Marketing Management business Ghansoli
Fulcrum Marketing is a strategic Marketing Management business Ghansoli. Our team of marketing consultants also specialise in marketing planning and Marketing Management for all types of business of any size.
communication and Marketing Management management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Implementing a Marketing Management Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing Management business . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Marketing Management Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
| Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
| Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Door to Door Marketing Strategy
Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!
Door to Door Marketing Plan
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing Management business . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
Marketing Management,Marketing Management business GhansoliGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in GhansoliCall Us :-08433772261 |  Ghansoli, Navi Mumbai |
brand management agency
Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.
A brand management process for success
A brand management process for success
Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.
Available at any time, from anywhere
Available at any time, from anywhere
At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.
Is brand management on your agenda?
Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
Marketing Management
Marketing Management business
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
Marketing Management business Navi Mumbai
Ghansoli, Navi Mumbai
Ghansoli, one of the fastest growing nodes of Navi Mumbai. This locality is situated in the north-western part of Navi Mumbai. It is located on ThaneBelapur road in Sector-2 of Ghansoli node. Though primarily a rural area, has now grown into a more advanced and commercially active locality. It comes under the jurisdiction of NMMC. With well-designed roads, planned infrastructure, and greenery. Ghansoli is one of the most prominent residential townships in Navi Mumbai. Being an upcoming IT hub, the area is located close to developed localities like Vashi, Airoli, and Mira Road and covered by the mangrove forest on one side. Ghansoli shares its boundaries with major localities like Mahape, Rabale, Vashi, Airoli, Mulund East, Kanjurmarg East, Shilphata, Koparkhairane, and MIDC trial Area. Popular localities in Ghansoli include Nagar, Jijamata Nagar, Maheshwar Nagar, Talavali Gaon, and Savoli. Some of the key residential projects in Ghansoli are Silver Icon, NG Grand Plaza, Bhairaav Goldcrest Residency, Bhairaav Goldcrest Residency, Bhairaav The Palm View among others.
Connectivity and Transit Points
Ghansoli enjoys excellent road and rail connections to different parts of Navi Mumbai including Mumbai. NMMT and BEST buses ply from Ghansoli to other localities in Navi Mumbai and Mumbai. BEST bus numbers 501, 509, 512, 513, 514, 518, 519, 521, 522, etc., ply regularly from different localities to Ghansoli and connect to areas like Airoli, Mulund, Nerul, Deonar, and Dindoshi. NMMT offers bus services from Ghansoli to Vashi, New Panvel, Kharghar, and Karave Nagar.
The locality also has a railway station, which lies on the Harbour Line of the Mumbai Suburban Network. Taxis and auto rickshaws are other modes of transportation in the area. The major railway station in Navi Mumbai, Panvel, is located 26 km away from Ghansoli.
The nearest airport from Ghansoli is Chhatrapati Shivaji International Airport and is located at a distance of 27 km. AC and non-AC buses are easily available from Ghansoli to the airport.
Major Landmarks
Mookambika Temple
Our Lady of the Forsaken Church
CIDCO Park
Cafe Coffee Day
Ghansoli Lake
McDonald’s Restaurant
Employment hubs near Ghansoli
TTC Industrial Area (4 km)
LOMA IT Park (1.9 km)
Sigma IT Park (3.4 km)
Reliance Corporate IT Park Ltd (1.4 km)
Innovative Infocom & IT Parks (6 km)
Factors for Growth in the Past
The well-planned design of the locality and its proximity to developed areas are some of the key factors that helped in the growth of Ghansoli. Apart from the IT boom, the locality’s growth was spurred by state-of-the-art infrastructure, excellent social infrastructure, and the availability of basic facilities like water, drainage, and sewerage systems.
Mulund-Airoli Bridge also greatly helped to improve the traffic problem and connecting to Mulund and Airoli. Another reason why Ghansoli became one of the quintessential residential localities in Navi Mumbai is the presence of mangrove forest, which makes the climate favorable for a living. A lot of people moving towards Ghansoli in search of peaceful living. As a result, property for sale in Ghansoli gets its proposed buyers.
Factors for Growth in the Future
The establishment of the Navi Mumbai Airport will be a key growth factor for development. The airport will not only serve residents of Navi Mumbai but also impact on South Mumbai.
Another important growth factor for this locality is the proposed Navi Mumbai Metro Rail. Ghansoli will be part of Line 5 of the Metro rail project and will connect Vashi and Mahape, hence reducing the travel time of commuters and enhancing the connectivity between the different nodes of Navi Mumbai.
Infra Development (Social & Physical)
Besides being the residential township, the locality is also an industrial area with many big companies like Reliance and Siemens. Almost every sector in Ghansoli has a departmental store and a supermarket. The main shopping centers in Ghansoli are the More Supermarket, Daily Bazaar, and Matoshree Super Market. DMart is the only shopping mall in Ghansoli, but malls like Inorbit and City Centre Mall are located very close proximity.
The locality is also an educational hub and is home to many schools and colleges. The one among these is the Tilak Junior College of Science & Commerce, Rajeev Gandhi College of Management Studies, ASP English Convent High School, and Tilak International School.
Divine Hospital, Mahajan Hospital, and Shakuntala Womens Hospital are some of the many hospitals in this locality.
Major Challenges
Ghansoli has been experiencing water and electricity issues recently. Residents in the locality have been dealing with unscheduled water and power cuts. The power cuts are mainly due to theft and non-payment of dues to Maharashtra State Electricity Distribution Company Limited (MSEDCL).
Along with water logging issues faced by commuters during the monsoon near the Ghansoli Railway Station, there is also the issue of water leakage. But CIDCO has promised to take the necessary steps to eliminate such issues.
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