Developing an Annual Marketing Plan and Marketing Strategy
corporate Marketing agencies Yewalewadi Pune
Fulcrum Marketing is a strategic corporate Marketing agencies Yewalewadi Pune. Our team of marketing consultants also specialise in marketing planning and corporate Marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Overview
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Developing an Annual Marketing Plan and Marketing Strategy
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them
An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.
A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance
Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.
Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:
Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?
The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.
Develop Essential Components of an Annual Marketing Plan
A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.
Typical components in a marketing plan include:
Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)
Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.
Define Marketing Plan Strategies, Tactics and Budget
Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.
Here is an example of defining strategies and tactics for the “advertising” category:
Marketing Category: Advertising Strategy #1 – Drive traffic to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads
Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.
Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and corporate Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a corporate Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , corporate Marketing agencies Yewalewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
corporate Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and corporate Marketing agencies Yewalewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
corporate Marketing | corporate Marketing agencies Yewalewadi Pune
Yewalewadi , Pune
Overview
Overview
Yewalewadi is a residential suburb situated in the south-eastern parts of Pune city. This locality is among 11 new villages which have been recently added to Pune Municipal Corporation (PMC). It is one of the hottest destination for investing in land/plot. Now, this locality comes under the jurisdiction of Pune Municipal Corporation. Undri, Pisoli, Handewadi, Katraj, Ambegaon BK, Kondhwa, Narhe, Dhayari are some of the important localities situated close to Yewalewadi. It is well-connected to the other parts of the Pune city and a part of the upcoming Ring Road in Pune. Saswad-Bopdev-Pune Road and Kamthe Nagar Road are its internal road which further has its access to NH 65. Yewalewadis strong road transport makes up for most of its traveling easy and quick. Pune is located at a distance of 12.9 km via Gangadham – Shatrunjay Road. It is well connected with Undri, an important hub of Central Pune that connects various key localities through interstate highway and expressway. Some of the key residential projects in Yewalewadi are Sanraj Antara Apartment, Ceratec Avika A Wing, Indraprastha Apartment, Mittal Sun Exotica among others.
Connectivity & Transit Points
Some of the major roads that run through Yewalewadi include the Mumbai-Hyderabad Highway, Kondhwa road and Solapur road. The Katraj-Kondhwa-Phursungi-Solapur highway is also being widened. Yewalewadi Road is the important road which has its direct access with Katraj-Hadapsar Bypass Road. It also enjoys excellent connectivity to Pune International Airport which is located about 24.3 km via Ghorpadi Road. Saswad Road, Pune Junction, Ghorpuri, Shivaji Nagar are its nearby railway stations. However, Pune Junction railway station is the major and the nearest railway station to Yewalewadi, located at a distance of 12 km via Kondhwa Road.
Factors for past growth The area has lush greenery surroundings which is one of the major reason why demand for residential properties in this area has increased. Employees of nearby companies such as TCS, IBM, Honeywell, and Accenture has seen the advantages of living in Yewalewadi. Its proximity to Pune International Airport, Pune Junction along with major IT Parks such as Pune IT Park, IT parks of Aundh, Teerth Technospace, Pune IT Park, International Tech Park Of India, Navale IT Park, The Cerebrum IT Park B2, Weikfield IT iNFO Park have been a plus point for Yewalewadi, driving residential demand and consistent rental yield for the locality. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, 2 BHK flats for rent have get momentum in Yewalewadi.
Factors for future growth As per the new development plan by Pune Municipal Corporation (PMC), new crematorium and cemetery, reservation for a primary school, market as well as garden, and a special 18-meter wide road to join the Ring Road has been proposed. Apart from that development of the Ring road and the widening of the Katraj-Kondhwa-Phursungi-Solapur highway will surely drive the rental demand in the locality as well as reduce the travel time for the residents of Yewalewadi in the year to come.
Proposed & Planned Infra Proposed Ring Road development plans by PMRDA. Widening of the Katraj-Kondhwa-Phursungi-Solapur Highway. Proposed special 18-meter wide road to join the Ring Road.
Infra Development (Social & Physical) Yewalewadi offers very good social infrastructure to its residents. Some of the reputed schools in Yewalewadi include Vidyashilp Public School, Sinhgad School of Business, Sinhgad Nursery School, MSB Educational Institute, Sarhad School, Little Millennium, Sinhgad City School, M J Phule School. Healthcare facility is also good in the locality. Some of the leading hospitals in Yewalewadi include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few. The shopping needs of the residents of Yewalewadi are catered to by malls such as Dorabjees Mall and Crystal Square. It also houses retail outlets of famous national and international brands such as Balaji Retail Outlets, Bata, India Retail Outlet, Sai Retail Outlet, Myjio Store, Reliance Digital Xpress among others.
Developing an Annual Marketing Plan and Marketing Strategy
Corporate Marketing agencies Pimpri Chinchwad Pune
Fulcrum Marketing is a strategic Corporate Marketing agencies Pimpri Chinchwad Pune. Our team of marketing consultants also specialise in marketing planning and Corporate Marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Overview
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Developing an Annual Marketing Plan and Marketing Strategy
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them
An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.
A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance
Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.
Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:
Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?
The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.
Develop Essential Components of an Annual Marketing Plan
A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.
Typical components in a marketing plan include:
Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)
Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.
Define Marketing Plan Strategies, Tactics and Budget
Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.
Here is an example of defining strategies and tactics for the “advertising” category:
Marketing Category: Advertising Strategy #1 – Drive traffic to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads
Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.
Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and Corporate Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Corporate Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Corporate Marketing agencies Pimpri Chinchwad Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Corporate Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Corporate Marketing agencies Pimpri Chinchwad Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
Corporate Marketing | Corporate Marketing agencies Pimpri Chinchwad Pune
Pimpri Chinchwad , Pune
Pimpri Chinchwad is a premier residential area located in the north-western parts of Pune. The locality is about 16.8 km of the historic centre of its twin city of Pune. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. The twin cities as well as the cantonment areas of Pune, Khadki and Dehu Road together form the urban core of the Pune Metropolitan Region. Dehu, Dehu Road, Viman Nagar, Lohegaon, Aundh, Baner, Hinjewadi, Wakad, Moshi, Talegaon Dabhade, Vadgaon, Bhosari, Talawade, Khadki, Pimple, Saudagar, Chankhed, Pirangut, Paud etc are the prominent localities located close to it. The area of Pimpri Chinchwad has grown quickly thanks to its prosperous manufacturing belt, ever-growing I.T. & I.T.E.S opportunities and good property appreciation. The varieties of residential properties available in this area and it ranges from affordable to luxurious. The locality of Pimpri-Chinchwad is home to variety of industrial and establishments and is well known for its automotive and manufacturing industry. This locality has seen huge development in the last few years and the government is interested to develop the area as a modern town. The civic amenities have also been improved. The Pavana dam located 35 km from Pimpri-Chinchwad is the major source of water for the city. The state owned Maharashtra State Electricity Distribution Company Limited supplies electricity to the city. NH 48 & NH 60 passes through the centre of the locality. Some of the key residential projects in Pimpri-Chinchwad are Unicorn Nisarg Belrose, DNV Arcelia Apartment, GK Silverland Residency Ph-1, Pride Purple Park Titanium among others.
Pimpri Chinchwad is a premier residential area located in the north-western parts of Pune. The locality is about 16.8 km of the historic centre of its twin city of Pune. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. The twin cities as well as the cantonment areas of Pune, Khadki and Dehu Road together form the urban core of the Pune Metropolitan Region. Dehu, Dehu Road, Viman Nagar, Lohegaon, Aundh, Baner, Hinjewadi, Wakad, Moshi, Talegaon Dabhade, Vadgaon, Bhosari, Talawade, Khadki, Pimple, Saudagar, Chankhed, Pirangut, Paud etc are the prominent localities located close to it. The area of Pimpri Chinchwad has grown quickly thanks to its prosperous manufacturing belt, ever-growing I.T. & I.T.E.S opportunities and good property appreciation. The varieties of residential properties available in this area and it ranges from affordable to luxurious. The locality of Pimpri-Chinchwad is home to variety of industrial and establishments and is well known for its automotive and manufacturing industry. This locality has seen huge development in the last few years and the government is interested to develop the area as a modern town. The civic amenities have also been improved. The Pavana dam located 35 km from Pimpri-Chinchwad is the major source of water for the city. The state owned Maharashtra State Electricity Distribution Company Limited supplies electricity to the city. NH 48 & NH 60 passes through the centre of the locality. Some of the key residential projects in Pimpri-Chinchwad are Unicorn Nisarg Belrose, DNV Arcelia Apartment, GK Silverland Residency Ph-1, Pride Purple Park Titanium among others.
Connectivity
Public transport is easily available in the locality. It includes suburban railway, bus and Rainbow BRTS services operated by PMPML and auto rickshaws. Pune Metro, an urban mass rapid transit system is under construction in the twin cities.
It enjoys excellent connectivity to Pune International Airport which is located at a distance of 26 km via Mumbai-pandharpur Road/Old Mumbai-Pune Highway. Pimpri, Chinchwad, Kasarwadi, Akurdi, Dehu Road are its nearby railway stations. However, Chinchwad is the major railway station to Pimpri-Chinchwad from where one can get the trains for other cities. Chinchwad Railway station is located at a distance of 2.6 km via Service Road. Local trains (EMUs) connect Pimpri-Chinchwad to its twin Pune and the hill station of Lonavala, while daily express trains connect it to Mumbai.
Factors for past growth Its proximity to Pune International Airport, Chinchwad Railway Station along with major along with Industrial and IT Hubs have been a plus point, given boost to the residential development in the locality. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, huge demand for 2 BHK flat for rent in Pimpri-Chinchwad.
Factors for future growth Pune Metro, a mass rapid transit system, is under construction and expected to be operational by 2021. Once, this under-construction metro get operational will drive the residential demand and development and at the same time consistent rental yield for the locality.
Employment Hubs near Pimpri-Chinchwad Hindustan Antibiotics Limited – Mahindra & Mahindra Limited – Force Motors Tata Motors Pune IT Park Reliance Corporate IT Park Ltd Software Technology Parks of India Nano Space IT Park
Infra Development (Social & Physical) Pimpri-Chinchwad offers good social infrastructure to its residents. Some of the reputed schools in Pimpri-Chinchwad include BT Memorial High School, Royal World School, Jai Hind High School, Smart Kids School and Podar International School. It also houses some good colleges in its vicinity. These are Dr. D. Y. Patil Institute of Technology, ASM College of Commerce, Science, and Information Technology. Arya Samaj Vidyalaya And Arts & Commerce College, SNBP Law College, ASMs School of Business Management, Nav Maharashtra Vidyalaya & Junior College, ATSS College among others. Some of the leading hospitals in Pimpri-Chinchwad include Sushrut Hospital, City Care Hospital, Chavan Hospital, Navjeevan Hospital, PCMC Hospital, Lokmanya Hospital, Aditya Birla Memorial Hospital, Phoenix Hospital, Anjali Hospital, Siddhi Hospital, Sainath Orthopaedic Hospital, Kirti Hospital, Swaminathan Clinic etc. to name a few. The shopping needs of the residents are catered to by malls in Pimpri-Chinchwad such as City One Mall, Central Mall Pimpri Chinchwad, Spot 18 Multiplex, Vision 9, More Retail Shopping Centre, Spine City Mall etc. It also houses retail outlets of famous national and international brands such as My Jio Store, Croma, Lifestyle, Amul Retail Outlet, Max Fashion, Arvind Brands Limited, City Handlooms & Carpets.
Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!
At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.
Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.
In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!
About us
Perfect solutions every time As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.
we have created and fulfilled prizes for promotions and activations across the world.
Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.
We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.
Whatever your brief, we’ve got it covered.
SALES INCENTIVES
Driving sales and performance through tailored, flexible incentive programmes
With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.
Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.
Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.
24 hour turnaround for urgent briefs Topline ideas within 2 hours if needed Competitive fixed quotes with no hidden costs Expert Winner Management and Fulfilment
Your business depends on the connections you make with your customers. We’ll find you the right person to build those relationships.
experience to deliver top talent.
Our specialized recruiting teams know the marketing and sales staffing industry, and we deliver top talent because of it. Many on our staff have personal experience ranging from sales executives and product managers to marketing directors.
Candidates with the right skills
Our specialized marketing and sales staffing consultants want to ensure that your business is getting the talent it needs. We take the time to understand your talent requirements and document your expectations while regularly evaluating your satisfaction against our performance.
Candidates who fit your culture
We use our marketing and sales staffing knowledge, experience and insight to spot real compatibility, ensuring we meet more than just the specific skills requirements. Going beyond mechanical matches, we work to provide the best cultural fit.
Your business depends on the connections you make with your customers. We’ll find you the right person to build those relationships.
experience to deliver top talent.
Our specialized recruiting teams know the marketing and sales staffing industry, and we deliver top talent because of it. Many on our staff have personal experience ranging from sales executives and product managers to marketing directors.
Candidates with the right skills
Our specialized marketing and sales staffing consultants want to ensure that your business is getting the talent it needs. We take the time to understand your talent requirements and document your expectations while regularly evaluating your satisfaction against our performance.
Candidates who fit your culture
We use our marketing and sales staffing knowledge, experience and insight to spot real compatibility, ensuring we meet more than just the specific skills requirements. Going beyond mechanical matches, we work to provide the best cultural fit.
Handbill Distribution rural marketing Job, Interactive marketing agent, Corporate Marketing agencies , housing society Marketing operation, shop To shop marketing Job, home2home marketing Activity, Interactive marketing Activity , On ground marketing Activity, Corporate Marketing Activity , Shopping Centre Marketing Activity , public school Marketing Activity , b2c marketing Activity , face2face marketing Activity
No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.
Our Values Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.
Our Team The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence. From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.
Quality Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.
Fulcrum Agencies Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.
Retail With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.
Fitness Fun
Making fitness fun is paramount to laying the foundation for living a healthy, energized life. This is especially important for entrepreneurs. Here are a few reasons why exercising is so important not only for our physical health, but also our mental health.
Weight-loss: Even if you’re already at your ideal weight, maintaining your weight is important for preventing future weight-gain. Your metabolism won’t always be as efficient as it is currently, so help your future-self by starting good habits now.
Preventing Health Problems: Exercising boosts “good” cholesterol (HDL) and decreases unhealthy triglycerides. Exercising regularly can help prevent stroke, metabolic syndrome, type 2 diabetes, depression, certain types of cancer, arthritis, and falls!
Improves Mood: Even just a brisk 30 minute walk will stimulate the various chemicals in your brain that leave you feeling happy and relaxed.
Elevates Energy: Being physically active delivers oxygen and nutrients to your tissue, allowing your cardiovascular system to work with less effort. This in turn will give you more energy to get things done throughout the day without that extra cup of coffee.
Improves Sleep: Getting good sleep is important to being successful in all that we do. Exercising can help you fall asleep faster and deepen the sleep you do get. This will allow you to wake up early and improve your productivity as an entrepreneur.
Walking
Walking is a great place to start, it’s easy and a low impact exercise. Walking at a fitness stride will provide you with all the health benefits of exercise listed above. Start at a meager 30 minutes a day and increase your time as the days go by. If you’re looking for fast weight-loss, walking may not be the right choice as a long-term exercise routine; however, walking will ease you into the habit of exercise and begin your weight-loss journey.
Choose If: You’re just starting to exercise again, you need a low impact exercise, you want to multi-task, you want an exercise that you can do anywhere, and/or you just need to maintain your weight.
Tips: While walking keep your head up (looking forward not at the ground), back relaxed, and arms swinging freely – this will maximize your results.
Have Fitness Fun: Get that project done while walking, try a treadmill desk for a convenient place to exercise and work all in one. Listen to podcasts or music while you walk.
Yoga
Yoga is perfect for everyone. Whether you’re just starting to exercise or you’re an accomplished athlete – yoga can be customized to meet your needs. Yoga focuses on muscle toning and strengthening, deep breathing, and meditation to relax the mind. This is a great practice for entrepreneurs because it allows us to slow down and really listen to our bodies needs and desires.
Choose If: You need a low impact exercise, you want to strengthen your core, you want to strengthen your arms and legs, you want a program that you can do anywhere, and/or you want a program that has a lot of variety.
Tips: Do a few classes with an instructor before jumping into yoga alone – this will ensure you are doing the poses properly and will prevent injury.
Have Fitness Fun: Take the breathing and mind clearing seriously. Allow yourself to relax during your yoga sessions and don’t think about work – this will ensure a relaxing workout that will leave you feeling rejuvenated and ready to tackle anything.
Jogging
Jogging is a great way to relieve stress and get an efficient workout all at the same time. This exercise is sure to make you sweat. You’ll burn plenty of calories, strengthen your bones and muscles, and workout your heart. Jogging is a great companionship exercise, find a friend to start jogging with you – this will hold you accountable and keep you on track. Whether you jog with a friend or alone, sign yourself up for a competitive run so you’ll have something to look forward to and be able to track your progress.
Choose If: You want faster weight-loss, you want a competitive exercise, you want a cardiovascular fitness routine, and/or your body can handle a high-impact exercise routine.
Tips: Drink plenty of water before, during, and after your run. Get the proper shoes for running, you don’t want to risk an injury or generate shin splints (trust me).
Have Fitness Fun: Throw on some headsets and rock out to your favorite music or maybe listen to that audiobook you’ve been meaning to get to.
High Intensity Interval Training
One of the newest trends to hit the fitness world is high intensity interval training (HIIT). This type of exercise encourages the participant to burn maximum calories in a minimum amount of time. The idea behind HIIT is to do short intervals of exercise followed by short intervals of active rest, which makes the body work harder than a regular cardio routine.
Choose If: You want short workouts, you want faster weight-loss, you want an intense workout, you want a cardiovascular fitness routine, and/or your body can handle a high-impact exercise routine.
Tips: Warm-up first. Eat something easily digestible 20-30 minutes before your workout (like a banana or a smoothie).
Have Fitness Fun: Listen to loud music during these sessions to motivate you to move, if you need a great sound system check out this awesome Bose system.
Dancing
Let your inhibitions go and just dance. Join a jazz class, ballet class, hip-hop class, or just dance at home! Not only is dancing great for weight-loss, it builds and strengthens your bones. But you’re not just working your body while you dance you’re working your brain too. Memorizing dance moves and learning rhythm involves the brain and actually leads to a lower risk of dementia.
Choose If: You want to engage build and strengthen your bones, you want a cardiovascular fitness routine, and/or you want to keep your mind active and sharp.
Tips: Try different types of dance (you never know what you might like). Look up not down while dancing, relax and have fun.
Have Fitness Fun: Don’t just stick to Zumba, find a genre of dance that really interests you. Dress the part, the more you the commit the more fun you’ll have. Go out with your friends dancing, showoff your new moves!
Group Classes
Group classes are a good way to motivate your workouts. If you’re a competitive person, like me, group classes will not only push you to workout harder, but they make you commit the time to doing them (because you don’t want to be the one that bails out early, right?!). Try Pure Barre, a new workout class that utilizes ballet barre techniques, a total body workout that works on toning all areas. Also, look for Les Mills classes, these workouts range from lifting, cycling, cardio, core training, and dance.
Choose If: You are a competitive person, you workout more when held accountable, you like variety, and/or you want to challenge yourself.
Tips: Try different types of group classes – there are so many different classes available so find the best fit for you.
Have Fitness Fun: Pick out someone in the class and try to do better than them, make working out into a game. Participate in the crazy shouts and yells they incorporate throughout the class – this will help you relax and probably make you smile.
Home Workouts
Working out from home and on your own time is ideal for the entrepreneur. There are hundreds of fitness routines and exercises to do from the comfort of your own home. Working out from home can cost you less time by cutting out the travel time to the gym, a hike, or dance class. You can virtually do any workout you want from home – especially if you invest in a treadmill and/or weights. Kick the morning off with some yoga in your living room and end the day with a heart-racing P90X workout.
Choose If: You like to workout at home, you don’t like to schedule workouts, you are a self-driven person, and/or you have limited time.
Tips: Dedicate a room in your house to exercise, set a timer for your workout sessions so you complete the entire routine and don’t get distracted.
Have Fitness Fun: Working out from home gives you endless options on how to make exercise more fun, include your kids, include your family, watch t.v., wear whatever you want – nobody’s judging you in your own home.
Sports
Sports aren’t just for kids. Join a local softball team, meet new people and have fun while you workout. Maybe soccer is more your vibe – kick around a soccer ball by yourself or find some friends to scrimmage with. A really great sport for entrepreneurs is golf. Invite investors or friends out onto the course with you – do business while you exercise. Or try swimming, a great low-impact sport that will not only workout your entire body, but give you ample time to clear your mind.
Choose If: You are a competitive person, you want to meet new people (potential customers and investors), you love sports, and/or you want to workout your mind as well as your body.
Tips: Make sure you acquire the right gear for whatever sport you choose. Always warm-up and stretch.
Have Fitness Fun: Joining a team sport will help you build relationships with new and old friends while also making your exercise time fly by.
Hiking
Hiking is a terrific way to experience the world around you. After hours of phone calls and emails, getting some fresh air into the lungs and sunshine on the skin will renew your spirit and mind. Hiking books and apps provide elevation information and trail difficulty levels so you can determine what kind of workout each hike will provide. You don’t have to hike alone either, invite a friend to go hiking with you. This will push you and also provide conversation and fun while you exercise.
Choose If: You love nature, you want to customize your exercise, your want a cardio workout, and/or you want a reward at the end of a workout (seeing that beautiful view at the end of a hike).
Tips: Always carry water, bug spray, and sunscreen. Keep a towel in your car just in case you encounter mud or water (who knows you might just have an urge to run through that waterfall).
Have Fitness Fun: Make hiking a learning experience by identifying plants, animals, trees. Bring your dog or your camera for added fun.
Gym
Join a gym. Gyms are the classic workout choice for a reason, they have everything! From swimming pools, group classes, personal trainers, weights, ellipticals, stair-masters, and treadmills – gyms dominate the workout scene. Depending on your personality, gyms may also help you workout for longer than you would if you worked out alone. Overall, joining a gym will give you access to a variety of workouts and allow you pick and choose which machines and routines work best for you.
Choose If: You want to customize your workouts, you want to try a variety of machines, you want a cardio workout, and/or you like working out indoors.
Tips: Avoid peak times (unless you like crowds). Ask the staff about machines you don’t know how to use. Wear wicking gear.
Have Fitness Fun: Gyms have events, participate in a few! Try out the new cycling bikes that have a virtual trail for you to race on.
Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.
People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.
To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.
Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.
btl marketing Job | Door To Door Marketing Staff Jagdusha Nagar
staffing Service Provider in pune
Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!
Accounting & Finance Jobs
You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.
Manufacturing Jobs
There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.
Office, Clerical & Admin jobs
Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.
Human Resources Jobs
You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.
Retail & Sales Jobs
Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!
Call Center & Customer Service Jobs
Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!
Hospitality Jobs
Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.
Creative & Marketing Jobs
You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.
In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.
Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.
Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.
Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.
They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.
As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.
Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.
We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.
Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.
Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.
Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.
We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.
Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.
Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.
Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.
Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.
We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.
Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.
Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.
Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.
Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.
Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!
Accounting & Finance Jobs
You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.
Manufacturing Jobs
There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.
Office, Clerical & Admin jobs
Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.
Human Resources Jobs
You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.
Retail & Sales Jobs
Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!
Call Center & Customer Service Jobs
Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!
Hospitality Jobs
Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.
Creative & Marketing Jobs
You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.
Door To Door Marketing Staff Jagdusha Nagar
btl marketing Job, Customer Acquisition Outsourcing firm , general trade marketing Career , In-shop marketing Staff
general trade marketing Career , In-shop marketing Staff, home2home marketing agencies , Interactive marketing agencies , On ground marketing agencies , Corporate Marketing agencies , Shopping Centre Marketing agencies, b2c marketing agencies
Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, society Marketing agencies | face to face marketing Activity in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
society Marketing agencies | face to face marketing Activity in pune
face to face marketing Activity, Marketing activation, Account based marketing enterprise, Field marketing organizations, corporate Marketing, modern trade marketing Activity, society Marketing agencies, industrial marketing agencies, Corporate Marketing agencies, Park Marketing agencies, railway Marketing agencies, B2B marketing agencies , Handbill Distribution agencies , one2one marketing agencies, pune , mumbai
Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, society Marketing agencies | face to face marketing Activity in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Experiential Marketing Events For Commuters
People often say “I don’t have time” to justify why they aren’t able to spend more time with loved ones or take care of themselves. Unfortunately, the fact that consumers have jam-packed schedules also makes it more difficult for marketers to attract guests to their experiential marketing events as well.
Many people spend a lot of their time commuting to and from work. According to the Census’s American Community Survey, workers spend an average of 26.4 minutes commuting to work. Furthermore, the percentage of workers with the longest commutes is growing rapidly. There was a 3.5% increase in workers with 45-minute commutes between 2014 and 2015, and an astounding 8% increase in workers with commutes of 90 minutes or more. To illustrate how time-consuming commuting is, consider that a worker with a 90-minute commute spends 15 hours of each week simply traveling to and from work.
Why should this information matter to marketers? Instead of asking consumers to take time out of their busy schedules to attend an event, marketers should consider planning the event around the average consumer’s day, which involves a lengthy commute. Here’s how to engage with commuters using experiential marketing tactics:
Set Up Product Sampling Events
People who are in a rush to get to work won’t have much time to stick around, so events that offer consumers brief experiences may be the most successful. One type of event that works well in this rushed atmosphere is a product sampling. It’s easy to set up a product sampling event near public transportation that commuters often rely on such as buses, trains, and commuter parking lots. Even if you’re only able to speak to each commuter for a few moments, this should be more than enough time to hand them a sample. While they enjoy the sample, give them a brief overview of the product. Be sure to hit all of the main points that you want to communicate to consumers since time is limited with these busy commuters.
Although brands typically use product sampling events to promote food or beverage products, these events can also be used to promote non-edible products. However, it’s best to stick to products that would be of some use to commuters. For instance, many commuters would get a lot of use out of a sanitizing hand lotion since they often use products like these to clean their hands after touching places that hundreds of other commuters have also made contact with.
Longer Experiential Marketing Events Should Take Place in the Evening
Some brands may be able to pull off a product sampling event, but others may find that this is not the right type of event for their products. The latter group may need to host an event where guests are expected to stick around a little longer than they are during a product sampling event. If this is the case, it’s best to host this type of event in the evening as opposed to the morning.
Commuters are always in a hurry, regardless of the time of day. However, commuters will often face consequences at work if they are late because they stopped to engage with your brand during their morning commute. Although commuters may be eager to get home after a long day of work, there aren’t any consequences for arriving a few minutes late. Therefore, commuters are more likely to sop and engage with brand ambassadors during their evening commute.
Create An Escape
Commuters often feel stuck in their routine of waking up, commuting to work, spending hours at work, commuting home, and starting all over the next day. This is an exhausting schedule that can wear someone down over time. Commuters will welcome the opportunity to escape—even if it’s just for a brief period of time—so marketers should give it to them.
Audi is one brand that successfully created an escape for people traveling to and from Denver International Airport. The brand created a hospitality lounge with a bar, comfortable seating, and large TV screens. While guests enjoyed their brief escape in the hospitality lounge, they also learned more about the Audi brand and engaged with friendly and hospitable brand ambassadors.
Think of a way to offer commuters some type of luxurious experience that they can enjoy for a few minutes on their way to or from work. Commuters will be forever grateful to brands that give them the opportunity to escape from the demands of their everyday lives.
Take Over Public Transportation
Instead of hosting the event close to public transportation that commuters use to get to and from work, some brands choose to temporarily take over one of these forms of transportation. For example, Uniqlo hosted an experiential marketing event on a Chicago transit train in 2015. Guests who were taking the train got to enjoy an event with live music and fun prizes, all while learning more about Uniqlo’s brand. Both the interior and exterior of the train featured Uniqlo’s branding so people on and off the truck were exposed to their messaging.
Uniqlo was only able to pull off this event because the Chicago Transit Authority allowed it. It may be difficult to host this type of event in other cities, depending on the rules of each city’s Transit Authority, but if the idea is approved, this is a great way to interact with commuters without interfering with their busy lives.
society Marketing agencies | face to face marketing Activity in pune
face to face marketing Activity, Marketing activation, Account based marketing enterprise, Field marketing organizations, corporate Marketing, modern trade marketing Activity, society Marketing agencies, industrial marketing agencies, Corporate Marketing agencies, Park Marketing agencies, railway Marketing agencies, B2B marketing agencies , Handbill Distribution agencies , one2one marketing agencies, pune , mumbai
Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, h2h marketing agencies | general trade marketing Strategy in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
A Retailer’s Guide to Creating a Hit Pop-Up Shop in 2018
In today’s competitive retail environment, pop-up shops are all the rage, granting shoppers an inside look at their favorite products and the chance to forge deeper brand relationships through unique experiences. From fragrance labs to art installations, pop-up shops — i.e., short-term sales and experiential spaces that serve as real-world brand activations — have already seen massive success and show no signs of slowing down. In a sea of competition, pop-up shops are a great way for retailers to cut through the noise and drive brand consideration, especially around a popular event or during the holiday shopping season. Here are key considerations for retailers interested in elevating their brand through a pop-up shop.
Know Your Goals
Whether you specialize in shoes or consumer tech, pop-ups can help your brand reach a wide range of goals, from testing different markets to showcasing a new line of products. However, while retailers can draw inspiration from other pop-ups, they must approach their own experiences with specific objectives for their company in mind. After all, the goals for brick-and-mortar retailers are different than those for e-commerce retailers.
Ultimately, brick-and-mortar retailers should generate pop-ups that spur an overall increase in store traffic. A thoughtfully designed and immersive experience will foster brand awareness, encouraging consumers to visit established store locations in the future. At the same time, brick-and-mortar retailers should seize the opportunity to increase digital sales. Try offering visitors an exclusive coupon they can redeem online. This not only drives digital engagement, but also serves as a great way reward for pop-up shoppers. An overwhelming 75 percent of consumers want to be rewarded for their everyday behaviors, not just when they purchase. Therefore, incorporating ways to reward them beyond the pop-up experience is key.
E-commerce brands, on the other hand, should make their product the star of the show, as consumers rarely get to interact with goods in real life prior to purchasing. Take lifestyle brand FabFitFun, for example. The subscription box retailer built a physical pop-up where consumers were able to curate their own box and, in turn, experience the product in a more impactful way.
Know Your Audience
No matter what your pop-up experience, boosting ongoing loyalty should remain a priority. Successful pop-ups bolster long-term connections to brands.
Consider drawing customers in with a sneak peek at an upcoming product line, or host an invitation on your brand’s app to open another engagement channel with consumers. Additionally, think of any partnerships you can leverage to enhance the pop-up experience for your shoppers. For brands, partnerships provide an opportunity to cut costs. For consumers, smart partnerships, like Microsoft and Taco Bell’s one-of-a-kind arcade, elevate the pop-up experience by generating a special event that can’t be had anywhere else.
Incorporate Cutting-Edge Technology
Pop-ups also allow retailers to highlight their digital capabilities or experiment with technologies that aren’t yet ready to be implemented across locations. Bringing emerging technology such as instant checkout, augmented reality and smart mirrors to life through a pop-up shop re-energizes and often personalizes the retail experience. Furthermore, it’s a great way to convey your company’s vision of the future.
J.C. Penney recently experimented with virtual reality to extend its two-day, luxury holiday pop-up shop and reach a wider audience. Though the physical store was temporary, J.C. Penney created an online replica that gave consumers everywhere the chance to continue browsing the actual pop-up from their laptops. Beyond adding a digital component to the experience, this virtual reality shop also gave J.C. Penney the ability to track site visits and easily gauge the success of the pop-up.
Personalize the Experience
Finally, retailers shouldn’t be afraid to think outside the box when devising immersive experiences. For instance, Yankee Candle opened a holiday pop-up shop in New York City centered on the five senses. Powered by the idea of experiential shopping, this pop-up gave consumers the ability to create and personalize their own candles, sample smells, test their fragrance knowledge, and purchase exclusive limited-edition NYC-themed candles.
Perhaps clothing brands can invite consumers to customize their jeans with iron-on patches that are branded or relevant to your pop-up’s theme. Or maybe your pop-up features Polaroid pictures branded with your company logo or hashtag. Don’t steer away from the latest craze. Instead, figure out what consumers are buzzing about and embrace these fads to make your pop-up current.
What Makes a Hit Pop Up Shop
No idea is too big when it comes to creating a fresh pop-up shop that drives excitement among consumers. When planning, set tailored goals and identify strategic ways to build brand loyalty. And when it comes to the experience on-site, go digital and make the event a personalized one that visitors won’t soon forget.
h2h marketing agencies | general trade marketing Strategy in pune
general trade marketing Strategy, malls Marketing, Marketing Management Solutions, shopper marketing Companies, Marketing activation, retailer marketing Strategy, h2h marketing agencies, direct to consumer marketing agencies, Street Guerilla marketing agencies, corporate Marketing agencies, outdoor Marketing agencies, industrial area Marketing agencies , leaflet distribution agencies , one to one marketing agencies, pune , mumbai
Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home2home marketing Activity | rural marketing Job in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Qualify Your Customers
Every business owner is a salesperson, and when you are starting out you have a certain amount of time to qualify new opportunities. The best salespeople only spend time with companies that are ready to buy or can explain a pain point in their business they’re looking to solve.
One of my coaching clients called me recently asking what to do about a perspective client that keeps setting up appointments and then breaking them without notice. I think you should allow people one screw-up, people are human. But just a meeting or scheduled conference call more than once is a big red flag. Years ago, Oprah said,” People show you who they are the first time.” Now she was talking about dating but the same rule applies to perspective clients. If the client can’t keep appointments or get back to you, it might mean they are really unorganized or that they do not value your time. Either way, walking away early is the best thing. Imagine what they would be like to actually work with on a project. When you decide to move on be careful not to show any annoyance or hostility to the perspective client. They next time they call simply say you are unavailable due to a huge new client you just took on.
Effectively qualifying opportunity requires you to have your ACT together! ACT is an acronym for the three key steps in the qualification process:
Ask for their budget. The phone screen is key to avoiding wasting time. Before you agree to your first appointment find out what the budget is for the project. It’s common to hear, “We have no idea, we are just gathering information.” or “Can you send me some information.” Respond with, “I would be happy to send you my marketing materials or a link to our website. When you are ready to move forward with some idea of a budget, I would be happy to meet with you and any other decision makers.”
Credibility. Now you need to validate their request: Try this, “I have several pieces of information I could send. Can you please tell me a bit about your business issue? If they say, “Just send me what you have,” you are not dealing with a well qualified opportunity. If they tell you about their business, the problem you will be solving, you should aggressively move forward.
Test. In the final step you are going to test the prospect’s intention by establishing next steps. Ask something such as, “Once you have the information, what is your timeline? What are the next steps?” Their response will give you insight into the seriousness of this business opportunity.
It’s a big mean world out here, and many times people will waist your time by picking you clean for free ideas, pricing, or just because they have no clue about your service. Don’t be fooled! Time is money. Qualify your prospects and watch your sales significantly increase!
home2home marketing Activity | rural marketing Job in pune
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home2home marketing agencies | Door To Door Marketing Staff in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Secret Successful Retail Business
Do you know the Value of Clean? Well, remember the last time you went into a public restroom in a retail establishment and realized that they might not value their customers? You know what I mean — one of those scary bathrooms where you thought you might catch something if you touched anything. Would you go back to that store or restaurant? According to the International Sanitary Supply Association (ISSA), 94 percent of people would avoid a business in the future if they encountered dirty restrooms! While many business owners tend to view cleaning as a cost-center, P&G Professional studies have shown that cleaning can actually be a profit-generating activity.
People value going into a business that looks and smells clean, especially in the restrooms.
There are food chains who have built their brand promise as an inexpensive, consistent meal delivered in a clean environment. The last time you took a road trip with your whole family, did you stop at a gas station when your kids said they had to go and roll the dice on whether the bathroom was clean, or did you make them hold it until you saw a business you knew and trusted?
PG Professional provides the cleaning products from brands you know and trust, like Mr. Clean, Comet, Febreze and Dawn, but formulated for professional settings, both large and small. 95 percent of Americans would return to a business if they think it is clean and they’re more likely to recommend the business to their friends and family*. So keeping your retail business clean and smelling good could be another value proposition.
Here are a few steps to help you maintain a clean business environment. Create a checklist for employees responsible for maintaining your clean brand. Use an hourly check-in sheet in the restrooms that employees must sign to maintain accountability. Leave a sign in the restroom inviting visitors to notify a manager if the bathroom is not tidy. Below is an example of a cleaning checklist.
Create a 7-Point Cleaning Checklist for Employees
Clean Sinks and Countertops Maintenance people should spray the sink and all countertops with an antibacterial disinfectant and then wipe the surfaces down with a wet paper towel, which should then be disposed of.
Empty Wastebasket The bag in the wastebasket should be thrown away and replaced with a new bag. Any garbage contained inside the wastebasket, but outside the bag, should also be thrown out. Periodically, the wastebasket should be wiped down.
Disinfect Toilets & Urinals The toilet bowls and urinals should be wiped off or scrubbed out. The toilets should then be sprayed with a disinfectant like Comet Disinfecting Cleaner, and wiped down, both inside the bowl and outside. Urinal cakes should be replaced, if needed.
Replace Toilet Paper Rolls,Toilet Seat Covers All toilet paper rolls that have less than one-fifth of their paper left should be removed and replaced with a new roll. The toilet seat cover dispenser should be refilled with new covers.
Refill Hand Soap and Wipe Down Mirrors All hand soap dispensers should also be refilled to capacity. Mirrors should be sprayed with glass cleaner and wiped clear of all obvious smudges or stains.
ReplaceHand Towelsand Check Drying Machines The hand-towel dispenser should be opened and examined for blockages. Once is it determined that the machine is operating correctly, it should be refilled to capacity. Electronic hand drying machines should also be checked to make sure they are working correctly too.
Polish Fixtures & Sweep and Mop Floors All fixtures, including the knobs on the door, the toilet seat cover dispenser, the electric hand dryer, the paper towel dispenser and any other objects people might touch should be cleaned, disinfected and polished so that all visible stains are removed. All floors should be swept and then thoroughly mopped. A “Caution” sign should be placed outside and inside the bathroom until the floors are dry.
If you train your employees to use these cleaning steps, maintain hourly check-ins and a full daily maintenance schedule, your customers will know for sure that your business is a shinning example of the “Value of Clean.” Don’t forget P&G Professional products when you stock up on cleaning products for your business. They are specifically formulated for use in a commercial environment and if you trust these brands in your home, why not in your business too!
home2home marketing agencies | Door To Door Marketing Staff in pune
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