Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, society Marketing Service Provider Agency | face to face marketing Campaigns in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

Employ Experiential Marketing to Extract High Value Experience on Campus

Spending and brand engagement among millennials and Generation Z consumers have shifted over the past decade – they have become more responsive to experiential marketing. With traditional outbound messaging lagging behind, the shift is evident across all types of advertising and marketing niches. Apple and Google, retail giants such as they are, tapped into this concept early. They opted to “neglect” their product’s feature benefits by aiming their advertising on the culture and the experience surrounding their products.

Tradeway’s Michelle Storey commented that this type of marketing has now become standard, particularly among brands that cater to college-age consumers. The good news is that this powerful tactic can be leveraged by any brand “simply” by thinking outside of the internet, TV and print media box.

Understand Your Market’s Desires

From a marketing perspective, it’s critical to understand exactly what influences and drives your market:

What do they desire, and
How does that desire impact on their purchasing power?

Let us look at the Millennials, also referred to as Generation Y, the last of whom are in college now and will be graduating over the next few years. This demographic, for instance, places a big priority on the following:

They attach a greater value to experiences than they do to possessions.
Financial stability is important for millennials. However, they don’t find it the same way their parents did.
Rather than saving for things, they save money for building memories such as dining out, taking trips and experiencing life.

From a marketing perspective, it’s critical to understand what influences millennials:

What do they desire, and
how does that impact their purchasing power?

Captivate your Market

An excellent way to reach millennials and Gen-Z consumers are with experiential marketing and campus pop-up events. Not only are they gaining in popularity, they can also be seen, umm…popping-up, in greater numbers everywhere. The beauty of these events is that:

They are a unique, non-traditional way to speak to students, and
They can take place anywhere on a campus where college-age consumers frequent, including:
Campus Bookstore
College sporting events
Campus-wide festivals
Grad Fairs
Back-to-College events (e.g. orientation and move-in)

When brands can get in front of college students in the form of an experience, millennials and Generation Z are:

More likely to engage, and
More likely to remember your brand.

The result – lifelong repeat customers!

The Take-Home-Message

To create a successful experiential experience and to capture student consumer engagement, brands should consider:

Offer something that the targets audience needs (i.e., a solution to an existing problem),
Create opportunities for user-generated content that could be leveraged for online marketing, and
Offer an experience that college students are likely to find unique and share with a friend.