marketing Recruiters in Andheri

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Recruiters in Andheri is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Recruiters in Andheri tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Recruiters in Andheri

10 Elements of Great Experience Design

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Simplicity

Under Steve Jobs, simple, clean and distinctive design became the hallmark of Apple products. But as Jobs said, “It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.” To design great experiences, start with the fundamentals:

  • What is the essence of what you want to achieve?
  • How can you align the experience to that core concept?
  • What elements don’t fit the main idea and should be removed?

2. On-Brand

Inessah Selditz, an interaction designer at the LAB at Rockwell Group, says always identify two or three brand attributes to weave into the best design design of your live event. “These attributes will make up a ‘unifying touchstone’ you’ll come back to again and again over the course of a project.” For example, Apple’s attributes include innovation and sleek style, while Zappos’ brand represents customer service and fun.

Throughout the creative and production process, revisit these attributes to determine if your ideas and experience elements are on target.

3. Storytelling Elements

Selditz also says a meaningful experience design includes a storyline. “This is really important because that’s how our minds work. Stories are what makes something memorable.”

Think about the story you want visitors to experience as they pass through your space. From the time they enter to the time they leave, what do they think, experience and remember? Is the goal to educate, entertain—or both?

4. Seamless Flow

Whatever your ultimate event goal is—increase brand awareness, generate leads or drive sales—the attendee journey from entrance to exit needs to be strategically designed.

  • Decide what, where and how your story is communicated.
  • Define how visitors interact with staff and technology along the journey.
  • Determine how to capture contact or lead information.
  • Identify visitors’ next steps once the experience is complete.

A seamless attendee flow throughout makes the most immersive and engaging experience design.

5. Cohesive

A sense of cohesion is crucial to the best experience design. Every element doesn’t have to be identical, but you do need for all elements to share a strong, unified visual relationship throughout the design.

From the smallest touch to the largest element, be consistent in colors, fonts and images to maximize your brand impact.

6. Balance

In Chinese philosophy, yin and yang describe how opposite forces are actually complementary and interconnected. This concept of balancing conflicting elements plays a critical role in the best experience design.

For example, it isn’t easy to incorporate the latest technology and create a warm, welcoming environment—but with the right balance, it can be achieved.

7. Focused

Similar to the simplicity exercise, stop and consider what you want as the main focus of the experience: what element, message or feeling should stand out first and foremost?

Once you’ve decided, use that information to help decide what to—and what not to—include in your best experience design. Prioritize elements that support your focus, and remove anything that distracts or doesn’t fit.

8. Accent Lighting

Lighting is one of the easiest ways to create a mood or environment. From moving fixtures and video integration to holograms and other AV effects, lighting can enhance design and help articulate your story.

Be intentional with lighting elements. Consider how lights can be used to create depth and highlight focus points.

9. Balanced Tech

We’ve talked about all the ways event technologies are used to create a more cohesive experience. But don’t be lured into using technology just because everyone else is.

Jamie Barlow, VP of creative technology at Sparks, says there are critical steps to making a sound technology investment. Barlow says to ask:

  • How do you connect the experience beyond the real world touch point?
  • How can technology help bring your brand’s best assets to life?
  • What specific action do you want attendees to do, and what tools do they need to make it happen?
  • Does the technology medium map back to the story you’re communicating?

Use your answers to help balance your technology selection and supporting media.

10. Multisensory

Jinsop Lee, a TED Talent Search winner and industrial designer, believes great design incorporates all five senses to create an unforgettable experience.

Plan and design your experience to provide attendees with a great experience across multiple senses. Good design looks great, but shouldn’t it also feel great, smell great, sound great and even taste great?

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