modern trade sales Service Provider Agency Chinchwad Pune
Fulcrum Marketing is a strategic modern trade sales Service Provider Agency Chinchwad Pune. Our team of marketing consultants also specialise in marketing planning and modern trade sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
- What product or service is your company selling?
- What the end benefit of using it?
- Who is your target customer for this product or service?
- What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
- What is the long term future for your business?
- Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and modern trade sales strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand
your products/services
your competitive situation
your customers
your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile
drafting your script
mapping out your sales process
objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and modern trade sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the modern trade sales method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for modern trade sales
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a modern trade sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , modern trade sales Service Provider Agency Chinchwad Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
modern trade sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and modern trade sales Service Provider Agency Chinchwad Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts Chinchwad Pune |
modern trade sales Service Provider Agency Chinchwad PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  Chinchwad Pune |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
modern trade sales
modern trade sales Service Provider Agency Chinchwad Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
modern trade sales | modern trade sales Service Provider Agency Chinchwad Pune
Chinchwad , Pune
Chinchwad is one of the rapidly developing areas, situated in the western suburbs of Pune city. It comes under Pune Municipal Corporation limit. The twin cities (Pimpri-Chinchwad) as well as the cantonment areas of Pune, Khadki and Dehu Road together form the urban core of the Pune Metropolitan Region (PMR). This locality including Pimpri is home to a vast varieties of industrial establishments and is well known for its pharmaceutical, mechanical, and automotive industries, and, more recently, information technology, of national and international importance. Tathawade, Hinjewadi, Wakad, Punawale, Pimple Saudagar, Kaspate Wasti, Thergaon, Kalewadi, Pimple Gurav, Pimple Nilakh are the localities come under Chinchwad. Other prominent locality situated close to it are Baner, Aundh, Khadki, Balewadi, Pashan, Dhanori, Bavdhan, Kothrud, Bhugaon etc. Some of the key resodential projects in Chinchwad are Kailas Kute Aanandawan, Palaash Icon Phase II, Palaash Icon, Aseemvishwa Chinchwad, Samruddhi Varsha, Platinum Pallazo, Goel Ganga Aashiyana among others.
Connectivity
Chinchwad is well connected by road, rail and air. Chinchwad Railway Station is an important halt for Pune’s suburban railway service. It is located 2.1 km from Chinchwad bus stand. Pune Railway Station is 17 km away.
It enjoys excellent connectivity to Pune International Airport which is located at a distance of 26 km via Old Mumbai-Pune Highway. The Old MumbaiPune Highway runs next to the station.
Aundh-Ravet BRTS Road, Aditya Birla Hospital Marg, Datta Mandir Road, Aundh-Ravet BRTS Road, Kalewadi Main Road, Hinjewadi-Kasarsai Road, and Wakad-Bhosari BRTS Road are the internal roads of Chinchwad which further has its access to NH 48.
Akurdi, Chinchwad, Pimpri, Kasarwadi, Kasarwadi are nearby railway stations to Chinchwad. However, Chinchwad is the nearest and major railway station which is mere 1.5 km away from this locality via Chinchwad Road.
Factors for past growth
MIDC developed the area for a chunk of pharmaceutical, mechanical, and automotive industries, and, more recently, information technology, of national and international importance. Lakhs of people have migrated to the new hub to fill the jobs and benefit from rapid economic development.
Its proximity to Pune International Airport, Pune Junction railway station along wit major IT Parks such as Teerth Technospace, Pune IT Park, Reliance Corporate IT Park Ltd etc have been a plus point for Chinchwad driving residential demand and development as well as consistent rental yield. In the recent past, 2 BHK flats for rent have get momentum in Chinchwad.
Infra Development (Social & Physical)
Chinchwad offers very good social infrastructure to its residents. Some of the reputed schools in Chinchwad include Podar International School, Royal World School, Ramanand Higher Secondary School, Balgopal School, St. Ram Priyadarshini English Medium School, SNBP International School, Pimpri Chinchwad Mahanagarpalika Madhyamik School, Tree House Play Group, Judson High School, New English School Chinchwad, Podar Jumbo Kids, Anglo Urdu School, Judson High School, Indira Gandhi High School among few. It also houses some good quality educational institutions and colleges nearby. These are Dr. D.Y Patil Institute of Pharmaceutical Sciences & Research, ASM College of Commerce, Science and Information Technology, HiTech College of Hotel Management, Dr. DY Patil College of Education, SNBP Law College etc.
Healthcare facilities are also good in the locality. Some of the leading hospitals providing healthcare facilities to the residents of Chinchwad are City Care Hospital, Medilife Multispeciality Hospital, Jeevan Jyoti Hospital, Lotus Multispeciality Hospital, Shri Shakti Hospital, Aditya Hospital, Phoenix Hospital etc.
The shopping needs of the residents are catered by malls in Chinchwad such as Tulsidas The Mall, Deluxe Fortune, Fashion NX, City One Mall, Premier Plaza Mall to name a few. My Jio Store, Croma, Lifestyle, Amul Retail Outlet, Peter England, Max, Arvind Brands Limited, Carpet House, Max Fashion, Raymond Retail Shop among others.
|