy will help you be successful in this endeavor.

  1. In-App Mobile Content

You may be focusing on creating great content on your blog, but you need great mobile friendly content too. Why? Because Google now searches apps for content and shows it in search results.

Having valuable and up-to-date content in your mobile app may help you attract more app users and customers simply because Google will acknowledge it, so divert some of your content marketing efforts to that mobile app.

  1. Mobile Gamification

Whether you want to boost use of your mobile apps, get people to redeem mobile coupons, or have users share your content on social media, mobile gamification can help.

People like challenges. Imagine a marketing campaign where you enter anyone who opens your app every day for two weeks into a drawing for a vacation. Or giving a coupon to anyone who shares your content on Facebook. By requiring people to make tiny efforts, you can have a huge impact on your mobile marketing.

  1. Mobile Ads

Mobile pay-per-click ads can help you connect with the millions of smartphone users who are searching on their phones for businesses — especially local ones.  Beyond mobile video ads (which should be no more than :15-:20 seconds) are growing in popularity. There’s growing interest in Google shopping ads which are pay-per-click ads that allows you to show up in Google search results even if your target is blocking ads. Facebook ads, are now mobile friendly, and can help you boost engagement of your Facebook page through mobile use. With over two-thirds of Facebook traffic being mobile, there is far more available inventory to optimize.

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