The Fulcrum Agency is the Mumbai marketing company and Store Marketing Professional in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
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DESIGN
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Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
Challenge Reinvent the Realtor experience at key trade shows by encouraging Realtors to abandon their transactional mentality and actively engage on-site to learn more about PNC Mortgages.
Solution PNC Home Insight is an online tool that guides you through the home buying process from start to finish, making the entire mortgage process easier to understand. Our custom-built environment brought PNC Home Insight to life, immersing attendees in a self-guided, informative journey through the home. Guests were incentivized to participate with prizing that catered to a Realtor’s need – a camera drone capable of creating home fly-over footage.
Execution Knowing the entrepreneurial nature of Realtors, at the National Association of REALTORS® (NAR) and Triple Play REALTOR® Convention & Trade Expo, we gamified the experience, adding an element of fun and competition. Realtors were able to test their industry knowledge through a series of interactive quizzes highlighting PNC’s Home Insight tools. Upon completion, attendees earned a key – a chance to unlock the door and win the drone.
Results Although the drone was a primary traffic driver to the booth, realtors were genuinely engaged with the informational quizzes. Compared to previous years, our entertaining and educational approach resonated more deeply with Realtors, most of whom spent 14-17 minutes on average inside the booth and 33-37% opted in to receive additional information.
NAR:
980 registrations
698 Scan to Win
71% rate of completion
14:20 mins average time spent in booth
107 repeat visitors
875 total opt-ins (193 opted in to all 3 quizzes; 37% average opt-in rate for single quiz
Triple Play:
649 registrations
509 Scan to Win
78% rate of completion
17:43 mins average time spent in booth
14 repeat visitors
652 total opt-ins (136 number of attendees who opted in to all 3 quizzes; 33% average opt-in rate for single quiz)
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