Residential Society Marketing Staff | retailer marketing organizations Dadar

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

7 Steps to refresh your brand message

For a memorable example, look no further than men’s grooming brand Old Spice. In 2006, the 80-year-old company saw upstart Axe beginning to steal market share. Confident in its product, Old Spice quickly identified its message as the problem. Within months, Old Spice had retooled its message on the back of hilariously memorable ads and YouTube videos. The company’s blunt message and creative delivery resonated with consumers, who increased purchases of a product they’d previously overlooked.

Turning back to B2B, we believe the same lesson applies: taking creative risks for a stronger message can pay off. Let’s take a page from the Old Spice playbook and better connect with our prospects and customers.

Don’t reinvent the wheel… just what you call it

Many of us enter our office doors each day confident in our product or service. But there’s always the risk of losing market share – even to an inferior product. A new message allows you to retool your marketing arsenal while keeping your product intact.

A good message must explain what you do and why you do it better than anyone else; ideally it will also build an emotional connection with your target market. The message communicates who you are and what your values are, which becomes even more important when you consider this: according to Harvard Business Review, 64 percent of people cite shared values as the main reason they have a relationship with a brand.

A new message can help you build that emotional connection without pressing the reset button on product initiatives. But before you pick up the pen, research is called for.

Look at your message from the outside-in

Market research and persona analysis go a long way in ensuring you’re on the right track with your message. Even then, you have to be sure your message works. Take the draft and ask some current customers, and a few key prospects, what they think of it. It’s tempting to skip this step – especially if time and budget are limited – but there are ways to make the testing process quick and efficient.

For a message to truly resonate, it needs to be authentic and it needs to connect. And there’s no way to know this without testing it with prospects. Even if you love it, if your prospects don’t, it’s back to the drawing board.

Take back the monopoly on creativity

As a B2B marketer, it’s easy to latch onto the same buzzwords time and again. Agility… security… flexibility, and so on. All too often the result is a safe, predictable, stale message that falls flat – especially compared to the creativity we see in B2C.

 

 

 

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