RWA Marketing Team | Store marketing Strategy Erandwana

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

5 tips for hiring the best brand ambassadors

1. Those who fit your target demographic

Ensuring your target demographic is mirrored in your BAs is essential. The consumer will feel comfortable to speak with the BA right away, and will be more likely to take the time to consider what they have to say because people connect with similar people.

2. The social butterflies

People connect with people, especially when they are authentic, genuine, and relatable. Find BAs that spark conversation with ease and can charm just about anyone. Friendly, kind, and charismatic are qualities that are mandatory to have when it comes to representation. People trust recommendations and opinions of people that they connect with.

3. People with reach and resonance

People with a natural ability to influence their peers are the kind of people you’ll want to hire. Social media influencers are often good options to reach out to if you desire more digital traffic. Otherwise, people that have held leadership positions elsewhere, had marketing or advertising related work, or simply persuasive personalities are traits that are important to look for in a potential BA.

4. Quick learners with deep understanding

Your BAs need to know the product or service like the back of their hand. BAs are providing potential customers a valuable experience by allowing them to connect with someone that can answer all questions that may arise, thus creating a greater chance to turn a potential customer into a lifelong customer. Make sure your BAs are armed with as much information as possible, then some, so they are ready to educate your new customers.

5. People with a passion for your brand

The best brand ambassador you can have is someone that already has a passion for your brand. It’s hard to fake excitement, so having someone with true and genuine passion for your product will only benefit your company’s sales. Plus, the brand ambassador will be more likely to talk up your products because of their excitement about being a part of your team.

Our Senior Vice President, Drew McCartt says “Brand ambassadors are imperative to bringing a brand to life and creating a dialogue in a way no other type of marketing can achieve in an honest and authentic way. Nothing compares to one-on-one, face-to-face engagement to drive results.” For more information about how to create a dialogue about your company using brand ambassadors, check out Drew’s interview with Smart Business.

 

 

 

Corporate Marketing , Retail Marketing Strategy , engagement marketing Solutions , B To B marketing Companies,

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