supermarkets sales agency Chembur mumbai | highway dhaba Marketing agency | guerrilla marketing agency

Marketing Execution – Plan, Execute, Track, Measure

Fulcrum Marketing is a strategic supermarkets sales agency Chembur mumbai . Our team of marketing consultants also specialise in marketing planning and supermarkets sales for all types of business of any size.

supermarkets sales agency Chembur mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

Sales and Marketing for Small Business

The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

• reviewing your marketing conditions
• reviewing your current marketing challenges and capabilities
• identifying and maximising competitive advantage
• creating and amplifying market positioning
• developing new revenue sources
• maximising market communication techniques
• Set your sales team

Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.

Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

• Referral Programs
• Word of Mouth Plus
• Trade Shows
• Outdoor Advertising

Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

supermarkets sales agency Chembur mumbai

supermarkets sales agency Chembur mumbai

communication and supermarkets sales management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for supermarkets sales Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status

Implementing a supermarkets sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , supermarkets sales agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

supermarkets sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and supermarkets sales agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Chembur, mumbai

The eastern suburb of Chembur has witnessed phenomenal metamorphosis over the past couple of decades, evolving from an agricultural wasteland to a thriving locality. Chembur has proved to be the seat of commercial, industrial, educational, and residential activity in East Mumbai, aiding in its expansion and development.

The eastern suburb of Chembur has witnessed phenomenal metamorphosis over the past couple of decades, evolving from an agricultural wasteland to a thriving locality. Chembur has proved to be the seat of commercial, industrial, educational, and residential activity in East Mumbai, aiding in its expansion and development.

Surrounded by Eastern Freeway, Santacruz-Chembur Link Road, and the Chembur Monorail Station, this locality enjoys excellent connectivity, making it one of the most desired residential areas in the city.

An old locality, this suburb is an amalgamation of cultures and lifestyles, with quaint and rustic bungalows being overshadowed by looming residential complexes. The diversity of this locality is fuelled by a myriad of temples, churches, and masjids.

Chembur enjoys excellent infrastructure and an array of amenities, providing its residents with a comfortable and easy lifestyle. Chembur Market receives fresh produce every day, and people come by the dozens to purchase fresh meat, fish, fruits and vegetables, spices, and flowers. Fitness centres, malls, departmental stores, clubs, and gymkhanas are situated within the vicinity. Bombay Presidency Golf Club is located here, providing an expansive green belt in the otherwise dusty suburb.

Prestigious Tata Institute of Social Sciences (TISS) is housed in Chembur, and students from all over the country reside here, adding to this locality’s infectious atmosphere and vibrant energy.

Key Projects in Chembur :

Alta Vista
Hubtown Rising City
Satras Eastern Heights
Unity Land Venus Heights

Connectivity and Transit Points

Chembur boasts of great road and rail connectivity, allowing easy and hassle-free commute.
It is one of the stations on the Harbour Line of Mumbai’s intricate railway network, which connects it to neighbouring areas such as Tilak Nagar, Govandi, and Ghatkopar. A skywalk connects the railway station to the Chembur monorail station, which serves as the northern terminus for Line 1. After completion, Line 1 will connect the eastern suburb to Jacob Circle in South Bombay. The monorail serves some thickly-populated areas that are not adequately serviced by Mumbai Suburban Railway, allowing for easier travel.
BEST buses plying from the Lokmanya-Tilak Nagar (Chembur) Bus Station and the Sahakar Nagar (Chembur) Bus Station take commuters to most parts of the sprawling city.
Eastern Express Highway and Sion Panvel Highway are some of the arterial roads of Chembur. They are important road transit points for those travelling to Pune using the Mumbai-Pune Expressway. The Eastern Freeway connects Chembur to South Mumbai, vastly reducing travel time. The Elevated Road connects Chembur to the western localities, especially the commercial hub, Bandra Kurla Complex (BKC).
The international airport is approximately 10km away, and can be accessible via taxi-cabs.

Major Landmarks

Tata Institute of Social Sciences (TISS)

Bombay Presidency Golf Club

Our Lady of Perpetual Succour Church

Fine Arts Society

Jetty at Mahul Village Toll

Factors for Growth in the Past

The establishment of Bombay Presidency Golf Club was a major growth factor in the past. In 1827, the British had claimed large tracts of land in Chembur to set it up. Construction of the town began in the 1920s, and within a decade or so, the township of Chembur was established.
Increased industrial activity in Chembur began post-independence, as various factories started springing up in this locality. Commercial activity in this area began to draw hordes of people seeking employment and residence, and eventually, with the construction of societies by the Bombay Housing Board in Station Colony (Subhash Nagar), the Shell Colony (Sahakar Nagar), and the Township Colony (Tilak Nagar) in 1955, the area transformed from an industrial suburb to a residential one.

Residential & Commercial Market

Chembur has been a thriving residential locality since the time of independence, and the dominant property type in this area varies from state-of-the-art residential complexes to large, sprawling bungalows.
The current sales trends for multi-storey apartments in Chembur fall within the range of Rs 16,900-17,200 per sq. ft. Builder floor apartments in Chembur may cost anywhere between Rs 16,000-18,600 per sq. ft. Residential houses fall within the bracket of Rs 16,000 -18,500 per sq. ft.
Rental rates vary from approximately Rs 7,500 -25,000 per month for a 1 BHK, and Rs 30,000 -75,000 per month for 2 and 3 BHKs.
Commercial space in Chembur typically costs anywhere between Rs 14,200- 39,600 per sq. ft. Leasing commercial space may cost between Rs 95-120 per sq. ft.

Major Challenges

Chembur is home to many industrial factories, each spewing its fair share of toxic waste and thick smoke. Highly polluted, this area has earned the nickname of “Gas Chamber of Mumbai.” Rashtriya Chemicals and Fertilisers Ltd-Semi Government Enterprise (RCF) releases highly poisonous ammonia vapours on a daily basis, and this has led to the development of severe respiratory problems among the residents.
The last of Chembur’s green lung, a sprawling piece of land with dense trees, has now been bought over by developers. This project will lead to the felling of around 600 trees, only increasing the pollution in this area.
Residents are cautioned to take care of their health, as fresh and pure air is hard to come by in this locality.

Factors for Growth in the Future

Phase-II of Line 1 of the Mumbai Monorail is slated to open early next year, and this will connect the eastern suburb of Chembur to the southern towns. This monorail has been cited as the third-longest line in the continent, and once it becomes fully operational, it will ease the road traffic by ten-fold.
Santacruz-Chembur Link Road will create a network from Chembur to the western suburbs, which will significantly reduce travel time. Convenient accessibility to major work hubs like BKC and Nariman Point, will also be instrumental in the evolution of this area.
There are many premium residential projects that have been granted approval by local authorities. These high-rise buildings will be equipped with the best of facilities. Some of these projects are Shree Tirupati Magnifica, Hubtown Seasons, Tulsi Swaraj, and Charisma Sampurna. The Godrej Group are developing luxury condominiums, with the Godrej Palms residential project offering high-end 3 and 4 BHKs. This will help boost property demand among the upper class, leading to an increase in property value.

• 7.

 mumbai,  Chembur mumbai , supermarkets sales agency , supermarkets sales agency Chembur mumbai