Fulcrum Marketing is a strategic rural marketing Services About Ghodbunder Road Thane . Our team of marketing consultants also specialise in marketing planning and rural marketing for all types of business of any size.
rural marketing Services About Ghodbunder Road Thane
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
We create ideas that redefine communications, product and service experiences. Building brand equity by making a positive impact on people’s lives.
Creating ideas that move people.
We create compelling Marketing Campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness.
Our Marketbeats agency target based services combine with our strategic planning and account direction skills for your consumer or trade campaign. We are happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions.
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Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
- reviewing your marketing conditions
- reviewing your current marketing challenges and capabilities
- identifying and maximising competitive advantage
- creating and amplifying market positioning
- developing new revenue sources
- maximising market communication techniques
- Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
- Referral Programs
- Word of Mouth Plus
- Trade Shows
- Outdoor Advertising
| Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. |  |
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
rural marketing Services About Ghodbunder Road Thane
rural marketing Services About Ghodbunder Road Thane
communication and rural marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
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Implementing a rural marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , rural marketing Services . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
rural marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and rural marketing Services . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | rural marketing Services About Ghodbunder Road ThaneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
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About Ghodbunder Road, Thane
Overview:
State Highway 42, often cited as Ghodbunder Road (or GB Road), is a major road leading out of Thane, a suburban district in Mumbai. It is 20km long, and runs along the entire stretch of Thane, linking two main arterial roads of Mumbai, the Eastern Express Highway that begins at Sion and ceases at Thane, and the Western Express Highway that goes on to become the National Highway providing a route to Gujarat. The road passes through Salsette Island, painting a picturesque view of the Yeoor Hills and the Thane creek. The road also perforates a part of the Sanjay Gandhi National Park and hems past the Vasai creek. Kasarvadavali, Hiranandani Estate, Thane West, Kolshet Road, Manpada, Kalwa, Naupada, Mulund West and East are its neighbouring localities. The GB road meanders through dense forests, and the views from this route are nothing short of pictorial and arresting. The scenic landscape along this circuit has contributed to the sharp rise in real estate in this area over the past few years. The area encompassed within the 20km stretch of the GB road is peppered with a number of schools and colleges, including Hiranandani Foundation School (HFS), Sri Ma Vidyalaya, and Tatvagyan Vidyapeeth. Also, multispecialty hospitals and polyclinics, and large contemporary malls are scattered along this area. Key Projects in Ghodbunder Road includes Puranik Hometown, Puranik Rumah Bali Phase II, Lodha Splendora Platino, Puraniks Sky Villa, Puranik City Phase III, Dosti Imperia Phase I among others.
Connectivity and Transit Points:
Being a prime real estate destination in the Mumbai Metropolitan Region (MMR), the popularity of this area is further mobilised by means of a highly efficient transit system. This area takes pride in its dynamic and well-organised bus service, with a wide variety of buses like BEST (Mumbai City Bus) and TMT (Thane Municipal Transport) connecting the district of Thane to other focal points in the city.
Travelling within the area of Thane is hassle-free, thanks to the auto-rickshaws. With fares starting at Rs 15, autos are a feasible option for commuters who are familiar with the inner roads of the district.
Taxis (both AC and Non-AC) are also available in this locality, providing services to the Mumbai Airport, local train stations at Thane, Borivali, Bandra, Dadar, and the main railway stations such as Chhatrapati Shivaji Terminus and Mumbai Central.
Major Landmarks
Sanjay Gandhi National Park
Vasai Creek
Ghodbunder Village
Ghodbunder Fort
Employment hubs near Ghodbunder Road
Hari Om IT Park (9 km)
NESCO (23.3)
Ashar IT Park (23.5)
ThaneOne Corporate Business IT Park (19.9 km)
Kumar Metal Industries Pvt (7.9 km)
Proposed & Planned Infra :
The development authorities have planned a monorail network to serve as a feeder system to a Metro project planned in Thane.
The MMRDA has finalized a Metro corridor, extending from Wadala to Kasarvadavali on Ghodbunder Road.
MGM IT Park is an upcoming Commercial center in the area that is going to provide ample of job opportunities for the technically skilled youth.
Factors for Growth in the Past
What used to be sprawling paddy fields and abandoned industrial plots have recently been converted into mass housing projects, with high-rise apartments being developed by the construction moghuls such as Lodha and Hiranandani.
The scenic Ghodbunder Road, in conjunction with growing residential, commercial, retail and infrastructural development has led to a massive population growth in this area, with the size of the district increasing tenfold in recent times. As a result, a large number of residential property in Ghodbunder Road are available for sale.
Factors for Growth in the Future
The Thane Municipal Corporation (TMC) has grand plans for the future of Ghodbunder Road. They plan on widening the service roads off GB, thus ensuring smoother movement of traffic. They also plan on implementing a Slum Redevelopment Scheme (SRD) to better the slums in the area.
To reduce the incidence of minor injuries and fatal accidents that occur frequently in this area due to the busy roads and incessant traffic, Maharashtra State Road Development Corporation (MSRDC) has approved the construction of ten foot-over-bridges (FoBs) with escalators, to ensure safety of walking commuters.
Infra Development (Social & Physical) :
Ghodbunder Road possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are Zilla Parishad School, Dongripada, Kidzee Preschool & Daycare, Podar International School, Hiranandani Foundation School, Radcliffe School Thane, Dnyan Ganga Education Trusts, Rainbow Preschool, and Saraswati Vidyalaya High School & Junior College.
Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Ghodbunder Road are Hiranandani Hospital, Kevalya Hospital, Vedanta Hospital, Titan Hospital to name a few.
The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Sai Fashion, Eureka Forbes Office, Sri Swami Samarth Stationery, Pantaloons, Cosmos Mall, R Mall Thane, Brand Factory, and High Street Mall, etc.
Major Challenges
Ghodbunder Road consists of four simultaneously operating flyovers, which has led to a massive increase in traffic, posing a problem to residents. Apart from congested roads, heavy traffic has given rise to intensification in dust and noise pollution.
Fluctuations in electricity accompanied by long power cuts, irregular water supply due to choked pipes, improper garbage collection leading to unhygienic surroundings, and petty crimes, continue to vex the residents.
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