Tag: BTL-Activities-Solutions-Pune

Scared Like a Bunny? Hop to It!

 Just in time for Easter: I thought I’d talk about being aware of the fears that hold us back.
About four years ago, a good friend and I published a book called Stories Rabbits Tell: A Natural and Cultural History of a Misunderstood Creature. The book, which covered the natural history of both wild and domestic rabbits, as well as the use of rabbits as cultural icons (think Peter, Harvey, Brer, and, yes, both the Easter Rabbit and the Playboy Bunny) received great reviews, sold well on Amazon and the publisher’s website, and garnered my co-author and I a fair amount of attention in rabbit circles.

But there was one thing I couldn’t do: Walk into my local bookstore and say, “Hi, I live here in town and my friend and I wrote this interesting book on rabbits and we were wondering if you might want to carry it. ” I couldn’t even do it during Easter season, when most book stores have whole tables dedicated to bunny books and accessories.

Why? It’s partly because I’m from a long line of small-town New Englanders, who frown on chest thumping. And also I’m a little shy—even though the staff at this book store know me and my family quite well.

Whatever it was, I missed the Easter season at my local bookstore three years in a row, which meant that I missed a) sales; b) a chance for interviews in the local press; and c) an opportunity for local book-selling events.

Not good.

So this year, I said, “enough is enough.” And I grabbed a copy of Stories Rabbits Tell – plus copies of some of the reviews –marched myself into that bookstore and said, yes, “Hi, I live here in town and my friend and I wrote this interesting book about rabbits and we were wondering if you might want to carry it this spring.”

Now understand, my heart was pounding and I had a bad case of butterflies. I was terrified the clerk would say, “pshaw.” But she didn’t. She took my materials, gave them to the buyer, and voila, within a week Stories Rabbits Tell, appeared right there on the shelf.

Moral of the story? We all have tasks that we avoid because we’re fearful. It could be a sales prospect that you’re nervous about calling. It could be a supplier who intimidates you. It could be an employee you put off reprimanding,  a manager you’re afraid to confront, or an inventory mess you just don’t want to sort through. 

But to develop business-related emotional intelligence, you need to be able to recognize your fear, understand its consequences (e.g., lost sales or inefficient workers), and then walk through it, so you can do what needs to be done.

This week’s homework: Try to identify one professional task you’re avoiding because you’re afraid. Write down why you’re afraid (i.e., what do you imagine will happen if you attempt this task?) and just how your procrastination is holding you back. Then figure out a way to do what needs to be done. You may have to break the task down into little steps, talk it over with a friend or colleague, or “just do it.” Whatever you need to do, find a way to help yourself get over this one internal hurdle.

(And post a comment about what you end up being able to do!)

 
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eBay’s Credibility Gap and Information Asymmetry

eBay recently announced a serious round of changes as mentioned in prior posts on this blog and elsewhere in the blogosphere. These changes included not just fee structure changes, but integral changes to the feedback system and search results structure.
Could these heavy handed changes be the result of eBay trying to resolve its long standing credibility issues? What credibility issues you ask? Seller credibility is a problem on the web in general. Buyers on the web have a very limited amount of knowledge about the seller they’re dealing with unless it’s a well branded company. Anything less than that and the buyer is missing information about the seller. On eBay this generally is a bigger problem because up until now, sellers have not been forced to do much to qualify themselves.
Steve Woda the CEO of BuySAFE calls this ‘Information Asymmetry’ which he defines as follows:
…one party has more or better information about the product than the other party. In eCommerce and on eBay, the seller clearly has an information advantage over the buyer, and this is information asymmetry.
In the past, this has resulted in a certain level buyer dissatisfaction and lack of trust. For example, if a buyer purchases something advertised as a name brand juice blender and it turns out to be something else, what happens? Aside from pursuing the usual complaint and reimbursement channels, the buyer likely will not shop for juice blenders on eBay any longer.
In the long run, that hurts the eBay marketplace and this may be what’s sitting behind eBay’s latest round of changes. When the new changes are implemented, buyers will have the upper hand in the feedback system and will have better control over non performing sellers. When the new search system is implemented, the sellers with high performance standards will get the highest exposure. Therefore, the scam sellers or poor performing sellers will have a more difficult time getting exposure.
While buyers may not immediately understand the dynamics of these changes on the marketplace, ultimately it could reduce the credibility gap issue for eBay and provide an overall better buyer experience.

Are you interested in an acting career? Things you should know

Home » Business Model » Are you interested in an acting career? Things you should know
May 11, 2016 Frank Bullock Business Model
Acting can be a rewarding and fulfilling career, filled with excitement, challenges and life-changing experiences, but it has its ups and downs. When it comes to becoming an actor, talent is not all it takes, education being just as important. Because acting is still a profession, a certain level of education is required as well. There are several steps that need to be followed, if you are interested in pursuing an acting career. If you have given acting some serious consideration, here are a few ways in which you can achieve the level of success you desire.

Is acting the right career for you?

Before moving further with the process of becoming an actor, you should give this topic more thought, and determine if this type of career is the right fit for you. Think about your lifestyle and long-term plans, and decide if you are willing to make the sacrifices necessary to become an actor. Have you always wondered comment devenir acteur? Well, first of all, you should determine if you are really passionate about acting, and if you are willing to do all it takes to reach the level of success you desire.

Education is key

Many people believe that acting is a talent you are born with, failing to comprehend the important role that education might have in this domain. Although, a certain level of talent is required to be able to pursue this type of profession, education is equally important. Obtaining the skills and acting techniques necessary is impossible without the guidance of an experienced instructor. From improvising to communicating effectively with the target audience or camera, there are many things you will need to learn, if you want to call yourself an actor. The right drama school will help you refine your skills and develop your talent.

Attend as many auditions as possible

One thing you need to learn to accept is that failure is part of the process of becoming an actor. Although, you might not be prepared for a particular role, or you will be rejected constantly for many parts, you should never give up. Attending as many auditions as possible will give you the opportunity to gain experience and help you build self-confidence. The film and theater industry is highly competitive, but with determination and ambition, you will eventually obtain a part in a movie or play. Regardless for what part you are auditioning, you should try your luck whenever you have the chance to do so.

As you can see, there are a few things to consider, if you desire to become an actor. Because this industry has its challenges and the competition is rather high, make sure you enroll in an acting class that can help you achieve your full potential. Give yourself the opportunity to establish professional relationships, acquire basic skills and learn the secrets behind this career, and start looking for a reputable drama school that can put at your disposal an extensive variety of courses and workshops.

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