Tag:  Business to consumer Marketing Services

Experiential marketing Activity | Door To Door Marketing agencies Currey Road

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Experiential marketing Activity | Door To Door Marketing agencies Currey Road

USE DESIGN IN YOUR BUSINESS

Design opens up valuable opportunities for businesses. Its importance is often underestimated, but good design can bring some significant business benefits.

The research and prototype stages of the design process can generate new product ideas and allow you to discover your customers’ needs and preferences.

Design can then help you turn these ideas into innovative and competitive products and services that are suitable for your market. You can also use design to make your business processes more efficient and to strengthen your marketing approach.

This guide explains the different ways that design can benefit your business, from product development to business strategy. It also outlines what’s involved in the design process as well as how you can manage the process and measure its success.

THE BUSINESS BENEFITS OF DESIGN

Evidence shows that using design improves business performance. Businesses that undervalue the importance of design may be missing vital opportunities.

Design can bring a range of commercial benefits if used systematically across your business. These benefits include:

  • increased sales of your products or services
  • improved market position relative to your competitors
  • greater customer loyalty and fewer customer complaints
  • a stronger identity for your business
  • the ability to create new products and services and open up new markets
  • reduced time to market for new products and services

Designing for your customer

The effective use of design gives customers a reason for buying from you and not from your competitors. It’s a valuable source of differentiation – a well-designed product or service will stand out from the competition.

Design also adds value to products and services. Customers are often willing to pay more for well-designed products that can offer them benefits such as greater usability, increased functionality and improved aesthetics.

Designing for efficiency

But as well as enhancing the products and services you sell, design can also improve the way your business operates – the efficiency of its processes, the cost-effectiveness of the raw materials it uses, the quality of its packaging.

As well as increasing the value of your products and services to customers, design can cut production costs. Careful design of the manufacturing process, for instance, can bring substantial savings. It can also make processes and the use of materials more efficient and environmentally friendly, helping businesses comply with sustainability regulations and legislation.

HOW BUSINESSES USE DESIGN

Design covers much more than just the outward appearance of products or the graphic elements of things such as your website, packaging and marketing materials. It plays a part in nearly every aspect of what most businesses do.

In some areas, the importance of design is quite obvious – for instance, when a business creates a consistent look across its products, signage, stationery and marketing activities.

Design can also be used to benefit your business in many less obvious ways. Remember that design isn’t just about managing the appearance of your business – it’s also about managing your business processes so they’re as cost-effective as possible.

Businesses use many types of design, among which:

  • product design – including ergonomics
  • engineering design
  • graphic design – from manuals and marketing literature to signage and software interfaces
  • packaging design
  • website and interface design
  • retail design
  • interior design and fit-outs
  • exhibition design
  • architecture – particularly for refurbishments and building modifications

It’s a good idea to conduct a design audit – look at key areas of your business such as your brand, your product and service development, your work practices and customer communication and then consider what role design plays in them. There may be opportunities to use design to make your business more efficient and to add value to your products and services for your customers.

MAKE DESIGN PART OF YOUR BUSINESS STRATEGY

Design deserves more attention than it frequently receives from business owners and managers. It’s often seen as a finishing touch in product or service development – something to be used after the strategy has been formulated, key decisions have been made and budgets have been allocated.

Successful businesses include design as part of their business strategy from the outset. This is because involving design at an early stage can save you money and result in a better offering and a better experience for your customers.

You don’t necessarily need a professional designer to use design strategically – just looking for new ways to meet your customers’ needs is an important step in taking advantage of the benefits of design. Making even minor changes can provide considerable rewards.

Your first steps to using design more strategically should include:

  • pinpointing where and how design is currently being used within your business
  • identifying ways of improving the design process – such as increasing management involvement or using a professional design consultant
  • looking for areas of your business where design opportunities are being missed
  • making sure design considerations are featured in all your business planning meetings and documents
  • conducting market research to ensure you know what your customers need

Business advisors with design knowledge can provide guidance on using design and working with designers.

USING DESIGN TO IMPROVE PRODUCT DEVELOPMENT

Finding out what your customers want is an essential starting point in designing competitive products and services. The more you discover about your customers’ preferences from market research and design-led user research, the more likely you are to design products they’ll want to buy. See our guide on how to know your customers’ needs.

Product development involves the following steps:

  • carrying out user research
  • developing a concept for a new or revised product
  • drawing up an initial design
  • identifying the people, materials and processes required to produce it
  • creating a prototype
  • conducting user trials to evaluate the new product
  • making revisions after the user trials and settling on a final design

See our guide on how to develop new products and services.

Remember that product development shouldn’t only be focused on your existing customers – it can also be used to help you target new customers and move into new markets.

USE DESIGN TO WIN NEW CUSTOMERS AND MARKETS

Design can be a powerful means of retaining customers and positioning your business for a move into new markets.

Responsive businesses can use design methods and techniques – such as user research and prototyping – to identify customer needs that aren’t being met and then create or refine a product or service to fill the gap in the market. See our guide on how to know your customers’ needs.

Businesses can use design in a variety of ways to appeal to new customers and build new markets. These include:

  • designing prototype products that can be used to reveal customers’ needs and preferences and spark new ideas
  • creating products incorporating trend research that anticipate and fulfil customers’ needs
  • developing your business’ brand through packaging, graphics and customer communication

Design can also help you expand into foreign markets – perhaps by complying with different technical standards or by tailoring a product or its packaging to preferences in your target market.

Alongside winning new business, don’t forget the important role design can play in retaining your existing customers. Whether it’s a new product or a website redesign, fresh design can keep your customers interested, and help you contend with the competition.

The needs of customers can change, so the user observation, trend research and prototyping that are part of the design process will help you keep in touch with your market.

THE DESIGN PROCESS

The design process should be managed like any other business process. The key is to co-ordinate those involved – designers, managers and employees with an insight into the project requirements – to ensure that your use of design delivers the outcomes you require at the cost you have budgeted.

Key tips for managing the design process

  • The design process should begin by clearly identifying the purpose and goal of the project, such as raising brand awareness or improving a product or service offering.
  • Carry out research both before and during the project – keep focused on what your customers want. See our guide on how to know your customers’ needs.
  • Decide who in your business will be responsible for the design process
  • Set a budget and a timetable with measurable targets.
  • Choose your designer and prepare a design brief outlining the project’s aims, budget, timetable and any legal, technical or other constraints on developing the design. Consult as many departments as possible when drawing it up.
  • Make sure that your production, marketing and sales departments are prepared for any new product, service or branding you develop.
  • Monitor the process as it develops – if the project deviates from the brief, investigate and make sure it’s for a good reason.
  • Remember that your designs may result in intellectual property that needs protecting.

When the process is finished make sure you gather as much feedback as possible from those involved – it will help you run future design projects even more smoothly.

MAXIMISE THE SUCCESS OF YOUR DESIGN PROJECTS

For every design project you undertake, you should set clear targets for measuring its success.

In many instances customer response will be a crucial factor. For instance, if you design a new product or a new website interface, the key benchmark of its success will be its performance in the market.

You may also need to consider a wide range of additional factors when judging the success of your project:

  • Cost – did aspects of the design process – such as prototyping or user-testing – go over budget? If so, why?
  • Timetables – if deadlines were missed, was it because they were unrealistic or were the delays avoidable?
  • Working relationships – did poor communication or other problems hinder cooperation between you and your designer?

The more specific the targets and review dates you set out in your design brief and the more key people or departments you involve in setting them – the more likely it is that you’ll reap the return you want on your design investment.

If problems arise, deal with them as quickly as possible. Revise the design brief if important new information or priorities emerge – try not to get locked into a project that won’t deliver what you need.

After a design project has concluded, review it to see what lessons can be learned – this will make it easier to ensure the success of future projects. And don’t look at individual design projects in isolation – achieving your overall objectives may require a series of design investments to build on each other.

 

Door To Door Marketing agencies Currey Road

Experiential marketing Activity, Product marketing business , guerrilla marketing Services , In-shop marketing agencies

guerrilla marketing Services , In-shop marketing agencies, d2d marketing Services , Experiential Marketing Services , Fieldwork marketing Services , Colleges Marketing Services , malls Marketing Services, Business to consumer marketing Services

 

d2d marketing Services | Door To Door Marketing agencies in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing Services | Door To Door Marketing agencies in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Field Sales

Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.

By outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of  clients, not only do we have a proven track record, we also have the systems, the infrastructure and the skills to deliver.

We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too.

We have a database of skilled sales people covering the whole of the Maharashtra. We are able to provide sales teams who can work in stores or branches or in public venues such as shopping centres, shop to shop, service stations, consumer exhibitions or to undertake business to business sales. We do not offer door to door or residential sales services.

Generate an increased ROI with field sales

Are you stuck with a current sales strategy and don’t have any idea what should be done next? Service Innovation Group is your source of the most optimal marketing solutions. We offer professional field sales services which will drive an improved ROI to your brand in a short time. With a tailored plan for your retail business, our team will show you the way to follow. We know what marketing steps should be taken to build strong relationships with your customers and encourage them to rely on your brand.

Fulcrum is one of the most reputable field sales companies in the mumbai and pune  offering solutions that make the difference in the retail industry. We focus on developing long-term relationships with your potential buyers with the help of an innovative partnership approach. Aimed at increasing your brand awareness, our team of field sales experts will act on behalf of your company when creating a personal connection with your target audience. This form of marketing is a highly appealing option for businesses as it helps them deliver retail excellence quickly and effectively.

We want your retail store move beyond traditional marketing techniques with an annoying salesperson standing in front of shoppers. If you feel passionate about delivering greater value to your customers than that of the past, Fulcrum will help. It’s our sales marketing services that allow you to improve your results dramatically. Thus, it’s up to you to be better off using relationship-oriented promotion techniques or to settle for run-of-the-mill methods that do not take customer interaction into account.

Benefits of Our Field Sales Services

With new ways of increasing ROI and brand presence, Fulcrum has made a name for itself as the agency that cares about your success. However, it’s not the only thing that allows us to stand out from other field sales marketing companies. We’ve already managed to help many businesses due to:

Unrivalled experience in the retail industry. Over the years of helping others, we’ve found out what marketing strategies work best to maximise sales.

Technologically advanced solutions. Our field sales services come with the latest reporting software, allowing you to see your progress and areas with increased value.

Comprehensive sales programmes. We place an increasing emphasis on long-term customer relationships, improved brand presence and incremental sales. Also, our team makes sure the risk of miscommunication and incorrect data is minimised.

Individual approach. Depending on the retail sector you are involved in, different selling techniques may be required. When relying on us, you will get assisted by professionals who have all needed skills in your particular area.

Run your retail business effectively

All you need to get increased profits is to hire fulcrum to be a part of your team. As one of the most experienced sales  companies in the india, we know for sure how to achieve the desired results in sales. We will analyse high-level KPIs, strengthen local relationships and develop a step-by-step strategy to maximise your brand profitability.

Count on us today to bring all these benefits to your business tomorrow!

Field Sales

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing

 

d2d marketing Services | Door To Door Marketing agencies in pune

 

Door To Door Marketing agencies, direct Response marketing, Experiential marketing Activity, Product marketing business, guerrilla marketing Services, In-shop marketing agencies, d2d marketing Services, Experiential Marketing Services, Fieldwork marketing Services, Colleges Marketing Services, malls Marketing Services, park Marketing Services , Business to consumer marketing Services , face to face marketing Services, pune , mumbai

marketing Solutions in Prabhadevi

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Prabhadevi is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Solutions in Prabhadevi tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Solutions in Prabhadevi

User Experience

USER EXPERIENCE: THE THINKING BEHIND

  • Information Architecture

    SILENT CONVERTING FORCE

    The real hero of any interactive experience is the prospect, not the marketer. Fulcrum teams architect each experience to provide meaningful answers, anticipate next steps and speed customers to task completion and brand preference, so that the hero can realize his/her goal.

  • Conversion Architecture

    TIMING IS EVERYTHING

    Orchestrating user and business goals, persuasion, and brand strengths into well-tuned conversion architecture ultimately justifies the time and investment of a world-class website. fulcrum excels at the nuanced art of conversion by recognizing the precise needs of prospects at various points in the decision funnel. Ask too early, and you will be perceived as desperate; ask too late, and you will have missed the sale.

  • Interaction Design

    FORM FOLLOWS FUNCTION

    In the same way that concise writing leaves no trace of the writer, great interaction designs are invisible — users feel no friction or presence of the designer’s hand. For Fulcrum, every project creates an opportunity to build seamless interactions that help achieve increasingly complex user needs and goals.

  • Usability Testing

    PROOF OF VALUE

    Judicious testing and careful listening to right-fit prospects gives confidence to project launches. With usability evaluations and testing methods, Fulcrum ensures interfaces and content organization provide value via task completion exercises, path analysis and first impression testing. This adds certainty that your final product will exceed your prospect’s expectations.

Business to consumer promotional, Business to consumer Marketing Services, Business to consumer Marketing Services, Business to consumer Marketing Services in pune, Face to Face Experiential marketing, Mall events Interactive, local promotion experiential, BTL selling events, school selling events, housing society selling events, Mall selling events, marketing Solutions in Prabhadevi

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Business to consumer Marketing Services in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Business to consumer Marketing Services in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Business to consumer Marketing Services in navi mumbai

User Experience

USER EXPERIENCE: THE THINKING BEHIND

  • Information Architecture

    SILENT CONVERTING FORCE

    The real hero of any interactive experience is the prospect, not the marketer. Fulcrum teams architect each experience to provide meaningful answers, anticipate next steps and speed customers to task completion and brand preference, so that the hero can realize his/her goal.

  • Conversion Architecture

    TIMING IS EVERYTHING

    Orchestrating user and business goals, persuasion, and brand strengths into well-tuned conversion architecture ultimately justifies the time and investment of a world-class website. fulcrum excels at the nuanced art of conversion by recognizing the precise needs of prospects at various points in the decision funnel. Ask too early, and you will be perceived as desperate; ask too late, and you will have missed the sale.

  • Interaction Design

    FORM FOLLOWS FUNCTION

    In the same way that concise writing leaves no trace of the writer, great interaction designs are invisible — users feel no friction or presence of the designer’s hand. For Fulcrum, every project creates an opportunity to build seamless interactions that help achieve increasingly complex user needs and goals.

  • Usability Testing

    PROOF OF VALUE

    Judicious testing and careful listening to right-fit prospects gives confidence to project launches. With usability evaluations and testing methods, Fulcrum ensures interfaces and content organization provide value via task completion exercises, path analysis and first impression testing. This adds certainty that your final product will exceed your prospect’s expectations.

 

Business to consumer promotional, Business to consumer Marketing Services, Business to consumer Marketing Services, Business to consumer Marketing Services in pune, Face to Face Experiential marketing, Mall events Interactive, local promotion experiential, BTL selling events, school selling events, housing society selling events, Mall selling events, Business to consumer Marketing Services in navi mumbai

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Business to consumer Marketing Services in navi mumbai

Marketing and Sales companies Business to consumer Marketing Services in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

User Experience

USER EXPERIENCE: THE THINKING BEHIND

  • Information Architecture

    SILENT CONVERTING FORCE

    The real hero of any interactive experience is the prospect, not the marketer. Fulcrum teams architect each experience to provide meaningful answers, anticipate next steps and speed customers to task completion and brand preference, so that the hero can realize his/her goal.

  • Conversion Architecture

    TIMING IS EVERYTHING

    Orchestrating user and business goals, persuasion, and brand strengths into well-tuned conversion architecture ultimately justifies the time and investment of a world-class website. fulcrum excels at the nuanced art of conversion by recognizing the precise needs of prospects at various points in the decision funnel. Ask too early, and you will be perceived as desperate; ask too late, and you will have missed the sale.

  • Interaction Design

    FORM FOLLOWS FUNCTION

    In the same way that concise writing leaves no trace of the writer, great interaction designs are invisible — users feel no friction or presence of the designer’s hand. For Fulcrum, every project creates an opportunity to build seamless interactions that help achieve increasingly complex user needs and goals.

  • Usability Testing

    PROOF OF VALUE

    Judicious testing and careful listening to right-fit prospects gives confidence to project launches. With usability evaluations and testing methods, Fulcrum ensures interfaces and content organization provide value via task completion exercises, path analysis and first impression testing. This adds certainty that your final product will exceed your prospect’s expectations.

 

Business to consumer Marketing Services in navi mumbai

 

Business to consumer promotional, Business to consumer Marketing Services, Face to Face Experiential marketing, Business to consumer Marketing Services in pune, Mall events Interactive, local promotion experiential, BTL selling events, school selling events, housing society selling events, Mall selling events,

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Business to consumer Marketing Services in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Business to consumer Marketing Services in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Business to consumer Marketing Services in pune

User Experience

USER EXPERIENCE: THE THINKING BEHIND

  • Information Architecture

    SILENT CONVERTING FORCE

    The real hero of any interactive experience is the prospect, not the marketer. Fulcrum teams architect each experience to provide meaningful answers, anticipate next steps and speed customers to task completion and brand preference, so that the hero can realize his/her goal.

  • Conversion Architecture

    TIMING IS EVERYTHING

    Orchestrating user and business goals, persuasion, and brand strengths into well-tuned conversion architecture ultimately justifies the time and investment of a world-class website. fulcrum excels at the nuanced art of conversion by recognizing the precise needs of prospects at various points in the decision funnel. Ask too early, and you will be perceived as desperate; ask too late, and you will have missed the sale.

  • Interaction Design

    FORM FOLLOWS FUNCTION

    In the same way that concise writing leaves no trace of the writer, great interaction designs are invisible — users feel no friction or presence of the designer’s hand. For Fulcrum, every project creates an opportunity to build seamless interactions that help achieve increasingly complex user needs and goals.

  • Usability Testing

    PROOF OF VALUE

    Judicious testing and careful listening to right-fit prospects gives confidence to project launches. With usability evaluations and testing methods, Fulcrum ensures interfaces and content organization provide value via task completion exercises, path analysis and first impression testing. This adds certainty that your final product will exceed your prospect’s expectations.

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