modern trade selling consultant | modern trade selling consultant Kharadi Pune

modern trade selling consultant Kharadi Pune

Fulcrum Marketing is a strategic modern trade selling consultant Kharadi Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Create your sales plan

In a business, your ultimate goal is to make money. To help you do this a sales plan is required.

A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.

A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.

A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.

You would normally create your own sales plan, often with the input of employees.

See our page on create a sales plan from a sales forecast.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , consultant Kharadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and consultant Kharadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kharadi Pune

, consultant Kharadi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kharadi Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kharadi Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

consultant Kharadi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

consultant

Kharadi Pune,

Overview

Kharadi is a prominent residential locality in Punes eastern corridor. The area has witnessed skyrocketing development over the years and lies near the MIDC Knowledge Park and EON free zone.

Kharadi is a prominent residential locality in Punes eastern corridor. The area has witnessed skyrocketing development over the years and lies near the MIDC Knowledge Park and EON free zone.

Connectivity

The MIDC Knowledge Park is the major business hub of the area and is home to several leading companies, including Wipro, Polaris, Tata Communication, Reliance and Zensar, among others. Amanora Park Town is well linked to Kharadi through the Kharadi-Hadapsar Bypass Road. Other areas like Ranjangaon, Viman Nagar, Sholapur Road, Nagar Road, Mundhwa, Koregaon Park, Hadapsar, Wagholi and Kalyani Nagar are also well linked to Kharadi.

The Mundhwa-MSRDC Road links Kharadi to other parts of Pune. The proposed Shivane-Kharadi riverside road will boost connectivity in a big way in future, along with the proposed Kharadi-Lohegaon-Wagholi road project. The Pune Airport lies only 8 kilometres away from the locality, while the railway station is located approximately 15 kilometres away from it. The Nagar Highway is a major connectivity lifeline here.

Real estate

The area offers great connectivity to almost all prominent destinations in Pune. As a result, housing demand has touched the roof in this locality. Developers have come up with several premium projects to meet growing demand here.

Social infrastructure

Reputed educational institutions near the locality include the URSAL College, Zensir High School, Nirmala Convent, Rising Stars English Medium School, Shankarrao College of Pharmacy and many more. Leading hospitals near Kharadi include the Aditya Hospital, Rakshak Hospital, New Municipal Hospital and the Prathmesh Hospital

Under the hood
a diverse and pleasant area, kharadi is located on the outskirts of Pune. It is now considered to be an upcoming SEZ (special economic zone) and offers residents an urban lifestyle that leaves you wanting for nothing. Schools like the Victorious Kidss Educares make the area a practical option for parents with young children
A self-sufficient locality

Kharadi is now a major pocket in Pune that is designed to serve a large part of the information technology crowd in Pune. With plenty of info-tech parks in the area (including the EON free zone), there are also luxury apartments coming up in the area to cater to the needs of the professionals working here. Residents also have access to some of the best schools in Pune including CBSE, state board, and international schools. To cater to a young and working crowd, the presence of hip restaurants and bars adds to the glamour of this otherwise vibrant area
The Neighbours
information technology professionals and other corporate employees are plenty in the area
What You Will Find
A great number of restaurants and easy access to the major corporate offices present in and around the area
Living It Up
Great opportunities to blow off some steam during the weekend
What You Will Not Find
A peaceful, tranquil retirement home if that’s what you’re looking for
The Locality Scape
Modern high-rise buildings and fancy luxury apartments
Find Joy In
The upcoming vibrancy and a heavy influence of western lifestyles with the presence of numerous multi-national companies
A Very Professional Lot
With people coming in from all over the country to work in the information technology parks present here, you might just end up being neighbours with your own colleagues. Kharadi consists of a proportionate mix of single working men and women as well as families

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan