RWA Marketing Supplier | Store marketing Professional Kondhwa

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

Small Business Most Important Thing

When I started my first company, I made a vow to myself that no one would be able to “outwork” me.  I believed that if I put more time into my business than my competition, it would make me successful.  I became the worst workaholic you could imagine.  I would actually leave church on Sunday–and then head into the office.  I worked 7 days a week and I created that culture for my employees, too.  You could call my office at 8pm and my assistant was still there answering the phone.  Now, I always bought lunch and dinner for my staff, but I didn’t have a life and neither did they.  And even though my company did well, I am not so sure it was because of all those hours at the office.

It is true that in the first couple of years your business, it really owns you.  But be careful not to give all of your energy to your business and completely neglect your family and friends.  Make a point to at least twice a week end your work day at a reasonable time.  There are too my entrepreneurs who are divorced, because they did not make their families their #1 customer.

 

Here’s a small quiz that will help you figure if you are on the road to burnout in your business.  Answer these questions Yes or No.

 

  • Do work long hours = 5 or more nights a week?
  • Do you prefer to be at a networking event instead of at home?
  • Do you know how to relax?
  • Do you still have a date night with your spouse?
  • Have you recently spent time hanging out with friends?
  • Do you still regularly do any of your hobbies?
  • Have you recently read a book for fun?

 

Your answers to these questions should make you think hard about what your top priority is for your life.

 

So, how did I finally stop devoting every waking hour to my business?
I was forced to take it easy when I became pregnant with my son.  Due to complications with my baby, I had a high risk pregnancy and was put on bed rest for 6 months.  I was forced to get a smart phone, and use technology more effectively. I was really only able to work 4-5 hours a day when I felt up to it. I had to delegate more and depend on my staff much more than I ever had. Once I had my son, I never returned to my workaholic ways.  I am now a family first entrepreneur. I figured out that my time is what my family needed most, if I wanted to have a family.

 

Are you a reformed workaholic? Tell me how you finally got your life back from your business?

 

Melinda F. Emerson, known to many as is one of America’s leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure.  As CEO of MFE Consulting LLC, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. She has been featured on NBC Nightly News, the Tavis Smiley Radio Show, in the Wall Street Journal, Entrepreneur and Black Enterprise Magazine. She hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs and publishes a resource blog www.succeedasyourownboss.com  Melinda is also the author of the national bestseller Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. (Adams Media 2010)

 

 

 

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